World Oral Hygiene Products Market

World Oral Hygiene Products Market

This report analyzes the worldwide markets for Oral Hygiene Products in Millions of US$. The major product segments analyzed are Dentifrice, Toothbrushes, Mouthwashes, Breath Fresheners, Dental Floss, Denture Care Products, (Denture Cleansers, & Denture Adhesives), and Oral Hygiene Products (include dental gum, tongue cleaners, tooth polishes, tooth picks etc). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 199 companies including many key and niche players worldwide such as Church & Dwight, Colgate-Palmolive, Dentaid, Dr. Fresh, Inc., GlaxoSmithKline, Henkel KGaA, Johnson & Johnson, Jordan AS, Kao Corp, Lion Corp, Procter & Gamble, Global Gillette, Oral-B Laboratories, Sunstar Inc, and Unilever NV. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

ORAL HYGIENE PRODUCTS MCP-2537
A GLOBAL STRATEGIC BUSINESS REPORT


CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Scope and Segmentation I-3
Dentifrice I-4
Toothbrush I-4
Mouthwash I-4
Dental Floss I-4
Denture Care Products I-4
Denture Cleansers I-4
Denture Adhesives I-4


II. EXECUTIVE SUMMARY

1. Industry Overview II-1
Market Outlook II-1
Oral Hygiene: On an Upward Trend II-1
Dentifrice - A Key Segment II-1
Toothbrushes - Growth Driven by Replacement Demand II-1
Mouthwash - Gaining in Advanced Markets II-2
Breath Freshener - Market with Healthy Growth II-2
Dental Floss - Small Market with Steady Growth II-2
Denture Care Products - Market with Cleansers and Adhesives II-2
Major Trends/Issues II-3
Beauty in the Bathroom II-3
The New Kid in Town II-3
Innovation is the Need of the Hour II-3
Product Innovations Spur Growth II-4
Multi Functional Products Drive Oral Care Market II-4
Consumers Ask for Something More II-4
Manual Toothbrush Segment Sees Growth II-4
Power-Assisted Toothbrushes Drive Oral Hygiene Growth II-4
Children’s Oral Care Market: Key Target Base II-5
Consumer Loyalty - A Major Demand Determinant II-5
Gum Care – The Evolving Trend II-6
Growing Popularity of Whitening Toothpaste and Strips II-6
Oral Rinse Takes the Oral Care Market by Storm II-6
Toothbrush Sanitation Concerns Overplayed II-6
Market Structure II-7
Mature Market Growth Driven by Specialty Products II-7
Saturation Triggers Competition II-7
Brand Leveraging II-7
Transnationals - Ruling the Roost II-7
Diversification - A Survival Strategy II-8
Competitive Scenario II-8
Market Leaders – Brands & Companies II-8
Table 1: Global Market for Oral Hygiene Products (2006):
Percentage Value Share by Leading Company for Colgate
Palmolive, Procter & Gamble, GlaxoSmithKline, Johnson &
Johnson, Unilever and Others (includes corresponding
Graph/Chart) II-8

Table 2: Global Market for Oral Hygiene Brands (2007):
Percentage Value Share by Leading Brand for Colgate, Crest,
Oral-B, Signal, Braun and Others (includes corresponding
Graph/Chart) II-9
Leading Brands/Companies – A Recent Past Perspective II-9
Table 3: Leading Oral Hygiene Companies Worldwide (2005):
Percentage Share Breakdown by Value Sales for
Colgate-Palmolive, P&G, GlaxoSmithKline, Unilever, Pfizer
and Others (includes corresponding Graph/Chart) II-9

Table 4: Leading Players in Worldwide Toothpaste Market
(2005): Percentage Share Breakdown by Value Sales for
Colgate-Palmolive, P&G, Unilever, GlaxoSmithKline, and
Others (includes corresponding Graph/Chart) II-9

Table 5: Leading Players in Worldwide Toothbrush Market
(2005): Percentage Share Breakdown by Value Sales for P&G,
Colgate-Palmolive, GlaxoSmithKline, Unilever, and Others
(includes corresponding Graph/Chart) II-10

Table 6: Leading Players in Worldwide Mouthwash Market
(2005): Percentage Share Breakdown by Value Sales for
Pfizer, Colgate-Palmolive, GlaxoSmithKline, P&G, Unilever,
and Others (includes corresponding Graph/Chart) II-10
Key Factors Impacting Sales II-10
Factors Impacting Sales of Oral Hygiene Products in the
Worldwide Market (On a Scale of 1-10) II-10
Emerging Segments in Oral Care II-11
Children’s Oral Care Market II-11
Remineralizing Systems II-11
Tongue Cleaning - A New Segment in the Oral Care Market II-12
Ultrasonic Toothbrushes - Useful for Aphthous Stomatitis
Patients II-12
Market Features II-12
Huge Investment in R&D II-12
Low Asset Requirement II-12
Marketing Strength II-12
Distribution Network II-12
Advertising and Promotion II-13
Advertising - For A “Brand” New Smile II-13
Table 7: Toothbrush and Toothpaste Advertising in the UK
(2000 & 2005) – Percentage Share Breakdown by Media Used for
TV, Press, Outdoor and Cinema (includes corresponding
Graph/Chart) II-13
Ad Expenditures for Select Oral Hygiene Products/ Brands in
the Recent Past II-14
Table 8: Media Expenditure of Select Toothpaste Brands in
the US: 2000 - Aquafresh, Arm & Hammer, Colgate, Crest,
Mentadent, Rembrandt, Sensodyne (US$ in million) (includes
corresponding Graph/Chart) II-14

