Global Toothpaste Industry

  • March 2015
  • -
  • Global Industry Analysts
  • -
  • 270 pages

This report analyzes the worldwide markets for Toothpaste in US$ Thousands by the following Product Segments: Regular Toothpaste, Anti-Caries Toothpaste, Whitening Toothpaste, Children's Toothpaste, Desensitizing Toothpaste, Gum Protection Toothpaste, Multi-Benefit Toothpaste, and Tartar Control Toothpaste. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 80 companies including many key and niche players such as -

CCA Industries, Inc.
Church & Dwight Co., Inc.
Colgate-Palmolive Company
Dabur India Limited
GlaxoSmithKline plc

Table Of Contents

Global Toothpaste Industry



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Regular I-3
Anti-Caries / Fluoride Toothpastes I-3
Whitening Toothpaste I-4
Children's Toothpaste I-4
Desensitizing Toothpaste I-4
Gum Protection Toothpaste I-4
Multi-benefit Toothpaste I-4
Tartar Control Toothpaste I-4


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Toothpaste: Largest Segment in Oral Care II-1
Traditional Revenue Contributors Making Way for Asian Super
Powers II-1
Recession in Retrospect and the Road Ahead II-2
Recessionary Effect on Personal Care Products Market II-3
Market Outlook II-3
Toothpaste Consumption Pattern - A Global Overview II-4
Table 1: Global Toothpaste Market (2014): Per Capita
Consumption in Grams for Select Countries (includes
corresponding Graph/Chart) II-4

2. COMPETITION II-5
Saturation Triggers Competition and Segmentation II-5
Multinationals - Ruling the Roost II-5
Table 2: World Toothpaste Market (2014): Percentage Breakdown
of Sales by Leading Players for Colgate-Palmolive, Procter
and Gamble, GlaxoSmithKline, Unilever, and Others (includes
corresponding Graph/Chart) II-6
Competitive Factors II-6
Emerging Mega Markets II-6
Key Factors Impacting Sales II-6
Factors Impacting Sales of Toothpastes in the Worldwide
Market (Score on a Scale of 1-10) II-6
Leading Players and Brands in Major Markets Worldwide II-7
Change in Marketers Strategy II-7
Brand Extensions: Order of the Day II-7
Branded Players Fall Prey to Affordable Private Label Substitutes II-8
Advertising and Promotion II-8
Advertising - For a “Brand” New Smile II-8
The GEL Craze II-8
Branding - Impact on Purchases II-8
Advertising in the Children's Toothpaste Segment II-9
Distribution Channels II-9
Strategies to Increase Market Share II-9
Emergence of Multi-Channel Buyers II-9
Internet Marketing Catching Up II-10

3. MARKET TRENDS, ISSUES AND DRIVERS II-11
Emerging Countries: Key Growth Areas for Market Participants II-11
Asia-Pacific: Fastest Growing Market Worldwide II-11
Demographic Trends II-12
Biotechnology to Enable Re-growth of Teeth II-12
Multipurpose Toothpastes Augment Oral Care Market II-13
Rise in Value-Added Toothpastes II-13
New Flavors Flood Market II-13
Mint - The Favorite Flavor II-14
Toothpaste Flavors: A Comparison of Global Leading Flavors
Used in Toothpastes II-14
Segment Trends in the Toothpaste Market II-14
Popularity of Whitening Toothpastes II-14
A Flip Side to Gaining Popularity of Whitening Toothpastes II-15
Toothpastes with Natural Ingredients Gain Popularity II-15
Procter and Gamble's Pods - A Path breaking Tech Development II-16
Sensitivity Toothpastes II-16
Children's Toothpaste II-16
Remineralizing Systems II-16
Triclosan: Effective but Faces Concerns over Environmental and
Health Risks II-17
Ban on Parabens in Few Markets II-17

