World Audiological Devices Market

World Audiological Devices Market

This report analyzes the worldwide markets for Audiological Devices in Millions of US$. The major product segments analyzed are Hearing Aids (Behind-the-ear, In-the-ear, In-the-canal, and Completely-in-the-canal), Measurement/Testing Devices (Otoscopes, Audiometers, Impedence Analyzers, Hearing Aid Analyzers, & Others), and Cochlear Implants. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 116 companies including many key and niche players worldwide such as Advanced Bionics Corporation, Cochlear Ltd, GN Resound Group, Med-EL, Neurelec, Phonak AG, Siemens Audiologische Technik GmbH, Starkey Laboratories, Inc., Sonic Innovations, Inc., Widex A/S, William Demant Holding, Oticon A/S, and Bernafon AG. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

AUDIOLOGICAL DEVICES MCP-3306
A GLOBAL STRATEGIC BUSINESS REPORT


CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Hearing Aids I-3
Behind-The-Ear Hearing Aid I-4
In-The-Ear (ITE) Hearing Aid I-4
In-The-Canal (ITC) Hearing Aid I-4
Completely-In-The Canal (CIC) Hearing Aid I-4
Measurement/Testing Devices I-4
Otoscopes I-4
Audiometers I-4
Impedance Analyzers I-4
Hearing Aid Analyzers I-5
Other Measurement/Testing Devices I-5
Cochlear Implants I-5


II. EXECUTIVE SUMMARY

1. Market Dynamics II-1
Outlook II-1
Market Trends II-1
Aging Population Drives Market Growth II-1
Market Moves towards Miniaturization II-2
Cochlear Implants Gain Visibility II-2
Prevalence II-2
Market Potential for Cochlear Implants II-3
Table 1: Potential Addressable Market for Cochlear
Implants (In terms of Number of Cases of Profound and
Severe Hearing Impairment in Developed and Developing
World): 2005 II-3
Poor Levels of Hearing Aid Penetration Promise Bright Prospects II-3
Factors Influencing the Growth of Hearing Aids Market: II-4
Growth in Cosmetic, Behind-The-Ear Hearing Aids Market II-4
Binaural Fittings Market to Grow II-4
Table 2: Prevalence of Hearing Impairment and Penetration of
Hearing Aids and Binaural Fittings Worldwide – US, Western
Europe and Rest of World Countries: 2005 II-5
Consumers Demand More Value-Added Features II-5
Diagnostic Instruments Grow at a Modest Pace II-5
Digitalization of Hearing Aids Stimulates Wider Adoption II-5
Imparting Disposability to Hearing Aids II-6
MEMS-Based Hearing Aids Exhibit Immense Potential II-6
Increasing Hearing Impairment Among Younger Population II-6
Hearing Aids – An Overview II-6
Hearing Impairment Statistics II-6
Table 3: Market Potential by Type of Hearing Loss Worldwide:
Historic Data for 2000 (includes corresponding Graph/Chart) II-7

Table 4: Countries with High Percentage of Population
Suffering from Hearing Impairment (includes corresponding
Graph/Chart) II-7
Subsidy / Reimbursement Scenario for Hearing Aids (Late 1990s) II-8
A Review of Subsidy / Reimbursement System for Hearing Aids
in Select Regional Markets II-8
Competitive Scenario II-8
Hearing Aids II-8
Handful of Players Dominate the Marketplace II-8
Composition of Leading Players in the Hearing Aids Industry II-9
Table 5: Leading Players in the Global Hearing Aids Market
(2006): Percentage Breakdown of Value Sales for Siemens,
William Demant (Oticon), GN ReSound, Phonak, Starkey Lab,
Widex and Others (includes corresponding Graph/Chart) II-9

