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Global Baby Disposable Diapers Industry

  • February 2015
  • -
  • Global Industry Analysts
  • -
  • 235 pages

This report analyzes the worldwide markets for Baby Disposable Diapers in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 43 companies including many key and niche players such as -

Domtar Corporation
First Quality Enterprises, Inc.
Kao Corporation
Kimberly-Clark Corporation
Ontex International N.V

Table Of Contents

Global Baby Disposable Diapers Industry



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW II-1
Expanding Infant Population in Developing Regions Stimulates
Diaper Sales II-1
Demographic Factors Affect Market Growth II-2
New Births: An Opportunity to Tap II-2
Table 1: Global New Births by Geographic Region (2012)
(includes corresponding Graph/Chart) II-3

Table 2: Global Population of Children between 0-4 years
(2015P and 2020P) (includes corresponding Graph/Chart) II-3
Increasing Global Population Offers Significant Growth
Opportunities II-3
Table 3: Top 25 Countries Worldwide in Terms of Population
(2014) (in Million) II-4
Table 4: Global Population of Children Between 0-4 years
(2015P and 2020P) (includes corresponding Graph/Chart) II-5

Table 5: Population of Infants and Children (0-4 years) in
Select Countries (2013) (includes corresponding Graph/Chart) II-5

Table 6: Top 25 Countries with Highest Population of 0-4
Years Male Population (2014 and 2050P) (in Million) II-6

Table 7: Top 20 Countries with Highest Population of 0-4
Years Female Population (2014 and 2050P) (in Million) II-6
Changing Demographic Pattern: A Threat to Baby Diaper Sales? II-7
Table 8: World Fertility Rate by Regions (2013 and 2050F)
(includes corresponding Graph/Chart) II-8

Table 9: Countries with Lowest Total Fertility Rates (TFR) II-8

Table 10: Top 25 Countries in Global Birth Rates Worldwide
(2014): Ranked by Number of Births per 1000 Population
(includes corresponding Graph/Chart) II-9

Table 11: Top 25 Countries in terms of Fertility Rates
Worldwide (2014) - Ranked by Number of Children Born Per
Woman (includes corresponding Graph/Chart) II-10
Rising Women Workforce: A Business Case for Baby Diapers II-10
Table 12: Female Employment-to-Population Ratio (%)(includes
corresponding Graph/Chart) II-11
Middle Class Population in Emerging Markets: Opportunities
Galore II-11
Table 13: Global Middle Class Population (in Millions) by
Geographic Region: 2010, 2020P and 2030P (includes
corresponding Graph/Chart) II-12

Table 14: Global Middle Class Population by Geographic
Region: Percentage Share Breakdown for 2010, 2020P and 2030P
(includes corresponding Graph/Chart) II-13
Rising Disposable Incomes Propel Market Growth II-13
Table 15: Global Per Capita Disposable Income (2011-2015E)
(includes corresponding Graph/Chart) II-13

Table 16: Annual Disposable Incomes in US$ ‘000 for Select
Countries (2012) (includes corresponding Graph/Chart) II-14

2. COMPETITIVE LANDSCAPE II-15
PandG and Kimberly-Clark Dominate Baby Diapers Market II-15
Table 17: Global Diapers Market (2014): Percentage Share
Breakdown of Value Sales for PandG, Kimberly-Clark, SCA,
Unicharm, and Others (includes corresponding Graph/Chart) II-15
Pampers and Huggies: The Leading Baby Diaper Brands II-16
Popular Brands II-17
Private Label Diapers Gaining Popularity II-18
Aggressive Strategies: The Norm in Present-Day Competitive
Landscape II-19
Raw Material Suppliers Under Pressure II-19
Manufacturers Focus on Emerging Markets II-20
Diaper Makers Expand Capacity to Strengthen Presence in
Emerging Markets II-21
Kimberly-Clark's Exit from Europe: Opportunity for Competitors II-22

3. NOTEWORTHY TRENDS and ISSUES II-23
Economic Uncertainty and Baby Diapers Market: A Review II-23
Current State of the Economy: A Key Growth Indicator II-24
Table 18: World GDP (2012-2015): Breakdown of Percentage GDP
Growth for Select Countries (includes corresponding
Graph/Chart) II-25
Diaper Penetration: Differences Evident between Developed and
Developing Worlds II-26
Table 19: Penetration (%) of Disposable Diapers in Select
Countries (2013) II-26

