BREAST PUMPS MCP-3315
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability And Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions And Scope Of Study I-3
Non-Powered Breast Pumps I-3
Powered Breast Pumps I-3
II. EXECUTIVE SUMMARY
1. General Overview II-1
A Quick Primer II-1
Benefits of Breastfeeding – All the Goodness of Nature II-1
Purpose of Breast Pumps II-2
2. Product Overview II-3
A Brief Introduction II-3
What is a Breast Pump? II-3
Working of a Breast Pump II-3
Ranking of Factors Affecting Purchase Decision II-4
Types of Breast Pumps II-4
Manual Breast Pump II-4
Intrinsic Advantages of Manual Breast Pumps II-4
One Hand Breast Pump II-5
Cylinder Hand Breast Pump II-5
Diaphragm Pump II-5
Battery Powered Breast Pumps II-5
Electric Pumps II-6
Application and Type of Breast Pump as Per Requirement II-7
Factors in Favor of Breast Pumps II-7
Collection Kit II-7
Accessories for Proper Breast Feeding II-7
ComfortGel Hydrogel Pads II-8
Comfort Breast Flanges II-8
Comfort Breast Flanges with Inserts II-8
Breast Shells II-8
Flexishield Areola Stimulator II-8
Lansinoh Lanolin II-8
Freezer Bags II-8
Baby Cup II-8
Nipple Shield II-8
Relevant Issues Related to Breast Feeding II-9
Breast Pumps Aid Breast Milk Donation Programs II-9
3. Competitive Analysis II-10
Competitive Factors II-10
Cost of Ownership for Primary Endusers II-10
After-Sales Service Plays a Strategic Role II-10
Surviving Competition - The Co-opitition Way II-10
Product Modification & Innovation Provides Key Competitive
Advantages II-10
Customers Seek Long Term Relationships with Suppliers II-11
Regulations Governing the Breast Pump Industry II-11
4. Product Innovations/Introductions II-12
Lansinoh Unveils Lansinoh® HPA® Lanolin for Breastfeeding
Mothers II-12
Medela Introduces a Freestyle Breast Pump II-12
Lansinoh Expands Breastfeeding Product Line II-12
Playtex Products Unveils Nursing Necessities™ Line of Breast
Pumps II-12
BaodaBaby Launches Model C39-4 Breast Pump II-13
Handi-Craft Launches Training Cup II-13
MoBoleez Introduces Breastfeeding Hat II-13
Handi-Craft Unveils a Natural Flow Breast Pump II-14
Evenflo Launches Elan™ Feeding System II-14
Japan-Based Inventor Develops New Breast Pump II-14
Cannon Avent Unveils Portable Breast Pump for on the Move
Mothers II-14
Illinois-Based Inventors Develop New Diaphragm Pump Mechanism II-14
Lansinoh Introduces New Double Electric Breast Pump II-15
Cannon Avent Unveils Two New Isis Electronic Breast Pumps II-15
Gerber Introduces Breast Pump II-15
Whisper Wear Unveils Hands-free Breast Pump II-16
Cannon Avent Introduces Avent Isis Sets II-16
Ameda AG Introduces HygieniKit II-16
Medela, Inc. Introduces Breast Pumps II-16
Harris Methodist Fort Worth Hospital Launches Website for Mothers II-16
Avent America Launches Avent Isis Deluxe Carry-All II-17
5. Recent Industry Activity II-18
The US FDA Cease the Sales of a Harmful Nipple Cream II-18
Evenflo Acquires Ameda Breastfeeding Products II-18
Energizer Pockets Playtex Products II-18
Philips Unveils a Mother and Child Care Co-brand, Philips AVENT II-18
Philips Acquires AVENT Holdings II-18
Charterhouse acquires Cannon Avent Group II-19
3i Divests its Stake in Cannon Avent Group II-19
6. Focus on Select Players II-20
Hollister, Inc. (US) II-20
Ameda Breastfeeding Solutions (US) II-20
Medela, Inc. (US) II-20
Philips Avent (UK) II-22
Whittlestone, Inc. (US) II-22
7. Global Market Perspective II-23
Table 1: World Recent Past, Current & Future Analysis for
Breast Pumps by Geographic Region - US, Canada, Europe, and
Rest of World Markets Independently Analyzed with Annual
Sales Figures in 000’ Units for Years 2000 through 2010
(includes corresponding Graph/Chart) II-23
Table 2: World Long-term Projections for Breast Pumps by
Geographic Region - US, Canada, Europe, and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
