World Baby Toiletries Market

World Baby Toiletries Market

This report analyzes the worldwide markets for Baby Toiletries in Millions of US$. The specific product segments analyzed are Baby Wipes, Baby Shampoo, Baby Skin Care, Baby Powder, Baby Bath Additives, Baby Soaps, and Baby Cotton Buds. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 139 companies including many key and niche players worldwide such as Antonio Puig SA, Arbora and Ausonia SL, Artsana SpA, Beiersdorf A.G., Beiersdorf SpA, Eczacibasi-Beiersdorf Cosmetics, Chattem, Inc., Colgate Palmolive, Dabur India Ltd., Laboratoires Expanscience S.A., GlaxoSmithKline Plc, Johnson & Johnson, The Johnson & Johnson K.K. Corporation, Johnson & Johnson S.p.A., Kimberly-Clark Corp., Nestle S.A., Nestlé Deutschland A.G., Ontex N.V., Pigeon Corp., Playtex Products, Inc., Procter & Gamble Company, Procter & Gamble S.A.S., Procter & Gamble UK, Laboratoires Sante Beaute, Svenska Cellulosa Aktiebolaget SCA, Sodalco s.r.l., and Wakodo Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

BABY TOILETRIES MCP-5104
A GLOBAL STRATEGIC BUSINESS REPORT


CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability And Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions And Scope Of Study I-3


II. EXECUTIVE SUMMARY

1. Industry Overview II-1
Cosmetics and Toiletries Market II-1
Baby Toiletries: Growing Into a Big Market II-1
A Historical Purview II-2

2. Trends & Issues II-3
Demand for Organic Baby Toiletries Rises in Europe II-3
US Researchers Disclose Presence of Harmful Toxins in Baby
Products II-3
Future Trends II-3
Natural and Aromatherapy Products Attract Attention II-3
Soothing Baby Products Emerging Into Shining Stars II-4
Formulating for Tender Skin II-4
Innovative Packaging Spells Success II-4
Chamomile, Lavender & Tea Tree Oil: Contemporary Ingredients II-5
Smaller Establishments Make Their Presence Felt II-5
Parental Concern: A Major Driving Force for New Product
Developments II-6
Johnson & Johnson: The Undisputed Leader II-7
Table 1: Leading Players in the Global Baby Toiletries
Market (2006 & 2007(E)): Percentage Breakdown of Value Sales
for Johnson & Johnson, Playtex Products, Beiersdorf, Pigeon,
and Others (includes corresponding Graph/Chart) II-7

3. Product Overview II-8
Baby Care Products II-8
Baby Care II-8
Baby Toiletries II-8
Baby Hair Care II-8
Baby Skin Care II-8
Baby Shampoos II-8
Skin Care II-9
Creams/Oils/Lotions II-9
Table 2: Leading Players in the Global Baby Skin Care Market
(2006 & 2007 (E)): Percentage Breakdown of Value Sales for
Johnson & Johnson, Beiersdorf, Nestlé and Others (Incl.
Private Label) (includes corresponding Graph/Chart) II-9

Table 3: Leading Players in the Global Baby Skin Care Market
(2006 & 2007 (E)): Percentage Breakdown of Value Sales by
Brand - Johnson's Baby, Penaten, Bübchen, and Others (Incl.
Private Label) (includes corresponding Graph/Chart) II-9
Bath Additives II-10
Bubble Bath/Lotion II-10

4 . Product Introductions/Innovations II-11
Procter & Gamble Develops Diaper with Replaceable sorbent Pads II-11
Safeway Introduces New Baby Products Brand II-11
Pristine Care Introduces Disinfectant Laced Baby Wipes II-11
FINE Rolls Out New Baby Diaper Brand II-11
Lafe's Natural Bodycare to Unveil New EA-Free Baby Product Line II-11
Diapers.com Rolls Out New Biolane Baby Care Products II-11
Kimberly-Clark to Introduce New Improved Baby Wipes and
Toiletries II-12
Topco Launches New Baby Wipes II-12
Cotton Incorporated Introduces Nonwovens Seal II-12
Kimberly-Clark Launches the Next Size in Huggies Convertibles
Diaper-Pants II-13
Accantia Health & Beauty Rolls out its Range of Skincare
Products II-13
Kimberly-Clark Introduces a Complete Line of Huggies Bath &
Body Products II-13
Himalaya Drug Rolls Out its Baby Care Range II-13
Chindax Launches its First Wholly Owned Brand II-14
J&J Unveils Nappy Pads and Baby Milk Soap II-14
RP Electronics Ties Up with Luv N' Care International to
Promote their Products II-14
Kimberly-Clark Relaunches its Huggies Range II-14
Johnson & Johnson Egypt Introduces New Johnson's Baby Shampoo II-14
Gerber Unveils Baby Wash and Baby Lotion II-14
Banana Boat Develops Range of Sunscreens II-14
Playtex Releases Baby Magic Calming Milk line II-15
Mother-love Herbal Company Laporte, CO, Introduces Birth &
Baby set II-15
Goody Rolls Out Line of Hair Accessories for Infants II-15
Gerber Products Co Unveils Gerber Baby Powder II-15
Unilever Canada Rolls Out Dove Antiperspirants II-15
Lion Corp. Introduces Ban Powder Spray Deodorant II-15
Johnson & Johnson Debuts Johnson's Baby Shampoo II-16
Johnson & Johnson Rolls Out Penaten Baby Shampoo II-16
Johnson & Johnson Releases Johnson's Softwash Line of Baby
Products II-16
Tom's of Maine Unveils Shampoo Line II-16
Johnson & Johnson Introduces para Cabello Rizado II-16
Agabang Rolls Out New Baby Soap II-16
Adcock Introduces Four New Baby Care Products II-16
Donovan Industries Debuts DawnMist Baby Wipes II-16