Table 20: Global Baby Diapers Market (2013): Percentage Share
Breakdown of Value Sales by Product Type (includes
corresponding Graph/Chart) II-26
Premium Segment: Growth Opportunities in Mature Markets II-26
Increasing Usage of SAP in Diapers II-27
Table 21: Composition of Diaper (2008 and 2013) - Percentage
Share Breakdown of Weight by Component (includes
corresponding Graph/Chart) II-28
SAP Reduces Diaper Weight and Carbon Footprint II-28
Shift towards Fluff-Less Diapers II-28
Issues Related to SAP Usage in Diapers II-29
Limited Edition Products and Designer Diapers: Strategies to
Stay Afloat II-29
Innovations Help Manufacturers Stay Ahead of Competition in
Developed Markets II-30
Manufacturers Look to Lure Customers with Improved Products II-30
Research Focused on Eliminating Bad Odor of Used Diapers II-31
High-tech Disposable Diapers to Track Baby's Health II-31
Diapers Become Narrower and Thinner II-31
Technology Advances Propels Baby Diapers Market II-32
Breathable Diapers: Rising Use of Permeable Laminated Backsheet II-33
Growing Preference for Training Pants II-34
Internet Stores Draw Customers II-34
Table 22: Worldwide Internet Users by Geographic Region: 2013
(includes corresponding Graph/Chart) II-34

Table 23: Worldwide Internet Penetration Rates (%) by Region:
January 2014 (includes corresponding Graph/Chart) II-35
Rising Environmental and Health Concerns Over Diaper Use II-35
Rising Popularity of Cloth Diapers Threatens Disposable Diaper
Market II-36
Sustainability Issues Come to Fore II-37
Raw Material Price and Availability: Continuing Concerns for
Diaper Makers II-37
Table 24: Baby Diaper Composition (2014E): Percentage Share
Breakdown of Diaper Weight by Component (includes
corresponding Graph/Chart) II-37
Dealing with Rising Pricing Pressures II-38
Nippon Shokubai Incident Threatens SAP Supply II-38
Component Makers Play Active Role in Baby Diapers Market II-38
Advertising and Promotion II-39

4. PRODUCT OVERVIEW II-40
Introduction II-40
Disposable Diapers II-40
Types of Disposable Diapers II-40
Ultra-Absorbent II-41
Superabsorbent II-41
Regular Diapers II-41
Gender-Specific Diapers II-41
Biodegradable Diapers II-41
Packaging II-41
Evolution of Diapers II-41
Diapers - The Growing Years II-41
The First Disposable Diaper II-42
1950s-60s Witness Product Improvements II-42
Rayon Nonwoven Cover II-42
Shift to PET Fiber II-42
Apertured Films II-42
Thermal Bonding and Polypropylene II-43
Formaldehyde Concerns Spur Introduction of Alternatives II-43
Components of a Diaper II-43
Topsheet II-43
Acquisition/Transport Layers II-43
Absorbent Core II-44
Backsheet II-44
Raw Materials II-44
Overview II-44
Production Process II-45
Innovations in Diaper Raw Materials II-45
Superabsorbent Polymers Market II-45
Table 25: Worldwide Market for Superabsorbent Polymers by
Region/Country (2014E) - Percentage Share Breakdown of
Consumption (Volume) for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin
America (includes corresponding Graph/Chart) II-45

5. RECENT INDUSTRY ACTIVITY II-47
Himalaya Sets Foot in the Baby Diaper Market II-47
Oji Holdings Ventures into Malaysian Disposable Diaper Business II-47
Oji Holdings Corporation Enters a Joint Venture Agreement with
PT Indofood CBP II-47
Biostime Sets Foot into Baby Diaper Business II-47
SCA and Pacific Equity Partners Enter into a Joint Venture II-47
Unicharm Starts Production in Brazil II-47
SCA Enters the Indian Market with Libero and Tempo II-47
Domtar Acquires Associated Hygienic Products II-48
Unicharm Acquires Myanmar Care II-48
Zulily Partners with the Honest Company II-48
Diapers R Us Outlet Plus Opens Store in North Carolina II-48
Kimberly-Clark Corporation to Shut Down Diaper Plant in Spain II-48
Kao Commences Marketing of Locally-Made Merries Diapers in China II-48
Kimberly-Clark Exits from Diaper Business in Europe II-49
SCA Completes Acquisition of Everbeauty II-49
Kao Opens New Baby Diaper Facility in China II-49
Kao to Establish Second Manufacturing Plant in Indonesia II-49
PandG Philippines to Commence Operations in Cabuyao
Manufacturing Facility II-49