000’ Units for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-24
Table 3: World 10-Year Perspective for Breast Pumps by
Geographic Region - Percentage Breakdown of Volume Sales for
US, Canada, Europe, and Rest of World Markets for Years 2003,
2008, & 2012 (includes corresponding Graph/Chart) II-24
World Market For Breast Pumps by Product Segment II-25
Table 4: World Recent Past, Current & Future Analysis for
Non-Powered Breast Pumps by Geographic Region - US, Canada,
Europe, and Rest of World Market Independently Analyzed with
Annual Sales Figures in 000’ Units for Years 2000 through
2010 (includes corresponding Graph/Chart) II-25
Table 5: World Long-term Projections for Non-Powered Breast
Pumps by Geographic Region - US, Canada, Europe, and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in 000’ Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-26
Table 6: World 10-Year Perspective for Non-Powered Breast
Pumps by Geographic Region - Percentage Breakdown of Volume
Sales for US, Canada, Europe, and Rest of World Markets for
Years 2003, 2008, & 2012 (includes corresponding Graph/Chart) II-26
Table 7: World Recent Past, Current & Future Analysis for
Powered Breast Pumps by Geographic Region - US, Canada,
Europe, and Rest of World Market Independently Analyzed with
Annual Sales Figures in 000’ Units for Years 2000 through
2010 (includes corresponding Graph/Chart) II-27
Table 8: World Long-term Projections for Powered Breast Pumps
by Geographic Region - US, Canada, Europe, and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
000’ Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-27
Table 9: World 10-Year Perspective for Powered Breast Pumps by
Geographic Region - Percentage Breakdown of Volume Sales for
US, Canada, Europe, and Rest of World Markets for Years 2003,
2008, & 2012 (includes corresponding Graph/Chart) II-28
III. MARKET
1. The United States III-1
A.Market Analysis III-1
Single Largest Medical Products Market III-1
Current and Future Analysis III-1
Breast Pump Market Scenario III-1
Government Aid for Working Mothers III-1
Competitive Scenario III-2
Table 10: US Market for Baby Nursing Accessories:
Percentage Breakdown of Dollar Sales of Leading Brands for
the Year Ended December 2007 (includes corresponding
Graph/Chart) III-2
Key Players III-2
Product Launches III-4
Strategic Corporate Developments III-8
B.Market Analytics III-10
Table 11: US Recent Past, Current & Future Analysis for
Breast Pumps by Product Segment - Non-Powered Breast Pumps
and Powered Breast Pumps Markets Independently Analyzed with
Annual Sales Figures in ‘000 Units for Years 2000 through
2010 (includes corresponding Graph/Chart) III-10
Table 12: US Long-term Projections for Breast Pumps by
Product Segment - Non-Powered Breast Pumps and Powered
Breast Pumps Markets Independently Analyzed with Annual
Sales Figures in ‘000 Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-10
Table 13: US 10-Year Perspective for Breast Pumps by
Product Segment - Percentage Breakdown of Volume Sales for
Non-Powered Breast Pumps and Powered Breast Pumps Markets
for 2003, 2008, & 2012 III-11
2. Canada III-12
Market Analysis III-12
Table 14: Canadian Recent Past, Current & Future Analysis
for Breast Pumps by Product Segment -Non-Powered Breast
Pumps and Powered Breast Pumps Markets Independently
Analyzed with Annual Sales Figures in ‘000 Units for Years
2000 through 2010 (includes corresponding Graph/Chart) III-12
Table 15: Canadian Long-term Projections for Breast Pumps by
Product Segment - Non-Powered Breast Pumps and Powered
Breast Pumps Markets Independently Analyzed with Annual
Sales Figures in ‘000 Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-13
Table 16: Canadian 10-Year Perspective for Breast Pumps by
Product Segment - Percentage Breakdown of Volume Sales for
