World Toothpaste Market

World Toothpaste Market

This report analyzes the worldwide markets for Toothpaste in Millions of US$. The specific product segments analyzed are Regular Toothpaste, Anti-Caries Toothpaste, Children's Toothpaste, Desensitizing Toothpaste, Gum Protection Toothpaste, Multi-Benefit Toothpaste, Tartar Control Toothpaste, Whitening Toothpaste, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 85 companies including many key and niche players worldwide such as Church & Dwight, Colgate-Palmolive Company, Colgate-Palmolive GmbH, Colgate-Palmolive (India) Limited, Gaba Holding AG, GlaxoSmithkline, Henkel AG & Co. KGaA, Johnson and Johnson, Procter & Gamble Company, Unilever N.V., and Hindustan Unilever Limited. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

TOOTHPASTE MCP-5140
A GLOBAL STRATEGIC BUSINESS REPORT


CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
A. Regular I-4
B. Anti-Caries I-4
C. Children’s I-4
D. Desensitizing I-4
E. Gum Protection I-4
F. Multi-benefit I-4
G. Tartar Control I-4
H. Whitening I-4
I. Others I-4


II. EXECUTIVE SUMMARY

1. Market Dynamics II-1
Outlook II-1
Trends and Issues II-1
Biotechnology to Enable Re-growth of Teeth II-1
Multipurpose Toothpastes Augment Oral Care Market II-2
Toothpaste: Largest Segment in Oral Care II-2
Rise in Value-Added Toothpastes II-2
Change in Marketers Strategy II-2
Brand Extensions: Order of the Day II-3
New Flavors Flood Market II-3
Mint - The Favorite Flavor II-3
Toothpaste Flavors: A Comparison of Global Leading Flavors
Used in Toothpastes for the Year 2004-2005 II-4
Emerging Segments in the Toothpaste Market II-4
Popularity of Whitening Toothpastes II-4
Toothpastes with Natural Ingredients Gain Popularity II-5
Sensitivity Toothpastes II-5
Children’s Toothpaste II-5
Remineralizing Systems II-6
Leading Players and Brands in Major Markets Worldwide in the
Recent Past II-6
Table 1: Global Toothpaste Market (2005): Market Shares of
Select Players by Geographic Region for Colgate, Unilever,
P&G (Incl. Gillette), GSK, Henkel, and Others(includes
corresponding Graph/Chart) II-6
Demographic Trends II-7
Consumption of Toothpaste - A Global Overview II-7
Table 2: Global Consumption of Toothpaste (2005): Per Capita
Consumption of Toothpaste for Select Countries in ml for the
US, Russia, Italy, Mexico, France, UK, Germany, Brazil,
Japan, China, and India (includes corresponding Graph/Chart) II-8
Market Structure and Competition II-8
Saturation Triggers Competition and Segmentation II-8
Multinationals - Ruling the Roost II-8
Table 3: Select Players in the Global Oral Care Products
Market in the Recent Past (2005): Colgate-Palmolive, Procter
& Gamble, GlaxoSmithKline, Church & Dwight, Unilever, Pfizer
and Johnson & Johnson (Revenues in US$ Billion) (includes
corresponding Graph/Chart) II-9
Competitive Factors II-9
Emerging Mega Markets II-9
Key Factors Impacting Sales II-9
Factors Impacting Sales of Toothpastes in the Worldwide
Market (On a Scale of 1-10) II-9
Advertising and Promotion II-10
Advertising - For A “Brand” New Smile II-10
Table 4: Advertising Spending Trends of Colgate and PG in
the US for Year 2000-2004 (in US$ million) (includes
corresponding Graph/Chart) II-10

Table 5: Media Expenditure of Select Toothpaste Brands in
the US (Historic Data for 2000 & 2001): Aquafresh, Arm &
Hammer, Colgate, Crest and Mentadent (in US$ Million)
(includes corresponding Graph/Chart) II-11
The GEL Craze II-11
Branding - Impact on Purchases II-11
Advertising in the Children’s Toothpaste Segment II-12
Distribution Channels II-12
Retail Scenario Across Major Markets II-12
Strategies to Increase Market Share II-12
Emergence of Multi-Channel Buyers II-12