6. PRODUCT INNOVATIONS/INTRODUCTIONS II-50
Pampers Unveils New Premium Care Diaper in Kenya II-50
Tushmate Launches Newborn All In One II-50
SCA Launches New Baby Diaper Line in Spain II-50
BI-LO Launches Kuddles line of baby essentials II-50
Kimberly-Clark Launches New Bedwetting Solution II-50
gDiapers Unveils the Spring gPants Collection II-50
BabyGanics® Introduces Rear Gear™ Ultra Absorbent Diapers II-51
Bril Introduces Brildiapers Prime II-51
Pampers Introduces New Sizes of Swaddlers II-51
SCA to Expand Drypers Brand II-51
Pull-Ups Introduces Glow-in-the-Dark-Designs on Training Pants II-51
Pampers Introduces Limited Edition USA Diapers II-52

7. FOCUS ON SELECT PLAYERS II-53
Domtar Corporation (USA) II-53
First Quality Enterprises, Inc. (USA) II-53
Kao Corporation (Japan) II-54
Kimberly-Clark Corporation (USA) II-54
Ontex International N.V. (Belgium) II-54
The Procter and Gamble Company (USA) II-55
Svenska Cellulosa Aktiebolaget SCA (publ) (Sweden) II-55
Unicharm Corporation (Japan) II-56

8. GLOBAL MARKET PERSPECTIVE II-57
Table 26: World Recent Past, Current and Future Analysis for
Baby Disposable Diapers by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) II-57

Table 27: World Historic Review for Baby Disposable Diapers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-58

Table 28: World 15-Year Perspective for Baby Disposable
Diapers by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) II-59


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Prelude III-1
Noteworthy Trends and Issues III-2
Innovation: A Strategy to Bolster Market Presence III-2
Alternate Marketing Strategies Gain Momentum in Souring
Economy III-2
Use of Training Pants Gains Momentum III-2
Table 29: US Baby Disposable Diapers Market (2013):
Percentage Share Breakdown of Value Sales by Product
Segment - Disposable Pants, Junior Diapers, Newborn
Diapers, and Standard Diapers (includes corresponding
Graph/Chart) III-3
Online Stores Pull Customers Away from Store Aisles III-3
Eco-Friendly Disposable Baby Diapers - Gaining Prominence III-3
Premium Products: A Niche Yet Growing Market III-4
Private Label Products: Growth amidst Gloom III-4
Table 30: Private Label Diapers Market in the US (2014E):
Percentage Share Breakdown of Unit Sales for Disposable
Diapers and Disposable Training Pants (includes
corresponding Graph/Chart) III-5
Reusable Cloth Diapers Find Favor III-5
Health Scare from Baby Diapers III-6
Competitive Landscape III-6
Table 31: US Baby Disposable Diapers Market (2013):
Percentage Share Breakdown of Value Sales by Leading
Manufacturers (includes corresponding Graph/Chart) III-6

Table 32: Disposable Diapers Market in the US (2013):
Percentage Share Breakdown of Value Sales by Leading Brands
(includes corresponding Graph/Chart) III-7
Strategic Corporate Developments III-7
Product Launches III-8
Key Players III-9
B.Market Analytics III-12
Table 33: US Recent Past, Current and Future Analysis for Baby
Disposable Diapers Market Analyzed with Annual Sales Figures
in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-12

Table 34: US Historic Review for Baby Disposable Diapers
Market Analyzed with Annual Sales Figures in US$ Million for
Years 2007 through 2013 (includes corresponding Graph/Chart) III-12