Table 9: Media Expenditure of Select Manual and Electric
Toothbrush Brands in the US: 1999 – Braun Oral B Manual,
Electric; Colgate Manual, Electric; Crest Manual, Electric;
Reach Manual; Mentadent Manual (US$ Million)(includes
corresponding Graph/Chart) II-14

Table 10: Ad Spend of Select Advertisers in the UK
Toothbrush/Toothpaste Market: 2000 - Boots, Braun Electric,
Carter Wallace, Colgate Palmolive, EC De Witt & Co, Food
Brokers, GlaxoSmithKline, Optiva, Oral B Laboratories,
Stafford Miller (UK£ in Thousands) (includes corresponding
Graph/Chart) II-15
Brand - Impact on Purchases II-15
Channels of Distribution II-15
Strategies to Increase Market Share II-15
Emergence of Multi-Channel Buyers II-16
Supermarkets as a Primary Distribution Channel II-16
Premium Oral Care Brands to Profit Drug Stores II-16
Retail Scenario Across Major Markets - Historic & Recent Past II-17
Table 11: Market Share of Leading Mouthwash Brands in US
Drugstores: 2000 - Listerine, Scope, Flax, Colgate Peroxyl,
Act, Biotene, Targon, Cepacol, Other (In %) (includes
corresponding Graph/Chart) II-17

Table 12: Sales of Dental Floss Brands through FDM Channels
in the US: 2000 (US$ Million) - Glide, J & J Reach
Whitening, Oral B, Oral B Satinfloss, Oral B Ultra Floss,
Reach, Reach Dentotape, Reach Easy Slide, Reach Gentle Gum
Care (includes corresponding Graph/Chart) II-17

Table 13: Market Share of Leading Oral Rinse Brands in the
US: 2001 - Listerine, Scope, Plax, Act, Targon, Act for
Kids, Capacol, Biotene, and Others (In %) (includes
corresponding Graph/Chart) II-18

Table 14: Toothpaste Sales by Retail Channel in Germany:
2005 - Mass Market, Pharmacies, Department Stores (In %)
(includes corresponding Graph/Chart) II-18

Table 15: Toothbrush Sales by Retail Channel in Germany:
2005 - Mass Market, Pharmacies, Department Stores (In %)
(includes corresponding Graph/Chart) II-18

Table 16: Mouthwash Sales by Retail Channel in Germany: 2005
- Mass Market, Pharmacies, Department Stores (In %)
(includes corresponding Graph/Chart) II-18

Table 17: Leading Toothpaste Brands in Mass Market and
Department Stores in Italy 2001: Mentadent, Colgate, AZ,
Antica Erboristeria, Aquafresh and Pasta del Capitano (In %)
(includes corresponding Graph/Chart) II-19

Table 18: Leading Toothpaste Brands Sold Through Pharmacies
in Italy (2001): Neo-Emoform, AZ, Sensodyne, Elmex,
lodosan, and, Blanx (In %) (includes corresponding
Graph/Chart) II-19

Table 19: Leading Mouthwash Brands Sold through Pharmacies
in Italy (2000): Tantum Verde, Dentosan, Froben, Goccemed
lodosan, Oraseptic, Corsodyl, Plak Out, and Antoral Gala
(In %) (includes corresponding Graph/Chart) II-20

Table 20: Leading Mouthwash Brands Sold through Mass Market
Channels in Italy: 2000- Colgate, Mentadent, Oral B,
lodosan, Pasta del Capitano, AZ, Private label, and Others
(Market Share In %) (includes corresponding Graph/Chart) II-20

Table 21: Leading Toothpaste Brands Sold through Mass
Market in Spain (2003): Colgate, Licor del Polo, Signal,
Binaca, Kemphor, Profiden, Close-Up, Denivit and Sensodyne
(In %) (includes corresponding Graph/Chart) II-21

Table 22: Leading Mouthwash Brands Sold Through Mass Market
Channels in Spain (2000): Listerine, Licor del Polo,
Kemphor, Plax, Oral B and Vademecum (In %) (includes
corresponding Graph/Chart) II-21

2. Product Classification and Analysis II-22
A. Dentifrice II-22
Battle of the Brands II-22
Transformation in the Market II-22
Toothpaste Ingredients II-22
Select Toothpaste Ingredients and their Functions II-23
New Flavors in Toothpastes II-23
Types of Toothpastes II-23
Toothpaste for Sensitive Teeth - A Niche Market II-24
Whitening Toothpastes - Fastest Growing II-24
Toothpaste for Children II-24
Fluoride-Free Toothpastes II-24
Retardant Toothpaste II-24
Tartar-Control Toothpastes II-24
Baking Soda-Based Toothpastes II-25
Hydrogen Peroxide-Based Toothpastes II-25
Desensitizing Toothpastes II-25
Abrasives II-25
Denture Pastes II-25
Tooth and Gum Gel II-25
Ginseng Toothpaste II-25
Toothpastes with Natural Products II-25
Leading Toothpaste Brands and Players Between 2000 and 2005
in Major Markets Worldwide II-26
Leading Brands Marketed by Major Toothpaste Vendors (2004
): Colgate, Procter & Gamble, GlaxoSmithkline, Church &
Dwight II-26
Table 23: Leading Players in the World Market for
Toothpaste (2003 & 2005): Percentage Breakdown of Value
Sales by Company for Colgate Palmolive, GlaxoSmithKline,
Procter & Gamble, Church & Dwight/Unilever and Others
(includes corresponding Graph/Chart) II-27