Table 6: Leading Players in the Global Hearing Aids Market
(2006): Percentage Breakdown of Volume Sales for Siemens,
William Demant, Phonak, GN ReSound, Starkey, Widex, Sonic,
Rion and Others (includes corresponding Graph/Chart) II-9
Consolidation Trends in the Early 2000s II-10
Horizontal Consolidation II-10
Horizontal Consolidations: 2000-2002 II-10
Vertical Consolidation II-10
Vertical Consolidations: 2000-2001 II-10
Distribution Trends II-11
Percentage Breakdown of Value Chain in Hearing Aids Market II-11
Entry Barriers II-11
Higher R&D Costs and Patent Situation II-11
Highly Competitive Environment II-12
Cochlear Implants II-12
Marked by Intense Competition II-12
Table 7: Leading Players in the Global Cochlear Implants
Market (2008E): Percentage Breakdown of Value Sales for
Cochlear Corp., Med El and Advance Bionics (includes
corresponding Graph/Chart) II-12
Audiometric Testing Devices II-12

2. Product Overview II-13
Human and Technical Aids II-13
Audiological Devices II-13
Classification of Audiological Devices II-13
Hearing Aids II-13
History of Hearing Aids II-13
Types of Hearing Aids II-14
Behind-The-Ear (BTE) II-14
Advantages II-15
Disadvantages II-15
Open-Fit Mini Behind-The-Ear II-15
In-the-Ear (ITE) II-15
Advantages II-15
Disadvantages II-15
In-the-Canal (ITC) II-16
Advantages II-16
Disadvantages II-16
Completely-in-the Canal (CIC) II-16
Advantages II-16
Disadvantages II-16
Broader Classification of Hearing Aids II-17
Conventional Hearing Aids II-17
Programmable Hearing Aids II-17
Digital Hearing Aids II-17
Technology – Analog Vs Digital II-17
Disposable Hearing Aids II-18
Hearing Aids Batteries II-18
Common Problems Associated with Use of Hearing Aids II-18
Common Cold Affects Functioning of Hearing Aids II-18
Hygiene Problems Associated with Hearing Aids II-18
Prevention of Transmission II-19
Trends in Hearing Aids and Hearing Aids Batteries Market II-19
Measurement/Testing Devices II-19
Otoscopes II-19
Video Otoscopes II-19
Audiometers II-19
Audiogram II-20
Working of an Audiogram II-20
Audiogram Interpretation II-20
Audiometric Tests II-21
Impedance Analyzers II-21
Hearing Aid Analyzers II-21
Other Measurement/Testing Devices II-21
Cochlear Implants II-21
Cochlear Implant Technology II-22
Beneficiaries of Cochlear Implant II-22
Cochlear Implants Found Effective in Children II-22

3. An Insight into The Human Auditory System II-23
The Hearing Process II-23
Nature and Types of Hearing Loss II-23
Determining the Level of Hearing Impairment II-24
Hearing Impairments II-24
Conductive Hearing Loss II-24
Sensor Neural Hearing Loss (SNHL) II-24
Noise Induced Hearing Loss II-25
Congenital Hearing Loss II-25
Common Causes of Hearing Loss II-25
Presbycusis II-25
Diseases II-26
Otitis Media II-26
Autoimmune Disease II-26
Otosclerosis II-26
Meniere’s Disease II-26
Tinnitus II-26
Subjective Tinnitus II-26
Objective Tinnitus II-26
Treatment II-26
Treatment for SNHL II-26
Sound Amplification Through Hearing Aids II-27
Ear Surgery II-27
Stapedectomy II-27
Tympanoplasty II-28
Ear Tube Surgery and Myringotomy II-28
Ear Surgery for Perforated Eardrum II-28
Cochlear Implants II-28
Ear Surgery for Tumors II-29
Ear surgery for Congenital Ear Defects II-29
Other Ear Surgeries II-29
Cochlear Implants II-29
Tinnitus II-29
Hearing Conservation Programs II-30
Strategies to Control Noise - Administrative and Engineering
Controls II-30
Regulatory Steps Initiated in Europe II-30
Effective Hearing Conservation Program – Characteristics II-30

