World Ostomy and Incontinence Products Market

World Ostomy and Incontinence Products Market

This report analyzes the worldwide markets for Ostomy and Incontinence Products in Millions of US$. The major product segments analyzed are Incontinence Products (Disposable Adult Diapers, Disposable Adult Shields, Disposable Under Pads, Bags, Clamps, Cleaners, Deodorizers, and Urinals), and Ostomy Products (Ostomy Bags/Pouches, Deodorants, Irrigation Products, Skin Barriers/Care Products). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Latin America. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 92 companies including many key and niche players worldwide such as Attends Healthcare Products, Inc., Coloplast A/S, ConvaTec, Covidien Ltd., HARTMANN GROUP /Paul Hartmann AG, Hollister Incorporated, Kimberly-Clark, Ontex NV, Svenska Cellulosa Aktiebolaget, SCA Hygiene Products AG, and Uni-Charm Corporation. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

OSTOMY AND INCONTINENCE PRODUCTS MCP-3226
A GLOBAL STRATEGIC BUSINESS REPORT


CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definition and Scope of Study I-3
Definitions I-4
A. Incontinence Products I-4
Disposable Adult Diapers I-4
Disposable Adult Shields I-4
Disposable Underwear I-4
Disposable Underpads I-4
Bags I-4
Clamps I-4
Cleaners I-5
Deodorizers I-5
Urinals I-5
B. Ostomy Products I-5
Ostomy Bags/Pouches I-5
Deodorants I-5
Irrigation Products I-5
Skin Barriers/Care Products I-5


II. EXECUTIVE SUMMARY

1. Global Market Overview and Analysis II-1
Outlook II-1
Global Analysis by Product Segment II-1
Incontinence - A Potential Market II-1
Ostomy - Keeping Afloat II-1
Geographic Analysis II-1

2. An Insight into the Ostomy and Incontinence Market II-3

Ostomy Market II-3
Factors Subsisting Ostomy Market II-3
Incontinence Market in Consolidation Phase II-3
Competition from Substitutes and Sanitary Protection Products II-3
Adult Incontinence Market II-3
Demographic Trends II-4
Elders Drive Incontinence Demand II-4
Men Not Spared II-5
Women Moving Towards Need Specific Products II-5
Incontinence Products Target Younger Consumers II-5
Product Trends II-5
Disposables on the Rise II-6
A Shift in Consumer Preference II-6
Changing the Look II-6
Oral Remedies/Alternative Treatments Offer Short-Term Relief II-7
Rising Share of Private Labels II-7
Research and Development II-7
Competitive Scenario II-7
Incontinence II-7
Table 1: Leading Producers in the Incontinence Products
Market Worldwide (2005) - Percentage Breakdown by Value
Sales for SCA, Kimberly-Clark, Tyco/Kendall, Hartmann,
Unicharm, Paper Pak, First Quality, Ontex and Others
(includes corresponding Graph/Chart) II-8
Ostomy Products II-8
Table 2: Leading Producers in the Global Ostomy Products
Market (2005) - Percentage Breakdown by Value Sales for
ConvaTec, Coloplast, Hollister/Dansac and Others (includes
corresponding Graph/Chart) II-8
Reimbursement Options II-8

3. Ostomy & Incontinency at a Glance II-10
Ostomy - An Anatomical Depiction II-10
Incontinency II-10
Types of Incontinence and Features/Causes for Incontinence II-10
Incontinence Widespread Among the Elderly II-11
Women More Prone to Incontinency than Men II-11
Incontinence Among Children II-12
Male Incontinence II-12
Incontinence Among Young II-12
Incontinence: Also Known as Enuresis II-12
Incontinence: No More a Stigma II-12
The Problem is Severe and Costly to Manage II-13
Categorization of Urinary Incontinence II-13
Stress Incontinence II-13
Urge Incontinence II-13
Mixed Incontinence II-14
Overflow Incontinence II-14
Reflex Incontinence II-14
Functional Incontinence II-14
Transient Incontinence II-14
Traumatic Incontinence II-15
Primary Causes of Urinary Incontinence II-15
Nighttime Incontinence II-15
Slower Physical Development II-15
Excess Output of Urine During Sleep II-15
Anxiety II-15
Genetics II-15
Structural Problems II-16
Daytime Incontinence II-16
An Overactive Bladder II-16
Infrequent Voiding II-16
Prostrate Surgery II-16
Vaginal Childbirth II-16
Other Causes II-17