Table 24: Leading Players in the US Market for Toothpaste
(2003 & 2005): Percentage Breakdown of Value Sales by
Company for Colgate Oral Pharmaceuticals, Procter &
Gamble, GlaxoSmithKline, Unilever, Church & Dwight,
Rembrant, Tom's of Maine Inc, and Others (includes
corresponding Graph/Chart) II-27

Table 25: Leading Players in the US Market for Toothpaste
(2003 & 2005): Percentage Breakdown of Volume Sales by
Company for Colgate Oral Pharmaceuticals, Procter & Gamble,
GlaxoSmithKline, Unilever, Church & Dwight Co Inc,
Rembrant, Tom's of Maine Inc, and Oral-B Laboratories
(includes corresponding Graph/Chart) II-28

Table 26: Leading Players in the US Market for Tooth
Whiteners (2004 & 2005): Percentage Share Breakdown by
Value Sales for Procter & Gamble, Colgate-Palmolive, and
Others (includes corresponding Graph/Chart) II-28

Table 27: Leading Toothpaste Brands in Canada: 2000 (Share
In %) - Colgate, Crest, Aquafresh, Sensodyne, Arm & Hammer,
Close-Up, Oral-B, Aim, Macleans, Pepsodent, and Others
(includes corresponding Graph/Chart) II-29

Table 28: Leading Players in the Japanese Market for
Toothpaste (2003 & 2005): Percentage Share Breakdown of
Value Sales by Company for Lion Corp, Sunstar, Kao, Sangi,
GlaxoSmithKline KK and Others (includes corresponding
Graph/Chart) II-29

Table 29: Leading Players in the Italian Market for
Toothpaste (2003): Percentage Share Breakdown of Value
Sales by Company for Colgate, Procter & Gamble, Unilever,
and Others (includes corresponding Graph/Chart) II-30

Table 30: Leading Toothpaste Brands and Marketers in
France: 2000 - Signal, Sanogyl, Colgate, Aquafresh,
Teraxyl, and Others (Market Share in %) (includes
corresponding Graph/Chart) II-30

Table 31: Leading Toothpaste Brands in Germany (2000):
Odol med 3, Aronal and Elmex, Blendam and Blendi, Colgate,
Sensodyne, Dentagard, Theramed, Signal and Meridol (In %)
(includes corresponding Graph/Chart) II-31

Table 32: Leading Children's Toothpaste Brands in Germany
(2000): Elmex Kinder, Theramed Junior, Blendi, Odol Med3
Milchzahn, Putzi and Colgate My First (Share in %)
(includes corresponding Graph/Chart) II-31

Table 33: Leading Toothpaste Brands in the UK: 2000 (Market
Share in %) – Colgate, Macleans, Aquafresh, Sensodyne, and
Others (includes corresponding Graph/Chart) II-31

Table 34: Leading Toothpaste Brands in Italy: 2000 (Market
Share in %) – Mentadent, Colgate, AZ, Aquafresh, Antica
Erboristuria, and Others (includes corresponding
Graph/Chart) II-32

Table 35: Leading Toothpaste Brands in Spain: 2000 (Market
Share in %) - Colgate, Licor del Polo, Signal, Binaca,
Kemphor, Profiden, Close-Up, Denivit, Sensodyne, and
Others (includes corresponding Graph/Chart) II-32

Table 36: Leading Toothpaste Brands in China: 2000 (Market
Share in %) - Colgate, Zhonghua, Crest, Signal,
Liangmianzhen, Heimei, Legsuanling, Liubizhi, Kangchiling,
and Other (includes corresponding Graph/Chart) II-32
B. Toothbrush II-33
Innovation and Branding Shape Progress II-33
Types of Toothbrushes II-33
Interproximal Toothbrushes II-33
Toothbrushes with Rubber Tip II-33
Travel Toothbrushes II-34
Denture Toothbrushes II-34
Electric Toothbrushes II-34
Other Types of Toothbrushes II-34
Leading Toothbrush Brands and Players Between 2000 and 2005
in Select Major Markets II-34
Table 37: Leading Toothpaste Vendors in Brazil: 2000 (Market
Share in %) – Unilever, Sorriso, Other (includes
corresponding Graph/Chart) II-35

Table 38: Leading Players in the World Market for Toothbrush
(2003 & 2005) – Percentage Share Breakdown of Value Sales by
Company for Colgate Palmolive, Gillette Co, GlaxoSmithKline
Plc, Procter & Gamble, Unilever, Private Label and Others
(includes corresponding Graph/Chart) II-35

Table 39: Leading Players in the US Market for Manual
Toothbrush (2004) – Percentage Share Breakdown of Value
Sales by Company for Colgate, Gillette, GlaxoSmithkline,
J & J, Sunstar Butler, P & G, Private Label, and Others
(includes corresponding Graph/Chart) II-36

