Haircare in Australia to 2012

Haircare in Australia to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Haircare in Australia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012

Scope

*Contains information on 5 categories: Conditioner, Hair colorants, Perms & relaxers, Shampoo and Styling agents

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Haircare in Australia increased between 2002-2007, growing at an average annual rate of 2.5%.

The leading company in the market in 2007 was Procter & Gamble Company, The. The second-largest player was Unilever with Henkel KGaA in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Haircare markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Haircare 2
Summary category level - Conditioner 3
Summary category level - Shampoo 4
Summary category level - Perms & relaxers 5
Summary category level - Styling agents 6
Summary category level - Hair colorants 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 25
Value Analysis, 2002-2007 25
Value Analysis, 2007-2012 26
Value Analysis, US$ 2002-2007 28
Value Analysis, US$ 2007-2012 29
Volume Analysis, 2002-2007 31
Volume Analysis, 2007-2012 32
Company and Brand Share Analysis 35
Distribution Analysis 42
Expenditure & consumption per capita 44
Chapter 4 LEADING COMPANY PROFILES 48
Procter & Gamble Company, The 48
Unilever 51
Chapter 5 CATEGORY ANALYSIS - CONDITIONER 54
Value Analysis, 2002-2007 54
Value Analysis, 2007-2012 55
Value Analysis, US$ 2002-2007 57
Value Analysis, US$ 2007-2012 57
Volume Analysis, 2002-2007 59
Volume Analysis, 2007-2012 60
Company and Brand Share Analysis 63
Distribution Analysis 67
Expenditure & consumption per capita 69
Chapter 6 CATEGORY ANALYSIS - SHAMPOO 72
Value Analysis, 2002-2007 72
Value Analysis, 2007-2012 73
Value Analysis, US$ 2002-2007 75
Value Analysis, US$ 2007-2012 76
Volume Analysis, 2002-2007 78
Volume Analysis, 2007-2012 79
Company and Brand Share Analysis 82
Distribution Analysis 87
Expenditure & consumption per capita 89
Chapter 7 CATEGORY ANALYSIS - PERMS & RELAXERS 93
Value Analysis, 2002-2007 93
Value Analysis, 2007-2012 94
Value Analysis, US$ 2002-2007 96
Value Analysis, US$ 2007-2012 96
Volume Analysis, 2002-2007 98
Volume Analysis, 2007-2012 99
Company and Brand Share Analysis 102
Distribution Analysis 105
Expenditure & consumption per capita 107
Chapter 8 CATEGORY ANALYSIS - STYLING AGENTS 110
Value Analysis, 2002-2007 110
Value Analysis, 2007-2012 111
Value Analysis, US$ 2002-2007 113
Value Analysis, US$ 2007-2012 114
Volume Analysis, 2002-2007 116
Volume Analysis, 2007-2012 117
Company and Brand Share Analysis 120
Distribution Analysis 125
Expenditure & consumption per capita 127
Chapter 9 CATEGORY ANALYSIS - HAIR COLORANTS 133
Value Analysis, 2002-2007 133
Value Analysis, 2007-2012 134
Value Analysis, US$ 2002-2007 136
Value Analysis, US$ 2007-2012 137
Volume Analysis, 2002-2007 139
Volume Analysis, 2007-2012 140
Company and Brand Share Analysis 143
Distribution Analysis 147
Expenditure & consumption per capita 149
Chapter 10 COUNTRY COMPARISON 155
Value 155
Volume 160
Market Share 165
Chapter 11 NEW PRODUCT DEVELOPMENT 166
Product launches over time 166
Recent product launches 168
Chapter 12 AUSTRALIA SOCIOECONOMIC PROFILE 169
Country Overview 169
Key Facts 170
Political Overview 171
Australia Economic Overview 172
Chapter 13 AUSTRALIA MACROECONOMIC PROFILE 173
Macroeconomic Indicators 173
Chapter 14 RESEARCH METHODOLOGY 178
Methodology overview 178
Secondary research 179
Market modeling 180
Primary research 181
Data finalization 182
Ongoing research 182
Chapter 15 APPENDIX 183
Future readings 183
How to contact experts in your industry 183