2. CANADA III-13
Market Analysis III-13
Table 35: Canadian Recent Past, Current and Future Analysis
for Baby Disposable Diapers Market Analyzed with Annual
Sales Figures in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-13

Table 36: Canadian Historic Review for Baby Disposable
Diapers Market Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-14

3. JAPAN III-15
A.Market Analysis III-15
Declining Birth Rate Dampens Baby Diaper Sales III-15
Table 37: Infant (0-4) Population in Japan (1980-2010) (in
Billion) (includes corresponding Graph/Chart) III-15

Table 38: Baby Diaper Production in Japan (2007-2014) (in
Million Units) (includes corresponding Graph/Chart) III-16

Table 39: Penetration of High-Quality Diapers in Japan
(2011-2016E) (includes corresponding Graph/Chart) III-16

Table 40: Disposable Baby Diapers Market in Japan (2014E):
Percentage Share Breakdown of Value Sales by Segment -
Pants and Diapers (includes corresponding Graph/Chart) III-17
Japanese Companies Focus on Developing Smart Diapers III-17
Domestic Manufacturers Seek Opportunities in Overseas Markets III-17
Competitive Scenario III-18
Table 41: Leading Players in the Japanese Baby Disposable
Diapers Market (2013): Percentage Share Breakdown of Value
Sales for Daio Paper, Kao Corporation, PandG, Unicharm
Corporation, and Others (includes corresponding
Graph/Chart) III-18
Strategic Corporate Development III-19
Select Players III-19
B.Market Analytics III-20
Table 42: Japanese Recent Past, Current and Future Analysis
for Baby Disposable Diapers Market Analyzed with Annual
Sales Figures in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-20

Table 43: Japanese Historic Review for Baby Disposable
Diapers Market Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-21

4. EUROPE III-22
A.Market Analysis III-22
Outlook III-22
Western Europe: Leading Brands Strategize to Offset Losses
to Private Labels III-22
Table 44: Leading Players in the Western Europe Baby
Diapers Market (2012 and 2013): Percentage Share Breakdown of
Volume Sales for Kimberly-Clark, PandG, SCA-Branded, Private
Labels, and Others (includes corresponding Graph/Chart) III-23

Table 45: Leading Players in the Western Europe Baby
Diapers Market (2012 and 2013): Percentage Share Breakdown of
Value Sales for Kimberly-Clark, PandG, Private Labels, and
Others (includes corresponding Graph/Chart) III-24

Table 46: Private Label Baby Diapers Market in Western
Europe (2013) - Percentage Share Breakdown of Sales by
Leading Players (includes corresponding Graph/Chart) III-24

Table 47: Private Label Products as % of Total Baby Diapers
Market in Select European Countries (includes corresponding
Graph/Chart) III-24
Strategic Corporate Development III-25
B.Market Analytics III-25
Table 48: European Recent Past, Current and Future Analysis
for Baby Disposable Diapers by Geographic Region - France,
Germany, Italy, UK, Spain, Russia, and Rest of Europe
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-25

Table 49: European Historic Review for Baby Disposable
Diapers by Geographic Region - France, Germany, Italy, UK,
Spain, Russia, and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) III-26

Table 50: European 15-Year Perspective for Baby Disposable
Diapers by Geographic Region - Percentage Breakdown of
Dollar Sales for France, Germany, Italy, UK, Spain, Russia,
and Rest of Europe Markets for Years 2007, 2015 and 2020
(includes corresponding Graph/Chart) III-27

4a. FRANCE III-28
A.Market Analysis III-28
Market Overview III-28
Table 51: Leading Players in the French Disposable Baby
Diapers Market (2013) - Percentage Share Breakdown of
Retail Value Sales for PandG and Others (includes
corresponding Graph/Chart) III-28
B.Market Analytics III-29
Table 52: French Recent Past, Current and Future Analysis for
Baby Disposable Diapers Market Analyzed with Annual Sales
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-29

Table 53: French Historic Review for Baby Disposable Diapers
Market Analyzed with Annual Sales Figures in US$ Million for
Years 2007 through 2013 (includes corresponding Graph/Chart) III-30