Table 40: Leading Players in the US Market for Power
Toothbrush (2004): Percentage Share Breakdown of Value
Sales by Company for Colgate, Gillette, Philips Electronics
Industries, Procter & Gamble, Water Pik, and Others
(includes corresponding Graph/Chart) II-36

Table 41: Leading Toothbrush Brands in the US: 2000 (Market
Share in %) - Oral B Advantage, Oral B Crossaction, Oral B
Indicator, Colgate Navigator, Colgate Wave, Advanced Design
Reach, Colgate Total, Reach Plaque Sweeper, Aquafresh Flex,
Mentadent Procare, and Others (includes corresponding
Graph/Chart) II-37

Table 42: Leading Players in the French Market for
Toothbrush (2003 & 2005): Percentage Share Breakdown of
Retail Value Sales by Company for Unilever,
Colgate-Palmolive, GlaxoSmithkline and Others (includes
corresponding Graph/Chart) II-37

Table 43: Leading Toothbrush Brands in Germany: 2000 -
Aronal, Blend-a-Dent, Colgate, Dr Best, Elmex, Oral-B,
Signal, and Others (Market Share in %) (includes
corresponding Graph/Chart) II-38
C. Mouthwash II-38
Offering More Protection II-38
Types of Mouthwashes II-38
Breath Freshening Mouthwashes II-38
Anti-Plaque Mouthwashes II-38
Anticavity Mouthwashes II-39
Select Mouthwash Ingredients and their Attributes II-39
Other Types of Mouthwashes II-39
Antiseptic Mouthwashes II-39
Medicated Mouthwashes II-39
Natural Mouthwash II-40
Differentiation of Mouthwashes Based on Color/Flavor II-40
Leading Mouthwash Brands, Players and their Market Shares
Between 2000 and 2005 II-40
Table 44: Leading Toothbrush Brands in the UK: 2000 (Market
Share in %) – Oral B, Reach, Aquafresh, Boots, Colgate
Precision, Private Label, and Others (includes corresponding
Graph/Chart) II-41

Table 45: Market Shares of Major Mouthwash/Dental Rinse
Brands in the US (2003 & 2005): Act, Act for Kids, Biotene,
Cepacol, Dentek, Listerine, Plax, Scope, Targon,
Therabreath, and Others (% Share in terms of Dollar Sales)
(includes corresponding Graph/Chart) II-41

Table 46: Leading Players in the US Market for Mouthwash
(2004 & 2005): Percentage Share Breakdown of Value Sales by
Company for Colgate-Palmolive, Pfizer, Private Label,
Procter & Gamble, and Others (includes corresponding
Graph/Chart) II-42

Table 47: Leading Players in the US Market for Mouthwash
(2004 & 2005): Percentage Share Breakdown of Volume Sales by
Company for Colgate-Palmolive, Pfizer, Private Label,
Procter & Gamble, and Others (includes corresponding
Graph/Chart) II-42

Table 48: Leading Mouthwash Brands in Spain: 2000 (Market
Share in %) - Listerine, Licor del Polo, Kemphor, Plax, Oral
B, Vademecum, Signal, Listermint, and Others (includes
corresponding Graph/Chart) II-43
D. Breath Fresheners II-43
Overview and Trends II-43
Leading Breath Freshener Brands, Players, and their Market
Shares Between 2000 and 2005 II-44
Table 49: Sales of Leading Breath Freshener Brands in the
US (2004): Binaca, Binaca Blasters, BreathAsure, Crystal
Breath, Dentek, MintAsure, Puretek, Sweet Breath, Sweet
Breath Xtreme, Therabreath (Value Sales in US$ Thousand;
Volume Sales in Thousand Units) (includes corresponding
Graph/Chart) II-44

Table 50: Market Shares of Leading Breath Freshener Brands
in the US (2004): Binaca, Binaca Blasters, BreathAsure,
Crystal Breath, Dentek, MintAsure, Puretek, Sweet Breath,
Sweet Breath Xtreme, Therabreath and Others (% Share in
terms of Dollar Sales) (includes corresponding Graph/Chart) II-45

Table 51: Market Shares of Leading Breath Freshener Brands
in the US (2004): Binaca, Binaca Blasters, BreathAsure,
Crystal Breath, Dentek, MintAsure, Puretek, Sweet Breath,
Sweet Breath Xtreme, Therabreath and Others (% Share in
terms of Unit Sales) (includes corresponding Graph/Chart) II-45

Table 52: Sales of Leading Breath Mint Brands in the US
(2004): Altoids, Aqua Drops, BreathSavers, Certs, Certs
Cool Mint Drops, Eclipse, Icebreakers, Mentos Breathmakers,
and Tic Tac (Volume Sales in Million Units) (includes
corresponding Graph/Chart) II-46

Table 53: Leading Breath Mint Brands in the US: 2003 -
Altoids, Aqua Drops, Breathmakers, BreathSavers, Certs,
Certs Cool Mint Drops, Eclipse, Icebreakers, Mentos
Breathmakers, Tic Tac and Private Label (in Million Units)
(includes corresponding Graph/Chart) II-46

Table 54: Leading Breath Freshener/Mint Brands in the US:
2000 (Market Share in %) - Altoids, Tic Tac, Breath Savers,
Certs Cool Mint Drops, Certs Cool Mint Drops, Certs,
IceBreakers Mints, Smint, Breath Savers Cool Blasts and
Others (includes corresponding Graph/Chart) II-47

