Haircare in Argentina to 2012

Haircare in Argentina to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Haircare in Argentina. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 5 categories: Conditioner, Hair colorants, Perms & relaxers, Shampoo and Styling agents

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Haircare in Argentina increased between 2002-2007, growing at an average annual rate of 7.5%.

The leading company in the market in 2007 was Unilever. The second-largest player was Procter & Gamble Company, The with The Dial Corporation in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Haircare markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Haircare 2
Summary category level - Conditioner 3
Summary category level - Shampoo 4
Summary category level - Perms & relaxers 5
Summary category level - Styling agents 6
Summary category level - Hair colorants 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 25
Value Analysis, 2002-2007 25
Value Analysis, 2007-2012 26
Value Analysis, US$ 2002-2007 29
Value Analysis, US$ 2007-2012 30
Volume Analysis, 2002-2007 32
Volume Analysis, 2007-2012 33
Company and Brand Share Analysis 36
Distribution Analysis 43
Expenditure & consumption per capita 45
Chapter 4 LEADING COMPANY PROFILES 49
Unilever 49
Procter & Gamble Company, The 51
Chapter 5 CATEGORY ANALYSIS - CONDITIONER 54
Value Analysis, 2002-2007 54
Value Analysis, 2007-2012 55
Value Analysis, US$ 2002-2007 57
Value Analysis, US$ 2007-2012 57
Volume Analysis, 2002-2007 59
Volume Analysis, 2007-2012 60
Company and Brand Share Analysis 63
Distribution Analysis 68
Expenditure & consumption per capita 70
Chapter 6 CATEGORY ANALYSIS - SHAMPOO 73
Value Analysis, 2002-2007 73
Value Analysis, 2007-2012 74
Value Analysis, US$ 2002-2007 76
Value Analysis, US$ 2007-2012 77
Volume Analysis, 2002-2007 79
Volume Analysis, 2007-2012 80
Company and Brand Share Analysis 83
Distribution Analysis 88
Expenditure & consumption per capita 90
Chapter 7 CATEGORY ANALYSIS - PERMS & RELAXERS 94
Value Analysis, 2002-2007 94
Value Analysis, 2007-2012 95
Value Analysis, US$ 2002-2007 97
Value Analysis, US$ 2007-2012 97
Volume Analysis, 2002-2007 99
Volume Analysis, 2007-2012 100
Company and Brand Share Analysis 103
Distribution Analysis 106
Expenditure & consumption per capita 108
Chapter 8 CATEGORY ANALYSIS - STYLING AGENTS 111
Value Analysis, 2002-2007 111
Value Analysis, 2007-2012 112
Value Analysis, US$ 2002-2007 114
Value Analysis, US$ 2007-2012 115
Volume Analysis, 2002-2007 117
Volume Analysis, 2007-2012 118
Company and Brand Share Analysis 121
Distribution Analysis 125
Expenditure & consumption per capita 127
Chapter 9 CATEGORY ANALYSIS - HAIR COLORANTS 133
Value Analysis, 2002-2007 133
Value Analysis, 2007-2012 134
Value Analysis, US$ 2002-2007 136
Value Analysis, US$ 2007-2012 137
Volume Analysis, 2002-2007 139
Volume Analysis, 2007-2012 141
Company and Brand Share Analysis 144
Distribution Analysis 149
Expenditure & consumption per capita 151
Chapter 10 COUNTRY COMPARISON 157
Value 157
Volume 162
Market Share 167
Chapter 11 NEW PRODUCT DEVELOPMENT 168
Product launches over time 168
Recent product launches 171
Chapter 12 ARGENTINA SOCIOECONOMIC PROFILE 172
Country Overview 172
Key Facts 173
Political Overview 174
Argentina Economic Overview 175
Chapter 13 ARGENTINA MACROECONOMIC PROFILE 176
Macroeconomic Indicators 176
Chapter 14 RESEARCH METHODOLOGY 181
Methodology overview 181
Secondary research 182
Market modeling 183
Primary research 184
Data finalization 185
Ongoing research 185
Chapter 15 APPENDIX 186
Future readings 186
