Global Ostomy and Incontinence Products Industry

• Publication date: October 2011

This report analyzes the worldwide markets for Ostomy and Incontinence Products in US$ Million by the following Product Segments: Incontinence Products (Disposable Adult Diapers, Disposable Adult Shields, Disposable Under Pads, Bags, Clamps, Cleaners, Deodorizers, and Urinals), and Ostomy Products (Ostomy Bags/Pouches, Deodorants, Irrigation Products, and Skin Barriers/Care Products). The report provides separate comprehensive analytics for the U...

This report analyzes the worldwide markets for Ostomy and Incontinence Products in US$ Million by the following Product Segments: Incontinence Products (Disposable Adult Diapers, Disposable Adult Shields, Disposable Under Pads, Bags, Clamps, Cleaners, Deodorizers, and Urinals), and Ostomy Products (Ostomy Bags/Pouches, Deodorants, Irrigation Products, and Skin Barriers/Care Products). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Latin America. Annual estimates and forecasts are provided for the period 2009 through 2017. A six-year historic analysis is also provided for these markets. The report profiles 82 companies including many key and niche players such as Attends Healthcare Products, Inc., B. Braun Melsungen AG, Cardinal Health, Inc., Coloplast A/S, ConvaTec, Inc., Covidien Ltd., C. R. Bard, Inc., Bard Medical Division, First Quality Enterprises, Inc., Fu Burg Industrial, Hollister Incorporated, Kao Corporation, Kimberly-Clark Corporation, ONTEX International N.V., Paul Hartmann AG, Pigeon Corporation, Svenska Cellulosa Aktiebolaget, SCA Hygiene Products AG, and Uni-Charm Corporation. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Medical Equipment And Supply Industry in France

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3
Definitions 4
A. Incontinence Products 4
Disposable Adult Diapers 4
Disposable Adult Shields 4
Disposable Underwear 4
Disposable Underpads 4
Bags 5
Clamps 5
Cleaners 5
Deodorizers 5
Urinals 5
B. Ostomy Products 5
Ostomy Bags/Pouches 5
Deodorants 6
Irrigation Products 6
Skin Barriers/Care Products 6

2. MARKET OVERVIEW 7
Aging Population Drives Product Sales 7
Incontinence Products Market - The Predominant Segment 7
Institutional & Retail Customers 8
Gender and Comfort: Focus on Product Innovations 8
Manufacturers Turn Attention to Light Products 9
Ostomy Products Market - An Insight 9

3. MARKET DYNAMICS 10
Demographic Trends 10
Elders Drive Incontinence Demand 10
Men Not Spared 10
Women Move Towards Need Specific Products 11
Incontinence Products Targeted at Younger Consumers 11
Disposables on the Rise 11
Changing the Look 11
Rising Share of Private Labels 12
Competition from Substitutes and Sanitary Protection Products 12
Reimbursement Options 12
Competitive Scenario 12
Incontinence Products 12
Table 1: Leading Players in the Global Adult Incontinence
Products Market (2010E): Percentage Share Breakdown of Value
Sales for Kimberly-Clark, SCA, Uni-Charm, Daio Paper, and
Others (includes corresponding Graph/Chart) 13
Ostomy Products 13
Table 2: Leading Producers in the Global Ostomy Products
Market (2005) - Percentage Breakdown by Value Sales for
ConvaTec, Coloplast, Hollister/ Dansac and Others (includes
corresponding Graph/Chart) 13

4. OSTOMY & INCONTINENCY AT A GLANCE 14
Ostomy - An Anatomical Depiction 14
Incontinency 14
Types of Incontinence and Features/Causes for Incontinence 14
Incontinence Widespread Among the Elderly 15
Women More Prone to Incontinency than Men 16
Incontinence Among Children 16
Male Incontinence 16
Incontinence Among Young 17
Incontinence: Also Known as Enuresis 17
Incontinence: No More a Stigma 17
The Problem is Severe and Costly to Manage 17
Categorization of Urinary Incontinence 17
Stress Incontinence 17
Urge Incontinence 18
Mixed Incontinence 18
Overflow Incontinence 18
Reflex Incontinence 19
Functional Incontinence 19
Transient Incontinence 19
Traumatic Incontinence 19
Primary Causes of Urinary Incontinence 19
Nighttime Incontinence 19
Slower Physical Development 20
Excess Output of Urine During Sleep 20
Anxiety 20
Genetics 20
Structural Problems 20
Daytime Incontinence 20
An Overactive Bladder 21
Infrequent Voiding 21
Prostate Surgery 21
Vaginal Childbirth 21
Other Causes 21