Non-Powered Breast Pumps and Powered Breast Pumps Markets
for 2003, 2008, & 2012 III-13
3. Europe III-14
Market Analysis III-14
Table 17: European Recent Past, Current & Future Analysis
for Breast Pumps by Geographic Region - France, Germany,
Italy, UK, & Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in ‘000 Units for Years 2000
through 2010 (includes corresponding Graph/Chart) III-14
Table 18: European Long-term Projections for Breast Pumps by
Geographic Region - France, Germany, Italy, UK, & Rest of
Europe Markets Independently Analyzed with Annual Sales
Figures in ‘000 Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-15
Table 19: European Recent Past, Current & Future Analysis
for Breast Pumps by Product Segment -Non-Powered Breast
Pumps and Powered Breast Pumps Markets Independently
Analyzed with Annual Sales Figures in ‘000 Units for Years
2000 through 2010 (includes corresponding Graph/Chart) III-15
Table 20: European Long-term Projections for Breast Pumps by
Product Segment -Non-Powered Breast Pumps and Powered Breast
Pumps Markets Independently Analyzed with Annual Sales
Figures in ‘000 Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-16
Table 21: European 10-Year Perspective for Breast Pumps by
Geographic Region - Percentage Breakdown of Volume Sales for
France, Germany, Italy, UK, & Rest of Europe Markets for
Years 2003, 2008, & 2012 (includes corresponding
Graph/Chart) III-16
Table 22: European 10-Year Perspective for Breast Pumps by
Product Segment - Percentage Breakdown of Volume Sales for
Non-Powered Breast Pumps and Powered Breast Pumps Markets
for 2003, 2008, & 2012 III-17
3a. France III-18
Market Analysis III-18
Table 23: French Recent Past, Current & Future Analysis for
Breast Pumps by Product Segment -Non-Powered Breast Pumps
and Powered Breast Pumps Markets Independently Analyzed with
Annual Sales Figures in ‘000 Units for Years 2000 through
2010 (includes corresponding Graph/Chart) III-18
Table 24: French Long-term Projections for Breast Pumps by
Product Segment -Non-Powered Breast Pumps and Powered Breast
Pumps Markets Independently Analyzed with Annual Sales
Figures in ‘000 Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-19
Table 25: French 10-Year Perspective for Breast Pumps by
Product Segment - Percentage Breakdown of Volume Sales for
Non-Powered Breast Pumps and Powered Breast Pumps Markets
for 2003, 2008, & 2012 III-19
3b. Germany III-20
A.Market Analysis III-20
Current and Future Analysis III-20
Product Launch III-20
B.Market Analytics III-20
Table 26: German Recent Past, Current & Future Analysis for
Breast Pumps by Product Segment -Non-Powered Breast Pumps
and Powered Breast Pumps Markets Independently Analyzed with
Annual Sales Figures in ‘000 Units for Years 2000 through
2010 (includes corresponding Graph/Chart) III-20
Table 27: German Long-term Projections for Breast Pumps by
Product Segment -Non-Powered Breast Pumps and Powered Breast
Pumps Markets Independently Analyzed with Annual Sales
Figures in ‘000 Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-21
Table 28: German 10-Year Perspective for Breast Pumps by
Product Segment - Percentage Breakdown of Volume Sales for
Non-Powered Breast Pumps and Powered Breast Pumps Markets
for 2003, 2008, & 2012 III-21
3c. Italy III-22
Market Analysis III-22
Table 29: Italian Recent Past, Current & Future Analysis for
Breast Pumps by Product Segment -Non-Powered Breast Pumps
and Powered Breast Pumps Markets Independently Analyzed with
Annual Sales Figures in ‘000 Units for Years 2000 through
2010 (includes corresponding Graph/Chart) III-22
Table 30: Italian Long-term Projections for Breast Pumps by
Product Segment -Non-Powered Breast Pumps and Powered Breast
Pumps Markets Independently Analyzed with Annual Sales
Figures in ‘000 Units for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-23