Table 55: Leading Breath Freshener/Spray Brands in the US:
2000 (Market Share in %) - Sweet Breath, Binaca, Breath
Assure, Dentek Breath Remedy, Binaca Blasters, Breath Asure
D, Orablast, Rembrandt, Crystal Breath, and Others (includes
corresponding Graph/Chart) II-47

Table 56: Leading Mint Brands in the US: 2000 (Market Share
in %) - Lifesavers, Mentos, Brock, Lifesavers Wint-O-Green,
Brach's, Farley's, Richardson After Dinner, Private Label,
and Others (includes corresponding Graph/Chart) II-48
E. Dental Floss II-48
Floss for Sparkling Teeth II-48
Types of Dental Floss II-48
Dental Tape II-48
Dental Floss II-49
Natural Dental Floss II-49
Leading Dental Floss Brands, Players, and their Market
Shares Between 2000 and 2005 II-49
Leading Dental Floss Brands Marketed by Major Vendors (2004
): Colgate-Palmolive, Procter & Gamble, Gillette, Johnson &
Johnson, US Dentek Corp, and Sunstar Pharmaceutical Inc. II-49
Table 57: Leading Dental Floss Brands in the US (2004-2005):
Percentage Share Breakdown by Value Sales for Glide,
Oral-B, Oral-B Humming bird, Reach, Reach Access, Wild,
Dentex, G- U- M, Butler, Private Label, and Others (includes
corresponding Graph/Chart) II-50

Table 58: Market Share of Leading Dental Floss Brands
(2000): Glide, Johnson & Johnson, Oral B, Oral B Satinfloss,
Oral B Super, Oral B Ultra, Reach, Reach Dentotape, Reach
Easy Slide, Reach Gentle Gum Care, and Others (In %)
(includes corresponding Graph/Chart) II-50

Table 59: Leading Players in the Chinese Market for Dental
Floss (2003 & 2005) – Percentage Share Breakdown of Value
Sales by Company for Johnson & Johnson, Lion Corp, Sunstar
and Others (includes corresponding Graph/Chart) II-51
F. Denture Care Products II-51
Huge Untapped Market II-51
Complete Denture II-51
Conventional Vs. Immediate Dentures II-52
Overdenture II-52
Types of Denture Care Products II-52
Denture Cleansers II-52
Denture Adhesives II-52
Leading Denture Care Brands, Players, and their Market
Shares Between 2000 and 2005 II-52
Table 60: Market Shares of Major Denture Cleanser (Tablets)
Brands in the US (2004): Efferdent, Efferdent Plus,
Fixodent, Polident, Polident for Partials, Polident
Overnight, Smoker's Polident, and Others (% Share in terms
of Dollar Sales) (includes corresponding Graph/Chart) II-52

Table 61: Market Shares of Major Denture Adhesive Brands in
the US (2004): Cushion Grip, Fixodent, Fixodent Free,
Fixodent Fresh, Poligrip Free, Poligrip Ultra Fresh,
Rigident, Sea-Bond, Super Poligrip, Super Wernets, and
Others (% Share in terms of Dollar Sales) (includes
corresponding Graph/Chart) II-53

Table 62: Leading Dental Cleanser (Paste/Powder) Brands in
the US: 2001 - Dentu-Crème, Fresh n Brite, Dentu-Gel, Stain
Away Plus, Ban A Stain, Kleenite, Polident, and Others
(Market Share in %) (includes corresponding Graph/Chart) II-53

Table 63: Leading Dental Accessory/Tools Brands in the US:
2000 (Market Share in %) - Braun Oral B, Sonicare, Water
Pik, Dr Johns Spinbrush, InterPlak, Butler Gum, Butler
Proxabrush, Colgate ActiBrush, Oral B, and Other (includes
corresponding Graph/Chart) II-53

3. Technological Innovations – A Recent Past Perspective II-54

New Formulation for Toothpaste II-54
HyG Ionic Toothbrush from Periproducts II-54
Measuring Device for Bad Breath II-54
Flosser from Waterpik Technologies II-54
Biologists Develop Genetically Modified Bacteria II-54
Electric Toothbrushes - The Market to Watch II-55