2. Product Classification and Overview II-13
History II-13
Classification II-13
Toothpaste Formula II-14
Toothpaste Ingredients II-14
Sorbitol II-14
Citroxain II-14
Fluoride II-14
Stannous Fluoride II-15
Types of Toothpastes II-15
Cosmetic II-15
Whitening Toothpastes II-15
Therapeutic II-16
Desensitizing Toothpastes II-16
Tartar and Plaque Control II-16
Anti-Gingivitis II-16
Baking Soda-Based Toothpastes II-17
Hydrogen Peroxide-Based Toothpastes II-17
Cosmetic-cum-Therapeutic II-17
Fluoride Toothpastes II-17
Other Types of Toothpastes II-17
Toothpaste for Children II-17
Denture Pastes II-17
Tooth and Gum Gel II-17
Teeth Strengthening Pastes II-17
Ginseng Toothpaste II-18
Natural Toothpastes II-18
Planta Pura Purifying Toothpastes II-18
Toothpastes that Prevent Gum Disease II-18
Toothpaste for Smokers II-18
Toothpastes for Fresh Breath II-18

3. Product Launches II-19
Clearly Calcium Introduces Caffeinated Buzz Toothpaste II-19
GlaxoSmithKline Launches Aquafresh Iso-Active Foaming Gel II-19
Pearl Drops Adds Two Novel Products to its Range II-19
Xlear Introduces Spry Spearmint, Fluoride-derived Toothpaste II-19
Lion Corporation Releases Extra Herb Flavor II-19
JASON Introduces PowerSmile® Cinnamon Mint Toothpaste and
Mouthwash II-20
Manuka Health Launches NZ Propolis BIO30 & UMF®20+ Manuka
Toothpaste II-20
Natural Dentist Unveils a Novel Line of Toothpaste II-20
GlaxoSmithKline Releases New Pronamel Toothpaste II-21
GlaxoSmithKline Relaunches Macleans Brand II-21
GlaxoSmithKline Introduces The Aquafresh Children’s Range II-21
Aquafresh Milk Teeth for 0-3 years II-21
Oriflame Launches Optifresh Toothpaste II-21
Aquafresh Little Teeth for 4-6 years II-22
Aquafresh Big Teeth for 6+ years II-22
Oriflame Launches Optifresh Toothpaste II-22
Green People Introduces Minty Cool Toothpaste II-22
Eco-Dent Unveils Res-Q-Dent Toothpaste II-22
Zion Health Releases New Version of ClayBrite Natural Toothpaste II-23
Colgate Releases Colgate Max White II-23
Aquafresh Unveils Dr. Seuss line of Toothpastes II-23
GlaxoSmithKline Launches Sensodyne Pro-Enamel Toothpaste II-23
Colgate Launches Two Toothpastes II-23
HLL Launches Close-Up Variant II-24
Colgate-Palmolive Introduces ’Luminous’ Toothpaste II-24
Procter & Gamble Launches Crest Vivid White Night (R) Toothpaste II-24
Colgate-Palmolive Launches Colgate Active Salt-New Toothpaste
with the Power of Active Salt II-24
GSK Rolls Out Aquafresh Zones in UK II-24
Colgate Unveils Colgate Max Fresh Toothpaste II-24
Chakola Ayurvedics Releases a New Toothpaste in the Indian Market II-24
GSK Consumer Healthcare Introduces Macleans Toothpaste in the UK II-25
Colgate-Palmolive UK Launches Colgate Total Advanced Fresh Gel II-25
New Offering from Del Pharmaceuticals II-25
Colgate-Palmolive Unveils Colgate Fresh Confidence in South
Africa II-25
Colgate-Palmolive Philippines Offers Colgate Total Plus
Whitening Fluoride Toothpaste II-25
Colgate-Palmolive India Introduces Super Shakti in India II-25
Blend-a-med Complete 7 + Herbal Toothpaste from P& G II-25