4. Treatment Options for Incontinence II-18
A. Incontinence II-18
Incontinence Treatment: Highly Unconventional II-18
Diagnosing and Treating Incontinence II-18
Treatment Techniques II-19
Non-Surgical Treatment Techniques II-19
Behavioral Techniques II-19
Pharmacologic Treatment II-20
Moisture Alarms II-20
Pelvic Floor Electrical Stimulation II-20
Hormonal Therapy II-20
Occlusive Devices II-21
Surgical Treatment Techniques II-21
Artificial Sphincters II-21
Periurethral Injections II-22
Endoscopic Procedure II-22
Suprapubic Procedure II-22
Vaginal Procedure II-22
B. Ostomy II-22
Ostomy: Surgery to Solve Excretion Problems II-22
Types of Ostomy II-23
Colostomy II-23
Transverse II-23
Ileostomy II-23
Continent Ileostomy II-24
Urostomy or Ostomies in the Urinary System II-24
Continent Urostomy II-24

5. Product Overview II-25
Arrival of Incontinence Management Products II-25
Incontinence Management Products II-25
Absorbent Products II-25
Pads - A Comfortable Option II-26
Disposable Adult Shields - For More Active Lifestyle II-26
Disposable Underwear - Taking Care of Severity II-26
Adult Diapers - A Popular Choice II-26
Underpads - Highly Disliked II-27
Other Incontinence Supplies/Products II-27
Drainage Bags II-27
Incontinence Clamp II-27
Incontinence Cleaners II-27
Deodorizers & Skin Protectants II-28
Urinals II-28
Catheterization II-28
Types of Catheters II-28
Ostomy Products II-29
Ostomy Bags/Pouches II-29
Deodorants II-29
Irrigation Products II-29
Ostomy Skin Care/Barrier Products II-29

6. Product Developments/Introductions II-30
Ken Schena Develops EZ-Clean Ostomy Pouch II-30
Coloplast Extends SenSura® Ostomy Line II-30
Coloplast Introduces SenSura Click II-30
ConvaTec Re-Introduces Flexi-Seal Fecal Management System II-30
ConvaTec Introduces ConvaTec Moldable Technology Skin Barriers II-31
SCA Personal Care Introduces Nana Plus+ II-31
First Quality Launches XtremeFit Adult Brief II-31
SecurePersonalCare.com Launches Secure X-Plus Brief II-31
ConvaTec Launches Little Ones II-32
American Medical Systems Unveils AdVance Male Sling II-32
GTU Unveils ActiCuf Disposable Pouch II-32
Ostomy Device Created by Gary II-32
William W. Arkinstall Brings About Ostomy Drainage Device II-32
Ostomy Carrier Device Developed by Michael Hansen and Henrik
Leisner II-32
Coloplast Unveils Fistula Pouch II-33
Kimberly-Clark Unveils New Poise Panty II-33
ConvaTec Launches SUR-FIT Natura® Ostomy System Drainage Pouches II-33
ConvaTec Launches Esteem Synergy® Urostomy Pouch II-33
ConvaTec Launches a New Moldable Convex Skin Barrier II-33
American Medical Launches New SP™ Sling System to Treat
Incontinence II-33
Coloplast Unveils All New Assura Inspire II-34
American Medical Introduces Monarc™, to Treat Female Incontinence II-34
Uni-Charm Launches Improved Version of Incontinence Pads II-34
First Quality Introduces New Line of Protective Underwear II-34
PaperPak Launches New Line of Attends Adult Brief II-34
PBE Launches Bariatric disposable Brief and TopLiner Booster
Contour II-35
Salts Healthcare Launches New Ostomy Product, Confidence Gold II-35