4. Product Introductions/Innovations II-56
Oral-B Launches Classic GumProtect Toothbrush II-56
Paradise Dental Launches Platypus for Effective Flossing II-56
GlaxoSmithKline Launches Sensodyne Gum Protection II-56
US Company Launches Kissable for Oral Care II-56
Xlear Launches Spry Green Tea Flavored Gum II-56
Preventech Introduces Spearmint Flavor to NEXT II-57
Pearl Drops Launches Cosmetic Teeth Whitener II-57
GlaxoSmithKline Launches Aquafresh Iso-Active Foaming Gel II-57
GlaxoSmithKline Launches Aquafresh 3 Way Buzz Toothbrush II-57
Practicon Launches SmileGoods® Toothbrushes II-57
Oral-B and Crest Introduces 3D White Paste and Brush II-58
Kimberly-Clark Introduces KIMVENT II-58
GlaxoSmithKline Introduces New Mouthrinse II-58
Oral-B to Launch CrossAction Complete Toothbrush to Expand
CrossAction Line II-58
AT Bluebell Pharmacies Launches Dentium Total Solution Toothpaste II-58
Xlear Introduces Spry Tooth Gel with Infant Pacifier II-58
Tom’s of Maine Launches a New Formula II-59
Neks Technologies Unveils DetecTar mini II-59
Sunstar Launches GUM® Summit™+ Toothbrush II-59
Zenith Dental Launches ClearShield 5% Sodium Fluoride Varnish II-59
GlaxoSmithKline Launches Aquafresh Extreme Clean Purifying
Mouthwash II-59
Sunstar Americas Introduces New Go-Betweens Ultra II-60
Sunstar Introduces Soft-Picks II-60
Ultreo Launches Toothbrush with Ultrasound Wave Technology II-60
Johnson & Johnson Introduces Reach CleanPaste Floss II-60
Premier Launches Fluoride Varnish II-60
GlaxoSmithKline Launches Aquafresh Extreme Clean Purifying
Mouthwash II-61
GlaxoSmithKline Introduces New Aquafresh White Trays II-61
Hindustan Unilever Introduces Pepsodent Kids Toothpaste II-61
Oral-B Introduces Shiny Clean Toothbrush II-61
Oral-B® Introduces Triumph™ With Smart Guide™ II-61
Sunstar Subsidiary Launches GUM Products II-61
Oriflame Introduces New Oral Hygiene System II-62
Alva-Amco Introduces Teeth Desensitizing Rinse II-62
JASON Introduces New Flavored Toothpaste & Mouthwash II-62
Vista Dental Products Launches Spring Toothbrush II-62
Vista Dental Products Introduces Breeze Toothbrushes II-62
Xlear Introduces New Spry Spearmint Toothpaste II-62
LISTERINE® Introduces LISTERINE WHITENING® Quick Dissolving
Strips II-63
Colgate Oral Pharmaceuticals Launches New Whitening System II-63
Sunstar Butler Launches GUM Implant Kit II-63
Sunstar Butler Unveils New Plaque Disclosants II-63
Oral Pain Relief Product Unveiled II-63
Premier® Unveils Prophy Paste II-63
Crest Introduces ADA-Approved Pro-Health™ Toothpaste II-64
Sunstar Butler Introduces Crayola Flossers and Toothbrushes II-64
P&G Launches Oral-B Vitality Line of Power Toothbrushes II-64
Proctor & Gamble Launches Oral-B Pulsar Toothbrush II-64
Philips Sonicare Releases Sonicare Elite II-64
GlaxoSmithKline Unveils Polident Fresh Cleanse II-65
GSK to Unveil Gel Toothpaste II-65
NovaMin Technology and Hager & Werken Introduces
Nanosensitive™ Toothpaste II-65
Colgate Introduces New Colgate 360o Toothbrush II-65
Emami to Unveil Ayurvedic toothpaste II-65
Lion to Launch Dent Health Toothbrush II-65
Lion to Launch Dent Health SP Medicated Toothpaste II-66
Medicom Unveils Neutral Sodium Fluoride Gel II-66
GRINrx Introduces GRINrx Pre-White II-66
Viatek Launches New Toothbrush Attachment II-66
Sultan Healthcare Unveils Cleanlets™ II-66
Waterpik® Launches Waterpik Ultra II-67
Dentaid to Release New Mouthwash II-67
Kao to Unleash an Oral Care Purifier II-67
GSK to Introduce New Sensodyne II-67
Colgate to Unleash Toothpaste for Receding Gums II-67
Laclede Unveils Biotene SensitiveToothpaste II-67
Whitening Expressions Launches Flagship Brand, Aquawhite II-67