4. Recent Industry Activity II-26
Church & Dwight to Acquire Orajel and OTC Brands II-26
Anchor Health to Take Over International Oral and Personal
Care Brands II-26
Pepsodent Signs Agreement with the Indian Dental Association II-26
Colgate-Palmolive Establishes Toothpaste Plant II-26
Pfizer Divests Consumer Healthcare Business II-26
Elgydium® Toothpaste Enters the U.S. Market II-27
Chinese Government Certifies LG H&H’s Bamboo Salt Toothpaste
as a Renowned Brand II-27
Alltracel Acquires Synpart's Oral Care Company II-27
Colgate-Palmolive Acquires SS Oral Hygiene Products II-27
Colgate-Palmolive Takes Over Advanced Oral Care Products II-27
Colgate-Palmolive Acquires Professional Oral Care Products II-28
African Consumer Care Establishes New Production Facility II-28
Farmax to Tap New Markets II-28
FDA Approves Crest Toothpaste II-28
Colgate Acquires Tom's of Maine II-28
Procter & Gamble Acquires Gillette II-28
Colgate-Palmolive Terminates Toothpaste Production in Nepal II-29
Dabur India Acquires Balsara Group’s Three Companies II-29
P&G Acquires Fluocaril and Parogencyl Brands from Sanofi-Aventis II-29
Colgate-Palmolive India Commences Operations at Baddi Plant II-29
Gillette Acquires Rembrandt II-30
Bonamil Taken Up by Condor II-30
Colgate Acquires GABA Holding II-30
Colgate-Palmolive Inks Supply Deal with BioTec Films II-30

5. Focus on Select Players II-31
Church & Dwight (US) II-31
Colgate-Palmolive Company (US) II-31
Colgate-Palmolive Gmbh (Germany) II-31
Colgate-Palmolive (India) Limited (India) II-32
Gaba Holding AG (Switzerland) II-32
GlaxoSmithKline (UK) II-32
Henkel AG & Co. KGaA (Germany) II-33
Johnson and Johnson (US) II-33
Procter & Gamble Company (US) II-34
Unilever N.V. (The Netherlands/UK) II-34
Hindustan Unilever Limited (India) II-35

6. Global Market Perspective II-36
Table 6: World Recent Past, Current & Future Analysis for
Toothpaste by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-36

Table 7: World Long-term Projections for Toothpaste by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-37

Table 8: World Historic Review for Toothpaste by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-38

Table 9: World 15-Year Perspective for Toothpaste by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America for Years 1998, 2008 & 2012
(includes corresponding Graph/Chart) II-39

Table 10: World Recent Past, Current & Future Analysis for
Regular Toothpaste by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-40

Table 11: World Long-term Projections for Regular Toothpaste
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-41

Table 12: World 10-Year Perspective for Regular Toothpaste by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-42

Table 13: World Recent Past, Current & Future Analysis for
Anti-Caries Toothpaste by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-43

Table 14: World Long-term Projections for Anti-Caries
Toothpaste by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-44

Table 15: World 10-Year Perspective for Anti-Caries Toothpaste
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-45

Table 16: World Recent Past, Current & Future Analysis for
Whitening Toothpaste by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-46

Table 17: World Long-term Projections for Whitening Toothpaste
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-47

Table 18: World 10-Year Perspective for Whitening Toothpaste
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-48

Table 19: World Recent Past, Current & Future Analysis for
Children's Toothpaste by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-49

Table 20: World Long-term Projections for Children's
Toothpaste by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-50

Table 21: World 10-Year Perspective for Children's Toothpaste
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-51

Table 22: World Recent Past, Current & Future Analysis for
Desensitizing Toothpaste by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-52

Table 23: World Long-term Projections for Desensitizing
Toothpaste by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-53

Table 24: World 10-Year Perspective for Desensitizing
Toothpaste by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America for Years
2003, 2008 & 2012 (includes corresponding Graph/Chart) II-54

Table 25: World Recent Past, Current & Future Analysis for Gum
Protection Toothpaste by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-55

Table 26: World Long-term Projections for Gum Protection
Toothpaste by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-56

Table 27: World 10-Year Perspective for Gum Protection
Toothpaste by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America for Years
2003, 2008 & 2012 (includes corresponding Graph/Chart) II-57

Table 28: World Recent Past, Current & Future Analysis for
Multi-Benefit Toothpaste by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-58

Table 29: World Long-term Projections for Multi-Benefit
Toothpaste by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-59

Table 30: World 10-Year Perspective for Multi-Benefit
Toothpaste by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America for Years
2003, 2008 & 2012 (includes corresponding Graph/Chart) II-60

Table 31: World Recent Past, Current & Future Analysis for
Tartar Control Toothpaste by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-61

Table 32: World Long-term Projections for Tartar Control
Toothpaste by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-62

Table 33: World 10-Year Perspective for Tartar Control
Toothpaste by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America for Years
2003, 2008 & 2012 (includes corresponding Graph/Chart) II-63

Table 34: World Recent Past, Current & Future Analysis for
Other Toothpaste by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-64

Table 35: World Long-term Projections for Other Toothpaste by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-65

Table 36: World 10-Year Perspective for Other Toothpaste by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America for Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-66