7. Recent Industry Activity II-36
SCA to Enhance Production of Incontinence Care Products in Europe II-36
SCA to Enhance Tissue Production in Latin America II-36
Avista and Nordic Sign Agreement for ConvaTec Acquisition II-36
Covidien to Divest Incontinence Business in Europe II-36
OPG Announces the Acquisition of Byram Healthcare II-36
First Quality Retail Services Acquires the Retail Products
Business of Covidien II-37
Shionogi and Lily Enter into Agreement to Develop and Market
Duloxetine II-37
Riverside Acquires Senior Care Services II-37
Attends Healthcare Takes Over PaperPak II-37
Tri-anim Renames Remeex as ContaSure II-38
OPG Acquires Kirudan II-38
Daio Paper Acquires Adult Diaper Business of P&G II-38
Instacare Implements Supply Chain Agreements II-38
Cellu Tissue Acquires CityForest II-39
Whitestone Acquires Humanicare II-39
Kimberly-Clark Acquires Remaining Stake in Kenko II-40
Coloplast Inks an Agreement with Caldera II-40
Coloplast Enters into an Agreement with Carbon Medical II-40
Tyco International Spins off Tyco Healthcare II-40
McKesson Corporation Takes Over Sterling Medical Services II-41
CL Medical Obtains FDA Clearance for - Stop™ TOMS Sling II-41
CL Medical and Uroplasty to Jointly Market I-Stop™ TOMS Sling II-41
Uroplasty Obtains FDA Pre-Market Approval for Macroplastique
Implants II-41
Livedo Signs Agreement for Capital and Business Partnership
with Kao II-42
AHP Enters into Distribution Agreement with PHS II-42
Premier Purchasing Signs Agreements with C.R. Bard and Coloplast II-42
CWI Medical and First Quality Products Continue Partnership II-42
Coloplast Acquires Urology Division of Mentor II-42
American Medical Systems Purchases Solarant II-43
Kimberly-Clark Plans for Closure of Lakeview Mill II-43
Ecoprogress Inks an Agreement with TTI for Advanced Technologies II-43
Bioform’s Injectable Implant Receives FDA Approval II-43
SCA Teams up with JK Ansell to Market Incontinence Products in
India II-43
Bard Purchases Some Assets of Genyx Medical II-43
Kimberly-Clark Consolidates its Personal Care and Family Care
Businesses in North America II-44
Pigeon Acquires Tahira II-44
Barr Labs Enters into an Agreement with Schering AG II-44
Coloplast Forms US Coloplast Skin Health Division II-44
Endocare Sells Urodynamics and Incontinence Business to SRS
Medical II-44
Coloplast Alleviates Acquisition Effect by Introducing Price Caps II-44

8. Focus on Select Global Players II-45
Attends Healthcare Products, Inc. (US) II-45
Coloplast A/S (Denmark) II-45
ConvaTec (US) II-45
Covidien Ltd.(US) II-45
HARTMANN GROUP /Paul Hartmann AG (Germany) II-46
Hollister Incorporated (US) II-46
Kimberly-Clark (US) II-46
Ontex NV (Belgium) II-46
Svenska Cellulosa Aktiebolaget (Sweden) II-47
SCA Hygiene Products AG (Germany) II-47
Uni-Charm Corporation (Japan) II-47

9. Global Market Perspective II-48
Table 3: World Recent Past, Current & Future Analysis for
Ostomy and Incontinence Products by Geographic Region /
Country - US, Canada, Japan, Europe, Asia-Pacific and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-48

Table 4: World Long-term Projections for Ostomy and
Incontinence Products by Geographic Region/Country – US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), and
Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) II-49