4b. GERMANY III-31
A.Market Analysis III-31
Market Overview III-31
Table 54: Leading Players in the German Baby Disposable
Diapers Market (2014E) - Percentage Share Breakdown of
Value Sales for Procter and Gamble and Others (includes
corresponding Graph/Chart) III-31
B.Market Analytics III-32
Table 55: German Recent Past, Current and Future Analysis for
Baby Disposable Diapers Market Analyzed with Annual Sales
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-32

Table 56: German Historic Review for Baby Disposable Diapers
Market Analyzed with Annual Sales Figures in US$ Million for
Years 2007 through 2013 (includes corresponding Graph/Chart) III-33

4c. ITALY III-34
Market Analysis III-34
Table 57: Italian Recent Past, Current and Future Analysis for
Baby Disposable Diapers Market Analyzed with Annual Sales
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-34

Table 58: Italian Historic Review for Baby Disposable
Diapers Market Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-35

4d. THE UNITED KINGDOM III-36
A.Market Analysis III-36
Market Overview III-36
Table 59: Baby Care Products Market in the UK (2013):
Percentage Share Breakdown of Value Sales by Category
(includes corresponding Graph/Chart) III-36
B.Market Analytics III-37
Table 60: UK Recent Past, Current and Future Analysis for Baby
Disposable Diapers Market Analyzed with Annual Sales Figures
in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-37

Table 61: UK Historic Review for Baby Disposable Diapers
Market Analyzed with Annual Sales Figures in US$ Million for
Years 2007 through 2013 (includes corresponding Graph/Chart) III-38

4e. SPAIN III-39
A.Market Analysis III-39
Market Overview III-39
Product Launches III-39
B.Market Analytics III-40
Table 62: Spanish Recent Past, Current and Future Analysis for
Baby Disposable Diapers Market Analyzed with Annual Sales
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-40

Table 63: Spanish Historic Review for Baby Disposable
Diapers Market Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-41

4f. RUSSIA III-42
A.Market Analysis III-42
Market Overview III-42
Competition III-42
Table 64: Leading Players in the Russian Disposable Baby
Diapers Market (2013): Percentage Share Breakdown of Retail
Value Sales for Procter and Gamble, Kimberly Clark, SCA
Hygiene Products, and Others (includes corresponding
Graph/Chart) III-42
B.Market Analytics III-43
Table 65: Russian Recent Past, Current and Future Analysis for
Baby Disposable Diapers Market Analyzed with Annual Sales
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-43

Table 66: Russian Historic Review for Baby Disposable
Diapers Market Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-44

4g. REST OF EUROPE III-45
A.Market Analysis III-45
Outlook III-45
Focus on Select Markets III-45
Belgium III-45
Czech Republic III-45
Denmark III-45
Table 67: Leading Players in the Danish Baby Disposable
Diapers Market (2013): Percentage Share Breakdown of Value
Sales for Procter and Gamble, SCA Hygiene Products, and
Others (includes corresponding Graph/Chart) III-46
Finland III-46
Table 68: Leading Players in the Finnish Baby Disposable
Diapers Market (2013): Percentage Share Breakdown of Value
Sales for Procter and Gamble, SCA Hygiene Products Oy Ab,
and Others (includes corresponding Graph/Chart) III-46
Ireland III-47
Norway III-47
Table 69: Leading Players in the Norwegian Baby Disposable
Diapers Market (2013): Percentage Share Breakdown of Value
Sales for SCA, PandG and Others (includes corresponding
Graph/Chart) III-47
Poland III-48
Romania III-48
The Netherlands III-48
Turkey III-49
Portugal III-49
Sweden III-49
Table 70: Leading Players in the Swedish Baby Disposable
Diapers Market (2013): Percentage Share Breakdown of Value
Sales for Procter and Gamble, SCA Hygiene Products, and
Others (includes corresponding Graph/Chart) III-50
Strategic Corporate Developments III-50
Select Players III-50
B.Market Analytics III-52
Table 71: Rest of European Recent Past, Current and Future
Analysis for Baby Disposable Diapers Market Analyzed with
Annual Sales Figures in US$ Million for Years 2014 through
2020 (includes corresponding Graph/Chart) III-52

Table 72: Rest of European Historic Review for Baby
Disposable Diapers Market Analyzed with Annual Sales Figures
in US$ Million for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-53

