Global Baby Disposable Diapers Industry

This report analyzes the worldwide markets for Baby Disposable Diapers in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. A six-year historic analysis is also provided for these markets. The report profiles 52 companies including many key and niche players such as Associated Hygienic Products, LLC, First Quality Enterprises, Godrej Consumer Products, Kao Corporation, Kimberly-Clark Corp., Ontex International, Procter & Gamble, SCA Hygiene Products, and Uni-Charm Corp. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Global Baby Products Industry

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3

2. MARKET DYNAMICS 4
Impact of the Recession: A Review 4
Rising Popularity of Cloth Diapers Threatens Disposable
Diaper Maket 5
Designer Diapers to Help Manufacturers Stay Afloat in Mature
Markets 5
Innovations Help Manufacturers Stay Ahead of Competition in
Developed Markets 6
Growing Preference for Training Pants 6
Emerging Markets Promise Lucrative Potential 6
Issues and Challenges 7
Concerns over Rising Use of Non-Biodegradable Diapers 7
Rising Popularity of Diapers in Developing Countries Raises
Environmental Concerns 7
Popular brands 8
Competitive Landscape 9
Market Participants 9
Table 1: World Diapers Market (2010): Percentage Market
Share Breakdown of Leading Players (includes corresponding
Graph/Chart) 9

Table 2: Global Diaper Market (2010): Percentage Share
Breakdown of Leading Brands - Huggies Snug & Dry, Pampers
Baby Dry, Pampers Cruisers, Pampers Swaddlers, Huggies
Supreme Natural Fit, Luvs Ultra Leakguards, Luvs, Huggies
Overnites, Luvs Guaranteed, Huggies Supreme, Private label,
and Others (includes corresponding Graph/Chart) 10
Penetration 10
Table 3: Penetration of Disposable Diapers in Select
Countries/Regions Worldwide - 2010 (In %) 11
Advertising and Promotion 11
Entry Barriers 11

3. PRODUCT OVERVIEW 12
Introduction 12
Disposable Diapers 12
Types of Disposable Diapers 12
Ultra-Absorbent 12
Superabsorbent 13
Regular Diapers 13
Gender-Specific Diapers 13
Biodegradable Diapers 13
Packaging 13
Evolution of Diapers 13
Diapers - The Growing Years 13
The First Disposable Diaper 13
1950s-60s Witness Product Improvements 14
Rayon Nonwoven Cover 14
Shift to PET Fiber 14
Apertured Films 14
Thermal Bonding and Polypropylene 15
Formaldehyde Concerns Spur Introduction of Alternatives 15
Components of a Diaper 15
Topsheet 15
Acquisition/Transport layers 15
Absorbent Core 16
Backsheet 16
Raw Materials 16
Overview 16
Innovations in Diaper Raw Materials 17
Superabsorbent Polymer Market 17
Table 4: Worldwide Market for Super Absorbents (2010) -
Percentage Breakdown of Volume Sales for US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets (includes corresponding Graph/Chart) 17
Production Process 18
Diapers are Highly Patented Products 18

4. RECENT INDUSTRY ACTIVITY 19
Toray Industries to Set up Plant in Indonesia 19
AHP to Cease Production at Vancouver Plant 19
CCC Globalcom to Acquire Minority Stake in Bambooies 19
First Quality Baby Diapers Establishes New Manufacturing Facility 20
SCA Establishes Production Facility in Russia 20
Godrej Purchases 50% Stake of SCA in Joint Venture Godrej SCA
Hygiene 20
ImPex of Doral Installs JOA Converting Line 20
Knowaste and Aico Eko to Establish Processing Plant 20
Unicharm Ventures into India and Russia 21
Childrenswear Takes Over Gerber Childrenswear 21
Unicharm Takes Over DSG 21
First Quality Acquires Covidien's Retail Products Business 21
Bottom Half Group Adds Canadian Distributor to its
Distribution Network 22
SCA to Set Up Production Facility in Russia 22