Table 5: World 10-Year Perspective for Ostomy and Incontinence
Products by Geographic Region/Country - Percentage Breakdown
of Value Sales for US, Canada, Japan, Europe, Asia-Pacific and
Latin American Markets for 2003, 2008 & 2012 (includes
corresponding Graph/Chart) II-50

Table 6: World Recent Past, Current & Future Analysis for
Incontinence Products by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
million for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-51

Table 7: World Long-term Projections for Incontinence Products
by Geographic Region/Country – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-52

Table 8: World Recent Past, Current & Future Analysis for
Incontinence Products by Product Segment - Disposable Adult
Diapers, Disposable Adult Shields, Disposable Underpads, Bags,
Clamps, Cleaners, Deodorizers, and Urinals Markets
Independently Analyzed with Annual Sales Figures in US$
million for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-53

Table 9: World Long-term Projections for Incontinence Products
by Product Segment - Disposable Adult Diapers, Disposable
Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) II-54

Table 10: World 10-Year Perspective for Incontinence Products
by Geographic Region/Country - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific and Latin
American Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) II-55

Table 11: World 10-Year Perspective for Incontinence by
Product Segment - Percentage Breakdown of Value Sales for
Disposable Adult Diapers, Disposable Adult Shields, Disposable
Underpads, Bags, Clamps, Cleaners, Deodorizers, and Urinals
Markets for Year 2003, 2008 & 2012 (includes corresponding
Graph/Chart) II-56

Table 12: World Recent Past, Current & Future Analysis for
Disposable Adult Diapers by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
million for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-57

Table 13: World Long-term Projections for Disposable Adult
Diapers by Geographic Region/Country – US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-58

Table 14: World 10-Year Perspective for Disposable Adult
Diapers by Geographic Region/Country - Percentage Breakdown of
Value Sales for US, Canada, Japan, Europe, Asia-Pacific and
Latin American Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) II-59

Table 15: World Recent Past, Current & Future Analysis for
Disposable Adult Shields by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
million for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-60

Table 16: World Long-term Projections for Disposable Adult
Shields by Geographic Region/Country – US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-61

Table 17: World 10-Year Perspective for Disposable Adult
Shields by Geographic Region/Country - Percentage Breakdown of
Value Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Latin American Markets for Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-62

Table 18: World Recent Past, Current & Future Analysis for
Disposable Underpads by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
million for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-63

Table 19: World Long-term Projections for Disposable Underpads
by Geographic Region/Country – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-64

Table 20: World 10-Year Perspective for Disposable Underpads
by Geographic Region/Country - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), and Latin American Markets for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-65

Table 21: World Recent Past, Current & Future Analysis for
Bags by Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific and Latin American Markets Independently Analyzed
with Annual Sales Figures in US$ million for Years 2000
through 2010 (includes corresponding Graph/Chart) II-66

Table 22: World Long-term Projections for Bags by Geographic
Region/Country – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) II-67

Table 23: World 10-Year Perspective for Bags by Geographic
Region/Country - Percentage Breakdown of Value Sales for US,
Canada, Japan, Europe, Asia-Pacific and Latin American Markets
for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) II-68

Table 24: World Recent Past, Current & Future Analysis for
Clamps by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ million for Years
2000 through 2010 (includes corresponding Graph/Chart) II-69

Table 25: World Long-term Projections for Clamps by Geographic
Region/Country – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) II-70

Table 26: World 10-Year Perspective for Clamps by Geographic
Region/Country - Percentage Breakdown of Value Sales for US,
Canada, Japan, Europe, Asia-Pacific and Latin American Markets
for Years 2003, 2008 & 2012 includes corresponding
Graph/Chart) II-71

Table 27: World Recent Past, Current & Future Analysis for
Cleaners by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ million for Years
2000 through 2010 (includes corresponding Graph/Chart) II-72

Table 28: World Long-term Projections for Cleaners by
Geographic Region/Country – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-73