4. PRODUCT OVERVIEW II-18
History II-18
Classification II-18
Toothpaste Formula II-19
Toothpaste Ingredients II-19
Select Toothpaste Ingredients and their Attributes/ Functions II-19
Sorbitol II-19
Citroxain II-19
Fluoride II-19
Stannous Fluoride II-20
Types of Toothpastes II-20
Regular II-20
Cosmetic II-20
Whitening Toothpastes II-21
Therapeutic II-21
Desensitizing Toothpastes II-21
Tartar and Plaque Control II-21
Gum Protection/Anti-Gingivitis II-22
Baking Soda-Based Toothpastes II-22
Hydrogen Peroxide-Based Toothpastes II-22
Cosmetic-cum-Therapeutic II-22
Anti-Caries / Fluoride Toothpastes II-22
Other Types of Toothpastes II-22
Multi-benefit Toothpaste II-22
Children's Toothpaste II-23
Denture Pastes II-23
Tooth and Gum Gel II-23
Teeth Strengthening Pastes II-23
Ginseng Toothpaste II-23
Natural Toothpastes II-23
Planta Pura Purifying Toothpastes II-23
Toothpastes for Fresh Breath II-23

5. PRODUCT INTRODUCTIONS/INNOVATIONS II-24
Oral-B Introduces Toothpaste in South Africa II-24
Keva Launches Keva Bright Toothpaste II-24
Colgate Introduces Colgate Visible White Plus Shine Toothpaste II-24
Dabur Introduces Anti-Ageing Toothpaste II-24
Unilever Unveils New Pepsodent Gel Toothpaste II-24
Colgate® Unveils new Maximum Cavity Protection Plus Sugar Acid II-24
Unilever Introduces Toothpaste Exclusively for Men II-25
Crest Launches the Be Range of Toothpastes II-25
Dabur Introduces New Toothpaste II-25
PandG Unveils Oral-B II-25
Colgate Ropes in Actor and Designer for 'Colgate Visible White
Toothpaste' II-25
Unilever Unveils Close-Up Fire-Freeze Toothpaste II-25
Four Tigers Introduces Blackberry Toothpaste Gum II-25
Pepsodent Introduces Expert Protection Range II-26
GlaxoSmithKline Introduces Two New Toothpastes II-26
Logocos Naturkosmetik Launches Toothpaste with Vitamin B12 II-26

6. RECENT INDUSTRY ACTIVITY II-27
Colgate Acquires Laser Brand II-27
PandG Removes Dangerous Ingredient from Toothpaste II-27
Colgate Fights Out PandG II-27

7. FOCUS ON SELECT PLAYERS II-28
CCA Industries, Inc. (US) II-28
Church and Dwight Co., Inc. (US) II-28
Colgate-Palmolive Company (US) II-28
Colgate-Palmolive GmbH (Germany) II-29
Colgate-Palmolive (India) Limited (India) II-29
Gaba Holding AG (Switzerland) II-29
Dabur India Limited (India) II-30
GlaxoSmithKline plc. (UK) II-30
Henkel AG and Co. KGaA (Germany) II-31
Johnson and Johnson (US) II-31
LG Household and Health Care Ltd. (South Korea) II-32
Lion Corporation (Japan) II-32
Procter and Gamble Company (US) II-32
Sunstar Suisse S.A. (Switzerland) II-33
Unilever NV (The Netherlands/The UK) II-33
Hindustan Unilever Limited (India) II-34

8. GLOBAL MARKET PERSPECTIVE II-35
Table 3: World Recent Past, Current and Future Analysis for
Toothpaste by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Africa and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-35

Table 4: World Historic Review for Toothpaste by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Africa and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-36

Table 5: World 14-Year Perspective for Toothpaste by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Africa and Latin American Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) II-37
Market by Product Segment II-38
Table 6: World Recent Past, Current and Future Analysis for
Regular Toothpaste by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Africa
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2014 through 2020
(includes corresponding Graph/Chart) II-38

Table 7: World Historic Review for Regular Toothpaste by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) II-39

Table 8: World 14-Year Perspective for Regular Toothpaste by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Africa and Latin American Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) II-40