5. Recent Industry Activity II-17
Clorox Acquires Burt’s Bees II-17
Newell Rubbermaid to Acquire Aprica Kassai II-17
Dabur to Focus on Lal Tel II-17
First Quality to Take Over Covidien’s Retail Products s
Operations II-17
Nestlé Acquires Gerber II-18
Corganics Acquires Stake in TriQuest Brands II-18
Energizer Holdings Take Over of Playtex Products II-18
Hain Celestial Acquires TenderCare II-18
Ahlstrom Acquires Orlandi II-19
Ahlstrom Acquires Consumer Wipes Business of Fiberweb II-19
Svenska Cellulosa Establishes Joint Venture in India II-19
Beaufort to Create Unit in India II-19
FINE Commences Operations at the Iranian Plant II-19
Kimberly Clark Acquires Entire Stake in Brazilian Subsidiary II-19
Johnson & Johnson to Reopen Plant in Argentina II-19
Petit Rolls Out Baby Gift Pack II-20
Pfizer Divests Consumer Healthcare Business II-20
Colgate Palmolive Plans to Promote a Major Marketing Campaign II-20
McPherson's Acquires Multix and Accantia II-20
Coty Inc Partners with Baby Phat II-20
Knowaste in Tie-Up with SGS, Launches Baby Diaper Recycling
in Australia II-20
Huggies Convertibles Diaper-Pants Wins Awards II-21

6. Focus on Select Players II-22
Antonio Puig S.A. (Spain) II-22
Arbora and Ausonia SL (Spain) II-22
Artsana S.p.A. (Italy) II-22
Beiersdorf A.G. (Germany) II-22
Beiersdorf S.p.A. (Italy) II-22
Eczacibasi-Beiersdorf Cosmetics (Turkey) II-23
Chattem, Inc. (USA) II-23
Colgate Palmolive (USA) II-23
Dabur India Ltd. (India) II-23
Laboratoires Expanscience S.A. (France) II-23
GlaxoSmithKline Plc (UK) II-24
Johnson & Johnson (USA) II-24
The Johnson & Johnson K.K. Corporation (Japan) II-24
Johnson & Johnson S.p.A. (Italy) II-24
Kimberly-Clark Corp. (USA) II-25
Nestle S.A. (Switzerland) II-25
Nestlé Deutschland A.G. (Germany) II-25
Ontex N.V. (Belgium) II-25
Pigeon Corp. (Japan) II-26
Playtex Products, Inc. (USA) II-26
Procter & Gamble Company (USA) II-26
Procter & Gamble S.A.S. (France) II-26
Procter & Gamble UK (UK) II-27
Laboratoires Sante Beaute (France) II-27
Svenska Cellulosa Aktiebolaget SCA (Sweden) II-27
Sodalco s.r.l. (Italy) II-27
Wakodo Co., Ltd. (Japan) II-27

7. Global Market Perspective II-28
Table 4: World Recent Past, Current & Future Analysis for Baby
Toiletries by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific, Middle East, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) II-28

Table 5: World Long-term Projections for Baby Toiletries by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific,
Middle East, and Latin American Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) II-29

Table 6: World Historic Review for Baby Toiletries by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific,
Middle East, and Latin American Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 1991
through 2000 (includes corresponding Graph/Chart) II-30

Table 7: World 15-Year Perspective for Baby Toiletries by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific, Middle East, and
Latin America for Years 1998, 2008 and 2012 (includes
corresponding Graph/Chart) II-31

Table 8: World Recent Past, Current & Future Analysis for
Baby Wipes by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific, Middle East, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) II-32

Table 9: World Long-term Projections for Baby Wipes by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific,
Middle East, and Latin American Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) II-33

Table 10: World Historic Review for Baby Wipes by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific, Middle
East, and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 1991 through
2000 (includes corresponding Graph/Chart) II-34