5. INDUSTRY ACTIVITY IN THE RECENT PAST - A PERSPECTIVE BUILDER 23
Hain Celestial Acquires TenderCare 23
Kimberly-Clark Commences Construction of Plant in Moscow 23
Unicharm to Expand Production Capacity in Thailand 23
Energizer Acquires Playtex 23
Tecnicare to Open New Diaper Plant at Salvador 23
Kimberly-Clark Closes Half of Lakeview Diaper Facility 24
Health Ministry of China Orders Recall of Fungus- Infected
Diapers 24
FINE Begins Construction of New Production Plant in Iran 24
Papaellinas Introduces Huggies Diapers in Cyprus 24
Beaufort to Establish Manufacturing Plant in India 24
SCA Hygiene and Godrej Enter into a Joint Venture 25
Sindora to Acquire Majority Stake in J.M.Permata 25
Sumitomo Seika to Upgrade Himeji Plant 25
Private Group Acquires Novacare SA 25
Kimberly-Clark Acquires Outstanding Stake in Kimberly- Clark
Kenko 25
Tecnicare Invests in Diaper Machinery 26
Kimberly-Clark Defers Neenah Mill’s Closure 26
Unicharm to Expand South Korean Operations Through a Joint
Venture 26
Unicharm Acquires GHI, to Produce Stretch Diaper Domestically 26
Kimberly-Clark Corp. Shuts Down Manufacturing Plant in the US 27
P&G to Build New Manufacturing Line in Existing Plant in
Philippines 27
Unicharm Corp. to Acquire Majority Stake in GHIL 27
LG Forms a Joint Venture with Unicharm Corp. 27
P&G Commences First Production Line of Diapers Manufacturing
Plant 27
CHAMP Spins Off APPP 27
Knowaste Ties Up with SGS Australia 28
SCA Acquires Drypers 28
Ontex Takes Over Diaper Production of Paul Hartmann AG 28
Kimberly-Clark Sets up Diaper Plant in Singapore 28
SCA Acquires Papeles 28
Godrej Acquires ‘Snuggy’ from Shogun 28
Koester and Parafix Cooperate to Produce and Distribute
Adhesives for Diapers 29
Procter & Gamble Vietnam Ltd Establishes New Manufacturing
Facility 29
Ontex Takes 100% Stake in Moltex 29
KC Acquires Lines Brand from Linostar 29
AHP Acquires Assets from Drypers 29
KC Acquires Mimo 29
Drypers Disposes Assets to DSG International 29

6. PRODUCT INTRODUCTIONS 30
P&G Introduces New Pampers Premium Diaper 30
Kimberly-Clark to Introduce Sanitary Papers and Diapers 30
Kimberly-Clark Introduces Huggies Pure & Natural Diapers 30
Gro Baby™ Launches Gro Baby Bio Soaker Pads 31
Procter & Gamble Develops Ink-Printed Substrate Web Diaper 31
Wipro Babysoft Launched Wipro Babysoft Dry Care Diapers 31
Aquabub Introduces New Nappy Ranges 31

7. PRODUCT INTRODUCTIONS IN THE RECENT PAST 32
Ecoprogress Develops New Flushable Diaper 32
Procter & Gamble Rolls Out New Pampers 32
Kimberly-Clark Unveils Huggies Supreme® Natural Fit and Gentle
Care Diapers 32
United Enterprises Unveils Shee Shee Brand of Diapers 32
Godrej (India) Introduces Snuggy Diapers in Value Packs 33
FINE Hygienic Paper FZE Launches LIDO Super Dry Diaper 33
Kimberly-Clark Introduces New Diapers in India 33
KC Introduces New Infant and Child Care Brands 33
KC Offers New Disposable Changing Pads and Convertibles
Diaper-Pants 33
Nippon Unipac Offers EQ Dry Baby Diapers in Malaysia 33
Kimberly-Clark Launches Huggies Ultratrim Disposable Diapers 34
Aloes & Aloes Introduces New Diaper Line in Brazil 34
P & G Unveils Pampers Babysan Disposable Diapers in Argentina 34
Hartmann Introduces Fixies Maxi Disposable Diaper in Austria 34
Summit Introduces Pureen Basic Disposable Baby Diapers in
Malaysia 34
Kimberly-Clark Unveils New Huggies Supreme Diapers 34
Uni-Charm Corp Secures Patent on its New Disposable Diaper 35
Delipap Launches Luxus Walkers Pull-Up Disposable Diaper in
Finland 35
Kimberly-Clark Kenko Introduces New Night-Time Diapers in Brazil 35
Lambi Launches Bebin Maxigel Unisex Disposable Diapers in Mexico 35
Lambi Introduces Improved Happy Baby Disposable Diapers 35
Japlo Healthcare Introduces Japlo Super Thin Diapers in Malaysia 36
Tushies Baby Products Offers Gel-Free Alternative Disposable
Diapers 36
Procter & Gamble Launches Improved Disposable Diapers 36
Hartmann Expands Fixies Disposable Diapers Range 36
CVS Pharmacy Unveils New Range of Supreme Diapers 36
Procter & Gamble Introduces Pampers Swaddlers Diapers 36
Paragon Supplies Little Patriots Disposable Diapers 37
Bambo A/S Launches Bambolina Air Plus Disposable Diaper in
Denmark 37
CVS Pharmacy Introduces Ultra Soft-Stretch Diapers for Boys &
Girls 37