5. TREATMENT OPTIONS FOR INCONTINENCE 22
A. Incontinence 22
Incontinence Treatment: Highly Unconventional 22
Diagnosing and Treating Incontinence 22
Treatment Techniques 23
Non-Surgical Treatment Techniques 23
Behavioral Techniques 23
Pharmacologic Treatment 24
Moisture Alarms 24
Pelvic Floor Electrical Stimulation 24
Hormonal Therapy 25
Occlusive Devices 25
Surgical Treatment Techniques 25
Artificial Sphincters 25
Periurethral Injections 26
Endoscopic Procedure 26
Suprapubic Procedure 26
Vaginal Procedure 26
B. Ostomy 26
Ostomy: Surgery to Solve Excretion Problems 26
Types of Ostomy 27
Colostomy 27
Transverse 27
Ileostomy 28
Continent Ileostomy 28
Urostomy or Ostomies in the Urinary System 28
Continent Urostomy 28

6. PRODUCT OVERVIEW 29
Incontinence Management Products 29
Absorbent Products 29
Pads - A Comfortable Option 30
Disposable Adult Shields - For More Active Lifestyle 30
Disposable Underwear - Taking Care of Severity 30
Adult Diapers - A Popular Choice 30
Underpads - Highly Disliked 31
Other Incontinence Supplies/Products 31
Drainage Bags 31
Incontinence Clamp 32
Incontinence Cleaners 32
Deodorizers & Skin Protectants 32
Urinals 32
Catheterization 32
Types of Catheters 32
Ostomy Products 33
Ostomy Bags/Pouches 33
Deodorants 34
Irrigation Products 34
Ostomy Skin Care/Barrier Products 34

7. PRODUCT DEVELOPMENTS/INTRODUCTIONS 35
Coloplast Launches SenSura 1-Piece Drainable Bag 35
INVISTA Introduces T837 LYCRAHyFit™ Fiber 35
ConvaTec Secures US FDA 510(K) Clearance for Vitala™ 35
Tena to Introduce New Ultra Thin Incontinence Pads for Women 35
Hakujuji Launches Saruba D Pants Disposable Diaper for Women 36
Unicharm Unveils Novel Side Leak-Proof Adult Diapers 36

8. PRODUCT INTRODUCTIONS/INNOVATIONS IN RECENT PAST -
A PERSPECTIVE BUILDER 37
Unicharm Launches Upgraded Version of Slim Incontinence Pants 37
Kimberly-Clark Unveils Depend Gender-Specific Absorbent Underwear 37
SCA to Introduce Tena 37
Ken Schena Develops EZ-Clean Ostomy Pouch 37
Coloplast Extends SenSura® Ostomy Line 38
Coloplast Introduces SenSura Click 38
ConvaTec Re-Introduces Flexi-Seal Fecal Management System 38
ConvaTec Introduces ConvaTec Moldable Technology Skin Barriers 38
SCA Personal Care Introduces Nana Plus+ 39
First Quality Launches XtremeFit Adult Brief 39
SecurePersonalCare.com Launches Secure X-Plus Brief 39
ConvaTec Launches Little Ones 39
American Medical Systems Unveils AdVance Male Sling 40
GTU Unveils ActiCuf Disposable Pouch 40
Ostomy Device Created by Gary 40
William W. Arkinstall Brings About Ostomy Drainage Device 40
Ostomy Carrier Device Developed by Michael Hansen and Henrik
Leisner 40
Coloplast Unveils Fistula Pouch 40