5. Product Launches in Recent Past II-68
Nimbus Introduces Compact Brush Head Toothbrush II-68
Colgate Introduces New Colgate Super Flexible Toothbrush II-68
CPIL Launches Toothpaste with Active Salt II-68
GlaxoSmithKline Introduces Oasis Moisturizing Mouthwash and
Mouthspray II-68
Laclede Launches Biotene® Mouthwash for Dry Mouth Relief II-68
Oral-B Unleashes Technologically-Advanced Triumph Power
Toothbrush II-68
All-Sport Brush LLC Launches SportzDent Brand of Oral Care
products II-69
P&G Foray Mouthwash Category with Crest Pro-Health Rinse II-69
Church & Dwight Launches Mentadent Toothpaste with Liquid
Calcium II-69
Colgate-Palmolive Unveils Luminous™ Toothpaste II-69
Lion Unleashes Clinica Kid's Series Nationwide II-69
P&G Unveils New Crest Pro-Health Rinse II-69
Fire Fly Toothbrush Attracts Children’s Attention II-69
Gillette Introduces Premium Power Toothbrushes II-70
Radius Toothbrush for Good Dental Hygiene II-70
Johnson & Johnson K.K. Unveils New Electric Brush II-70
New CrossAction Power Toothbrush from Oral-B II-70
Sanyo Electric Co Launches New Type of Electric Toothbrush II-70
Colgate-Palmolive Launches Colgate® Simply White® Night II-70
Colgate-Palmolive Launches Colgate® Total® Advanced Fresh
Toothpaste II-70
Gillette Introduces Oral-B Professional Care 7000 Series II-71
Rembrandt Launches Stain Removal Mouthwash II-71
Jacks Launches New Toothbrush Range II-71
Daisaku Shoji Launches Double Head Electric Toothbrush II-71
Minimum Launches Electric Toothbrush for Kids II-71
Morishita Jintan Introduces New Breath Freshener II-71
Tom's of Maine Expands Oral Care Line II-71
Koden Releases Den Coat II-72
Cerapure Releases Dental Silica II-72
Dental Whitening Corp Introduces Smile Magic II-72
Colgate Introduces Colgate Simply White Whitening Toothpaste II-72
Braun Launches Kids Power Toothbrush Set II-72
LG Unveils New Toothbrush in Korea II-72
Colgate Launches New Toothbrush in Norway II-72
GlaxoSmithKline Introduces Aquafresh Max-Active II-72
Braun Shanghai International Trade Co. Launches Battery-
Operated Toothbrush in India and China II-73
Aquafresh Introduces New Toothbrushes to Line II-73
Pfizer Launches Oral Care Strip II-73
Colgate-Palmolive Launches new Colgate® Herbal White™ II-73
Colgate-Palmolive Launches Colgate 2in1 II-73
Gillette Introduces Oral-B® CrossAction® Power and Manual
Toothbrushes II-73
Sunstar Launches New Mouthwash II-74
Lion Launches New Mouthwash II-74
GlaxoSmithKline Reintroduces Sensodyne Gentle Mouthwash II-74
Sunstar Launches Tooth Specific Toothbrush II-74
Kobayashi Pharm Launches Toothpick Gap Toothbrush II-74
Gillette Launches Skelton Electric Toothbrush II-74
Oralwave Introduces Oralwave 222 Battery-Powered Toothbrush II-75
Condor Introduces KLB Toothbrush II-75
Lion Launches Clear Handle Toothbrush II-75
Asuno Sangyo Introduces Buranka II-75
Johnson & Johnson Introduces Toothbrush Brand II-75
House Foods introduces House Sawayaka Toiki Pure Mint II-75
GlaxoSmithKline Reintroduces Sensodyne Floss Range II-75
VitechAmerica Launches Myntz II-76
Brimms Laboratories Introduces Brimms Denture Bath Strainer
System II-76
Procter & Gamble Launches Battery-Operated Toothbrush II-76
Sunstar Expands its Line of Electric Toothbrushes II-76
Lion Launches New Breath Freshener II-76
New Toothpaste by Lion II-76
Colgate Supershakti Toothpowder Launched II-76
CP Launches New 3D Toothbrushes for Kids II-76
Anticavity Fluoride Toothpaste Launched II-77
Electric Toothbrush from Colgate-Palmolive II-77
New Toothpaste with 3-Hour Breath Control Launched II-77
Church & Dwight Co Inc Introduces New Mouthwash II-77
Mint Flavored Toothpaste from Church & Dwight II-77
Elida Introduces New Toothpaste in France II-77
Stafford-Miller Launches New Toothbrush II-77
Colgate-Palomolive Launches Electric Toothbrush for Kids II-78
Lion Launches New Variety of Lion Micro Clean Toothpaste II-78

6. Recent Industry Activity II-79
Church & Dwight to Take Over Del Pharmaceuticals Business II-79
Linden Divests Stake in Ranir II-79
Remedent Bags Purchase Order for Teeth Whitening System II-79
Remedent Launches Strategic Marketing Group- GlamTech II-79
Remedent Bags Order from CVS Pharmacy Stores II-79
Elgydium Signs Distribution Agreement for Toothpaste II-80
Medline Inks Purchase Agreement with Chester Labs for Mouth
Rinse II-80
Pepsodent Collaborates with IDA to Promote Oral Health Care II-80
Colgate-Palmolive Acquires Majority Stake in CC Health Care II-80
3M to Take Over German TOP-Service II-80
Remedent Inks Distribution Deal with BriteDent II-81
Remedent Inks Deal with Thimar Al Jazirah II-81
Remedent Enters into a Contract with Al Mazroui II-81
QuantRx Inks Marketing Agreement with ALT BioScience II-81
Lornamead Transfers Headquarters to Connecticut II-81
Chattem Takes Over Johnson & Johnson Brands II-81
3M Acquires PERIDEX Brand from Zila II-82
Mattel Collaborates with Procter & Gamble II-82
HYTEC Merges with IMTEC II-82
Wrigley Secures ADA’s Seal of Acceptance for Sugar-Free
Chewing Gums II-82
Premier Purchasing Inks Agreement with Sage Products II-82
African Consumer Care Establishes Toothpaste Plant II-82
Colgate-Palmolive Acquires Majority Stake in Three Toothpaste
Companies II-83
Hindustan Lever Limited Changes Name to Hindustan Unilever
Limited II-83
MetLife to Take Over SafeGuard II-83
DENTSPLY Takes Over Sultan Healthcare II-83
Electro-Optical Inks Licensing Deal with KaVo Dental II-83
Cable & Co. Worldwide Takes Over Life Healthcare, Inc II-84
Discus Dental Bags Associated Centers of BriteSmile II-84
Carrington Signs Two Distribution Contracts II-84
Johnson & Johnson Acquires Pfizer II-84
Zila Takes Over Professional Dental Technologies II-84
3M Takes Over Brontes Technologies II-84
Cytogen Acquires Rights to Market CAPHOSOL in North America II-85
Sunstar Americas Coins New Corporate Identity II-85
Three Balsara Companies to Merge into Dabur India II-85
Lion Dental Form Tie-up to Offer Dental Products in South
Korean Clinics II-85
Colgate-Palmolive Form Alliance with Forsyth II-85
Colgate Acquires Naturals Oral Care Provider, Tom’s of Maine II-85
3M Acquires OMNII, a Dental Preventive Products Provider II-86
Waterpik Merges with Coast Merger Corp II-86
Ultradent Products Opens New Office in Japan II-86