8. FOCUS ON SELECT PLAYERS 38
Associated Hygienic Products, LLC (USA) 38
First Quality Enterprises (USA) 38
Godrej Consumer Products (India) 38
Kao Corporation (Japan) 38
Kimberly-Clark Corp. (USA) 39
Ontex International (Belgium) 39
Procter & Gamble (USA) 39
SCA Hygiene Products (Sweden) 40
Uni-Charm Corp. (Japan) 40

9. GLOBAL MARKET PERSPECTIVE 41
Table 5: World Recent Past, Current & Future Analysis for Baby
Disposable Diapers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan, )Latin America and Rest
of World Markets Independently Analyzed with, Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 41

Table 6: World Historic Review for Baby Disposable Diapers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) 42

Table 7: World 15-Year Perspective for Baby Disposable Diapers
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2010 &
2017 (includes corresponding Graph/Chart) 43

10. THE UNITED STATES 44
A.Market Analysis 44
Outlook 44
Trends 44
Innovation & Alternate Marketing Strategies Gains Momentum
in a Souring Economy 44
Use of Training Pants Gains Momentum 44
High Penetration Rates Temper Growth 44
Competitive Landscape 45
Table 8: US Baby Disposable Diapers Market (2010-
Percentage Market Share Breakdown of Leading Players -
Procter & Gamble, Kimberly-Clark Corp., and Others
(Includes Private Label) (includes corresponding
Graph/Chart) 45

Table 9: Baby Diaper Brands in the US (2010) Percentage
Share Breakdown of Dollar Sales of Top 10 Brands through
Food, Drug and Mass Merchandiser Outlets (includes
corresponding Graph/Chart) 45

Table 10: Leading Disposable Diaper Toilet-training Pants
in USA: Percentage Share by Dollar Sales in Drug Stores:
2010 (includes corresponding Graph/Chart) 46
Environmental Issues 46
Strategic Corporate Developments 46
Focus on Select Major Players 47
B.Market Analytics 49
Table 11: US Recent Past, Current & Future Analysis for Baby
Disposable Diapers Market with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) 49

Table 12: US Historic Review for Baby Disposable Diapers
Market with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 50

11. CANADA 51
A.Market Analysis 51
Outlook 51
B.Market Analytics 51
Table 13: Canadian Recent Past, Current & Future Analysis
for Baby Disposable Diapers Market with Annual Sales Figures
in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 51

Table 14: Canadian Historic Review for Baby Disposable
Diapers Market with Annual Sales Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) 52

12. JAPAN 53
A.Market Analysis 53
Outlook 53
Competitive Scenario 53
Table 15: Leading Disposable Baby Diaper Companies in Japan
(2010) Percentage Market Share of Manufacturers In Terms of
Value Sales- Uni-Charm, Kao, P&G, and Others (includes
corresponding Graph/Chart) 53
Strategic Corporate Development 53
Focus on Select Major Players 54
B.Market Analytics 55
Table 16: Japanese Recent Past, Current & Future Analysis
for Baby Disposable Diapers Market with Annual Sales Figures
in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 55

Table 17: Japanese Historic Review for Baby Disposable
Diapers Market with Annual Sales Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) 56

13. EUROPE 57
A.Market Analysis 57
Outlook 57
Competition 57
Table 18: Leading Players in the Western European Diapers
Market (2010) - Percentage Breakdown for Procter & Gamble,
Kimberly-Clark, Private Label and Others (In Terms of
Sales) (includes corresponding Graph/Chart) 57
Focus on Select Players 57
B.Market Analytics 59
Table 19: European Recent Past, Current & Future Analysis
for Baby Disposable Diapers by Geographic Region - France,
Germany, Italy, UK & Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) 59

Table 20: European Historic Review for Baby Disposable
Diapers by Geographic Region - France, Germany, Italy, UK &
Rest of Europe Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2003 through 2008
(includes corresponding Graph/Chart) 60

Table 21: European 15-Year Perspective for Diapers by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK & Rest of Europe Markets for
Years 2003, 2010 & 2017 (includes corresponding Graph/Chart) 61

13a. FRANCE 62
A.Market Analysis 62
Outlook 62
Table 22: Leading Manufacturers of Baby Diapers in France
(2010) - Percentage Breakdown by Value Sales for P&G,
Kimberly-Clark and Others (includes corresponding
Graph/Chart) 62
B.Market Analytics 63
Table 23: French Recent Past, Current & Future Analysis for
Baby Disposable Diapers Market with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 63