Table 9: World Recent Past, Current and Future Analysis for
Anti-Caries Toothpaste by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Africa and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) II-41

Table 10: World Historic Review for Anti-Caries Toothpaste by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa and Latin American
Markets Independently Analyzed with Annual Sales Figure in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-42

Table 11: World 14-Year Perspective for Anti-Caries Toothpaste
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Africa and Latin American Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) II-43

Table 12: World Recent Past, Current and Future Analysis for
Whitening Toothpaste by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Africa
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2014 through 2020
(includes corresponding Graph/Chart) II-44

Table 13: World Historic Review for Whitening Toothpaste by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) II-45

Table 14: World 14-Year Perspective for Whitening Toothpaste
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Africa and Latin American Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) II-46

Table 15: World Recent Past, Current and Future Analysis for
Children's Toothpaste by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Africa and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) II-47

Table 16: World Historic Review for Children's Toothpaste by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) II-48

Table 17: World 14-Year Perspective for Children's Toothpaste
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Africa and Latin American Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) II-49

Table 18: World Recent Past, Current and Future Analysis for
Desensitizing Toothpaste by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Africa and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) II-50

Table 19: World Historic Review for Desensitizing Toothpaste
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) II-51

Table 20: World 14-Year Perspective for Desensitizing
Toothpaste by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa and Latin American
Markets for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) II-52

Table 21: World Recent Past, Current and Future Analysis for Gum
Protection Toothpaste by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Africa and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) II-53

Table 22: World Historic Review for Gum Protection Toothpaste
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) II-54

Table 23: World 14-Year Perspective for Gum Protection
Toothpaste by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa and Latin American
Markets for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) II-55

Table 24: World Recent Past, Current and Future Analysis for
Multi-Benefit Toothpaste by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Africa and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) II-56

Table 25: World Historic Review for Multi-Benefit Toothpaste
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) II-57

Table 26: World 14-Year Perspective for Multi-Benefit
Toothpaste by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa and Latin American
Markets for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) II-58

Table 27: World Recent Past, Current and Future Analysis for
Tartar Control Toothpaste by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Africa and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) II-59

Table 28: World Historic Review for Tartar Control Toothpaste
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) II-60

Table 29: World 14-Year Perspective for Tartar Control
Toothpaste by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Africa and Latin American
Markets for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) II-61


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
Oral Hygiene Products: An Overview III-1
Trends and Issues in the Toothpaste Market III-1
Product Launches in the Toothpaste Category Save the Day III-1
Consumer Interest Tends towards Value-Based Products III-2
Table 30: Leading Players in the US Toothpaste Market
(2013 and 2014): Percentage Breakdown of Sales by Company
for Church and Dwight, Colgate-Palmolive, GlaxoSmithKline,
Procter and Gamble, and Others (includes corresponding
Graph/Chart) III-2

Table 31: Leading Brands in the US Toothpaste Market (2013 and
2014): Percentage Breakdown by Value Sales for Colgate,
Colgate Max Fresh, Colgate Optic White, Colgate Total,
Crest, Crest 3D White, Crest Pro-Health, Crest Whitening
Scope, Sensodyne, Sensodyne Pronamel, and Others (includes
corresponding Graph/Chart) III-3

Table 32: Top 10 Toothpaste Brands in the US (2014):
Percentage Share of Value Sales by Brand (includes
corresponding Graph/Chart) III-4
Whiteners Gain Market Share III-4
New Product Development Drives Dental Products Market III-5
Growing Demand for “all in one” Toothpastes III-5
Multiple Trends Mark Toothpaste Category III-5
Children's Toothpaste Market: Booming III-6
Multi-Benefit Segment: On an Upward Trend III-6
Whitening Toothpastes: Prolific Sales III-7
Toothpaste for Sensitive Teeth: Niche Market III-7
Traditional/Regular Toothpastes: Losing Appeal III-7
Distribution Scenario III-8
Table 33: Toothpaste Market in the US (2014): Percentage
Breakdown of Value Sales by Distribution Channel for Drug
Stores, Food Stores and Other Channels (includes
corresponding Graph/Chart) III-8
Consumer Trends III-8
Demographic Trends III-9
Toothpaste from China Under Scanner III-9
Trade Dynamics III-10
Table 34: US Imports of Toothpaste, Denture Cleaners and
Other Oral or Dental Hygiene Preparations (2014):
Percentage Breakdown of Import Value by Country of Origin
(includes corresponding Graph/Chart) III-10