Table 11: World 15-Year Perspective for Baby Wipes by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific, Middle East, and
Latin America for Years 1998, 2008 and 2012 (includes
corresponding Graph/Chart) II-35

Table 12: World Recent Past, Current & Future Analysis for
Baby Shampoo by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific, Middle East, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) II-36

Table 13: World Long-term Projections for Baby Shampoo by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific,
Middle East, and Latin American Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) II-37

Table 14: World Historic Review for Baby Shampoo by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific, Middle
East, and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 1991 through
2000 (includes corresponding Graph/Chart) II-38

Table 15: World 15-Year Perspective for Baby Shampoo by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific, Middle East, and
Latin America for Years 1998, 2008 and 2012 (includes
corresponding Graph/Chart) II-39

Table 16: World Recent Past, Current & Future Analysis for
Baby Skin Care Products by Geographic Region - USA, Canada,
Japan, Europe, Asia-Pacific, Middle East, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-40

Table 17: World Long-term Projections for Baby Skin Care
Products by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific, Middle East, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-41

Table 18: World Historic Review for Baby Skin Care Products by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific,
Middle East, and Latin American Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 1991
through 2000 (includes corresponding Graph/Chart) II-42

Table 19: World 15-Year Perspective for Baby Skin Care
Products by Geographic Region - Percentage Breakdown of Dollar
Sales for USA, Canada, Japan, Europe, Asia-Pacific, Middle
East, and Latin America for Years 1998, 2008 and 2012
(includes corresponding Graph/Chart) II-43

Table 20: World Recent Past, Current & Future Analysis for
Baby Powder by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific, Middle East, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) II-44

Table 21: World Long-term Projections for Baby Powder by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific,
Middle East, and Latin American Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2011
through (includes corresponding Graph/Chart) II-45

Table 22: World Historic Review for Baby Powder by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific, Middle
East, and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 1991 through
2000 (includes corresponding Graph/Chart) II-46

Table 23: World 15-Year Perspective for Baby Powder by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific, Middle East, and
Latin America for Years 1998, 2008 and 2012 (includes
corresponding Graph/Chart) II-47

Table 24: World Recent Past, Current & Future Analysis for
Baby Bath Additives by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific, Middle East, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) II-48

Table 25: World Long-term Projections for Baby Bath Additives
by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific, Middle East, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-49

Table 26: World Historic Review for Baby Bath Additives by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific,
Middle East, and Latin American Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 1991
through 2000 (includes corresponding Graph/Chart) II-50

Table 27: World 15-Year Perspective for Baby Bath Additives by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific, Middle East, and
Latin America for Years 1998, 2008 and 2012 (includes
corresponding Graph/Chart) II-51

Table 28: World Recent Past, Current & Future Analysis for
Baby Soaps by Geographic Region - USA, Canada, Japan, Europe,
Asia-Pacific, Middle East, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) II-52

Table 29: World Long-term Projections for Baby Soaps by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific,
Middle East, and Latin American Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) II-53

Table 30: World Historic Review for Baby Soaps by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific, Middle
East, and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 1991 through
2000 (includes corresponding Graph/Chart) II-54

Table 31: World 15-Year Perspective for Baby Soaps by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific, Middle East, and
Latin America for Years 1998, 2008 and 2012 (includes
corresponding Graph/Chart) II-55

Table 32: World Recent Past, Current & Future Analysis for
Baby Cotton Buds by Geographic Region - USA, Canada, Japan,
Europe, Asia-Pacific, Middle East, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) II-56

Table 33: World Long-term Projections for Baby Cotton Buds by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific,
Middle East, and Latin American Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) II-57

Table 34: World Historic Review for Baby Cotton Buds by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific,
Middle East, and Latin American Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 1991
through 2000 (includes corresponding Graph/Chart) II-58

Table 35: World 15-Year Perspective for Baby Cotton Buds by
Geographic Region - Percentage Breakdown of Dollar Sales for
USA, Canada, Japan, Europe, Asia-Pacific, Middle East, and
Latin America for Years 1998, 2008 and 2012 (includes
corresponding Graph/Chart) II-59


III. MARKET

1. The United States III-1
A.Market Analysis III-1
Birth Rates to Escalate III-1
Characters Become the Buzz Word in Children’s Product
Formulations III-1
Demand for Luxury Baby Toiletries to Grow III-1
Small Start-up Companies Focus on Natural Products III-2
Overview of Baby Powder Segment III-2
Popular Distribution Channels III-2
Table 36: Leading Brands in the US Disposable Diapers
Market (2007 (E)): Percentage Breakdown of Value Sales (in
US$ Million) for Huggies, Pampers Baby Dry, Pampers
Cruisers, Huggies Supreme, Pampers Swaddlers, Luvs, Luvs
Ultra Leakguards, and Others (includes corresponding
Graph/Chart) III-3