Table 24: French Historic Review for Baby Disposable Diapers
Market with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 64

13b. GERMANY 65
A.Market Analysis 65
Outlook 65
Table 25: Leading Players in the Baby Diapers Market in
Germany (2010) - Percentage Breakdown by Value Sales for
P&G, and Others (includes corresponding Graph/Chart) 65
B.Market Analytics 66
Table 26: German Recent Past, Current & Future Analysis for
Baby Disposable Diapers Market with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 66

Table 27: German Historic Review for Baby Disposable Diapers
Market with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 67

13c. ITALY 68
Market Analysis 68
Table 28: Italian Recent Past, Current & Future Analysis for
Baby Disposable Diapers Market with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 68

Table 29: Italian Historic Review for Baby Disposable
Diapers Market with Annual Sales Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) 69

13d. THE UNITED KINGDOM 70
A.Market Analysis 70
Outlook 70
Snippets 70
Table 30: Leading Diaper Brands in the UK (2010) -
Percentage Share by Revenues for P&G, Kimberly-Clark and
Others (includes corresponding Graph/Chart) 70
B.Market Analytics 71
Table 31: UK Recent Past, Current & Future Analysis for Baby
Disposable Diapers Market with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) 71

Table 32: UK Historic Review for Baby Disposable Diapers
Market with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 72

13e. SPAIN 73
Market Analysis 73
Table 33: Spanish Recent Past, Current & Future Analysis for
Baby Disposable Diapers Market with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 73

Table 34: Spanish Historic Review for Baby Disposable
Diapers Market with Annual Sales Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) 74

13f. REST OF EUROPE 75
A.Market Analysis 75
Outlook 75
Strategic Corporate Development 75
B.Market Analytics 76
Table 35: Rest of European Recent Past, Current & Future
Analysis for Baby Disposable Diapers Market with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) 76

Table 36: Rest of European Historic Review for Baby
Disposable Diapers Market with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) 77

14. ASIA-PACIFIC 78
A.Market Analysis 78
Outlook 78
Demographics 78
China 78
Overview 78
Demographics 79
Table 37: Potential for Baby Diapers in China (1998, 2000
& 2010) - Birth Rate and Infants (Aged below 2-years)
(includes corresponding Graph/Chart) 79
Competitive Analysis and Market Structure 79
Table 38: Baby Diaper Market in China (2010): Percentage
Market Share Breakdown of Leading Players (includes
corresponding Graph/Chart) 80
India 80
Table 39: Indian Baby Diaper Market (2010): Percentage
Market Share Breakdown of Leading Players & Brands
(includes corresponding Graph/Chart) 80
New Zealand 81
Strategic Corporate Development 81
Godrej Consumer Products (India) - A Major Player 81
B.Market Analytics 82
Table 40: Asia-Pacific Recent Past, Current & Future
Analysis for Baby Disposable Diapers Market with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) 82

Table 41: Asia-Pacific Historic Review for Baby Disposable
Diapers Market with Annual Sales Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) 83

15. LATIN AMERICA 84
A.Market Analysis 84
Outlook 84
Table 42: Leading Players in the Latin American Diapers
Market (2010) - Percentage Breakdown for Kimberly-Clark
Corp., Procter & Gamble, and Others (includes corresponding
Graph/Chart) 84
Brazil 84
Table 43: Market Share of Leading Players in the Brazilian
Disposable Diapers Market: 2010 (% Share in terms of sales)
(includes corresponding Graph/Chart) 84
Mexico 85
Table 44: Share of Leading Players in the Mexican Diapers
Market (2010) - Kimberly, Hypermarcas and P&G (includes
corresponding Graph/Chart) 85
B.Market Analytics 85
Table 45: Latin American Recent Past, Current & Future
Analysis for Baby Disposable Diapers Marke with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) 85

Table 46: Latin American Historic Review for Baby Disposable
Diapers Market with Annual Sales Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) 86

16. REST OF WORLD 87
A.Market Analysis 87
Outlook 87
Product Launch 87
B.Market Analytics 88
Table 47: Rest of World Recent Past, Current & Future
Analysis for Baby Disposable Diapers Market with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) 88

Table 48: Rest of World Historic Review for Baby Disposable
Diapers Market with Annual Sales Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) 89


COMPETITIVE LANDSCAPE

Total Companies Profiled: 52 (including Divisions/Subsidiaries - 65)

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Region/Country Players
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The United States 18
Japan 9
Europe 10
France 1
Germany 1
The United Kingdom 2
Rest of Europe 6
Asia-Pacific (Excluding Japan) 19
Latin America 6
Africa 1
Middle East 2
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