Table 35: US Exports of Toothpaste, Denture Cleaners and
Other Oral or Dental Hygiene Preparations (2014):
Percentage Breakdown of Export Value by Country of
Destination (includes corresponding Graph/Chart) III-10
Product Launches III-10
Strategic Corporate Developments III-11
Key Players III-11
B.Market Analytics III-14
Table 36: US Recent Past, Current and Future Analysis for
Toothpaste by Product Segment - Regular, Anti-Caries,
Whitening, Children's, Desensitizing, Gum Protection,
Multi-benefit and Tartar Control Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-14

Table 37: US Historic Review for Toothpaste by Product
Segment - Regular, Anti-Caries, Whitening, Children's,
Desensitizing, Gum Protection, Multi-benefit and Tartar
Control Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-15

Table 38: US 14-Year Perspective for Toothpaste by Product
Segment - Percentage Breakdown of Dollar Sales for Regular,
Anti-Caries, Whitening, Children's, Desensitizing, Gum
Protection, Multi-benefit and Tartar Control Markets for
Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-16

2. CANADA III-17
Market Analysis III-17
Table 39: Canadian Recent Past, Current and Future Analysis
for Toothpaste by Product Segment - Regular, Anti-Caries,
Whitening, Children's, Desensitizing, Gum Protection,
Multi-benefit and Tartar Control Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-17

Table 40: Canadian Historic Review for Toothpaste by Product
Segment - Regular, Anti-Caries, Whitening, Children's,
Desensitizing, Gum Protection, Multi-benefit and Tartar
Control Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-18

Table 41: Canadian 14-Year Perspective for Toothpaste by
Product Segment - Percentage Breakdown of Dollar Sales for
Regular, Anti-Caries, Whitening, Children's, Desensitizing,
Gum Protection, Multi-benefit and Tartar Control Markets for
Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-19

3. JAPAN III-20
A.Market Analysis III-20
Overview III-20
Table 42: Leading Brands in the Japanese Toothpaste Market
(2013): Percentage Breakdown for Lion, Kao, Sunstar, Earth
Chemical, Kobayashi Pharmaceutical and Others (includes
corresponding Graph/Chart) III-20
Lion's Toothpaste for Hypersensitivity Prevention III-21
Key Players III-21
B.Market Analytics III-22
Table 43: Japanese Recent Past, Current and Future Analysis
for Toothpaste by Product Segment - Regular, Anti-Caries,
Whitening, Children's, Desensitizing, Gum Protection,
Multi-benefit and Tartar Control Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-22

Table 44: Japanese Historic Review for Toothpaste by Product
Segment - Regular, Anti-Caries, Whitening, Children's,
Desensitizing, Gum Protection, Multi-benefit and Tartar
Control Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-23

Table 45: Japanese 14-Year Perspective for Toothpaste by
Product Segment - Percentage Breakdown of Dollar Sales for
Regular, Anti-Caries, Whitening, Children's, Desensitizing,
Gum Protection, Multi-benefit and Tartar Control Markets for
Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-24

4. EUROPE III-25
A.Market Analysis III-25
Outlook III-25
Market Insight III-25
Niche Segments III-25
Government Intervention Increases Oral Healthcare Sales III-25
Competitive Landscape III-26
Table 46: Leading Players in the European Toothpaste Market
(2013 and 2014): Percentage Breakdown of Sales by Company for
Colgate, GSK, Henkel, Procter and Gamble, Unilever, and
Others (includes corresponding Graph/Chart) III-26
B.Market Analytics III-27
Table 47: European Recent Past, Current and Future Analysis
for Toothpaste by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-27