4. Product Innovations/Launches II-31
Widex Introduces World’s Smallest RIC Device, Passion™ II-31
Siemens Hearing Introduces Pure® II-31
Siemens Hearing Unveils Vibe II-31
Sonic Innovations Unveils Two Brand New Hearing Devices II-32
GN ReSound Introduces New ‘be by ReSound’ Hearing Aid II-32
GN ReSound Introduces ReSound Ziga Line II-32
Phonak Introduces New ML11i and ML9i Dynamic FM Receivers II-32
GN ReSound Introduces New ‘dot by ReSound’ Hearing Instrument II-33
Sonic Introduces ion™ 400 and Velocity miniBTE Hearing Aids II-33
Sonic Innovations Launches ion™ 200 II-33
Audifon Introduces New Hearing Aid, Switch II-33
Beltone Introduces the New Lightweight Hearing –Aid II-34
Cochlear Americas Introduces Three New Pediatric Hearing
Solutions for Children II-34
Starkey Laboratories Introduces the New Destiny 1600 Hearing Aid II-34
America Hears Introduces Freedom AD SIE II-34
Siemens Introduces ARTIS™ 2 and CIELO™ 2 Hearing Instruments II-35
Sonic Innovations Introduces New Velocity Range of Digital
Hearing Aids II-35
3D Systems to Introduce Hearing-Aid Manufacturing System II-35
William Demant Introduces World’s First Wireless Binaural
Hearing Aid II-36
Unitron Hearing Introduces the First Ever BTE Product with CRT II-36
Siemens Launches CENTRA Active™ for Active Users II-36
Otovation Releases Amplitude T-Series Audiometer II-36
MED-EL Releases Soundbridge® Middle Ear Implant II-36
Siemens Introduces INTUIS BTEs II-37
ReSound Introduces Azure Hearing Aids with Natural
Directionality™ II-37
Phonak Introduces Three New Dynamic FM Products II-37
Bernafon Launches New ‘brite’ Hearing System II-37
Bernafon Launches New ICOS Micro Hearing System II-37
Siemens Introduces Nitro CIC Mini Hearing Device II-38
Maico Introduces MI 44 II-38
RION Launches Digital Hearing Aid Series II-38
America Hears Launches Hearing Aid Based on Dynamic Hearing’s
Technology II-38
GN Introduces ReSound Pulse II-39
MED-EL Unveils New Cochlear Implant SONATATI100 II-39
Phonak Unveils Verve Steinway Edition II-39
HearPod Introduces Directional Mic Open Fitting II-40
Maico Launches Detective II-40
Phonak Launches Ultra-Modern Savia Art Devices II-40
HearPod Launches HearPod Micro II-40
SeboTek Unveils Voice-Q 721 II-40
Sonic Innovation Introduces Balance™ II-41
Unitron Hearing Launches Advanced Element™ Series II-41
Unitron Hearing Unveils Indigo™ Moda and Element™ Moda II-41
Cochlear Develops Hybrid Implant/Hybrid Hearing Instrument II-41
Objet Introduces New Solution for Hearing Aids II-42
SeboTek Releases InFocus Lifestyles II-42
Sonic Introduces Open-Ear Hearing Aid II-42
Starkey Launches DaVinci PsP™ II-42
Starkey Unveils Smart Hearing Aid II-43
Otologics Introduces Hearing Aid in India II-43
William Demant Presents New Hearing Aid Product II-43
Phonak Launches Eleva II-43
GN Introduces New Hearing Aids II-43
Phonak Launches Two New Product Segments II-43
Widex Launches New Flagship Product for Hearing Impaired II-43
GN ReSound Unveils Digital Hearing Aids in India II-44
Widex Introduces Cost Efficient Hearing Aids in India II-44
Phonak Launches Hi-Tech Hearing Model in India II-44
Starkey Introduces Bluetooth® Hearing Aid Device II-44
Med-El Launches Cochlear Implant in US II-44
Med-El Corp. Introduces Cochlear Implant in Canada II-44
Advanced Bionics and Phonak Launches Auria iConnect II-44
Med-El Unveils DUET II-45
Phonak Presents Revolutionary Products II-45
Cochlear Americas Receives FDA Approval for Nucleus Freedom CI
System II-45
Phonak Launches Savia Digital Hearing System II-45
Sonic Innovations Introduces Innova Digital Hearing Aid II-45
GN ReSound Launches ReSound Metrix Hearing Aid II-46
MED-EL Introduces PULSARci100 Cochlear Implant System II-46
University of Iowa Develops Short Electrode Implant II-46