III. MARKET

1. United States III-1
A.Market Analysis III-1
Oral Hygiene Products: Outlook III-1
Trends and Issues in the Toothpaste Market III-1
Table 37: Leading Players in the US Toothpaste Market in
the Recent Past (2005): Market Share Breakdown by Value
Sales for Colgate-Palmolive, Procter & Gamble (P&G), Church
& Dwight, GlaxoSmithKline, Gillette and Others (includes
corresponding Graph/Chart) III-2

Table 38: Leading Players in the US Toothpaste Market in
the Recent Past (2005): Market Share Breakdown by Volume
Sales for Colgate-Palmolive, Procter & Gamble (P&G),
GlaxoSmithKline, Church & Dwight, Gillette and Others
(includes corresponding Graph/Chart) III-2

Table 39: Leading Brands in the US Toothpaste Market (2006
& 2007): Market Share Breakdown by Value Sales for Crest,
Crest Whitening Plus Scope, Colgate Total, Colgate, Crest
Pro Health, and Others (includes corresponding Graph/Chart) III-2

Table 40: Leading Brands in the US Toothpaste Market (2006
& 2007): Market Share Breakdown by Volume Sales for Crest,
Crest Whitening Plus Scope, Colgate Total, Colgate, Crest
Pro Health, and Others (includes corresponding Graph/Chart) III-3

Table 41: Leading Brands in the US Toothpaste Market (2006
& 2007): Market Share Breakdown by Value Sales through Drug
Stores for Colgate Total, Crest Whitening Plus Scope,
Crest, Sensodyne, Crest Pro Health and Others (includes
corresponding Graph/Chart) III-3

Table 42: Leading Brands in the US Toothpaste Market (2006
& 2007): Market Share Breakdown by Volume Sales through
Drug Stores for Crest Whitening Plus Scope, Colgate Total,
Crest, Colgate, Crest Pro Health and Others (includes
corresponding Graph/Chart) III-4
Whiteners Drive Category Growth III-4
Table 43: Leading Brands in the US Whitener Products
Market (2006): Market Share Breakdown by Value Sales for
Crest Whitestrips, Crest Whitestrips Premium, Crest
Whitestrips Premium Plus, Wellquest Ionic White, White
Light and Others(includes corresponding Graph/Chart) III-5

Table 44: Leading Brands in the US Whitener Products
Market (2006): Market Share Breakdown by Volume Sales for
Crest Whitestrips, Crest Whitestrips Premium, Plus White,
Crest Whitestrips Premium Plus, White Light and Others
(includes corresponding Graph/Chart) III-5

Table 45: Dollar Sales of Leading Tooth Bleaching and
Whitening Brands in the US (2003): Crest Whitestrips,
Colgate Simply white, Rembrandt Dazzling White, Rembrandt
Plus, Plus White Ultra, Natural White Ultra, Plus White,
Natural White Pro, Mentadent, Dr Georges Dental White and
Biodent Oral Care Optiwhite (includes corresponding
Graph/Chart) III-5
New Product Development Drives Dental Products Market III-6
Growing Demand for “all in one” Toothpastes III-6
Multiple Trends Mark Toothpaste Category III-6
Children’s Toothpaste Market: Booming III-7
Multi-Benefit Segment: On an Upward Trend III-7
Whitening Toothpastes: Prolific Sales III-8
Toothpaste for Sensitive Teeth: Niche Market III-8
Traditional/Regular Toothpastes: Losing Appeal III-8
Advertising/Promotion and Distribution Scenario III-9
Table 46: Percentage Share of Toothpaste Sales in Terms of
Dollars in the Recent Past (2005): By Trade Class -
Supermarkets, Drug Stores and Discounters (includes
corresponding Graph/Chart) III-9

Table 47: Percentage Share of Toothpaste Sales in Terms of
Units in the Recent Past (2005): By Trade Class -
Supermarkets, Drug Stores and Discounters (includes
corresponding Graph/Chart) III-9

Table 48: Media Expenditure on Major Toothpaste Brands in
the US (Historic Data for 2001): Colgate, Crest, Aquafresh,
Arm & Hammer and Mentadent (US$ in million) (includes
corresponding Graph/Chart) III-9
Consumer Trends III-10
Demographic Trends III-10
Table 49: Consumer Purchasing Patterns (Historic Data for
2001) III-11
Toothpaste from China Under Scanner III-11
Trade Dynamics III-12
Table 50: US Toothpaste, Denture Cleaners and Other Oral
Hygiene Preparations Market (2006 & 2007): Major Import
Sources by Country - Mexico, Canada, Ireland, China,
Netherlands and Others (In US$ Million) (includes
corresponding Graph/Chart) III-12