5. ASIA-PACIFIC III-54
A.Market Analysis III-54
Table 73: Per-Capita Baby Diaper Use per Month (Units) in
Japan, China, Indonesia and Thailand (includes corresponding
Graph/Chart) III-54
B.Market Analytics III-55
Table 74: Asia-Pacific Recent Past, Current and Future
Analysis for Baby Disposable Diapers by Geographic Region -
China, India, Indonesia, South Korea, Taiwan, Thailand and
Rest of Asia-Pacific Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2014 through
2020 (includes corresponding Graph/Chart) III-55

Table 75: Asia-Pacific Historic Review for Baby Disposable
Diapers by Geographic Region - China, India, Indonesia,
South Korea, Taiwan, Thailand and Rest of Asia-Pacific
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-56

Table 76: Asia-Pacific 15-Year Perspective for Baby
Disposable Diapers by Geographic Region - Percentage
Breakdown of Dollar Sales for China, India, Indonesia, South
Korea, Taiwan, Thailand and Rest of Asia-Pacific Markets for
the Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) III-57

5a. CHINA III-58
A.Market Analysis III-58
A Market with Huge Potential for Growth III-59
Table 77: Potential for Baby Diapers (2005-2014) - Birth
Rate (%) in China (includes corresponding Graph/Chart) III-59
Booming Market Drives Overseas Manufacturers' Investments in
Production Units III-60
Table 78: Baby Diapers Production Volume in China
(2007-2012) (In Million Pieces) (includes corresponding
Graph/Chart) III-60
Low-Cost Products Give Way to Standard and Premium Products III-60
Table 79: Baby Diaper Market in China (2013): Percentage
Share Breakdown of Sales by Price Band - Economy, Premium,
and Standard (includes corresponding Graph/Chart) III-60
Comparing Prices of Premium Disposable Diapers of Select
Players III-61
Pants Market Characterized by Low Usage Levels III-61
Table 80: Disposable Baby Diapers Market in China (2014E):
Percentage Share Breakdown of Value Sales by Segment -
Diapers and Pants (includes corresponding Graph/Chart) III-61
Policy Changes Trigger Action from Multinationals III-61
Manufacturers Adopt Innovative Strategies to Deal with
Rising Raw Material Costs III-62
Premium Products Find Acceptance among Chinese Consumers III-62
E-Commerce: A Booming Channel for the Market III-62
Table 81: Chinese Baby Diaper Market by Distribution
Channel (2014E): Percentage Share Breakdown of Sales for
Baby Care Specialty Stores, Hypermarkets, Traditional
Trading, and E-commerce and Others (includes corresponding
Graph/Chart) III-63
Competitive Landscape III-63
Table 82: Leading Players in the Chinese Baby Diapers
Market (2014E): Percentage Share Breakdown of Value Sales
for Chiaus International Group Co Ltd, Dongguan Baishun
Paper Products Co Ltd, Hengan International Group Co Ltd,
Kimberly-Clark Corporation, Procter and Gamble, Unicharm
Corporation, and Others (includes corresponding
Graph/Chart) III-64
Consumers' Top Ten Preferred Diaper Brands in China in 2013 III-65
Leading Brands in China's Diaper Market III-65
Table 83: Leading Brands in the Chinese Baby Diapers
Market (2012): Percentage Share Breakdown of Volume Sales
for An Erle, Huggies, Mami Poko, Pampers, Sealer, and
Others (includes corresponding Graph/Chart) III-65
New Capacity Comes Online in China III-65
New Capacity Additions in Baby Pull-up Diapers Market in
China (2013-14) III-66
Strategic Corporate Developments III-66
B.Market Analytics III-67
Table 84: Chinese Recent Past, Current and Future Analysis for
Baby Disposable Diapers Market Analyzed with Annual Sales
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-67

Table 85: Chinese Historic Review for Baby Disposable
Diapers Market Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-68