Table 37: Leading Brands in the US Baby Wipes Market (2007
(E)): Percentage Breakdown of Value Sales (in US$ Million)
for Huggies Natural Care, Huggies, Pampers, Pampers
Sensitive, Huggies Supreme, and Others (includes
corresponding Graph/Chart) III-3

Table 38: Leading Brands in the US Baby Lotion Market
(2007 (E)): Percentage Breakdown of Value Sales (in US$
'000s) for Johnson's, Aveeno Baby, Johnson's Bedtime,
Johnson's Soothing Naturals, Aveeno, Huggies, Gerber Grins
and Giggles, Baby Magic, and Others (includes corresponding
Graph/Chart) III-3

Table 39: Leading Brands in the US Baby Soap Market (2007
(E)): Percentage Breakdown of Value Sales (in US$ '000s)
for Johnson's Head-to-Toe, Johnson's Bedtime Bath,
Johnson's, Aveeno Baby, Gerber Grins and Giggles, Huggies,
Aveeno, Baby Magic, Johnson's First Touch, Johnson's
Moisture Care, and Others (includes corresponding
Graph/Chart) III-4
Chief Producers of Baby Lotion III-4
Leading Producers of Baby Oil III-4
Market for Baby Soaps III-4
Leading Baby Soap Makers III-4
Market for Baby Wipes III-4
Essential Elements Influencing Baby Wipes Segment III-5
Baby Wipes Shows Improved Merchandising Sales III-5
Discount Stores Gather Strength III-5
An Outline of Baby Care Industry III-5
New Product Activity III-6
Distribution Scenario III-6
Market in Recent Past III-7
Table 40: Leading Baby Powder Brands Sales through Drug
Stores in the US (2004): Percentage Breakdown of Dollar
Sales for Johnson’s, Gold Bond, Burt’s Bees, Gerber, and
Others (includes corresponding Graph/Chart) III-7

Table 41: Leading Baby Powder Brands Sales through
Supermarkets, Drug Stores, and Discount Stores (excluding
Wal-Mart Stores) in the US (2004): Percentage Breakdown of
Dollar Sales and Unit Sales for Johnson’s, Gold Bond,
Burt’s Bees, Gerber, and Others (includes corresponding
Graph/Chart) III-7

Table 42: Leading Baby Ointment and Cream Brands Sales
through Drug Stores in the US (2004): Percentage Breakdown
of Dollar Sales for Desitin, Balmex, Aquaphor Baby, Triple
Paste, and Others (includes corresponding Graph/Chart) III-8

Table 43: Leading Baby Ointment and Cream Brands Sales
through Supermarkets, Drug Stores, and Discount Stores
(excluding Wal-Mart Stores) in the US for 2004: Percentage
Breakdown of Dollar Sales and Unit Sales for Desitin,
Balmex, Aquaphor Baby, Triple Paste, and Others (includes
corresponding Graph/Chart) III-8

Table 44: Leading Baby Wipes Brands Sales through Drug
Stores in the US (2004): Percentage Breakdown of Dollar
Sales for Huggies Natural Care, Pamperal Natural Aloe
Touch, Pampers Original Cotton Care, Huggies Supreme Care,
Pampers Sensitive Tough, Huggies Newborn, Huggies, Luvs,
Huggies Original, Pampers and Others (includes
corresponding Graph/Chart) III-9

Table 45: Leading Baby Wipes Brands Sales through
Supermarkets, Drug Stores, and Discount Stores (excluding
Wal-Mart Stores) in the US (2004): Percentage Breakdown of
Dollar Sales and Unit Sales for Huggies Natural Care,
Pamperal Natural Aloe Touch, Pampers Original Cotton Care,
Huggies Supreme Care, Pampers Sensitive Tough, and Others
(includes corresponding Graph/Chart) III-9

Table 46: Leading Baby Wipes Brands Retail Sales in the US
(2003): Percentage Breakdown of Dollar Sales and Unit Sales
for Huggies Natural Care, Pamperal Natural Aloe Touch,
Huggies Supreme Care, Pampers Original Cotton Care,
Huggies, and Others (includes corresponding Graph/Chart) III-10

Table 47: Leading Baby Accessories Brands in the US for
2003: Percentage Breakdown of Dollar Sales and Unit Sales
for Safety 1st, Playtex, Gerber, Avent, First Years, and
Others (includes corresponding Graph/Chart) III-10

Table 48: Leading Diaper and Training Pants Brands in the
US (2003): Percentage Breakdown of Dollar Sales and Unit
Sales for Huggies Ultratrim Diapers, Pampers Baby Dry
Diapers, Huggies Pull Ups Pants, Pampers Cruiser Diapers,
Luvs Ultra Leakguards Diapers, and Others (includes
corresponding Graph/Chart) III-11
Product Launches/Developments III-11
Strategic Corporate Developments III-14
Focus on Key Players III-16
Burt's Bees III-16
Chattem, Inc. III-17
Colgate Palmolive III-17
Johnson & Johnson III-17
Kimberly-Clark Corp. III-17
Playtex Products, Inc. III-18
Procter & Gamble Company III-18
Summers Laboratories, Inc. III-18
B.Market Analytics III-19
Table 49: US Recent Past, Current & Future Analysis for Baby
Toiletries by Product Segment - Baby Wipes, Baby Shampoo,
Baby Skin Care Products, Baby Powder, Baby Bath Additives,
Baby Soaps, and Baby Cotton Buds Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2010 (includes corresponding Graph/Chart) III-19