Table 51: US Toothpaste, Denture Cleaners and Other Oral
Hygiene Preparations Market (2006 & 2007): Major Export
Destinations by Country - Canada, Japan, UK, Germany,
Russia and Others (In US$ Million) (includes corresponding
Graph/Chart) III-13
Product Launches III-13
Strategic Corporate Developments III-15
Focus on Select Players III-17
CCA Industries III-17
Church & Dwight III-17
Colgate-Palmolive Company III-17
Johnson and Johnson III-18
Procter & Gamble Company III-18
Zooth Inc III-19
B.Market Analytics III-20
Table 52: US Recent Past, Current & Future Market Analysis
for Toothpaste by Product Segment - Regular, Anti-Caries,
Whitening, Children’s, Desensitizing, Gum Protection,
Multi-benefit, Tartar Control and Other Toothpaste Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) III-20

Table 53: US Long-term Projections for Toothpaste by Product
Segment - Regular, Anti-Caries, Whitening, Children’s,
Desensitizing, Gum Protection, Multi-benefit, Tartar Control
and Other Toothpaste Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-21

Table 54: US Historic Review for Toothpaste by Product
Segment - Regular, Anti-Caries, Whitening, Children’s,
Desensitizing, Gum Protection, Multi-benefit, Tartar Control
and Other Toothpaste Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 1991 through
2000 (includes corresponding Graph/Chart) III-22

Table 55: US 15-Year Perspective for Toothpaste by Product
Segment - Percentage Breakdown of Dollar Sales for Regular,
Anti-Caries, Whitening, Children’s, Desensitizing, Gum
Protection, Multi-benefit, Tartar Control and Other
Toothpaste Markets for Years1998, 2008 & 2012 (includes
corresponding Graph/Chart) III-23

2. Canada III-24
A.Market Analysis III-24
Outlook III-24
Canada Restricts Entry on Adulterated Toothpastes III-24
Leading Brands - Historic Stats III-24
Table 56: Leading Brands in Canadian Toothpaste Market
(2000): Market Share Breakdown by Value Sales for Colgate,
Crest, Aquafresh, Sensodyne, Arm & Hammer, Close-Up,
Oral-B, Aim, Macleans, Pepsodent and Others (includes
corresponding Graph/Chart) III-24
B.Market Analytics III-25
Table 57: Canadian Recent Past, Current & Future Market
Analysis for Toothpaste by Product Segment - Regular,
Anti-Caries, Whitening, Children’s, Desensitizing, Gum
Protection, Multi-benefit, Tartar Control and Other
Toothpaste Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-25

Table 58: Canadian Long-term Projections for Toothpaste by
Product Segment - Regular, Anti-Caries, Whitening,
Children’s, Desensitizing, Gum Protection, Multi-benefit,
Tartar Control and Other Toothpaste Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-26

Table 59: Canadian Historic Review for Toothpaste -Annual
Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-26

Table 60: Canadian 10-Year Perspective for Toothpaste by
Product Segment - Percentage Breakdown of Dollar Sales for
Regular, Anti-Caries, Whitening, Children’s, Desensitizing,
Gum Protection, Multi-benefit, Tartar Control and Other
Toothpaste Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-27

3. Japan III-28
A.Market Analysis III-28
Table 61: Leading Brands in the Japanese Toothpaste Market in
the Recent Past (2003): Market Share Breakdown by Value Sales
for Lion, Sunstar, Kao, Sangi and Others (includes
corresponding Graph/Chart) III-28
Focus On Select Players III-28
Kao Corp III-28
Lion Corporation III-28
Sangi Co Ltd III-29
Sunstar Toothpaste Inc III-29
Product Launch III-29
B.Market Analytics III-30
Table 62: Japanese Recent Past, Current & Future Market
Analysis for Toothpaste by Product Segment - Regular,
Anti-Caries, Whitening, Children’s, Desensitizing, Gum
Protection, Multi-benefit, Tartar Control and Other
Toothpaste Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-30

Table 63: Japanese Long-term Projections for Toothpaste by
Product Segment - Regular, Anti-Caries, Whitening,
Children’s, Desensitizing, Gum Protection, Multi-benefit,
Tartar Control and Other Toothpaste Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-31