How to contact experts in your industry 186

LIST OF FIGURES
Figure 1: Argentina Haircare value & value forecast, 2002-2012 (ARP m, nominal prices) 28
Figure 2: Argentina Haircare category growth comparison, by value, 2002-2012 31
Figure 3: Argentina Haircare volume & volume forecast, 2002-2012 (Units m) 34
Figure 4: Argentina Haircare category growth comparison, by volume, 2002-2012 35
Figure 5: Argentina Haircare company share, by value, 2006-2007 (%) 40
Figure 6: Argentina Haircare distribution channels, by value, 2006-2007(%) 44
Figure 7: Argentina Conditioner value & value forecast, 2002-2012 (ARP m, nominal prices) 56
Figure 8: Argentina Conditioner category growth comparison, by value, 2002-2012 58
Figure 9: Argentina Conditioner volume & volume forecast, 2002-2012 (Units m) 61
Figure 10: Argentina Conditioner category growth comparison, by volume, 2002-2012 62
Figure 11: Argentina Conditioner company share, by value, 2006-2007 (%) 65
Figure 12: Argentina Conditioner distribution channels, by value, 2006-2007(%) 69
Figure 13: Argentina Shampoo value & value forecast, 2002-2012 (ARP m, nominal prices) 75
Figure 14: Argentina Shampoo category growth comparison, by value, 2002-2012 78
Figure 15: Argentina Shampoo volume & volume forecast, 2002-2012 (Units m) 81
Figure 16: Argentina Shampoo category growth comparison, by volume, 2002-2012 82
Figure 17: Argentina Shampoo company share, by value, 2006-2007 (%) 85
Figure 18: Argentina Shampoo distribution channels, by value, 2006-2007(%) 89
Figure 19: Argentina Perms & relaxers value & value forecast, 2002-2012 (ARP m, nominal prices) 96
Figure 20: Argentina Perms & relaxers category growth comparison, by value, 2002-2012 98
Figure 21: Argentina Perms & relaxers volume & volume forecast, 2002-2012 (Units m) 101
Figure 22: Argentina Perms & relaxers category growth comparison, by volume, 2002-2012 102
Figure 23: Argentina Perms & relaxers company share, by value, 2006-2007 (%) 104
Figure 24: Argentina Perms & relaxers distribution channels, by value, 2006-2007(%) 107
Figure 25: Argentina Styling agents value & value forecast, 2002-2012 (ARP m, nominal prices) 113
Figure 26: Argentina Styling agents category growth comparison, by value, 2002-2012 116
Figure 27: Argentina Styling agents volume & volume forecast, 2002-2012 (Units m) 119
Figure 28: Argentina Styling agents category growth comparison, by volume, 2002-2012 120
Figure 29: Argentina Styling agents company share, by value, 2006-2007 (%) 123
Figure 30: Argentina Styling agents distribution channels, by value, 2006-2007(%) 126
Figure 31: Argentina Hair colorants value & value forecast, 2002-2012 (ARP m, nominal prices) 135
Figure 32: Argentina Hair colorants category growth comparison, by value, 2002-2012 138
Figure 33: Argentina Hair colorants volume & volume forecast, 2002-2012 (Units m) 142
Figure 34: Argentina Hair colorants category growth comparison, by volume, 2002-2012 143
Figure 35: Argentina Hair colorants company share, by value, 2006-2007 (%) 146
Figure 36: Argentina Hair colorants distribution channels, by value, 2006-2007(%) 150
Figure 37: Global Haircare market split (value terms, 2007) – Top 5 countries 158
Figure 38: Global Haircare market value, 2002 – 2007 (Top 5 countries) 161
Figure 39: Global Haircare market split (volume terms, 2007) – Top 5 countries 163
Figure 40: Global Haircare market volume, 2002 – 2007 (Top 5 countries) 166
Figure 41: Map of Argentina 173
Figure 42: Annual data review process 182

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Argentina Haircare value, 2002-2007 (ARP m, nominal prices) 25