Table 50: US Long-term Projections for Baby Toiletries by
Product Segment - Baby Wipes, Baby Shampoo, Baby Skin Care
Products, Baby Powder, Baby Bath Additives, Baby Soaps, and
Baby Cotton Buds Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-19

Table 51: US Historic Review for Baby Toiletries by Product
Segment - Baby Wipes, Baby Shampoo, Baby Skin Care Products,
Baby Powder, Baby Bath Additives, Baby Soaps, and Baby
Cotton Buds Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-20

Table 52: US 15-Year Perspective for Baby Toiletries by
Product Segment - Percentage Breakdown of Dollar Sales for
Baby Wipes, Baby Shampoo, Baby Skin Care Products, Baby
Powder, Baby Bath Additives, Baby Soaps, and Baby Cotton
Buds for Years 1998, 2008 and 2012 (includes corresponding
Graph/Chart) III-20

2. Canada III-21
A.Market Analysis III-21
Baby Care Industry: An Insight III-21
Baby Care Products Show High Penetration Levels III-21
Baby Care Sales in Early 2000 III-21
Product Launch III-22
B.Market Analytics III-22
Table 53: Canadian Recent Past, Current & Future Analysis
for Baby Toiletries by Product Segment - Baby Wipes, Baby
Shampoo, Baby Skin Care Products, Baby Powder, Baby Bath
Additives, Baby Soaps, and Baby Cotton Buds Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) III-22

Table 54: Canadian Long-term Projections for Baby Toiletries
by Product Segment - Baby Wipes, Baby Shampoo, Baby Skin
Care Products, Baby Powder, Baby Bath Additives, Baby Soaps,
and Baby Cotton Buds Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-23

Table 55: Canadian Historic Review for Baby Toiletries by
Product Segment - Baby Wipes, Baby Shampoo, Baby Skin Care
Products, Baby Powder, Baby Bath Additives, Baby Soaps, and
Baby Cotton Buds Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-23

Table 56: Canadian 15-Year Perspective for Baby Toiletries
by Product Segment - Percentage Breakdown of Dollar Sales
for Baby Wipes, Baby Shampoo, Baby Skin Care Products, Baby
Powder, Baby Bath Additives, Baby Soaps, and Baby Cotton
Buds for Years 1998, 2008 and 2012 (includes corresponding
Graph/Chart) III-24

3. Japan III-25
A.Market Analysis III-25
An Insight into Baby Care Industry III-25
Market Highlights III-25
Popular Brands III-26
Distribution Scenario III-26
Product Launch III-26
Strategic Corporate Development III-26
Key Players III-26
The Johnson & Johnson K.K. Corporation III-26 Pigeon Corp. III-26
Wakodo Co., Ltd. III-27
B.Market Analytics III-27
Table 57: Japanese Recent Past, Current & Future Analysis
for Baby Toiletries by Product Segment - Baby Wipes, Baby
Shampoo, Baby Skin Care Products, Baby Powder, Baby Bath
Additives, Baby Soaps, and Baby Cotton Buds Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) III-27

Table 58: Japanese Long-term Projections for Baby Toiletries
by Product Segment - Baby Wipes, Baby Shampoo, Baby Skin
Care Products, Baby Powder, Baby Bath Additives, Baby Soaps,
and Baby Cotton Buds Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-28

Table 59: Japanese Historic Review for Baby Toiletries by
Product Segment - Baby Wipes, Baby Shampoo, Baby Skin Care
Products, Baby Powder, Baby Bath Additives, Baby Soaps, and
Baby Cotton Buds Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-28

Table 60: Japanese 15-Year Perspective for Baby Toiletries
by Product Segment - Percentage Breakdown of Dollar Sales
for Baby Wipes, Baby Shampoo, Baby Skin Care Products, Baby
Powder, Baby Bath Additives, Baby Soaps, and Baby Cotton
Buds for Years 1998, 2008 and 2012 (includes corresponding
Graph/Chart) III-29

4. Europe III-30
A.Market Analysis III-30
Demand for Organic Baby Toiletries Rises in Europe III-30
Baby Wipes Market in Western Europe III-30
B.Market Analytics III-32
Table 61: European Recent Past, Current & Future Analysis
for Baby Toiletries by Geographic Region - France, Germany,
UK, Italy, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) III-32