Table 64: Japanese Historic Review for Toothpaste - Annual
Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-31

Table 65: Japanese 10-Year Perspective for Toothpaste by
Product Segment - Percentage Breakdown of Dollar Sales for
Regular, Anti-Caries, Whitening, Children’s, Desensitizing,
Gum Protection, Multi-benefit, Tartar Control and Other
Toothpaste Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-32

4. Europe III-33
A.Market Analysis III-33
Overview III-33
Elementary Insight into the Domestic Market III-33
Niche Segments III-33
Government Intervention Increases Oral Healthcare Sales III-33
Competitive Landscape III-34
Table 66: Leading Players in the European Toothpaste Market
(2005): Market Share Breakdown by Value Sales for Colgate
(Incl. GABA), GSK, Unilever, Henkel, P&G and Others
(includes corresponding Graph/Chart) III-34
Leading Players - A Historic Perspective III-35
Leading Toothpaste Brands in Big Five European Countries (
2002) - France, Germany, Italy, Spain and UK Oral Care
Brands in Europe (2000) III-35
Product Launches III-35
Strategic Corporate Development III-36
Focus on Select Players III-36
Avanta (Russia) III-36
Colgate-Palmolive Gmbh (Germany) III-36
Gaba Holding AG (Switzerland) III-37
GlaxoSmithKline (UK) III-37
Henkel AG & Co. KGaA (Germany) III-37
Kalina (Russia) III-38
Unilever N.V. (The Netherlands/UK) III-38
B.Market Analytics III-39
Table 67: European Recent Past, Current & Future Analysis
for Toothpaste by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) III-39

Table 68: Europe Long-term Projections for Toothpaste by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2011
through 2015 (includes corresponding Graph/Chart) III-40

Table 69: European Historic Review for Toothpaste by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 1991
through 2000 (includes corresponding Graph/Chart) III-41

Table 70: European 15-Year Perspective for Toothpaste by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for Years 1998, 2008 & 2012 (includes corresponding
Graph/Chart) III-42

Table 71: European Recent Past, Current & Future Market
Analysis for Toothpaste by Product Segment - Regular,
Anti-Caries, Whitening, Children’s, Desensitizing, Gum
Protection, Multi-benefit, Tartar Control and Other
Toothpaste Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-43

Table 72: European Long-term Projections for Toothpaste by
Product Segment - Regular, Anti-Caries, Whitening,
Children’s, Desensitizing, Gum Protection, Multi-benefit,
Tartar Control and Other Toothpaste Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-44

Table 73: European 10-Year Perspective for Toothpaste by
Product Segment - Percentage Breakdown of Dollar Sales for
Regular, Anti-Caries, Whitening, Children’s, Desensitizing,
Gum Protection, Multi-benefit, Tartar Control and Other
Toothpaste Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-45

4a. France III-46
A.Market Analysis III-46
Overview III-46
Sluggish Mass Market Performance Hinders Toothpaste Market
Growth III-46
Private Label Category Undergoing Changes III-46
Leading Players III-47
Table 74: Leading Players in the French Market for
Toothpaste (in the Recent Past 2005): Percentage Breakdown
of Value Sales for Unilever, Colgate, GSK, Henkel, and
Others (includes corresponding Graph/Chart) III-47
Leading Players and Market Shares - Historic Data III-48
Table 75: Leading Brands in the French Toothpaste Market
(2002): Market Share Breakdown by Value Sales for Signal,
Colgate, Aquafresh, Sanogyl, Teraxyl, Vademecum,
Tonigencyl, Sensodyne, Denivit, Ultra Brite and Others
(includes corresponding Graph/Chart) III-48
B.Market Analytics III-49
Table 76: French Recent Past, Current & Future Market
Analysis for Toothpaste by Product Segment - Regular,
Anti-Caries, Whitening, Children’s, Desensitizing, Gum
Protection, Multi-benefit, Tartar Control and Other
Toothpaste Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-49

Table 77: French Long-term Projections for Toothpaste by
Product Segment - Regular, Anti-Caries, Whitening,
Children’s, Desensitizing, Gum Protection, Multi-benefit,
Tartar Control and Other Toothpaste Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-50

Table 78: French Historic Review for Toothpaste - Annual
Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-50

Table 79: French 10-Year Perspective for Toothpaste by
Product Segment - Percentage Breakdown of Dollar Sales for
Regular, Anti-Caries, Whitening, Children’s, Desensitizing,
Gum Protection, Multi-benefit, Tartar Control and Other
Toothpaste Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-51