Table 48: European Historic Review for Toothpaste by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Thousand for Years 2007
through 2013 (includes corresponding Graph/Chart) III-28

Table 49: European 14-Year Perspective for Toothpaste by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) III-29

Table 50: European Recent Past, Current and Future Analysis
for Toothpaste by Product Segment - Regular, Anti-Caries,
Whitening, Children's, Desensitizing, Gum Protection,
Multi-benefit and Tartar Control Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-30

Table 51: European Historic Review for Toothpaste by Product
Segment - Regular, Anti-Caries, Whitening, Children's,
Desensitizing, Gum Protection, Multi-benefit and Tartar
Control Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-31

Table 52: European 14-Year Perspective for Toothpaste by
Product Segment - Percentage Breakdown of Dollar Sales for
Regular, Anti-Caries, Whitening, Children's, Desensitizing,
Gum Protection, Multi-benefit and Tartar Control Markets for
Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-32

4a. FRANCE III-33
A.Market Analysis III-33
Outlook III-33
Mass Market Sales Dip III-33
Private Label Category Undergoing Changes III-33
Product Launch III-34
B.Market Analytics III-35
Table 53: French Recent Past, Current and Future Analysis for
Toothpaste by Product Segment - Regular, Anti-Caries,
Whitening, Children's, Desensitizing, Gum Protection,
Multi-benefit and Tartar Control Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-35

Table 54: French Historic Review for Toothpaste by Product
Segment - Regular, Anti-Caries, Whitening, Children's,
Desensitizing, Gum Protection, Multi-benefit and Tartar
Control Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-36

Table 55: French 14-Year Perspective for Toothpaste by
Product Segment - Percentage Breakdown of Dollar Sales for
Regular, Anti-Caries, Whitening, Children's, Desensitizing,
Gum Protection, Multi-benefit and Tartar Control Markets for
Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-37

4b. GERMANY III-38
A.Market Analysis III-38
Outlook III-38
Toothpaste Market: A Review III-38
Table 56: Toothpaste Market in Germany (2013): Percentage
Breakdown of Sales by Distribution Channel (includes
corresponding Graph/Chart) III-38
Product Launch III-39
Key Players III-39
B.Market Analytics III-40
Table 57: German Recent Past, Current and Future Analysis for
Toothpaste by Product Segment - Regular, Anti-Caries,
Whitening, Children's, Desensitizing, Gum Protection,
Multi-benefit and Tartar Control Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-40

Table 58: German Historic Review for Toothpaste by Product
Segment - Regular, Anti-Caries, Whitening, Children's,
Desensitizing, Gum Protection, Multi-benefit and Tartar
Control Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-41

Table 59: German 14-Year Perspective for Toothpaste by
Product Segment - Percentage Breakdown of Dollar Sales for
Regular, Anti-Caries, Whitening, Children's, Desensitizing,
Gum Protection, Multi-benefit and Tartar Control Markets for
Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-42

4c. ITALY III-43
A.Market Analysis III-43
Overview III-43
Greater Penetration Level Leaves Little Scope III-43
B.Market Analytics III-44
Table 60: Italian Recent Past, Current and Future Analysis for
Toothpaste by Product Segment - Regular, Anti-Caries,
Whitening, Children's, Desensitizing, Gum Protection,
Multi-benefit and Tartar Control Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-44

Table 61: Italian Historic Review for Toothpaste by Product
Segment - Regular, Anti-Caries, Whitening, Children's,
Desensitizing, Gum Protection, Multi-benefit and Tartar
Control Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-45

Table 62: Italian 14-Year Perspective for Toothpaste by
Product Segment - Percentage Breakdown of Dollar Sales for
Regular, Anti-Caries, Whitening, Children's, Desensitizing,
Gum Protection, Multi-benefit and Tartar Control Markets for
Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-46