9. RECENT INDUSTRY ACTIVITY 41
CHAMPS and Reidy Medical Supply Enter into 3 Year Agreement 41
SteadMed™ Enters into Exclusive Distribution Agreement with
Swiss-American 41
Endo Pharmaceuticals Holdings Acquires American Medical
Systems Holdings 41
Rochester Medical Takes Over Laprolan 41
Riverside Acquires Ostomy Center of Chicago 42
Best Value Medical Equipment Merges with Guardian Home Care
Service 42
Coloplast Takes Over Mpathy Medical 42
Clayton, Dubilier & Rice and GS Capital Partners Take Over HGI 42
Salts Healthcare Acquires UCI 42
ActivStyle Acquires Advocate Medical Services 43
RCT and Zassi Merge to Form Leto Medical 43
Woodbury Corporation Acquires DHP Home Delivery and Continence
Connection 43
Glatfelter Acquires Concert Industries 44
Keir Surgical Announces Acquisition of Nightingale Medical
Supplies 44
HDIS Takes Over Best Buy Healthcare 44

10. CORPORATE ACTIVITY IN RECENT PAST - A PERSPECTIVE BUILDER 45
PAUL HARTMANN Closes Whitestone Acquisition 45
ConvaTec Acquires Unomedical 45
SCA to Enhance Production of Incontinence Care Products in Europe 45
SCA to Enhance Tissue Production in Latin America 46
Avista and Nordic Capital Take Over ConvaTec from Bristol Myers 46
Covidien to Divest Incontinence Business in Europe 46
OPG Announces the Acquisition of Byram Healthcare 46
First Quality Retail Services Acquires the Retail Products
Business of Covidien 46
Shionogi and Lily Enter into Agreement to Develop and Market
Duloxetine 47
Riverside Acquires Senior Care Services 47
Attends Healthcare Takes Over PaperPak 47
Tri-anim Renames Remeex as ContaSure 48
OPG Acquires Kirudan 48
Daio Paper Acquires Adult Diaper Business of P&G 48
Instacare Implements Supply Chain Agreements 48
Cellu Tissue Acquires CityForest 49
Whitestone Acquires Humanicare 49
Kimberly-Clark Acquires Remaining Stake in Kenko 50
Coloplast Inks an Agreement with Caldera 50
Coloplast Enters into an Agreement with Carbon Medical 50
Tyco International Spins off Tyco Healthcare 50
McKesson Corporation Takes Over Sterling Medical Services 51
CL Medical and Uroplasty to Jointly Market I-Stop™ TOMS Sling 51
CL Medical and Uroplasty to Jointly Market I-Stop™ TOMS Sling 51
Uroplasty Obtains FDA Pre-Market Approval for Macroplastique
Implants 52
Livedo Signs Agreement for Capital and Business Partnership
with Kao 52
AHP Enters into Distribution Agreement with PHS 52
Premier Purchasing Signs Agreements with C.R. Bard and Coloplast 52
CWI Medical and First Quality Products Continue Partnership 52
Coloplast Acquires Urology Division of Mentor 53
American Medical Systems Acquires Solarant 53
Kimberly-Clark Plans for Closure of Lakeview Mill 53
Ecoprogress Inks an Agreement with TTI for Advanced Technologies 53
Bioform’s Injectable Implant Receives FDA Approval 53

11. FOCUS ON SELECT GLOBAL PLAYERS 54
Attends Healthcare Products, Inc. (US) 54
B. Braun Melsungen AG (Germany) 54
Cardinal Health, Inc. (US) 54
Coloplast A/S (Denmark) 54
ConvaTec, Inc. (US) 55
Covidien Ltd. (US) 55
C. R. Bard, Inc. (US) 55
Bard Medical Division (US) 56
First Quality Enterprises, Inc. (US) 56
Fu Burg Industrial (Taiwan) 56
Hollister Incorporated (US) 56
Kao Corporation (Japan) 57
Kimberly-Clark Corporation (US) 57
ONTEX International N.V. (Belgium) 57
Paul Hartmann AG (Germany) 57
Pigeon Corporation (Japan) 58
Svenska Cellulosa Aktiebolaget (SCA) (Sweden) 58
SCA Hygiene Products AG (Germany) 58
Uni-Charm Corporation (Japan) 59

12. GLOBAL MARKET PERSPECTIVE 60
Table 3: World Recent Past, Current & Future Analysis for
Ostomy and Incontinence Products by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) 60

Table 4: World Historic Review for Ostomy and Incontinence
Products by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) 61

Table 5: World 15-Year Perspective for Ostomy and Incontinence
Products by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific and Latin
American Markets for Years 2003, 2010 & 2017 (includes
corresponding Graph/Chart) 62