5. Recent Industry Activity II-47
Natus Medical Completes Acquisition of Sonamed II-47
Technitrol Announces Sonion Acquisition II-47
Sonomax Completes Sale of Vitasound II-47
ReSound North America Partners with Sonus II-48
Starkey and SeboTek Enter into Patent License Agreement II-48
GoAmerica Completes the Acquisition of Verizon TRS Division II-49
AidRight Plans for Nationwide Expansion II-49
IntriCon Acquires Tibbetts Industries II-50
Phonak Holding Changes Name to ‘Sonova Holding AG’ II-50
Sonomax and HearAtlast Extend Business Collaboration II-50
The Hearing Solution and Advanced Bionics Enter into Partnership II-51
Phonak AG and ReVolt Technology Enter into Collaboration II-51
AuDNet Enters into a Supply Arrangement with Vivatone II-51
Sonic Innovations Divests Tympany II-51
Sonic Innovations and Amplifon Enter into Supply Agreement II-51
Gennum Divests Hearing Instrument and Manufacturing Business II-52
Amplifon Completes Acquisition of Horakustik Gerland II-52
Amplifon Completes Acquisition of Hörgeräte Weigmann and
Hörakustik Heckhuis II-52
Westone and Siemens Enter into an Exclusive Strategic Alliance II-52
Sonic Innovations Takes Over American-Hearing II-53
Hearing Healthcare Management Announces Cascade Hearing
Centers Acquisition II-53
AMI Semiconductor Acquires Select Starkey Design Center Assets II-53
Sonomax Takes Over VitaSound II-54
Sonomax Enters into an Agreement with Aearo II-54
Amplifon Takes Over Audimed GmbH II-55
Amplifon Takes Over Schnabel II-55
Amplifon Announces the Acquisition of Ultravox II-55
Amplifon Completes Acquisition of Laudio and Bioacustica II-55
Siemens Builds Largest Hearing Aid Production Plant in the World II-55
Sonomax Signs Deal with Hear Atlast II-56
Sonomax Collaborates with Gennum II-56
FDA Approves Cochlear’s Next Generation Implant System II-56
Cochlear Bags Huge Order for Nucleus Cochlear Implants II-56
GN Pockets Interton II-56
Sonic Innovations Acquires Tympany II-57
Cochlear Americas Acquires Entific Medical II-57
Dynamic Hearing Licenses House Ear Institute II-57
Misonix Signs Service Contract with Ceres Biotechnology II-57
Acacia Obtains Patents for ECS II-57
Sonion Establishes Hearing Aids Plant in Vietnam II-57
US CMS Widens Eligibility Criteria for Cochlear Implants II-57
Boston Scientific Acquires Advanced Bionics II-58

6. Focus on Select Global Players II-59
Advanced Bionics Corporation (US) II-59
Cochlear Limited (Australia) II-59
GN Resound Group (Denmark) II-59
Med-EL (Austria) II-59
Neurelec (France) II-60
Phonak AG (Switzerland) II-60
Siemens Audiologische Technik GmbH (Germany) II-60
Starkey Laboratories, Inc. (US) II-60
Sonic Innovations, Inc. (US) II-61
Widex A/S (Denmark) II-61
William Demant Holding (Denmark) II-61
Oticon A/S (Denmark) II-61
Bernafon AG (Switzerland) II-62

7. Global Market Perspective II-63
Table 8: World Recent Past, Current & Future Analysis for
Audiological Devices by Geographic Region- US, Canada, Japan,
Europe, Asia–Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-63

Table 9: World Long-term Projections for Audiological Devices
by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-64

Table 10: World 10-Year Perspective for Audiological Devices
by Geographic Region- Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia–Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) II-65

Table 11: World Recent Past, Current & Future Analysis for
Hearing Aids by Geographic Region- US, Canada, Japan, Europe,
Asia–Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-66

Table 12: World Long-term Projections for Hearing Aids by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-67

Table 13: World 10-Year Perspective for Hearing Aids by
Geographic Region- Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia–Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) II-68

Table 14: World Recent Past, Current & Future Analysis for
Hearing Aids by Product Segment – Behind-the-Ear, In- the-
Ear, In-the-Canal and Completely-in-the Canal Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2000 through 2010 (includes corresponding
Graph/Chart) II-69