4b. Germany III-52
A.Market Analysis III-52
Outlook III-52
Toothpaste Market: A Review III-52
Table 80: Percentage Breakdown of Toothpaste Distribution
in Germany in the Recent Past (2005): Supermarkets, Drug
Stores, Schlecker, Discount and Others (includes
corresponding Graph/Chart) III-52
Leading Players III-53
Table 81: Leading Players in the German Market for
Toothpaste in the Recent Past (2005): Percentage Breakdown
of Value Sales for Colgate (Incl. GABA), GSK, P&G,
Unilever, and Others(includes corresponding Graph/Chart) III-53

Table 82: Leading Brands in the German Toothpaste Market
(Historic Data for 2002): Market Share Breakdown by Value
Sales for Odol Med 3, Aronal and Elmex, Blendam and Blendi,
Colgate, Sensodyne, Dentagard, Theramed, Signal, Meridol,
and Others (includes corresponding Graph/Chart) III-53

Table 83: Leading Brands in the German Children's
Toothpaste Market (Historic Data for 2000): Market Share
Breakdown by Value Sales for Elmex Kinder, Theramed Junior,
Blendi, Odol Med3 Milchzahn, Putzi and Colgate My First and
Others (includes corresponding Graph/Chart) III-54
Strategic Corporate Development III-54
B.Market Analytics III-55
Table 84: German Recent Past, Current & Future Market
Analysis for Toothpaste by Product Segment - Regular,
Anti-Caries, Whitening, Children’s, Desensitizing, Gum
Protection, Multi-benefit, Tartar Control and Other
Toothpaste Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-55

Table 85: German Long-term Projections for Toothpaste by
Product Segment - Regular, Anti-Caries, Whitening,
Children’s, Desensitizing, Gum Protection, Multi-benefit,
Tartar Control and Other Toothpaste Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-56

Table 86: German Historic Review for Toothpaste - Annual
Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-56

Table 87: German 10-Year Perspective for Toothpaste by
Product Segment - Percentage Breakdown of Dollar Sales for
Regular, Anti-Caries, Whitening, Children’s, Desensitizing,
Gum Protection, Multi-benefit, Tartar Control and Other
Toothpaste Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-57

4c. Italy III-58
A.Market Analysis III-58
Overview III-58
Greater Penetration Level Leaves Little Scope III-58
Leading Players - Historic Stats III-58
Table 88: Leading Brands in the Italian Toothpaste Market
(2001): Market Share Breakdown by Value Sales through Mass
Market and Department Stores for Mentadent, Colgate, AZ,
Antica Erboristeria, Aquafresh and Pasta del Capitano and
Others (includes corresponding Graph/Chart) III-58

Table 89: Leading Brands in the Italian Toothpaste Market
(2001): Market Share Breakdown By Value Sales through
Pharmacies for Neo-Emoform, AZ, Sensodyne, Elmex, lodosan,
Blanx and Others (includes corresponding Graph/Chart) III-59
B.Market Analytics III-59
Table 90: Italian Recent Past, Current & Future Market
Analysis for Toothpaste by Product Segment - Regular,
Anti-Caries, Whitening, Children’s, Desensitizing, Gum
Protection, Multi-benefit, Tartar Control and Other
Toothpaste Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-59

Table 91: Italian Long-term Projections for Toothpaste by
Product Segment - Regular, Anti-Caries, Whitening,
Children’s, Desensitizing, Gum Protection, Multi-benefit,
Tartar Control and Other Toothpaste Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-60

Table 92: Italian Historic Review for Toothpaste - Annual
Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-60

Table 93: Italian 10-Year Perspective for Toothpaste by
Product Segment - Percentage Breakdown of Dollar Sales for
Regular, Anti-Caries, Whitening, Children’s, Desensitizing,
Gum Protection, Multi-benefit, Tartar Control and Other
Toothpaste Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-61

4d. United Kingdom III-62
A.Market Analysis III-62
Overview III-62
Consumer Trends III-62
Leading Players III-62
Table 94: Leading Players in the UK Market for Toothpaste
in the Recent Past (2005): Percentage Breakdown of Value
Sales for Colgate, GSK, P&G, and Other (includes
corresponding Graph/Chart) III-62