Table 6: World Recent Past, Current & Future Analysis for
Incontinence Products by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) 63

Table 7: World Recent Past, Current & Future Analysis for
Incontinence Products by Product Segment - Disposable Adult
Diapers, Disposable Adult Shields, Disposable Underpads, Bags,
Clamps, Cleaners, Deodorizers, and Urinals Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) 64

Table 8: World Historic Review for Incontinence Products by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 65

Table 9: World Historic Review for Incontinence Products by
Product Segment - Disposable Adult Diapers, Disposable Adult
Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) 66

Table 10: World 15-Year Perspective for Incontinence Products
by Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific and Latin American
Markets for Years 2003, 2010 & 2017 (includes corresponding
Graph/Chart) 67

Table 11: World 15-Year Perspective for Incontinence by
Product Segment - Percentage Breakdown of Value Sales for
Disposable Adult Diapers, Disposable Adult Shields, Disposable
Underpads, Bags, Clamps, Cleaners, Deodorizers, and Urinals
Markets for Years 2003, 2010 & 2017 (includes corresponding
Graph/Chart) 68

Table 12: World Recent Past, Current & Future Analysis for
Disposable Adult Diapers by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) 69

Table 13: World Historic Review for Disposable Adult Diapers
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 70

Table 14: World 15-Year Perspective for Disposable Adult
Diapers by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific and Latin
American Markets for Years 2003, 2010 & 2017 (includes
corresponding Graph/Chart) 71

Table 15: World Recent Past, Current & Future Analysis for
Disposable Adult Shields by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) 72

Table 16: World Historic Review for Disposable Adult Shields
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 73

Table 17: World 15-Year Perspective for Disposable Adult
Shields by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific and Latin
American Markets for Years 2003, 2010 & 2017 (includes
corresponding Graph/Chart) 74

Table 18: World Recent Past, Current & Future Analysis for
Disposable Underpads by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) 75

Table 19: World Historic Review for Disposable Underpads by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 76

Table 20: World 15-Year Perspective for Disposable Underpads
by Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific and Latin American
Markets for Years 2003, 2010 & 2017 (includes corresponding
Graph/Chart) 77

Table 21: World Recent Past, Current & Future Analysis for
Bags by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific and Latin American Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) 78

Table 22: World Historic Review for Bags by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2003 through 2008
(includes corresponding Graph/Chart) 79

Table 23: World 15-Year Perspective for Bags by Geographic
Region - Percentage Breakdown of Value Sales for US, Canada,
Japan, Europe, Asia-Pacific and Latin American Markets for
Years 2003, 2010 & 2017 (includes corresponding Graph/Chart) 80

Table 24: World Recent Past, Current & Future Analysis for
Clamps by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific and Latin American Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) 81

Table 25: World Historic Review for Clamps by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) 82

Table 26: World 15-Year Perspective for Clamps by Geographic
Region - Percentage Breakdown of Value Sales for US, Canada,
Japan, Europe, Asia-Pacific and Latin American Markets for
Years 2003, 2010 & 2017 (includes corresponding Graph/Chart) 83

Table 27: World Recent Past, Current & Future Analysis for
Cleaners by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific and Latin American Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) 84

Table 28: World Historic Review for Cleaners by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) 85

Table 29: World 15-Year Perspective for Cleaners by Geographic
Region - Percentage Breakdown of Value Sales for US, Canada,
Japan, Europe, Asia-Pacific and Latin American Markets for
Years 2003, 2010 & 2017 (includes corresponding Graph/Chart) 86

Table 30: World Recent Past, Current & Future Analysis for
Deodorizers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific and Latin American Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) 87

Table 31: World Historic Review for Deodorizers by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) 88

Table 32: World 15-Year Perspective for Deodorizers by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific and Latin American
Markets for Years 2003, 2010 & 2017 (includes corresponding
Graph/Chart) 89

Table 33: World Recent Past, Current & Future Analysis for
Urinals by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific and Latin American Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) 90

Table 34: World Historic Review for Urinals by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) 91

Table 35: World 15-Year Perspective for Urinals by Geographic
Region - Percentage Breakdown of Value Sales for US, Canada,
Japan, Europe, Asia-Pacific and Latin American Markets for
Years 2003, 2010 & 2017 (includes corresponding Graph/Chart) 92