Table 15: World Long-term Projections for Hearing Aids by
Product Segment – Behind-the-Ear, In- the-Ear, In-the-Canal
and Completely-in-the Canal Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) II-69

Table 16: World 10-Year Perspective for Hearing Aids by
Product Segment –Percentage Breakdown of Dollar Sales for
Behind-the-Ear, In- the-Ear, In-the-Canal and Completely-
in-the Canal Markets for 2003, 2008 & 2012 (includes
corresponding Graph/Chart) II-70

Table 17: World Recent Past, Current & Future Analysis for
Behind-the-Ear (BTE) Hearing Aids by Geographic Region- US,
Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) II-71

Table 18: World Long-term Projections for Behind-the-Ear (BTE)
Hearing Aids by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-72

Table 19: World 10-Year Perspective for Behind-the-Ear (BTE)
Hearing Aids by Geographic Region- Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-73

Table 20: World Recent Past, Current & Future Analysis for
In-the-Ear (ITE) Hearing Aids by Geographic Region- US,
Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) II-74

Table 21: World Long-term Projections for In-the-Ear (ITE)
Hearing Aids by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-75

Table 22: World 10-Year Perspective for In-the-Ear (ITE)
Hearing Aids by Geographic Region- Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-76

Table 23: World Recent Past, Current & Future Analysis for
In-the-Canal (ITC) Hearing Aids by Geographic Region- US,
Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) II-77

Table 24: World Long-term Projections for In-the-Canal (ITC)
Hearing Aids by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-78

Table 25: World 10-Year Perspective for In-the-Canal (ITC)
Hearing Aids by Geographic Region- Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-79

Table 26: World Recent Past, Current & Future Analysis for
Completely-in-the-Canal (CIC) Hearing Aids by Geographic
Region- US, Canada, Japan, Europe, Asia–Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2000 through 2010 (includes corresponding Graph/Chart) II-80

Table 27: World Long-term Projections for
Completely-in-the-Canal (CIC) Hearing Aids by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) II-81

Table 28: World 10-Year Perspective for
Completely-in-the-Canal (CIC) Hearing Aids by Geographic
Region- Percentage Breakdown of Dollar Sales for US, Canada,
Japan, Europe, Asia–Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-82

Table 29: World Recent Past, Current & Future Analysis for
Measurement/Testing Devices by Geographic Region- US, Canada,
Japan, Europe, Asia–Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2000 through 2010
(includes corresponding Graph/Chart) II-83

Table 30: World Long-term Projections for Measurement/ Testing
Devices by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-84

Table 31: World 10-Year Perspective for Measurement/Testing
Devices by Geographic Region- Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia–Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2003, 2008 & 2012 (includes corresponding Graph/Chart) II-85

Table 32: World Recent Past, Current & Future Analysis for
Measurement/Testing Devices by Product Segment – Otoscopes,
Audiometers, Impedance Analyzers, Hearing Aid Analyzers and
Others Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-86

Table 33: World Long-term Projections for Measurement/ Testing
Devices by Product Segment – Otoscopes, Audiometers, Impedance
Analyzers, Hearing Aid Analyzers and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-86

Table 34: World 10-Year Perspective for Measurement/Testing
Devices by Product Segment – Percentage Breakdown of Dollar
Sales for Otoscopes, Audiometers, Impedance Analyzers, Hearing
Aid Analyzers and Others Markets for 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-87

Table 35: World Recent Past, Current & Future Analysis for
Otoscopes by Geographic Region- US, Canada, Japan, Europe,
Asia–Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-88

Table 36: World Long-term Projections for Otoscopes by
Geographic Region – US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-89

Table 37: World 10-Year Perspective for Otoscopes by
Geographic Region- Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia–Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) II-90

Table 38: World Recent Past, Current & Future Analysis for
Audiometers by Geographic Region- US, Canada, Japan, Europe,
Asia–Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-91

Table 39: World Long-term Projections for Audiometers by
Geographic Region – US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-92

Table 40: World 10-Year Perspective for Audiometers by
Geographic Region- Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia–Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) II-93

Table 41: World Recent Past, Current & Future Analysis for
Impedence Analyzers by Geographic Region- US, Canada, Japan,
Europe, Asia–Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-94