5b. INDIA III-69
A.Market Analysis III-69
Market Overview III-69
Table 86: Disposable Baby Diapers Market in India (2014E):
Percentage Share Breakdown of Value Sales by Segment -
Pants and Diapers (includes corresponding Graph/Chart) III-70
Competition III-70
Table 87: Leading Players in the Indian Disposable Baby
Diapers Market (2014E): Percentage Share Breakdown of Value
Sales for Kimberly-Clark, Procter and Gamble, Unicharm, and
Others (includes corresponding Graph/Chart) III-71
Strategic Corporate Developments III-71
B.Market Analytics III-72
Table 88: Indian Recent Past, Current and Future Analysis for
Baby Disposable Diapers Market Analyzed with Annual Sales
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-72

Table 89: Indian Historic Review for Baby Disposable Diapers
Market Analyzed with Annual Sales Figures in US$ Million for
Years 2007 through 2013 (includes corresponding Graph/Chart) III-72

5c. SOUTH KOREA III-73
Market Analysis III-73
Table 90: South Korean Recent Past, Current and Future
Analysis for Baby Disposable Diapers Market Analyzed with
Annual Sales Figures in US$ Million for Years 2014 through
2020 (includes corresponding Graph/Chart) III-73

Table 91: South Korean Historic Review for Baby Disposable
Diapers Market Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-74

5d. TAIWAN III-75
Market Analysis III-75
Table 92: Taiwanese Recent Past, Current and Future Analysis
for Baby Disposable Diapers Market Analyzed with Annual
Sales Figures in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-75

Table 93: Taiwanese Historic Review for Baby Disposable
Diapers Market Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-76

5e. INDONESIA III-77
A.Market Analysis III-77
Market Overview III-77
Table 94: Disposable Baby Diapers Market in Indonesia
(2014E): Percentage Share Breakdown of Value Sales by
Segment - Pants and Diapers (includes corresponding
Graph/Chart) III-77
Competition III-77
Table 95: Leading Players in the Indonesian Disposable Baby
Diapers Market (2013): Percentage Share Breakdown of Retail
Value Sales for Unicharm, Softex Paper, PandG Zensei
Indonesia, and Others (includes corresponding Graph/Chart) III-78
Strategic Corporate Developments III-78
B.Market Analytics III-79
Table 96: Indonesian Recent Past, Current and Future Analysis
for Baby Disposable Diapers Market Analyzed with Annual
Sales Figures in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-79

Table 97: Indonesian Historic Review for Baby Disposable
Diapers Market Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-80

5f. THAILAND III-81
A.Market Analysis III-81
Market Overview III-81
Table 98: Baby Disposable Diapers Market in Thailand
(2014E): Percentage Share Breakdown of Value Sales by
Product Segment - Diapers and Pants (includes corresponding
Graph/Chart) III-81
Competitive Landscape III-81
Table 99: Leading Players in the Thai Baby Disposable
Diapers Market (2013): Percentage Share Breakdown of Value
Sales for DSG International, Kimberly-Clark, SCA Hygiene,
Unicharm, and Others (includes corresponding Graph/Chart) III-82
DSG International - A Key Player III-82
B.Market Analytics III-83
Table 100: Thai Recent Past, Current and Future Analysis for
Baby Disposable Diapers Market Analyzed with Annual Sales
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-83

Table 101: Thai Historic Review for Baby Disposable Diapers
Market Analyzed with Annual Sales Figures in US$ Million for
Years 2007 through 2013 (includes corresponding Graph/Chart) III-83

5g. REST OF ASIA-PACIFIC III-84
A.Market Analysis III-84
Outlook III-84
Focus on Select Markets III-84
Australia III-84
Malaysia III-84
New Zealand III-85
Pakistan III-85
Philippines III-85
Singapore III-86
Strategic Corporate Developments III-86
B.Market Analytics III-87
Table 102: Rest of Asia-Pacific Recent Past, Current and
Future Analysis for Baby Disposable Diapers Market Analyzed
with Annual Sales Figures in US$ Million for Years 2014
through 2020 (includes corresponding Graph/Chart) III-87

Table 103: Rest of Asia-Pacific Historic Review for Baby
Disposable Diapers Market Analyzed with Annual Sales Figures
in US$ Million for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-88

6. LATIN AMERICA III-89
A.Market Analysis III-89
Outlook III-89
Table 104: Baby Diapers Market in Latin America (2014E):
Percentage Share Breakdown of Unit Sales by Country -
Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru,
and Others (includes corresponding Graph/Chart) III-89
B.Market Analytics III-90
Table 105: Latin American Recent Past, Current and Future
Analysis for Baby Disposable Diapers by Geographic Region -
Brazil and Rest of Latin America Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2014 through 2020 (includes corresponding Graph/Chart) III-90