4d. THE UNITED KINGDOM III-47
A.Market Analysis III-47
Overview III-47
Consumer Trends III-47
Brand Preference III-47
Table 63: Toothpaste Brands Ranking in the UK (2013):
Percentage Share of User Preference by Brand (includes
corresponding Graph/Chart) III-47
Tooth Whitening Trend Gathers Momentum III-48
Product Launch III-48
Key Players III-48
B.Market Analytics III-50
Table 64: UK Recent Past, Current and Future Analysis for
Toothpaste by Product Segment - Regular, Anti-Caries,
Whitening, Children's, Desensitizing, Gum Protection,
Multi-benefit and Tartar Control Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-50

Table 65: UK Historic Review for Toothpaste by Product
Segment - Regular, Anti-Caries, Whitening, Children's,
Desensitizing, Gum Protection, Multi-benefit and Tartar
Control Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-51

Table 66: UK 14-Year Perspective for Toothpaste by Product
Segment - Percentage Breakdown of Dollar Sales for Regular,
Anti-Caries, Whitening, Children's, Desensitizing, Gum
Protection, Multi-benefit and Tartar Control Markets for
Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-52

4e. SPAIN III-53
A.Market Analysis III-53
Overview III-53
B.Market Analytics III-54
Table 67: Spanish Recent Past, Current and Future Analysis for
Toothpaste by Product Segment - Regular, Anti-Caries,
Whitening, Children's, Desensitizing, Gum Protection,
Multi-benefit and Tartar Control Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-54

Table 68: Spanish Historic Review for Toothpaste by Product
Segment - Regular, Anti-Caries, Whitening, Children's,
Desensitizing, Gum Protection, Multi-benefit and Tartar
Control Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-55

Table 69: Spanish 14-Year Perspective for Toothpaste by
Product Segment - Percentage Breakdown of Dollar Sales for
Regular, Anti-Caries, Whitening, Children's, Desensitizing,
Gum Protection, Multi-benefit and Tartar Control Markets for
Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-56

4f. RUSSIA III-57
A.Market Analysis III-57
Overview III-57
Global Majors Take Lead III-57
Table 70: Leading Players in the Russian Toothpaste Market
(2013 and 2014): Percentage Breakdown of Sales by Company for
Colgate-Palmolive, GlaxoSmithKline, Procter and Gamble and
Others (includes corresponding Graph/Chart) III-58
Developments in the Toothpaste Market III-58
Concern Kalina - A Key Player III-59
B.Market Analytics III-60
Table 71: Russian Recent Past, Current and Future Analysis for
Toothpaste by Product Segment - Regular, Anti-Caries,
Whitening, Children's, Desensitizing, Gum Protection,
Multi-benefit and Tartar Control Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-60

Table 72: Russian Historic Review for Toothpaste by Product
Segment - Regular, Anti-Caries, Whitening, Children's,
Desensitizing, Gum Protection, Multi-benefit and Tartar
Control Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-61

Table 73: Russian 14-Year Perspective for Toothpaste by
Product Segment - Percentage Breakdown of Dollar Sales for
Regular, Anti-Caries, Whitening, Children's, Desensitizing,
Gum Protection, Multi-benefit and Tartar Control Markets for
Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-62

4g. REST OF EUROPE III-63
A.Market Analysis III-63
Outlook III-63
Slovakia - Unilever Leads III-63
Key Players III-63
B.Market Analytics III-64
Table 74: Rest of Europe Market for Toothpaste - Recent
Past, Current and Future Analysis for Toothpaste by Product
Segment - Regular, Anti-Caries, Whitening, Children's,
Desensitizing, Gum Protection, Multi-benefit and Tartar
Control Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2014 through 2020
(includes corresponding Graph/Chart) III-64

Table 75: Rest of Europe Historic Review for Toothpaste by
Product Segment - Regular, Anti-Caries, Whitening,
Children's, Desensitizing, Gum Protection, Multi-benefit and
Tartar Control Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-65

Table 76: Rest of Europe 14-Year Perspective for Toothpaste
by Product Segment - Percentage Breakdown of Dollar Sales
for Regular, Anti-Caries, Whitening, Children's,
Desensitizing, Gum Protection, Multi-benefit and Tartar
Control Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-66