Table 29: World 10-Year Perspective for Cleaners by Geographic
Region/Country - Percentage Breakdown of Value Sales for US,
Canada, Japan, Europe, Asia-Pacific and Latin American Markets
for Years 2003, 2008 & 2012 2010 (includes corresponding
Graph/Chart) II-74

Table 30: World Recent Past, Current & Future Analysis for
Deodorizers by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ million for Years
2000 through 2010 (includes corresponding Graph/Chart) II-75

Table 31: World Long-term Projections for Deodorizers by
Geographic Region/Country – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-76

Table 32: World 10-Year Perspective for Deodorizers by
Geographic Region/Country - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific and Latin
American Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) II-77

Table 33: World Recent Past, Current & Future Analysis for
Urinals by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ million for Years
2000 through 2010 (includes corresponding Graph/Chart) II-78

Table 34: World Long-term Projections for Urinals by
Geographic Region/Country – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-79

Table 35: World 10-Year Perspective for Urinals by Geographic
Region/Country - Percentage Breakdown of Value Sales for US,
Canada, Japan, Europe, Asia-Pacific and Latin American Markets
for Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) II-80

Table 36: World Recent Past, Current & Future Analysis for
Ostomy Products by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
million for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-81

Table 37: World Long-term Projections for Ostomy Products by
Geographic Region/Country – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-82

Table 38: World Recent Past, Current & Future Analysis for
Ostomy Products by Product Segment - Ostomy Bags/Pouches,
Deodorants, Irrigation Products and Skin Barriers/Care
Products Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-83

Table 39: World Long-term Projections for Ostomy Products by
Product Segment - Ostomy Bags/Pouches, Deodorants, Irrigation
Products and Skin Barriers/Care Products Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) II-84

Table 40: World 10-Year Perspective for Ostomy Products by
Geographic Region/Country - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific and Latin
American Markets for Years 2003, 2008 & 2012 2010 (includes
corresponding Graph/Chart) II-85

Table 41: World 10-Year Perspective for Ostomy Products by
Product Segments - Percentage Breakdown of Value Sales for
Ostomy Bags/Pouches, Deodorants, Irrigation Products, and Skin
Barriers/Care Products Markets for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-86

Table 42: World Recent Past, Current & Future Analysis for
Ostomy Bags/Pouches by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
million for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-87

Table 43: World Long-term Projections for Ostomy Bags/Pouches
by Geographic Region/Country – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-88

Table 44: World 10-Year Perspective for Ostomy Bags/ Pouches
by Geographic Region/Country - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific and Latin
American Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) II-89

Table 45: World Recent Past, Current & Future Analysis for
Deodorants by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ million for Years
2000 through 2010 (includes corresponding Graph/Chart) II-90

Table 46: World Long-term Projections for Deodorants by
Geographic Region/Country – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-91

Table 47: World 10-Year Perspective for Deodorants by
Geographic Region/Country - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific and Latin
American Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) II-92

Table 48: World Recent Past, Current & Future Analysis for
Irrigation Products by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
million for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-93

Table 49: World Long-term Projections for Irrigation Products
by Geographic Region/Country – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-94

Table 50: World 10-Year Perspective for Irrigation Products by
Geographic Region/Country - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific and Latin
American Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) II-95

Table 51: World Recent Past, Current & Future Analysis for
Skin Barriers/Care Products by Geographic Region / Country -
US, Canada, Japan, Europe, Asia-Pacific and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-96

Table 52: World Long-term Projections for Skin Barriers / Care
Products by Geographic Region/Country – US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-97

Table 53: World 10-Year Perspective for Skin Barriers/Care
Products by Geographic Region/Country - Percentage Breakdown
of Value Sales for US, Canada, Japan, Europe, Asia-Pacific and
Latin American Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) II-98