Table 106: Latin American Historic Review for Baby
Disposable Diapers by Geographic Region - Brazil and Rest of
Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2013
(includes corresponding Graph/Chart) III-91

Table 107: Latin American 15-Year Perspective for Baby
Disposable Diapers by Geographic Region - Percentage
Breakdown of Dollar Sales for Brazil and Rest of Latin
America Markets for the Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-92

6a. BRAZIL III-93
A.Market Analysis III-93
Market Overview III-93
Table 108: Leading Players in the Brazilian Baby Disposable
Diapers Market (2013): Percentage Share Breakdown of Volume
Sales for PandG, Kimberly-Clark, Hypermarcas, and Others
(includes corresponding Graph/Chart) III-93
Strategic Corporate Development III-94
B.Market Analytics III-94
Table 109: Brazilian Recent Past, Current and Future Analysis
for Baby Disposable Diapers Market Analyzed with Annual
Sales Figures in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) III-94

Table 110: Brazilian Historic Review for Baby Disposable
Diapers Market Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-95

6b. REST OF LATIN AMERICA III-96
A.Market Analysis III-96
Outlook III-96
Argentina III-96
Chile III-96
Table 111: Leading Players in the Chilean Baby Disposable
Diapers Market (2014E): Percentage Share Breakdown of Value
Sales for Kimberly- Clark Chile, Procter and Gamble, and
Others (includes corresponding Graph/Chart) III-96
Mexico III-97
Table 112: Leading Manufacturers of Baby Disposable Diapers
in Mexico (2013): Percentage Share Breakdown of Retail
Value Sales for Kimberly-Clark de Mexico SA de CV,
Productos Internacionales Mabe SA de CV, and Others
(includes corresponding Graph/Chart) III-97
Venezuela III-97
Table 113: Leading Players in the Venezuelan Baby
Disposable Diapers Market (2014E): Percentage Share
Breakdown of Value Sales for Industrias Corpañal CA,
Kimberly-Clark, Procter and Gamble de Venezuela CA, and
Others (includes corresponding Graph/Chart) III-98
B.Market Analytics III-98
Table 114: Rest of Latin America Recent Past, Current and
Future Analysis for Baby Disposable Diapers Market Analyzed
with Annual Sales Figures in US$ Million for Years 2014
through 2020 (includes corresponding Graph/Chart) III-98

Table 115: Rest of Latin America Historic Review for Baby
Disposable Diapers Market Analyzed with Annual Sales Figures
in US$ Million for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-99

7. REST OF WORLD III-100
A.Market Analysis III-100
Outlook III-100
Baby Diapers Market in Africa: Potential for Growth III-100
Focus on Select Markets III-100
Israel III-100
Kenya III-101
Nigeria III-101
Saudi Arabia III-102
Table 116: Leading Players in the Saudi Arabian Baby
Disposable Diapers Market (2013): Percentage Share
Breakdown of Retail Value Sales for Modern Products
Company, Olayan Kimberly-Clark, Unicharm, and Others
(includes corresponding Graph/Chart) III-102
United Arab Emirates (UAE) III-102
Table 117: Leading Players in the UAE Market for Baby
Disposable Diapers (2014E): Percentage Share Breakdown of
Value Sales for National Paper Products Company, Procter and
Gamble Gulf FZE, and Others (includes corresponding
Graph/Chart) III-103
Product Launch III-103
B.Market Analytics III-104
Table 118: Rest of World Recent Past, Current and Future
Analysis for Baby Disposable Diapers Market Analyzed with
Annual Sales Figures in US$ Million for Years 2014 through
2020 (includes corresponding Graph/Chart) III-104

Table 119: Rest of World Historic Review for Baby Disposable
Diapers Market Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-105


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 43 (including Divisions/Subsidiaries - 49)

The United States (12)
Canada (1)
Japan (5)
Europe (8)
Asia-Pacific (Excluding Japan) (15)
Latin America (6)
Middle East (1)
Africa (1)

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