5. ASIA-PACIFIC III-67
A.Market Analysis III-67
Outlook III-67
Oral Hygiene Market III-67
Table 77: Asia-Pacific Oral Care Market (2014): Percentage
Breakdown of Volume Sales for Select Countries by Segment
for Toothpaste, Toothbrush, Mouthwash, and Others (includes
corresponding Graph/Chart) III-68
Price-Conscious Consumers III-68
Australia - Ban on Toothpaste with Excessive DEG Content III-68
China III-69
Toothpaste Market III-69
Rise in Chinese Economy Boosts Toothpaste Market III-69
Consumer Trends III-70
China to Re-Define Safety Rules for Toothpaste III-70
Competitive Scenario III-70
Table 78: Leading Players in the Chinese Toothpaste Market
(2014): Market Share Breakdown by Sales for Amway,
Colgate-Palmolive, Procter and Gamble, Unilever, Yunnan
Baiyao, and Others (includes corresponding Graph/Chart) III-71
Hong Kong III-71
Hong Kong Bans Sale of Three Chinese Toothpastes III-71
India III-72
Factors Fueling Growth III-72
Toothpaste Market III-73
Table 79: Toothpaste Penetration in India (2013, 2015 and
2017): Penetration in Percentage by Rural, Urban and
Overall Population (includes corresponding Graph/Chart) III-73

Table 80: Indian Toothpaste Market (2014): Percentage
Breakdown of Volume Sales by Segment for Economy, Family,
Gel, and Premium (includes corresponding Graph/Chart) III-74

Table 81: Toothpaste in India (2013, 2015 and 2017): Per
Capita Consumption in Grams by Rural, Urban and Overall
Population (includes corresponding Graph/Chart) III-74

Table 82: Toothpaste Market in India (2014): Percentage
Breakdown of Value Sales by Distribution Channel (includes
corresponding Graph/Chart) III-75
Competitive Scenario III-75
Table 83: Indian Toothpaste Market (2014): Percentage
Breakdown of Sales by Leading Company for
Colgate-Palmolive, Dabur India, GSK, Hindustan Unilever
and Others (includes corresponding Graph/Chart) III-76

Table 84: Leading Toothpaste Brands in India (2014):
Percentage Breakdown of Brand Preference by Population for
Babool, Cibaca, Close-up, Colgate, Dabur Red, Glister,
Meswak, and Pepsodent (includes corresponding Graph/Chart) III-77
Advertising Landscape and Brand Performances III-77
Indonesia III-77
Table 85: Leading Players in the Indonesian Toothpaste
Market (2014): Percentage Breakdown of Sales by Company for
Orang Tua, Unilever and Others (includes corresponding
Graph/Chart) III-78
Product Launches III-78
Strategic Corporate Development III-79
Focus on Select Players III-79
B.Market Analytics III-81
Table 86: Asia-Pacific Recent Past, Current and Future
Analysis for Toothpaste by Geographic Region - China, India
and Rest of Asia-Pacific Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) III-81

Table 87: Asia-Pacific Historic Review for Toothpaste by
Geographic Region - China, India and Rest of Asia-Pacific
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-82

Table 88: Asia-Pacific 14-Year Perspective for Toothpaste by
Geographic Region - Percentage Breakdown of Dollar Sales for
China, India and Rest of Asia-Pacific Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) III-83

Table 89: Asia-Pacific Market for Toothpaste - Recent Past,
Current and Future Analysis for by Product Segment - Regular,
Anti-Caries, Whitening, Children's, Desensitizing, Gum
Protection, Multi-benefit and Tartar Control Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-84

Table 90: Asia-Pacific Historic Review for Toothpaste by
Product Segment - Regular, Anti-Caries, Whitening,
Children's, Desensitizing, Gum Protection, Multi-benefit and
Tartar Control Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-85

Table 91: Asia-Pacific 14-Year Perspective for Toothpaste by
Product Segment - Percentage Breakdown of Dollar Sales for
Regular, Anti-Caries, Whitening, Children's, Desensitizing,
Gum Protection, Multi-benefit and Tartar Control Markets for
Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-86