Table 36: World Recent Past, Current & Future Analysis for
Ostomy Products by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) 93

Table 37: World Recent Past, Current & Future Analysis for
Ostomy Products by Product Segment - Ostomy Bags/Pouches,
Deodorants, Irrigation Products and Skin Barriers/Care
Products Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 94

Table 38: World Historic Review for Ostomy Products by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2003 through 2008
(includes corresponding Graph/Chart) 95

Table 39: World Historic Review for Ostomy Products by Product
Segment - Ostomy Bags/ Pouches, Deodorants, Irrigation
Products and Skin Barriers/Care Products Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 96

Table 40: World 15 Year Perspective for Ostomy Products by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2003, 2010 & 2017
(includes corresponding Graph/Chart) 97

Table 41: World 15-Year Perspective for Ostomy Products by
Product Segments - Percentage Breakdown of Value Sales for
Ostomy Bags/Pouches, Deodorants, Irrigation Products, and Skin
Barriers/Care Products Markets for Years 2003, 2010 & 2017
(includes corresponding Graph/Chart) 98

Table 42: World Recent Past, Current & Future Analysis or
Ostomy Bags/Pouches by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) 99

Table 43: World Historic Review for Ostomy Bags/Pouches by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 100

Table 44: World 15-Year Perspective for Ostomy Bags/ Pouches
by Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific and Latin American
Markets for Years 2003, 2010 & 2017 (includes corresponding
Graph/Chart) 101

Table 45: World Recent Past, Current & Future Analysis for
Deodorants by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific and Latin American Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) 102

Table 46: World Historic Review for Deodorants by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) 103

Table 47: World 15-Year Perspective for Deodorants by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific and Latin American
Markets for Years 2003, 2010 & 2017 (includes corresponding
Graph/Chart) 104

Table 48: World Recent Past, Current & Future Analysis for
Irrigation Products by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) 105

Table 49: World Historic Review for Irrigation Products by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) 106

Table 50: World 15-Year Perspective for Irrigation Products by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific and Latin American
Markets for Years 2003, 2010 & 2017 (includes corresponding
Graph/Chart) 107

Table 51: World Recent Past, Current & Future Analysis for
Skin Barriers/Care Products by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) 108

Table 52: World Historic Review for Skin Barriers/Care
Products by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) 109

Table 53: World 15-Year Perspective for Skin Barriers/Care
Products by Geographic Region - Percentage Breakdown of Value
Sales for US, Canada, Japan, Europe, Asia-Pacific and Latin
American Markets for Years 2003, 2010 & 2017 (includes
corresponding Graph/Chart) 110

13. THE UNITED STATES 111
A.Market Analysis 111
Incontinence Products Market 111
Adult incontinence: The Fastest Growing Product Category 111
Primary and Secondary Growth Drivers 112
Influencing Consumer Buying Behavior 112
Targeting WOC Nurses 112
Widespread Among Women 112
Pads Market Bolstered by Private Labels 113
Private Labels On Par with National Brands 113
Leading Players/Brands in the US Incontinence Market 113
Table 54: Leading Players in the US Adult Incontinence
Products Market (2010E): Percentage Share Breakdown of
Value Sales for Kimberly-Clark Corp., SCA, Private Label,
and Others (includes corresponding Graph/Chart) 114

Table 55: Leading Brands in the US Adult Incontinence
Products Market (2010E): Percentage Share Breakdown of
Value Sales for Depend, Poise, Serenity, Serenity Tena
Plus, Serenity Tena, Entrust Plus, Serenity Dri Active
Plus, Prevail, Tena, Private Label, and Others (includes
corresponding Graph/Chart) 114
Leading Distribution Outlets 114
Table 56: US Adult Incontinence Products Market: Percentage
Share Breakdown of Value Sales by Distribution Outlet
(2010E) (includes corresponding Graph/Chart) 115
An Overview of Ostomy Market 115
Leading Players in the US Ostomy Market 115
Table 57: Leading Players in the US Ostomy Products Market
(2010E) - Percentage Breakdown by Value Sales for
ConvaTec, Hollister/Dansac, Coloplast and Others (includes
corresponding Graph/Chart) 115
B.Market Analytics 116
Table 58: US Recent Past, Current & Future Analysis for
Ostomy and Incontinence Products by Product Segment -
Incontinence Products (Disposable Adult Diapers, Disposable
Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy Bags/
Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) 116