Table 4: Argentina Haircare value forecast, 2007-2012 (ARP m, nominal prices) 27
Table 5: Argentina Haircare value, 2002-2007 (US$ m nominal prices) 29
Table 6: Argentina Haircare value forecast, 2007-2012 (US$ m nominal prices) 30
Table 7: Argentina Haircare volume, 2002-2007 (Units m) 32
Table 8: Argentina Haircare volume forecast, 2007-2012 (Units m) 33
Table 9: Argentina Haircare brand share, by value, 2006-2007 (%) 36
Table 10: Argentina Haircare value, by brand 2006-2007 (ARP m nominal prices) 38
Table 11: Argentina Haircare company share by value, 2006-2007 (%) 41
Table 12: Argentina Haircare value, by company, 2006-2007 (ARP m nominal prices) 42
Table 13: Argentina Haircare distribution channels, by value, 2006-2007 (%) 43
Table 14: Argentina Haircare value, by distribution channel, 2006-2007 (ARP m nominal prices) 43
Table 15: Argentina Haircare expenditure per capita, 2002-2007 (ARP, nominal prices) 45
Table 16: Argentina Haircare forecast expenditure per capita, 2007-2012 (ARP, nominal prices) 46
Table 17: Argentina Haircare expenditure per capita, 2002-2007 (US$ nominal prices) 46
Table 18: Argentina Haircare forecast expenditure per capita, 2007-2012 (US$ nominal prices) 47
Table 19: Argentina Haircare consumption per capita, 2002-2007 (Units) 47
Table 20: Argentina Haircare forecast consumption per capita, 2007-2012 (Units) 48
Table 21: Unilever Key Facts 49
Table 22: Procter & Gamble Company The Key Facts 51
Table 23: Argentina Conditioner value, 2002-2007 (ARP m, nominal prices) 54
Table 24: Argentina Conditioner value forecast, 2007-2012 (ARP m, nominal prices) 55
Table 25: Argentina Conditioner value, 2002-2007 (US$ m nominal prices) 57
Table 26: Argentina Conditioner value forecast, 2007-2012 (US$ m nominal prices) 57
Table 27: Argentina Conditioner volume, 2002-2007 (Units m) 59
Table 28: Argentina Conditioner volume forecast, 2007-2012 (Units m) 60
Table 29: Argentina Conditioner brand share, by value, 2006-2007 (%) 63
Table 30: Argentina Conditioner value, by brand 2006-2007 (ARP m nominal prices) 64
Table 31: Argentina Conditioner company share by value, 2006-2007 (%) 66
Table 32: Argentina Conditioner value, by company, 2006-2007 (ARP m nominal prices) 67
Table 33: Argentina Conditioner distribution channels, by value, 2006-2007 (%) 68
Table 34: Argentina Conditioner value, by distribution channel, 2006-2007 (ARP m nominal prices) 68
Table 35: Argentina Conditioner expenditure per capita, 2002-2007 (ARP, nominal prices) 70
Table 36: Argentina Conditioner forecast expenditure per capita, 2007-2012 (ARP, nominal prices) 70
Table 37: Argentina Conditioner expenditure per capita, 2002-2007 (US$ nominal prices) 71
Table 38: Argentina Conditioner forecast expenditure per capita, 2007-2012 (US$ nominal prices) 71
Table 39: Argentina Conditioner consumption per capita, 2002-2007 (Units) 72
Table 40: Argentina Conditioner forecast consumption per capita, 2007-2012 (Units) 72
Table 41: Argentina Shampoo value, 2002-2007 (ARP m, nominal prices) 73
Table 42: Argentina Shampoo value forecast, 2007-2012 (ARP m, nominal prices) 74
Table 43: Argentina Shampoo value, 2002-2007 (US$ m nominal prices) 76
Table 44: Argentina Shampoo value forecast, 2007-2012 (US$ m nominal prices) 77
Table 45: Argentina Shampoo volume, 2002-2007 (Units m) 79
Table 46: Argentina Shampoo volume forecast, 2007-2012 (Units m) 80
Table 47: Argentina Shampoo brand share, by value, 2006-2007 (%) 83
Table 48: Argentina Shampoo value, by brand 2006-2007 (ARP m nominal prices) 84
Table 49: Argentina Shampoo company share by value, 2006-2007 (%) 86