Table 95: Leading Brands in the UK Toothpaste Market
(Historic Data for 2000): Market Share Breakdown by Value
Sales for Colgate, Macleans, Aquafresh, Sensodyne and
Others (includes corresponding Graph/Chart) III-63
Imports & Exports Scenario III-63
Table 96: Imports of Toothpaste and Denture Cleaners in the
UK for Years 2003 through 2006 (in US$ Million) (includes
corresponding Graph/Chart) III-63

Table 97: Exports of Toothpaste and Denture Cleaners in the
UK for Years 2003 through 2006 (in US$ Million) (includes
corresponding Graph/Chart) III-63
Product Launches III-63
B.Market Analytics III-66
Table 98: UK Recent Past, Current & Future Market Analysis
for Toothpaste by Product Segment - Regular, Anti-Caries,
Whitening, Children’s, Desensitizing, Gum Protection,
Multi-benefit, Tartar Control and Other Toothpaste Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2001 through 2010 (includes corresponding
Graph/Chart) III-66

Table 99: UK Long-term Projections for Toothpaste by Product
Segment - Regular, Anti-Caries, Whitening, Children’s,
Desensitizing, Gum Protection, Multi-benefit, Tartar Control
and Other Toothpaste Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2011 through
2015 (includes corresponding Graph/Chart) III-67

Table 100: UK Historic Review for Toothpaste - Annual Sales
Figures in US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) III-67

Table 101: UK 10-Year Perspective for Toothpaste by Product
Segment - Percentage Breakdown of Dollar Sales for Regular,
Anti-Caries, Whitening, Children’s, Desensitizing, Gum
Protection, Multi-benefit, Tartar Control and Other
Toothpaste Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-68

4e. Spain III-69
A.Market Analysis III-69
Overview III-69
Table 102: Leading Brands in the Spanish Toothpaste Market
(Historic Data for 2001): Market Share Breakdown by Value
and Volume Sales through Mass Market for Colgate, Licordel
Poli, Signal, Binaca, Kemphor, Denivit, Close Up, Profiden,
Sensodyne, Vademecum and Others (includes corresponding
Graph/Chart) III-69
B.Market Analytics III-70
Table 103: Spanish Recent Past, Current & Future Market
Analysis for Toothpaste by Product Segment - Regular,
Anti-Caries, Whitening, Children’s, Desensitizing, Gum
Protection, Multi-benefit, Tartar Control and Other
Toothpaste Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-70

Table 104: Spanish Long-term Projections for Toothpaste by
Product Segment - Regular, Anti-Caries, Whitening,
Children’s, Desensitizing, Gum Protection, Multi-benefit,
Tartar Control and Other Toothpaste Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-71

Table 105: Spanish Historic Review for Toothpaste - Annual
Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-71

Table 106: Spanish 10-Year Perspective for Toothpaste by
Product Segment - Percentage Breakdown of Dollar Sales for
Regular, Anti-Caries, Whitening, Children’s, Desensitizing,
Gum Protection, Multi-benefit, Tartar Control and Other
Toothpaste Markets for Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-72

4f. Russia III-73
A.Market Analysis III-73
Overview III-73
Global Majors Take a Lead III-73
Table 107: Leading Players in the Russian Toothpaste Market
in the Recent Past (2005): Market Share Breakdown by Value
Sales for P&G, Colgate, Nevskaya, Kalina, GSK, and Others
(includes corresponding Graph/Chart) III-73
Developments in the Toothpaste Market III-73
Toothpastes Provide Profitable Business for Russian
Cosmetic Companies III-73
New Launches Drive Growth III-73
Consumer Trends III-74
B.Market Analytics III-74
Table 108: Russian Recent Past, Current & Future Market
Analysis for Toothpaste by Product Segment - Regular,
Anti-Caries, Whitening, Children’s, Desensitizing, Gum
Protection, Multi-benefit, Tartar Control and Other
Toothpaste Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) III-74

Table 109: Russian Long-term Projections for Toothpaste by
Product Segment - Regular, Anti-Caries, Whitening,
Children’s, Desensitizing, Gum Protection, Multi-benefit,
Tartar Control and Other Toothpaste Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2011 through 2015 (includes corresponding Graph/Chart) III-75

Table 110: Russian Historic Review for Toothpaste - Annual
Sales Figures in US$ Million for Years 1991 through 2000
(includes corresponding Graph/Chart) III-75

Table 111: Russian 10-Year Perspective for Toothpaste by
Product Segment - Percentage Breakdown of Dollar Sales for
Regular, Anti-Caries, Wh