Table 31: Italian 10-Year Perspective for Breast Pumps by
Product Segment - Percentage Breakdown of Volume Sales for
Non-Powered Breast Pumps and Powered Breast Pumps Markets
for 2003, 2008, & 2012 III-23
3d. The United Kingdom III-24
A.Market Analysis III-24
Current and Future Analysis III-24
Key Player III-24
Distribution Dynamics III-24
Strategic Corporate Developments III-24
Product Launches III-25
B.Market Analytics III-27
Table 32: UK Recent Past, Current & Future Analysis for
Breast Pumps by Product Segment -Non-Powered Breast Pumps
and Powered Breast Pumps Markets Independently Analyzed with
Annual Sales Figures in ‘000 Units for Years 2000 through
2010 (includes corresponding Graph/Chart) III-27
Table 33: UK Long-term Projections for Breast Pumps by
Product Segment -Non-Powered Breast Pumps and Powered
Breast Pumps Markets Independently Analyzed with Annual
Sales Figures in ‘000 Units for Years 2011 through 2015
(includes corresponding Graph/Chart) III-27
Table 34: UK 10-Year Perspective for Breast Pumps by Product
Segment - Percentage Breakdown of Volume Sales for
Non-Powered Breast Pumps and Powered Breast Pumps Markets
for 2003, 2008, & 2012 III-28
3e. Rest of Europe III-29
Market Analysis III-29
Table 35: Rest of Europe Recent Past, Current & Future
Analysis for Breast Pumps by Product Segment - Non-Powered
Breast Pumps and Powered Breast Pumps Markets Independently
Analyzed with Annual Sales Figures in ‘000 Units for Years
2000 through 2010 (includes corresponding Graph/Chart) III-29
Table 36: Rest of Europe Long-term Projections for Breast
Pumps by Product Segment -Non-Powered Breast Pumps and
Powered Breast Pumps Markets Independently Analyzed with
Annual Sales Figures in ‘000 Units for Years 2011 through
2015 (includes corresponding Graph/Chart) III-30
Table 37: Rest of Europe 10-Year Perspective for Breast
Pumps by Product Segment - Percentage Breakdown of Volume
Sales for Non-Powered Breast Pumps and Powered Breast Pumps
Markets for 2003, 2008, & 2012 III-30
4. Rest of World III-31
Market Analysis III-31
Table 38: Rest of World Recent Past, Current & Future
Analysis for Breast Pumps by Product Segment for Non-Powered
Breast Pumps and Powered Breast Pumps Markets Independently
Analyzed with Annual Sales Figures in ‘000 Units for Years
2000 through 2010 (includes corresponding Graph/Chart) III-31
Table 39: Rest of World Long-term Projections for Breast
Pumps by Product Segment -Non- Powered Breast Pumps and
Powered Breast Pumps Markets Independently Analyzed with
Annual Sales Figures in ‘000 Units for Years 2011 through
2015 (includes corresponding Graph/Chart) III-32
Table 40: Rest of World 10-Year Perspective for Breast
Pumps by Product Segment - Percentage Breakdown of Unit
Sales for Non-Powered Breast Pumps and Powered Breast
Pumps Market for Years 2003, 2008, & 2012 III-32
IV. COMPETITIVE LANDSCAPE
The Companies Mentioned inside this report include: Albert Hohlkörper GmbH + Co KG (Germany)
Albert International, Inc (Germany)
Albert Polska SP Z O O (Poland)
Allied Healthcare Products, Inc (USA)
Apothecaries Sundries Mfg, Co (India)
Bailey Medical Engineering (USA)
Bray Health And Leisure (UK)
Buettner-Frank GmbH (Germany)
Cannon Avent (UK)
Avent America, Inc (USA)
Evenflo Company, Inc (USA)
Flaem Nuova SpA (Italy)
Gerber Products Company (USA)
Hollister, Inc (USA)
Hollister Ltd (Ireland)
Kaweco GmbH (Germany)
La Diffusion Technique Francaise (France)
Linco Baby Merchandise Works Co, Ltd (Taiwan)
Lumiscope Company, Inc (The)
(USA)
Medela AG ( Switzerland)
Medela, Inc Medexpo International Srl (Italy)
Medicare Hospital Equipment CC (South Africa)
MSS Ltd (Canada)
Narang Medical Ltd (India)
Novation (USA)
Omron Healthcare, Inc (USA)
Pigeon Corporation (Japan)
The First Years, Inc (USA)
Whisper Wear, Inc (USA)
Whittlestone, Inc (USA)