Table 50: Argentina Shampoo value, by company, 2006-2007 (ARP m nominal prices) 87
Table 51: Argentina Shampoo distribution channels, by value, 2006-2007 (%) 88
Table 52: Argentina Shampoo value, by distribution channel, 2006-2007 (ARP m nominal prices) 88
Table 53: Argentina Shampoo expenditure per capita, 2002-2007 (ARP, nominal prices) 90
Table 54: Argentina Shampoo forecast expenditure per capita, 2007-2012 (ARP, nominal prices) 91
Table 55: Argentina Shampoo expenditure per capita, 2002-2007 (US$ nominal prices) 91
Table 56: Argentina Shampoo forecast expenditure per capita, 2007-2012 (US$ nominal prices) 92
Table 57: Argentina Shampoo consumption per capita, 2002-2007 (Units) 92
Table 58: Argentina Shampoo forecast consumption per capita, 2007-2012 (Units) 93
Table 59: Argentina Perms & relaxers value, 2002-2007 (ARP m, nominal prices) 94
Table 60: Argentina Perms & relaxers value forecast, 2007-2012 (ARP m, nominal prices) 95
Table 61: Argentina Perms & relaxers value, 2002-2007 (US$ m nominal prices) 97
Table 62: Argentina Perms & relaxers value forecast, 2007-2012 (US$ m nominal prices) 97
Table 63: Argentina Perms & relaxers volume, 2002-2007 (Units m) 99
Table 64: Argentina Perms & relaxers volume forecast, 2007-2012 (Units m) 100
Table 65: Argentina Perms & relaxers brand share, by value, 2006-2007 (%) 103
Table 66: Argentina Perms & relaxers value, by brand 2006-2007 (ARP m nominal prices) 103
Table 67: Argentina Perms & relaxers company share by value, 2006-2007 (%) 105
Table 68: Argentina Perms & relaxers value, by company, 2006-2007 (ARP m nominal prices) 105
Table 69: Argentina Perms & relaxers distribution channels, by value, 2006-2007 (%) 106
Table 70: Argentina Perms & relaxers value, by distribution channel, 2006-2007 (ARP m nominal prices) 106
Table 71: Argentina Perms & relaxers expenditure per capita, 2002-2007 (ARP, nominal prices) 108
Table 72: Argentina Perms & relaxers forecast expenditure per capita, 2007-2012 (ARP, nominal prices) 108
Table 73: Argentina Perms & relaxers expenditure per capita, 2002-2007 (US$ nominal prices) 109
Table 74: Argentina Perms & relaxers forecast expenditure per capita, 2007-2012 (US$ nominal prices) 109
Table 75: Argentina Perms & relaxers consumption per capita, 2002-2007 (Units) 110
Table 76: Argentina Perms & relaxers forecast consumption per capita, 2007-2012 (Units) 110
Table 77: Argentina Styling agents value, 2002-2007 (ARP m, nominal prices) 111
Table 78: Argentina Styling agents value forecast, 2007-2012 (ARP m, nominal prices) 112
Table 79: Argentina Styling agents value, 2002-2007 (US$ m nominal prices) 114
Table 80: Argentina Styling agents value forecast, 2007-2012 (US$ m nominal prices) 115
Table 81: Argentina Styling agents volume, 2002-2007 (Units m) 117
Table 82: Argentina Styling agents volume forecast, 2007-2012 (Units m) 118
Table 83: Argentina Styling agents brand share, by value, 2006-2007 (%) 121
Table 84: Argentina Styling agents value, by brand 2006-2007 (ARP m nominal prices) 122
Table 85: Argentina Styling agents company share by value, 2006-2007 (%) 124
Table 86: Argentina Styling agents value, by company, 2006-2007 (ARP m nominal prices) 124
Table 87: Argentina Styling agents distribution channels, by value, 2006-2007 (%) 125
Table 88: Argentina Styling agents value, by distribution channel, 2006-2007 (ARP m nominal prices) 125
Table 89: Argentina Styling agents expenditure per capita, 2002-2007 (ARP, nominal prices) 127
Table 90: Argentina Styling agents forecast expenditure per capita, 2007-2012 (ARP, nominal prices) 128
Table 91: Argentina Styling agents expenditure per capita, 2002-2007 (US$ nominal prices) 129