6. MIDDLE EAST and AFRICA III-87
A.Market Analysis III-87
Outlook III-87
Signal Social Mission Program to Focus on Oral Habits III-87
Nigeria - Leading Brands III-87
Table 92: Leading Players in Nigerian Oral Care Market
(2013 and 2014): Percentage Breakdown of Sales by Brand
(includes corresponding Graph/Chart) III-88

Table 93: Leading Players in Nigerian Toothpaste Market
(2014): Percentage Breakdown of Sales by Brand (includes
corresponding Graph/Chart) III-88
Product Launches III-89
B.Market Analytics III-90
Table 94: Middle East and African Recent Past, Current and
Future Analysis for Toothpaste by Product Segment - Regular,
Anti-Caries, Whitening, Children's, Desensitizing, Gum
Protection, Multi-benefit and Tartar Control Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-90

Table 95: Middle East and African Historic Review for
Toothpaste by Product Segment - Regular, Anti-Caries,
Whitening, Children's, Desensitizing, Gum Protection,
Multi-benefit and Tartar Control Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) III-91

Table 96: Middle East and African 14-Year Perspective for
Toothpaste by Product Segment - Percentage Breakdown of
Dollar Sales for Regular, Anti-Caries, Whitening,
Children's, Desensitizing, Gum Protection, Multi-benefit and
Tartar Control Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-92

7. LATIN AMERICA III-93
A.Market Analysis III-93
Outlook III-93
Colgate-Palmolive Leads III-93
Chile III-93
Brazil III-93
Table 97: Leading Players in the Brazilian Toothpaste
Market (2013 and 2014): Percentage Breakdown of Sales by
Company for Colgate-Palmolive, GlaxoSmithKline, Unilever
and Others (includes corresponding Graph/Chart) III-94
Mexico III-95
Table 98: Leading Players in the Mexican Toothpaste Market
(2013 and 2014): Percentage Breakdown of Sales by Company for
Colgate-Palmolive, GlaxoSmithKline, Procter and Gamble and
Others (includes corresponding Graph/Chart) III-95
Peru III-95
Table 99: Toothpaste Market in Peru (2013): Percentage
Breakdown of Sales by Categories for Standard Grade, Medium
Grade, and Premium (includes corresponding Graph/Chart) III-95
B.Market Analytics III-96
Table 100: Latin American Recent Past, Current and Future
Analysis for Toothpaste by Geographic Region - Brazil and
Rest of Latin America Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) III-96

Table 101: Latin American Historic Review for Toothpaste by
Geographic Region - Brazil and Rest of Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-97

Table 102: Latin American 14-Year Perspective for Toothpaste
by Geographic Region - Percentage Breakdown of Dollar Sales
for Brazil and Rest of Latin America Markets for Years 2007,
2015 and 2020 (includes corresponding Graph/Chart) III-98

Table 103: Latin American Market for Toothpaste - Recent
Past, Current and Future Analysis for by Product Segment -
Regular, Anti-Caries, Whitening, Children's, Desensitizing,
Gum Protection, Multi-benefit and Tartar Control Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-99

Table 104: Latin American Historic Review for Toothpaste by
Product Segment - Regular, Anti-Caries, Whitening,
Children's, Desensitizing, Gum Protection, Multi-benefit and
Tartar Control Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-100

Table 105: Latin American 14-Year Perspective for Toothpaste
by Product Segment - Percentage Breakdown of Dollar Sales
for Regular, Anti-Caries, Whitening, Children's,
Desensitizing, Gum Protection, Multi-benefit and Tartar
Control Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-101


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 80 (including Divisions/Subsidiaries - 109)

The United States (26)
Canada (2)
Japan (5)
Europe (33)
- France (3)
- Germany (6)
- The United Kingdom (9)
- Italy (1)
- Spain (3)
- Rest of Europe (11)
Asia-Pacific (Excluding Japan) (41)
Latin America (1)
Africa (1)

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