III. MARKET

1. The United States III-1
A.Market Analysis III-1
Market Outlook III-1
A Synopsis of the US Incontinence Market III-1
Market Review III-1
Adult incontinence: The Fastest Growing Product Category III-1
Primary and Secondary Growth Drivers III-2
Influencing Consumer Buying Behavior III-2
Targeting WOC Nurses III-3
Widespread Among Women III-3
Market Trends and Trendsetters III-3
Pads Market Bolstered by Private Labels III-3
Pants - A Growing Preference III-3
Diapers Under Threat III-3
Private Labels On Par with National Brands III-3
Incontinence Drugs to Garner Major Share III-4
Leading Players/Brands in the US Incontinence Market III-4
Table 54: Leading Manufacturers and Brands in the US Adult
Incontinence Products Market (2005) – Percentage Breakdown
by Value Sales for Depend, Depend Poise, Serenity, Serenity
Night and Day, Serenity Dri Active Plus, Entrust Plus,
Prevail, Serenity Dri Active, Sure Care, Sure Care Slip On,
Private Label and Others (includes corresponding
Graph/Chart) III-4
Leading Distribution Outlets III-5
Table 55: US Adult Incontinence Products Market:
Percentage Share Breakdown of Value Sales by Distribution
Outlet (2007) (includes corresponding Graph/Chart) III-5
An Overview of Ostomy Market III-5
Distribution Network III-5
Leading Players in the US Ostomy Market III-5
Table 56: Leading Players in the US Ostomy Products
Market (2005) – Percentage Breakdown by Value Sales for
ConvaTec, Hollister/Dansac, Coloplast and Others
(includes corresponding Graph/Chart) III-5
Product Launches III-6
Strategic Corporate Developments III-9
Key Players III-15
B.Market Analytics III-18
Table 57: US Recent Past, Current & Future Analysis for
Ostomy and Incontinence Products by Product Segment -
Incontinence Products (Disposable Adult Diapers, Disposable
Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy
Bags/Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-18

Table 58: US Long-term Projections for Ostomy and
Incontinence Products by Product Segment -Incontinence
Products (Disposable Adult Diapers, Disposable Adult
Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy Bags/
Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-19

Table 59: US 10-Year Perspective for Ostomy and Incontinence
Products by Product Segment - Percentage Breakdown of Value
Sales for Incontinence Products (Disposable Adult Diapers,
Disposable Adult Shields, Disposable Underpads, Bags,
Clamps, Cleaners, Deodorizers, and Urinals) and Ostomy
Products (Ostomy Bags/Pouches, Deodorants, Irrigation
Products and Skin Barriers/Care Products) Markets for 2003,
2008 & 2012 2010 (includes corresponding Graph/Chart) III-20

2. Canada III-21
A.Market Analysis III-21
Strategic Corporate Developments III-21
B.Market Analytics III-22
Table 60: Canadian Recent Past, Current & Future Analysis
for Ostomy and Incontinence Products by Product Segment -
Incontinence Products (Disposable Adult Diapers, Disposable
Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy
Bags/Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-22

Table 61: Canadian Long-term Projections for Ostomy and
Incontinence Products by Product Segment -Incontinence
Products (Disposable Adult Diapers, Disposable Adult
Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy Bags/
Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-23

Table 62: Canadian 10-Year Perspective for Ostomy and
Incontinence Products by Product Segment - Percentage
Breakdown of Value Sales for Incontinence Products
(Disposable Adult Diapers, Disposable Adult Shields,
Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,
and Urinals) and Ostomy Products (Ostomy Bags/Pouches,
Deodorants, Irrigation Products and Skin Barriers/Care
Products) Markets for 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-24

3. Japan III-25
A.Market Analysis III-25
Market Conditions III-25
Adult Diapers - A Thriving Market III-25
Table 63: Leading Brands in the Japanese Disposable Adult
Diapers Market (2004) - Percentage Breakdown by Value
Sales Lifree, Relief, Charmnap, Attento, Poiz and Others
(includes corresponding Graph/Chart) III-26

Table 64: Leading Producers in the Japanese Adult Diapers
Market (2005) – Percentage Breakdown by Value Sales for
Unicharm, Kao, Pigeon and Others (includes corresponding
Graph/Chart) III-26