Table 62: European Long-term Projections for Baby Toiletries
by Geographic Region - France, Germany, UK, Italy, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) III-33

Table 63: European Historic Review for Baby Toiletries by
Geographic Region - France, Germany, UK, Italy, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 1991
through 2000 (includes corresponding Graph/Chart) III-33

Table 64: European Recent Past, Current & Future Analysis
for Baby Toiletries by Product Segment - Baby Wipes, Baby
Shampoo, Baby Skin Care Products, Baby Powder, Baby Bath
Additives, Baby Soaps, and Baby Cotton Buds Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) III-34

Table 65: European Long-term Projections for Baby Toiletries
by Product Segment - Baby Wipes, Baby Shampoo, Baby Skin
Care Products, Baby Powder, Baby Bath Additives, Baby Soaps,
and Baby Cotton Buds Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-35

Table 66: European Historic Review for Baby Toiletries by
Product Segment - Baby Wipes, Baby Shampoo, Baby Skin Care
Products, Baby Powder, Baby Bath Additives, Baby Soaps, and
Baby Cotton Buds Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-36

Table 67: European 15-Year Perspective for Baby Toiletries
by Geographic Region - Percentage Breakdown of Dollar Sales
for France, Germany, UK, Italy, Spain, Russia and Rest of
Europe Markets for Years 1998, 2008 and 2012 (includes
corresponding Graph/Chart) III-36

Table 68: European 15-Year Perspective for Baby Toiletries
by Product Segment - Percentage Breakdown of Dollar Sales
for Baby Wipes, Baby Shampoo, Baby Skin Care Products, Baby
Powder, Baby Bath Additives, Baby Soaps, and Baby Cotton
Buds for Years 1998, 2008 and 2012 (includes corresponding
Graph/Chart) III-37

4a. France III-38
A.Market Analysis III-38
Baby Care Industry: An Overview III-38
Market Highlights III-38
Trends in Product Developments III-39
Distribution Channels III-39
Future Market Potential III-40
Key Players III-40
Laboratoires Expanscience S.A. III-40
LASCAD III-40
Procter & Gamble S.A.S. III-40
Laboratoires Sante Beaute III-40
B.Market Analytics III-41
Table 69: French Recent Past, Current & Future Analysis for
Baby Toiletries by Product Segment - Baby Wipes, Baby
Shampoo, Baby Skin Care Products, Baby Powder, Baby Bath
Additives, Baby Soaps, and Baby Cotton Buds Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) III-41

Table 70: French Long-term Projections for Baby Toiletries
by Product Segment - Baby Wipes, Baby Shampoo, Baby Skin
Care Products, Baby Powder, Baby Bath Additives, Baby Soaps,
and Baby Cotton Buds Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-42

Table 71: French Historic Review for Baby Toiletries by
Product Segment - Baby Wipes, Baby Shampoo, Baby Skin Care
Products, Baby Powder, Baby Bath Additives, Baby Soaps, and
Baby Cotton Buds Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-42

Table 72: French 15-Year Perspective for Baby Toiletries by
Product Segment - Percentage Breakdown of Dollar Sales for
Baby Wipes, Baby Shampoo, Baby Skin Care Products, Baby
Powder, Baby Bath Additives, Baby Soaps, and Baby Cotton
Buds for Years 1998, 2008 and 2012 (includes corresponding
Graph/Chart) III-43

4b. Germany III-44
A.Market Analysis III-44
An Insight into Baby Care Industry III-44
Market Highlights III-44
Product Development Activities III-44
Primary Baby Care Brands III-44
Distribution Scenario III-45
Key Players III-45
Beiersdorf A.G. III-45
MAPA GmbH III-45
Nestlé Deutschland A.G. III-46
Sara Lee/DE Deutschland GmbH III-46
B.Market Analytics III-46
Table 73: German Recent Past, Current & Future Analysis for
Baby Toiletries by Product Segment - Baby Wipes, Baby
Shampoo, Baby Skin Care Products, Baby Powder, Baby Bath
Additives, Baby Soaps, and Baby Cotton Buds Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) III-46

Table 74: German Long-term Projections for Baby Toiletries
by Product Segment - Baby Wipes, Baby Shampoo, Baby Skin
Care Products, Baby Powder, Baby Bath Additives, Baby Soaps,
and Baby Cotton Buds Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-47

Table 75: German Historic Review for Baby Toiletries by
Product Segment - Baby Wipes, Baby Shampoo, Baby Skin Care
Products, Baby Powder, Baby Bath Additives, Baby Soaps, and
Baby Cotton Buds Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-47

Table 76: German 15-Year Perspective for Baby Toiletries by
Product Segment - Percentage Breakdown of Dollar Sales for
Baby Wipes, Baby Shampoo, Baby Skin Care Products, Baby
Powder, Baby Bath Additives, Baby Soaps, and Baby Cotton
Buds for Years 1998, 2008 and 2012 (includes corresponding
Graph/Chart) III-48