Table 59: US Historic Review for Ostomy and Incontinence
Products by Product Segment - Incontinence Products
(Disposable Adult Diapers, Disposable Adult Shields,
Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,
and Urinals) and Ostomy Products (Ostomy Bags/ Pouches,
Deodorants, Irrigation Products and Skin Barriers/Care
Products) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) 117

Table 60: US 15-Year Perspective for Ostomy and Incontinence
Products by Product Segment - Percentage Breakdown of Value
Sales for Incontinence Products (Disposable Adult Diapers,
Disposable Adult Shields, Disposable Underpads, Bags,
Clamps, Cleaners, Deodorizers, and Urinals) and Ostomy
Products (Ostomy Bags/Pouches, Deodorants, Irrigation
Products and Skin Barriers/Care Products) Markets for Years
2003, 2010 & 2017 (includes corresponding Graph/Chart) 118

14. CANADA 119
Market Analysis 119
Table 61: Canadian Recent Past, Current & Future Analysis
for Ostomy and Incontinence Products by Product Segment -
Incontinence Products (Disposable Adult Diapers, Disposable
Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy
Bags/Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) 120

Table 62: Canadian Historic Review for Ostomy and
Incontinence Products by Product Segment - Incontinence
Products (Disposable Adult Diapers, Disposable Adult
Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy Bags/
Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) 121

Table 63: Canadian 15-Year Perspective for Ostomy and
Incontinence Products by Product Segment - Percentage
Breakdown of Value Sales for Incontinence Products
(Disposable Adult Diapers, Disposable Adult Shields,
Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,
and Urinals) and Ostomy Products (Ostomy Bags/Pouches,
Deodorants, Irrigation Products and Skin Barriers/ Care
Products) Markets for Years 2003, 2010 & 2017 (includes
corresponding Graph/Chart) 122

15. JAPAN 123
A.Market Analysis 123
Outlook 123
Adult Diapers - A Thriving Market 123
Innovative Products Fuel Sales 124
A Move Towards Comfort and Independence 124
Growing Concerns About Used Diapers 124
Distribution Structure 125
B.Market Analytics 126
Table 64: Japanese Recent Past, Current & Future Analysis
for Ostomy and Incontinence Products by Product Segment -
Incontinence Products (Disposable Adult Diapers, Disposable
Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy
Bags/Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) 126

Table 65: Japanese Historic Review for Ostomy and
Incontinence Products by Product Segment - Incontinence
Products (Disposable Adult Diapers, Disposable Adult
Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy Bags/
Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) 127

Table 66: Japanese 15-Year Perspective for Ostomy and
Incontinence Products by Product Segment - Percentage
Breakdown of Value Sales for Incontinence Products
(Disposable Adult Diapers, Disposable Adult Shields,
Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,
and Urinals) and Ostomy Products (Ostomy Bags/Pouches,
Deodorants, Irrigation Products and Skin Barriers/Care
Products) Markets for Years 2003, 2010 & 2017 (includes
corresponding Graph/Chart) 128

16. EUROPE 129
A.Market Analysis 129
Outlook 129
Ageing Population Boosts Demand 129
Underpads - A Waning Product Category 130
The Institutional Side 130
Ostomy Bags Market Larger than the US 130
Leading Players in the Ostomy and Incontinence Market 130
Table 67: Leading Players in the European Ostomy Products
Market (2010E) - Percentage Breakdown by Value Sales for
Coloplast, ConvaTec, Hollister/ Dansac, B.Braun and Others
(includes corresponding Graph/Chart) 130
B.Market Analytics 131
Table 68: European Recent Past, Current & Future Analysis
for Ostomy and Incontinence Products by Geographic Region -
France, Germany, Italy, UK, Spain, and Rest of Europe
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 131

Table 69: European Historic Review for Ostomy and
Incontinence Products by Geographic Region - France,
Germany, Italy, UK, Spain, and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) 132

Table 70: European Recent Past, Current & Future Analysis
for Ostomy and Incontinence Products by Product Segment -
Incontinence Products (Disposable Adult Diapers, Disposable
Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy
Bags/Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) 133