Table 42: World Long-term Projections for Impedence Analyzers
by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-95

Table 43: World 10-Year Perspective for Impedence Analyzers by
Geographic Region- Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia–Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) II-96

Table 44: World Recent Past, Current & Future Analysis for
Hearing Aid Analyzers by Geographic Region- US, Canada, Japan,
Europe, Asia–Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-97

Table 45: World Long-term Projections for Hearing Aid
Analyzers by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-98

Table 46: World 10-Year Perspective for Hearing Aid Analyzers
by Geographic Region- Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia–Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) II-99

Table 47: World Recent Past, Current & Future Analysis for
Other Measurement/Testing Devices by Geographic Region- US,
Canada, Japan, Europe, Asia–Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2000 through
2010 (includes corresponding Graph/Chart) II-100

Table 48: World Long-term Projections for Other Measurement/
Testing Devices by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-101

Table 49: World 10-Year Perspective for Other Measurement/
Testing Devices by Geographic Region- Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-102

Table 50: World Recent Past, Current & Future Analysis for
Cochlear Implants by Geographic Region- US, Canada, Japan,
Europe, Asia–Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2000 through 2010 (includes
corresponding Graph/Chart) II-103

Table 51: World Long-term Projections for Cochlear Implants by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-104

Table 52: World 10-Year Perspective for Cochlear Implants by
Geographic Region- Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia–Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) II-105


III. MARKET

1. The United States III-1
A.Market Analysis III-1
Outlook III-1
Market Trends III-1
Digital Products Gain Ground III-1
Penetration Levels Expected to Rise III-1
Growing Prevalence of Hearing Impairment Boosts Market III-1
Binaural Penetration III-2
Cochlear Implants on the Road to Widespread Adoption III-2
Reimbursement Issues III-2
Table 53: Costs Associated with a Cochlear Implant
Procedure in the US: 2004 (includes corresponding
Graph/Chart) III-3
Facts and Figures about Hearing Impairment III-3
Table 54: Percentage of Individuals with Hearing Loss
Relative to the General Population by Age Group in the US
(includes corresponding Graph/Chart) III-4
US Hearing Aid Market III-4
Table 55: US Hearing Aids Market (2005): Percentages of
Hearing Impaired, Hearing Aid Owners, and Ownership of
Hearing Aids Among Hearing Impaired by Category – Severe,
Moderate, Mild and Profound (includes corresponding
Graph/Chart) III-4
Leading Players III-5
Table 56: Leading Players in the US Hearing Instruments
Market (2006): Percentage Breakdown of Value Sales for
Starkey Laboratories, Siemens Hearing Instruments, GN
ReSound, Oticon, Phonak, Widex Hearing and Others (includes
corresponding Graph/Chart) III-5

Table 57: Leading Players in the US Cochlear Implants
Market: 2005 – Percentage Share Breakdown of Sales for
Cochlear, Advanced Bionics and MED-EL (includes
corresponding Graph/Chart) III-5
Players in ABR/ OAE Analyzers III-5
Table 58: Leading Players in the US ABR/ OAE Analyzers
Market (2006): Percentage Share Breakdown of sales for
Natus Medical, Grason Stadler, SonaMed, and Others
(includes corresponding Graph/Chart) III-6
Product Distribution System III-6
Regulations & Acts III-6
Safe Medical Devices Act (SDMA) III-6
Hearing Aid Compatibility Act 1988 III-6
American Disabilities Act (ADA) III-6
Federal Hearing Conservation Amendment III-7
ANSI Standards for the US III-7
Export- Imports Scenario III-7
Exports: III-7
Table 59: Hearing Aids Market in the US (2006 - 07):
Exports in US$ ‘Million by Select Countries – Mexico,
China, Denmark, Canada, Germany, France, Switzerland,
Argentina, Colombia and Australia (includes corresponding
Graph/Chart) III-7
Imports: III-8
Table 60: Hearing Aids Market in the US (2006 - 07):
Imports in US$ Million by Select Countries – Singapore,
Denmark, China, Switzerland, Mexico, Sweden, Vietnam,
Austria, Germany and Japan (includes corresponding
Graph/Chart) III-8
Product Launches III-8
Strategic Corporate Developments III-18
Key Players III-26
B.Market Analytics III-27
Table 61: US Recent Past, Current & Future Analysis for
Audiological Devices by Product Segment- Hearing Aids
(Behind-the-Ear, In- the-Ear, In-the-Canal and
Completely-in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-27