4c. The United Kingdom III-49
A.Market Analysis III-49
Overview of Baby Care Industry III-49
Market Highlights III-49
New Product Activity III-50
Distribution Details III-50
Key Players III-51
Alliance Boots Plc III-51
GlaxoSmithKline Plc III-51
Procter & Gamble UK III-51
Unilever Plc III-51
B.Market Analytics III-52
Table 77: UK Recent Past, Current & Future Analysis for Baby
Toiletries by Product Segment - Baby Wipes, Baby Shampoo,
Baby Skin Care Products, Baby Powder, Baby Bath Additives,
Baby Soaps, and Baby Cotton Buds Markets Independently
Analyzed by Annual Sales for Years 2001 through 2010
(includes corresponding Graph/Chart) III-52

Table 78: UK Long-term Projections for Baby Toiletries by
Product Segment - Baby Wipes, Baby Shampoo, Baby Skin Care
Products, Baby Powder, Baby Bath Additives, Baby Soaps, and
Baby Cotton Buds Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2011 through 2015
(includes corresponding Graph/Chart) III-53

Table 79: UK Historic Review for Baby Toiletries by Product
Segment - Baby Wipes, Baby Shampoo, Baby Skin Care Products,
Baby Powder, Baby Bath Additives, Baby Soaps, and Baby
Cotton Buds Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-53

Table 80: UK 15-Year Perspective for Baby Toiletries by
Product Segment - Percentage Breakdown of Dollar Sales for
Baby Wipes, Baby Shampoo, Baby Skin Care Products, Baby
Powder, Baby Bath Additives, Baby Soaps, and Baby Cotton
Buds for Years 1998, 2008 and 2012 (includes corresponding
Graph/Chart) III-54

4d. Italy III-55
A.Market Analysis III-55
An Overview of Baby Care Industry III-55
Market Highlights III-55
Analysis of Major Brands III-56
Distribution Review III-56
Strategic Corporate Development III-56
Key Players III-57
Artsana S.p.A. III-57
Beiersdorf S.p.A. III-57
Johnson & Johnson S.p.A. III-57
Manetti & Roberts & C S.p.A. III-57
Sara Lee Household & Body Care Italy S.p.A III-57
Sodalco s.r.l. III-58
B.Market Analytics III-58
Table 81: Italian Recent Past, Current & Future Analysis for
Baby Toiletries by Product Segment - Baby Wipes, Baby
Shampoo, Baby Skin Care Products, Baby Powder, Baby Bath
Additives, Baby Soaps, and Baby Cotton Buds Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) III-58

Table 82: Italian Long-term Projections for Baby Toiletries
by Product Segment - Baby Wipes, Baby Shampoo, Baby Skin
Care Products, Baby Powder, Baby Bath Additives, Baby Soaps,
and Baby Cotton Buds Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-59

Table 83: Italian Historic Review for Baby Toiletries by
Product Segment - Baby Wipes, Baby Shampoo, Baby Skin Care
Products, Baby Powder, Baby Bath Additives, Baby Soaps, and
Baby Cotton Buds Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-59

Table 84: Italian 15-Year Perspective for Baby Toiletries by
Product Segment - Percentage Breakdown of Dollar Sales for
Baby Wipes, Baby Shampoo, Baby Skin Care Products, Baby
Powder, Baby Bath Additives, Baby Soaps, and Baby Cotton
Buds for Years 1998, 2008 and 2012 (includes corresponding
Graph/Chart) III-60

4e. Spain III-61
A.Market Analysis III-61
Overview of Baby Care Industry III-61
Market Highlights III-61
Factors Guiding New Product Developments III-62
Popular Distribution Channels III-62
Key Players III-62
Antonio Puig S.A. III-62
Arbora and Ausonia SL III-63
B.Market Analytics III-63
Table 85: Spanish Recent Past, Current & Future Analysis for
Baby Toiletries by Product Segment - Baby Wipes, Baby
Shampoo, Baby Skin Care Products, Baby Powder, Baby Bath
Additives, Baby Soaps, And Baby Cotton Buds Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2010 (includes corresponding Graph/Chart) III-63

Table 86: Spanish Long-term Projections for Baby Toiletries
by Product Segment - Baby Wipes, Baby Shampoo, Baby Skin
Care Products, Baby Powder, Baby Bath Additives, Baby Soaps,
and Baby Cotton Buds Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-64

Table 87: Spanish Historic Review for Baby Toiletries by
Product Segment - Baby Wipes, Baby Shampoo, Baby Skin Care
Products, Baby Powder, Baby Bath Additives, Baby Soaps, and
Baby Cotton Buds Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-64

Table 88: Spanish 15-Year Perspective for Baby Toiletries by
Product Segment - Percentage Breakdown of Dollar Sales for
Baby Wipes, Baby Shampoo, Baby Skin Care Products, Baby
Powder, Baby Bath Additives, Baby Soaps, and Baby Cotton
Buds for Years 1998, 2008 and 2012 (includes corresponding
Graph/Chart) III-65