Table 65: Japanese Market for Adult Diapers (2004 & 2005)
- Percentage Breakdown of Population by Usage Preference
(includes corresponding Graph/Chart) III-26
Innovative Products Fuel Sales III-27
A Move Towards Comfort and Independence III-27
Distribution Structure III-27
Strategic Corporate Developments III-27
Key Players III-28
B.Market Analytics III-30
Table 66: Japanese Recent Past, Current & Future Analysis
for Ostomy and Incontinence Products by Product Segment -
Incontinence Products (Disposable Adult Diapers, Disposable
Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy
Bags/Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-30

Table 67: Japanese Long-term Projections for Ostomy and
Incontinence Products by Product Segment -Incontinence
Products (Disposable Adult Diapers, Disposable Adult
Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy Bags/
Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-31

Table 68: Japanese 10-Year Perspective for Ostomy and
Incontinence Products by Product Segment - Percentage
Breakdown of Value Sales for Incontinence Products
(Disposable Adult Diapers, Disposable Adult Shields,
Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,
and Urinals) and Ostomy Products (Ostomy Bags/Pouches,
Deodorants, Irrigation Products and Skin Barriers/Care
Products) Markets for 2003, 2008 & 2012 2010 (includes
corresponding Graph/Chart) III-32

4. Europe III-33
A.Market Analysis III-33
An Abstract of European Market III-33
Incontinence Market Presents Burgeoning Prospects III-33
Ageing Population Boosts Demand III-33
Underpads - A Waning Product Category III-34
The Institutional Side III-34
Ostomy Bags Market Larger than the US III-34
Distribution Structure III-34
Leading Players in the Ostomy and Incontinence Market III-34
Table 69: Leading Players in the European Ostomy Products
Market (2005) - Percentage Breakdown by Value Sales for
Coloplast, ConvaTec, Hollister/Dansac, B.Braun and Others
(includes corresponding Graph/Chart) III-35
Strategic Corporate Developments III-35
B.Market Analytics III-36
Table 70: European Recent Past, Current & Future Analysis
for Ostomy and Incontinence Products by Geographic
Region/Country - France, Germany, Italy, UK, Spain, and Rest
of Europe Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) III-36

Table 71: European Long-term Projections for Ostomy and
Incontinence Products by Geographic/Country - France,
Germany, Italy, UK, Spain, and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) III-37

Table 72: European Recent Past, Current & Future Analysis
for Ostomy and Incontinence Products by Product Segment -
Incontinence Products (Disposable Adult Diapers, Disposable
Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy
Bags/Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-38

Table 73: European Long-term Projections for Ostomy and
Incontinence Products by Product Segment -Incontinence
Products (Disposable Adult Diapers, Disposable Adult
Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy Bags/
Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-39

Table 74: European 10-Year Perspective for Ostomy and
Incontinence Products by Geographic Region / Country -
Percentage Breakdown of Value Sales for France, Germany,
Italy, UK, Spain, and Rest of Europe Markets for Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) III-40

Table 75: European 10-Year Perspective for Ostomy and
Incontinence Products by Product Segment - Percentage
Breakdown of Value Sales (*) for Incontinence Products
(Disposable Adult Diapers, Disposable Adult Shields,
Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,
and Urinals) and Ostomy Products (Ostomy Bags/Pouches,
Deodorants, Irrigation Products and Skin Barriers/Care
Products) Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-41

4a. France III-42
A.Market Analysis III-42
Adult Incontinence - A Potential Market III-42
Adult Diapers - A Preferred Product III-42
Underpads - Loosing Consumer Appeal III-42
Table 76: Leading Players in the Ostomy &Incontinence
Market in France (2005) – Percentage Breakdown by Value
Sales for SCA, Hartmann, Convatec, Coloplast, and
Others(includes corresponding Graph/Chart) III-43
Strategic Corporate Developments III-43
B.Market Analytics III-44
Table 77: French Recent Past, Current & Future Analysis for
Ostomy and Incontinence Products by Product Segment -
Incontinence Products (Disposable Adult Diapers, Disposable
Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy
Bags/Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-44