7. Strategic Corporate Developments in Recent Past II-87
Church & Dwight Acquires SpinBrush® Business from P&G II-87
J&J Acquires Rembrandt Brand from Gillette II-87
Dabur Mulls Over Private Label Unit for Toothpastes II-87
Sinclair Obtains FDA Approval for Decapinol II-87
P&G Acquires Gillette II-87
Colgate Sets Up New Manufacturing Facility in India II-87
Gillette Acquires Rembrandt Brand from Den-Mat II-88
WL Gore and Associates Acquires Arteria Medical Science Inc. II-88
Gillette Co. Takes Over Zooth Inc. II-88
P&G Purchases Glide Dental Floss II-88
Dabur and Advanced Chemical Industries Enter into a Joint Venture II-88
Lyka Labs Enters into Alliance with Bio X Healthcare Ltd II-88
ISP and Capricorn Enter into an Agreement II-88
Nestle and Colgate-Palmolive in Portable Oral Care Agreement II-89
Colgate Collaborates with LEGO II-89
Unilever Sells Oral Care Brands to Church & Dwight II-89
Ferrero Launches New Campaign II-89
Carter-Wallace Operates as MedPointe, Inc II-89
GlaxoSmithKline Acquires Block Drug Company II-90
Procter & Gamble Acquires Dr Johns Products II-90
Combe Inc Acquires Brimms Inc II-90
Colgate-Palmolive India Restructures Colgate Brand II-90
Salton Acquires Sonex International II-90
Hershey Foods Signs an Agreement with Nabisco II-90
Procter & Gamble and Otres Form a Joint Venture II-91
Colgate Palmolive Forms Joint Venture with Sanxiao Group II-91
Radius and Fisher-Price Form Alliance II-91
Colgate Signs Contract with Nintendo II-91
McNeil-PPC in Agreement with Viacom International II-91
Schuster Marketing Corp Acquires Blitz II-91
Pfizer Merges With Warner-Lambert II-92

8. Focus on Select Players II-93
Church & Dwight, US II-93
Colgate-Palmolive, US II-93
Dentaid, Spain II-93
Dr. Fresh Inc. II-94
GlaxoSmithKline, UK II-94
Henkel KGaA, Germany II-94
Johnson & Johnson, US II-95
Jordan AS, Norway II-95
Kao Corp, Japan II-95
Lion Corp, Japan II-96
Procter & Gamble, US II-96
Global Gillette II-96
Oral-B Laboratories II-96
Sunstar Inc, Japan II-97
Unilever NV, The Netherlands/UK II-97

9. Global Market Perspective II-98
Table 64: World Recent Past, Current & Future Analysis for
Oral Hygiene Products by Geographic Region – US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-98

Table 65: World Long-term Projections for Oral Hygiene
Products by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-99

Table 66: World Historic Review for Oral Hygiene Products by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-100

Table 67: World 15-Year Perspective for Oral Hygiene Products
by Geographic Region – Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-101

Table 68: World Recent Past, Current & Future Analysis for
Dentifrice by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-102

Table 69: World Long-term Projections for Dentifrice by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-103

Table 70: World Historic Review for Dentifrice by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-104

Table 71: World 15-Year Perspective for Dentifrice by
Geographic Region – Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-105

Table 72: World Recent Past, Current & Future Analysis for
Toothbrushes by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-106

Table 73: World Long-term Projections for Toothbrushes by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-107

Table 74: World Historic Review for Toothbrushes by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-108

Table 75: World 15-Year Perspective for Toothbrushes by
Geographic Region – Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-109

Table 76: World Recent Past, Current & Future Analysis for
Mouthwashes by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-110

Table 77: World Recent Past, Current & Future Analysis for
Mouthwashes by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-111

Table 78: World Historic Review for Mouthwashes by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-112

Table 79: World 15-Year Perspective for Mouthwashes by
Geographic Region – Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-113

Table 80: World Recent Past, Current & Future Analysis for
Breath Fresheners by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-114

Table 81: World Long-term Projections for Breath Fresheners by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-115

Table 82: World Historic Review for Breath Fresheners by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) II-116

Table 83: World 15-Year Perspective for Breath Fresheners by
Geographic Region – Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-117

Table 84: World Recent Past, Current & Future Analysis for
Dental Floss by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-118

Table 85: World Long-term Projections for Dental Floss by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-119

Table 86: World Historic Review for Dental Floss by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-120

Table 87: World 15-Year Perspective for Dental Floss by
Geographic Region – Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 1998, 2008 &
2012 (includes corresponding Graph/Chart) II-121

Table 88: World Recent Past, Current & Future Analysis for
Denture Care Products by Geographic Region – US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2001 through 2010
(includes corresponding Graph/Chart) II-122

Table 89: World Recent Past, Current & Future Analysis for
Denture Care Products by Product Segment - Denture Cleansers
and Denture Adhesives Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) II-123

Table 90: World Long-term Projections for Denture Care
Products by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-124

Table 91: World Long-term Projections for Denture Care
Products by Product Segment - Denture Cleansers and Denture
Adhesives Ma