4f. Russia III-66
Market Analysis III-66
Table 89: Russian Recent Past, Current & Future Analysis for
Baby Toiletries by Product Segment - Baby Wipes, Baby
Shampoo, Baby Skin Care Products, Baby Powder, Baby Bath
Additives, Baby Soaps, and Baby Cotton Buds Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) III-66

Table 90: Russian Long-term Projections for Baby Toiletries
by Product Segment - Baby Wipes, Baby Shampoo, Baby Skin
Care Products, Baby Powder, Baby Bath Additives, Baby Soaps,
and Baby Cotton Buds Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-67

Table 91: Russian Historic Review for Baby Toiletries by
Product Segment - Baby Wipes, Baby Shampoo, Baby Skin Care
Products, Baby Powder, Baby Bath Additives, Baby Soaps, and
Baby Cotton Buds Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-67

Table 92: Russian 15-Year Perspective for Baby Toiletries by
Product Segment - Percentage Breakdown of Dollar Sales for
Baby Wipes, Baby Shampoo, Baby Skin Care Products, Baby
Powder, Baby Bath Additives, Baby Soaps, and Baby Cotton
Buds for Years 1998, 2008 and 2012 (includes corresponding
Graph/Chart) III-68

4g . Rest of Europe III-69
A.Market Analysis III-69
Current & Future Analysis III-69
Overview of Select Markets III-69
Poland III-69
Review of Baby Care Industry III-69
Leading Baby Care Brands III-69
Turkey III-69
Review of Baby Care Industry III-69
Company and Brand Shares III-70
Strategic Corporate Development III-70
Key Players III-71
Eczacibasi-Beiersdorf Cosmetics (Turkey) III-71
Nestle S.A. (Switzerland) III-71
Ontex N.V. (Belgium) III-71
Svenska Cellulosa Aktiebolaget SCA (Sweden) III-71
B.Market Analytics III-72
Table 93: Rest of Europe Recent Past, Current & Future
Analysis for Baby Toiletries by Product Segment - Baby
Wipes, Baby Shampoo, Baby Skin Care Products, Baby Powder,
Baby Bath Additives, Baby Soaps, and Baby Cotton Buds
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-72

Table 94: Rest of Europe Long-term Projections for Baby
Toiletries by Product Segment - Baby Wipes, Baby Shampoo,
Baby Skin Care Products, Baby Powder, Baby Bath Additives,
Baby Soaps, and Baby Cotton Buds Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-73

Table 95: Rest of Europe Historic Review for Baby Toiletries
by Product Segment - Baby Wipes ,Baby Shampoo, Baby Skin
Care Products, Baby Powder, Baby Bath Additives, Baby Soaps,
and Baby Cotton Buds Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 1991 through
2000 (includes corresponding Graph/Chart) III-74

Table 96: Rest of Europe 15-Year Perspective for Baby
Toiletries by Product Segment - Percentage Breakdown of
Dollar Sales for Baby Wipes, Baby Shampoo, Baby Skin Care
Products, Baby Powder, Baby Bath Additives, Baby Soaps, and
Baby Cotton Buds for Years 1998, 2008 and 2012 (includes
corresponding Graph/Chart) III-75

5. Asia-Pacific III-76
A.Market Analysis III-76
Current & Future Analysis III-76
Overview of Select Markets III-76
China III-76
Review of Baby Care Sector III-76
Rising Popularity of Baby Toiletries III-76
Future Prospects III-76
Demand Estimated to Exceed Supply III-76
Table 97: Leading Players in the Chinese Baby Nappy
Market (2006): Capacity in Million Pieces for Hengan,
Procter & Gamble (China), Everbeauty Industrial
(Shanghai), Unicharm (China), New Sensation Sanitary
Products, Hengli, Disposable Soft Goods (Zhongshan),
Dongguan AALL & ZYLEMAN Baby Goods, Eleaine Treatment
Prod. Fty, Goodbaby Bairuikang Hygienic Products
(includes corresponding Graph/Chart) III-77

Table 98: Leading Players in the Chinese Baby Nappy
Market (2006): Percentage Breakdown of Value Sales for
P&G, Hengan, Unicharm, Everbeauty, Disposable Soft Goods,
Hengli, and Others (includes corresponding Graph/Chart) III-77
Vietnam III-78
Scenario in Baby Care Industry III-78
Product Launches/Developments III-78
Strategic Corporate Developments III-79
Key Player III-80
Dabur India Ltd. (India) III-80
B.Market Analytics III-81
Table 99: Asia-Pacific Recent Past, Current & Future
Analysis for Baby Toiletries by Product Segment - Baby
Wipes, Baby Shampoo, Baby Skin Care Products, Baby Powder,
Baby Bath Additives, Baby Soaps, and Baby Cotton Buds