Table 92: Argentina Styling agents forecast expenditure per capita, 2007-2012 (US$ nominal prices) 130
Table 93: Argentina Styling agents consumption per capita, 2002-2007 (Units) 131
Table 94: Argentina Styling agents forecast consumption per capita, 2007-2012 (Units) 132
Table 95: Argentina Hair colorants value, 2002-2007 (ARP m, nominal prices) 133
Table 96: Argentina Hair colorants value forecast, 2007-2012 (ARP m, nominal prices) 134
Table 97: Argentina Hair colorants value, 2002-2007 (US$ m nominal prices) 136
Table 98: Argentina Hair colorants value forecast, 2007-2012 (US$ m nominal prices) 137
Table 99: Argentina Hair colorants volume, 2002-2007 (Units m) 140
Table 100: Argentina Hair colorants volume forecast, 2007-2012 (Units m) 141
Table 101: Argentina Hair colorants brand share, by value, 2006-2007 (%) 144
Table 102: Argentina Hair colorants value, by brand 2006-2007 (ARP m nominal prices) 145
Table 103: Argentina Hair colorants company share by value, 2006-2007 (%) 147
Table 104: Argentina Hair colorants value, by company, 2006-2007 (ARP m nominal prices) 148
Table 105: Argentina Hair colorants distribution channels, by value, 2006-2007 (%) 149
Table 106: Argentina Hair colorants value, by distribution channel, 2006-2007 (ARP m nominal prices) 149
Table 107: Argentina Hair colorants expenditure per capita, 2002-2007 (ARP, nominal prices) 151
Table 108: Argentina Hair colorants forecast expenditure per capita, 2007-2012 (ARP, nominal prices) 152
Table 109: Argentina Hair colorants expenditure per capita, 2002-2007 (US$ nominal prices) 153
Table 110: Argentina Hair colorants forecast expenditure per capita, 2007-2012 (US$ nominal prices) 154
Table 111: Argentina Hair colorants consumption per capita, 2002-2007 (Units) 155
Table 112: Argentina Hair colorants forecast consumption per capita, 2007-2012 (Units) 156
Table 113: Global Haircare market value, 2007 157
Table 114: Global Haircare market split (value terms (US$ m), 2007) – Top 5 countries 160
Table 115: Global Haircare market volume, 2007 162
Table 116: Global Haircare market split (volume terms, 2007) – Top 5 countries 165
Table 117: Leading players - Top 5 countries 167
Table 118: Argentina Haircare new product launches (reports) and SKUs, by company (Top 5 companies), 2007 168
Table 119: Argentina Haircare new product launches (reports), by flavor and fragrances 2007 169
Table 120: Argentina Haircare new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 169
Table 121: Argentina Haircare new product launches (reports), by Package tags or Claims 2007 170
Table 122: Argentina Haircare new product launches (reports) - Recent 5 launches 171
Table 123: Argentina Key Facts 173
Table 124: Argentina population, by age group, 2002-2007 (millions) 176
Table 125: Argentina population forecast, by age group, 2007-2012 (millions) 177
Table 126: Argentina population, by gender, 2002-2007 (millions) 177
Table 127: Argentina population forecast, by gender, 2007-2012 (millions) 178
Table 128: Argentina nominal GDP, 2002-2007 (ARP bn, 2000 prices) 178
Table 129: Argentina nominal GDP forecast, 2007-2012 (ARP bn, 2000 prices) 178
Table 130: Argentina real GDP, 2002-2007 (ARP bn, nominal prices) 179
Table 131: Argentina real GDP forecast, 2007-2012 (ARP bn, nominal prices) 179
Table 132: Argentina real GDP, 2002-2007 (US$ bn, 2000 prices) 179
Table 133: Argentina real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 180
Table 134: Argentina consumer price index, 2002-2007 (2003=100) 180
Table 135: Argentina consumer price index, 2007-2012 (2003=100) 180