Table 78: French Long-term Projections for Ostomy and
Incontinence Products by Product Segment -Incontinence
Products (Disposable Adult Diapers, Disposable Adult
Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy Bags/
Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-45

Table 79: French 10-Year Perspective for Ostomy and
Incontinence Products by Product Segment - Percentage
Breakdown of Value Sales for Incontinence Products
(Disposable Adult Diapers, Disposable Adult Shields,
Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,
and Urinals) and Ostomy Products (Ostomy Bags/Pouches,
Deodorants, Irrigation Products and Skin Barriers/Care
Products) Markets for 2003, 2008 & 2012 2010 (includes
corresponding Graph/Chart) III-46

4b. Germany III-47
A.Market Analysis III-47
Ostomy Market III-47
Distribution Dynamics III-47
Key Players III-47
B.Market Analytics III-48
Table 80: German Recent Past, Current & Future Analysis for
Ostomy and Incontinence Products by Product Segment -
Incontinence Products (Disposable Adult Diapers, Disposable
Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy
Bags/Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-48

Table 81: German Long-term Projections for Ostomy and
Incontinence Products by Product Segment -Incontinence
Products (Disposable Adult Diapers, Disposable Adult
Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy Bags/
Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-49

Table 82: German 10-Year Perspective for Ostomy and
Incontinence Products by Product Segment - Percentage
Breakdown of Value Sales for Incontinence Products
(Disposable Adult Diapers, Disposable Adult Shields,
Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,
and Urinals) and Ostomy Products (Ostomy Bags/Pouches,
Deodorants, Irrigation Products and Skin Barriers/Care
Products) Markets for 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-50

4c. Italy III-51
A.Market Analysis III-51
Demographic Changes Support Ostomy Market III-51
B.Market Analytics III-52
Table 83: Italian Recent Past, Current & Future Analysis for
Ostomy and Incontinence Products by Product Segment -
Incontinence Products (Disposable Adult Diapers, Disposable
Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy
Bags/Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-52

Table 84: Italian Long-term Projections for Ostomy and
Incontinence Products by Product Segment -Incontinence
Products (Disposable Adult Diapers, Disposable Adult
Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy Bags/
Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-53

Table 85: Italian 10-Year Perspective for Ostomy and
Incontinence Products by Product Segment - Percentage
Breakdown of Value Sales for Incontinence Products
(Disposable Adult Diapers, Disposable Adult Shields,
Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,
and Urinals) and Ostomy Products (Ostomy Bags/Pouches,
Deodorants, Irrigation Products and Skin Barriers/Care
Products) Markets for 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-54

4d. The United Kingdom III-55
A.Market Analysis III-55
UK - A Lucrative Market III-55
Private Labels - An Emerging Market III-55
Ostomy Market Heading Towards Saturation III-55
Product Launches III-56
B.Market Analytics III-57
Table 86: UK Recent Past, Current & Future Analysis for
Ostomy and Incontinence Products by Product Segment -
Incontinence Products (Disposable Adult Diapers, Disposable
Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy
Bags/Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) III-57

Table 87: UK Long-term Projections for Ostomy and
Incontinence Products by Product Segment - Incontinence
Products (Disposable Adult Diapers, Disposable Adult
Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy Bags/
Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-58

Table 88: UK 10-Year Perspective for Ostomy and Incontinence
Products by Product Segment - Percentage Breakdown of Value
Sales for Incontinence Products (Disposable Adult Diapers,
Disposable Adult Shields, Disposable Underpads, Bags,
Clamps, Cleaners, Deodorizers, and Urinals) and Ostomy
Products (Ostomy Bags/Pouches, Deodorants, Irrigation
Products and Skin Barriers/Care Products) Markets for 2003,
2008 & 2012 (includes corresponding Graph/Chart) III-59

4e. Spain III-60
Market Analysis