Table 71: European Historic Review for Ostomy and
Incontinence Products by Product Segment - Incontinence
Products (Disposable Adult Diapers, Disposable Adult
Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy Bags/
Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) 134

Table 72: European 15-Year Perspective for Ostomy and
Incontinence Products by Geographic Region - Percentage
Breakdown of Value Sales for France, Germany, Italy, UK,
Spain, and Rest of Europe Markets for Years 2003, 2010 &
2017 (includes corresponding Graph/Chart) 135

Table 73: European 15-Year Perspective for Ostomy and
Incontinence Products by Product Segment - Percentage
Breakdown of Value Sales for Incontinence Products
(Disposable Adult Diapers, Disposable Adult Shields,
Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,
and Urinals) and Ostomy Products (Ostomy Bags/Pouches,
Deodorants, Irrigation Products and Skin Barriers/Care
Products) Markets for Years 2003, 2010 & 2017 (includes
corresponding Graph/Chart) 136

16a. FRANCE 137
A.Market Analysis 137
Outlook 137
Adult Incontinence - A Potential Market 137
Adult diapers - A Preferred Product 137
Underpads - Losing Consumer Appeal 137
B.Market Analytics 138
Table 74: French Recent Past, Current & Future Analysis for
Ostomy and Incontinence Products by Product Segment -
Incontinence Products (Disposable Adult Diapers, Disposable
Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy
Bags/Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) 138

Table 75: French Historic Review for Ostomy and Incontinence
Products by Product Segment - Incontinence Products
(Disposable Adult Diapers, Disposable Adult Shields,
Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,
and Urinals) and Ostomy Products (Ostomy Bags/ Pouches,
Deodorants, Irrigation Products and Skin Barriers/Care
Products) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) 139

Table 76: French 15-Year Perspective for Ostomy and
Incontinence Products by Product Segment - Percentage
Breakdown of Value Sales for Incontinence Products
(Disposable Adult Diapers, Disposable Adult Shields,
Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,
and Urinals) and Ostomy Products (Ostomy Bags/Pouches,
Deodorants, Irrigation Products and Skin Barriers/Care
Products) Markets for Years 2003, 2010 & 2017 (includes
corresponding Graph/Chart) 140

16b. GERMANY 141
A.Market Analysis 141
Incontinence Products Market 141
Ostomy Market 141
Distribution Dynamics 141
B.Market Analytics 142
Table 77: German Recent Past, Current & Future Analysis for
Ostomy and Incontinence Products by Product Segment -
Incontinence Products (Disposable Adult Diapers, Disposable
Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy
Bags/Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017(includes corresponding Graph/Chart) 142

Table 78: German Historic Review for Ostomy and Incontinence
Products by Product Segment - Incontinence Products
(Disposable Adult Diapers, Disposable Adult Shields,
Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,
and Urinals) and Ostomy Products (Ostomy Bags/ Pouches,
Deodorants, Irrigation Products and Skin Barriers/Care
Products) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) 143

Table 79: German 15-Year Perspective for Ostomy and
Incontinence Products by Product Segment - Percentage
Breakdown of Value Sales for Incontinence Products
(Disposable Adult Diapers, Disposable Adult Shields,
Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,
and Urinals) and Ostomy Products (Ostomy Bags/Pouches,
Deodorants, Irrigation Products and Skin Barriers/Care
Products) Markets for Years 2003, 2010 & 2017 (includes
corresponding Graph/Chart) 144

16c. ITALY 145
Market Analysis 145
Table 80: Italian Recent Past, Current & Future Analysis for
Ostomy and Incontinence Products by Product Segment -
Incontinence Products (Disposable Adult Diapers, Disposable
Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy
Bags/Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) 146

Table 81: Italian Historic Review for Ostomy and
Incontinence Products by Product Segment - Incontinence
Products (Disposable Adult Diapers, Disposable Adult
Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy Bags/
Pouches, Deodorants, Irrigation Products and Skin Barriers /
Care Products) Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2003 through 2008
(includes corresponding Graph/Chart) 147

Table 82: Italian 15-Year Perspective for Ostomy and
Incontinence Products by Product Segment - Percentage
Breakdown of Value Sales for Incontinence Products
(Disposable Adult Diapers, Disposable Adult Shields,
Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,
and Urinals) and Ostomy Products (Ostomy Bags/Pouches,
Deodorants, Irrigation Products and Skin Barriers/Care
Products) Markets for Years 2003, 2010 & 2017 (includes
corresponding Graph/Chart) 148