Table 62: US Long-term Projections for Audiological Devices
by Product Segment – Hearing Aids (Behind-the-Ear, In-
the-Ear, In-the-Canal and Completely-in-the Canal),
Measurement/ Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-28

Table 63: US 10-Year Perspective for Audiological Devices by
Product Segment – Percentage Breakdown of Dollar Sales for
Hearing Aids (Behind-the-Ear, In- the-Ear, In-the-Canal and
Completely-in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets for
2003, 2008 & 2012 (includes corresponding Graph/Chart) III-29

2. Canada III-30
A.Market Analysis III-30
Outlook III-30
Cochlear Implants III-30
Exports & Imports: III-30
Exports: III-30
Table 64: Canadian Hearing Aids Market (2006 - 07):
Exports in US$ ‘000 by Select Countries – Japan, United
Kingdom, Brazil, United States, China, Switzerland,
Singapore, Chile, South Korea and Germany (includes
corresponding Graph/Chart) III-30
Imports: III-31
Table 65: Canadian Hearing Aids Market (2006 - 07):
Imports in US$ ‘000 by Select Countries – Denmark,
Switzerland, Singapore, China, United States, Australia,
Mexico, Austria, Sweden and Germany (includes
corresponding Graph/Chart) III-31
Product Launch III-31
Strategic Corporate Developments III-32
B.Market Analytics III-33
Table 66: Canadian Recent Past, Current & Future Analysis
for Audiological Devices by Product Segment- Hearing Aids
(Behind-the-Ear, In- the-Ear, In-the-Canal and
Completely-in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-33

Table 67: Canadian Long-term Projections for Audiological
Devices by Product Segment – Hearing Aids (Behind-the-Ear,
In- the-Ear, In-the-Canal and Completely-in-the Canal),
Measurement/ Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-34

Table 68: Canadian 10-Year Perspective for Audiological
Devices by Product Segment – Percentage Breakdown of Dollar
Sales for Hearing Aids (Behind-the-Ear, In- the-Ear,
In-the-Canal and Completely-in-the Canal), Measurement/
Testing Devices (Otoscopes, Audiometers, Impedance
Analyzers, Hearing Aid Analyzers and Others) and Cochlear
Implants Markets for 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-35

3. Japan III-36
A.Market Analysis III-36
Regulatory Environment III-36
Distribution System III-36
Product Launch III-37
Key Player III-37
B.Market Analytics III-38
Table 69: Japanese Recent Past, Current & Future Analysis
for Audiological Devices by Product Segment- Hearing Aids
(Behind-the-Ear, In- the-Ear, In-the-Canal and
Completely-in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-38

Table 70: Japanese Long-term Projections for Audiological
Devices by Product Segment – Hearing Aids (Behind-the-Ear,
In- the-Ear, In-the-Canal and Completely-in-the Canal),
Measurement/ Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-39

Table 71: Japanese 10-Year Perspective for Audiological
Devices by Product Segment – Percentage Breakdown of Dollar
Sales for Hearing Aids (Behind-the-Ear, In- the-Ear,
In-the-Canal and Completely-in-the Canal), Measurement/
Testing Devices (Otoscopes, Audiometers, Impedance
Analyzers, Hearing Aid Analyzers and Others) and Cochlear
Implants Markets for 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-40

4. Europe III-41
A.Market Analysis III-41
Outlook III-41
Cochlear Implants Market III-41
Table 72: Leading Players in the European Cochlear Implants
Market (2005): Percentage Breakdown by Value Sales for
Cochlear, MED-EL, MXM, and Advanced Bionics (includes
corresponding Graph/Chart) III-41
Regulatory Environment III-42
Private Sector Offers Lucrative Opportunities III-42
Reimbursement Issues III-42
Standards for Hearing Protection III-42
Product Launch III-42
B.Market Analytics III-43
Table 73: European Recent Past, Current & Future Analysis
for Audiological Devices by Geographic Region – France,
Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-43