16d. THE UNITED KINGDOM 149
A.Market Analysis 149
Outlook 149
UK - A Lucrative Market 149
Private Labels - An Emerging Market 149
Ostomy Market Heading Towards Saturation 149
B.Market Analytics 150
Table 83: UK Recent Past, Current & Future Analysis for
Ostomy and Incontinence Products by Product Segment -
Incontinence Products (Disposable Adult Diapers, Disposable
Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy
Bags/Pouches, Deodorants, Irrigation Products and Skin
Barriers/ Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) 150

Table 84: UK Historic Review for Ostomy and Incontinence
Products by Product Segment - Incontinence Products
(Disposable Adult Diapers, Disposable Adult Shields,
Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,
and Urinals) and Ostomy Products (Ostomy Bags/ Pouches,
Deodorants, Irrigation Products and Skin Barriers/Care
Products) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) 151

Table 85: UK 15-Year Perspective for Ostomy and Incontinence
Products by Product Segment - Percentage Breakdown of Value
Sales for Incontinence Products (Disposable Adult Diapers,
Disposable Adult Shields, Disposable Underpads, Bags,
Clamps, Cleaners, Deodorizers, and Urinals) and Ostomy
Products (Ostomy Bags/Pouches, Deodorants, Irrigation
Products and Skin Barriers/Care Products) Markets for Years
2003, 2010 & 2017 (includes corresponding Graph/Chart) 152

16e. SPAIN 153
Market Analysis 153
Table 86: Spanish Recent Past, Current & Future Analysis for
Ostomy and Incontinence Products by Product Segment -
Incontinence Products (Disposable Adult Diapers, Disposable
Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy
Bags/Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) 154

Table 87: Spanish Historic Review for Ostomy and
Incontinence Products by Product Segment - Incontinence
Products (Disposable Adult Diapers, Disposable Adult
Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy Bags/
Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) 155

Table 88: Spanish 15-Year Perspective for Ostomy and
Incontinence Products by Product Segment - Percentage
Breakdown of Value Sales for Incontinence Products
(Disposable Adult Diapers, Disposable Adult Shields,
Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,
and Urinals) and Ostomy Products (Ostomy Bags/Pouches,
Deodorants, Irrigation Products and Skin Barriers/Care
Products) Markets for Years 2003, 2010 & 2017 (includes
corresponding Graph/Chart) 156

16f. REST OF EUROPE 157
Market Analysis 157
Table 89: Rest of Europe Recent Past, Current & Future
Market Analysis for Ostomy and Incontinence Products by
Product Segment - Incontinence Products (Disposable Adult
Diapers, Disposable Adult Shields, Disposable Underpads,
Bags, Clamps, Cleaners, Deodorizers, and Urinals) and Ostomy
Products (Ostomy Bags/Pouches, Deodorants, Irrigation
Products, and Skin Barriers/Care Products) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) 158

Table 90: Rest of Europe Historic Review for Ostomy and
Incontinence Products by Product Segment - Incontinence
Products (Disposable Adult Diapers, Disposable Adult
Shields, Disposable Underpads, Bags, Clamps, Cleaners,
Deodorizers, and Urinals) and Ostomy Products (Ostomy Bags/
Pouches, Deodorants, Irrigation Products and Skin
Barriers/Care Products) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) 159

Table 91: Rest of Europe 15-Year Perspective for Ostomy and
Incontinence Products by Product Segment - Percentage
Breakdown of Value Sales for Incontinence Products
(Disposable Adult Diapers, Disposable Adult Shields,
Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,
and Urinals) and Ostomy Products (Ostomy Bags/Pouches,
Deodorants, Irrigation Products, and Skin Barriers/Care
Products) Markets for Years 2003, 2010 & 2017 (includes
corresponding Graph/Chart) 160

17. ASIA-PACIFIC 161
A.Market Analysis 161
Outlook 161
Brief Note on Select Markets 161
China 161
India 161
Taiwan 161
B.Market Analytics 162
Table 92: Asia-Pacific Recent Past, Current & Future Market
Analysis for Ostomy and Incontinence Products by Product
Segment - Incontinence Products (Disposable Adult Diapers,