Table 74: European Long-term Projections for Audiological
Devices by Geographic Region – France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2015 (includes corresponding Graph/Chart) III-44

Table 75: European 10-Year Perspective for Audiological
Devices by Geographic Region – Percentage Breakdown of
Dollar Sales for France, Germany, Italy, UK, Spain, Russia
and Rest of Europe Markets for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) III-45

Table 76: European Recent Past, Current & Future Analysis
for Audiological Devices by Product Segment- Hearing Aids
(Behind-the-Ear, In- the-Ear, In-the-Canal and Completely-
in-the Canal), Measurement/Testing Devices (Otoscopes,
Audiometers, Impedance Analyzers, Hearing Aid Analyzers and
Others) and Cochlear Implants Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2000
through 2010 (includes corresponding Graph/Chart) III-46

Table 77: European Long-term Projections for Audiological
Devices by Product Segment – Hearing Aids (Behind-the-Ear,
In- the-Ear, In-the-Canal and Completely-in-the Canal),
Measurement/ Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-47

Table 78: European 10-Year Perspective for Audiological
Devices by Product Segment – Percentage Breakdown of Dollar
Sales for Hearing Aids (Behind-the-Ear, In- the-Ear,
In-the-Canal and Completely-in-the Canal), Measurement/
Testing Devices (Otoscopes, Audiometers, Impedance
Analyzers, Hearing Aid Analyzers and Others) and Cochlear
Implants Markets for 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-48

4a. France III-49
A.Market Analysis III-49
Outlook III-49
Competition III-49
Table 79: Leading Players in the French Hearing Aids Market
(2006): Percentage Breakdown of Volume Sales for – Audika,
Amplifon, Audition santé, Audition conseil, Mutualist
Audition, Entendre, and Others (includes corresponding
Graph/Chart) III-49
Key Players III-49
B.Market Analytics III-50
Table 80: French Recent Past, Current & Future Analysis for
Audiological Devices by Product Segment- Hearing Aids
(Behind-the-Ear, In- the-Ear, In-the-Canal and
Completely-in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-50

Table 81: French Long-term Projections for Audiological
Devices by Product Segment – Hearing Aids (Behind-the-Ear,
In- the-Ear, In-the-Canal and Completely-in-the Canal),
Measurement/ Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-51

Table 82: French 10-Year Perspective for Audiological
Devices by Product Segment – Percentage Breakdown of Dollar
Sales for Hearing Aids (Behind-the-Ear, In- the-Ear,
In-the-Canal and Completely-in-the Canal), Measurement/
Testing Devices (Otoscopes, Audiometers, Impedance
Analyzers, Hearing Aid Analyzers and Others) and Cochlear
Implants Markets for 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-52

4b. Germany III-53
A.Market Analysis III-53
Outlook III-53
Competition III-53
Table 83: Leading Players in the German Cochlear Implants
Market (2005): Percentage Breakdown by Value Sales for
Cochlear, MED-EL, and Advanced Bionics (includes
corresponding Graph/Chart) III-53

Table 84: Leading Players in the German Hearing Aids Market
(2005): Percentage Breakdown by Volume Sales for Siemens,
GN Great Nordic, William Demant, Phonak, and Others
(includes corresponding Graph/Chart) III-53
Strategic Corporate Developments III-53
Key Player III-54
B.Market Analytics III-55
Table 85: German Recent Past, Current & Future Analysis for
Audiological Devices by Product Segment- Hearing Aids
(Behind-the-Ear, In- the-Ear, In-the-Canal and
Completely-in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2000 through 2010 (includes corresponding
Graph/Chart) III-55

Table 86: German Long-term Projections for Audiological
Devices by Product Segment – Hearing Aids (Behind-the-Ear,
In- the-Ear, In-the-Canal and Completely-in-the Canal),
Measurement/ Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-56

Table 87: German 10-Year Perspective for Audiological
Devices by Product Segment – Percentage Breakdown of Dollar
Sales for Hearing Aids (Behind-the-Ear, In- the-Ear,
In-the-Canal and Completely-in-the Canal), Measurement/
Testing Devices (Otoscopes, Audiometers, Impedance