LIST OF FIGURES
Figure 1: Australia Haircare value & value forecast, 2002-2012 (AUD m, nominal prices) 27
Figure 2: Australia Haircare category growth comparison, by value, 2002-2012 30
Figure 3: Australia Haircare volume & volume forecast, 2002-2012 (Units m) 33
Figure 4: Australia Haircare category growth comparison, by volume, 2002-2012 34
Figure 5: Australia Haircare company share, by value, 2006-2007 (%) 39
Figure 6: Australia Haircare distribution channels, by value, 2006-2007(%) 43
Figure 7: Australia Conditioner value & value forecast, 2002-2012 (AUD m, nominal prices) 56
Figure 8: Australia Conditioner category growth comparison, by value, 2002-2012 58
Figure 9: Australia Conditioner volume & volume forecast, 2002-2012 (Units m) 61
Figure 10: Australia Conditioner category growth comparison, by volume, 2002-2012 62
Figure 11: Australia Conditioner company share, by value, 2006-2007 (%) 65
Figure 12: Australia Conditioner distribution channels, by value, 2006-2007(%) 68
Figure 13: Australia Shampoo value & value forecast, 2002-2012 (AUD m, nominal prices) 74
Figure 14: Australia Shampoo category growth comparison, by value, 2002-2012 77
Figure 15: Australia Shampoo volume & volume forecast, 2002-2012 (Units m) 80
Figure 16: Australia Shampoo category growth comparison, by volume, 2002-2012 81
Figure 17: Australia Shampoo company share, by value, 2006-2007 (%) 84
Figure 18: Australia Shampoo distribution channels, by value, 2006-2007(%) 88
Figure 19: Australia Perms & relaxers value & value forecast, 2002-2012 (AUD m, nominal prices) 95
Figure 20: Australia Perms & relaxers category growth comparison, by value, 2002-2012 97
Figure 21: Australia Perms & relaxers volume & volume forecast, 2002-2012 (Units m) 100
Figure 22: Australia Perms & relaxers category growth comparison, by volume, 2002-2012 101
Figure 23: Australia Perms & relaxers company share, by value, 2006-2007 (%) 103
Figure 24: Australia Perms & relaxers distribution channels, by value, 2006-2007(%) 106
Figure 25: Australia Styling agents value & value forecast, 2002-2012 (AUD m, nominal prices) 112
Figure 26: Australia Styling agents category growth comparison, by value, 2002-2012 115
Figure 27: Australia Styling agents volume & volume forecast, 2002-2012 (Units m) 118
Figure 28: Australia Styling agents category growth comparison, by volume, 2002-2012 119
Figure 29: Australia Styling agents company share, by value, 2006-2007 (%) 122
Figure 30: Australia Styling agents distribution channels, by value, 2006-2007(%) 126
Figure 31: Australia Hair colorants value & value forecast, 2002-2012 (AUD m, nominal prices) 135
Figure 32: Australia Hair colorants category growth comparison, by value, 2002-2012 138
Figure 33: Australia Hair colorants volume & volume forecast, 2002-2012 (Units m) 141
Figure 34: Australia Hair colorants category growth comparison, by volume, 2002-2012 142
Figure 35: Australia Hair colorants company share, by value, 2006-2007 (%) 145
Figure 36: Australia Hair colorants distribution channels, by value, 2006-2007(%) 148
Figure 37: Global Haircare market split (value terms, 2007) – Top 5 countries 156
Figure 38: Global Haircare market value, 2002 – 2007 (Top 5 countries) 159
Figure 39: Global Haircare market split (volume terms, 2007) – Top 5 countries 161
Figure 40: Global Haircare market volume, 2002 – 2007 (Top 5 countries) 164
Figure 41: Map of Australia 170
Figure 42: Annual data review process 179

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Australia Haircare value, 2002-2007 (AUD m, nominal prices) 25
Table 4: Australia Haircare value forecast, 2007-2012 (AUD m, nominal prices) 26
Table 5: Australia Haircare value, 2002-2007 (US$ m nominal prices) 28
Table 6: Australia Haircare value forecast, 2007-2012 (US$ m nominal prices) 29
Table 7: Australia Haircare volume, 2002-2007 (Units m) 31
Table 8: Australia Haircare volume forecast, 2007-2012 (Units m) 32
Table 9: Australia Haircare brand share, by value, 2006-2007 (%) 35
Table 10: Australia Haircare value, by brand 2006-2007 (AUD m nominal prices) 37
Table 11: Australia Haircare company share by value, 2006-2007 (%) 40
Table 12: Australia Haircare value, by company, 2006-2007 (AUD m nominal prices) 41
Table 13: Australia Haircare distribution channels, by value, 2006-2007 (%) 42
Table 14: Australia Haircare value, by distribution channel, 2006-2007 (AUD m nominal prices) 42
Table 15: Australia Haircare expenditure per capita, 2002-2007 (AUD, nominal prices) 44
Table 16: Australia Haircare forecast expenditure per capita, 2007-2012 (AUD, nominal prices) 45
Table 17: Australia Haircare expenditure per capita, 2002-2007 (US$ nominal prices) 45
Table 18: Australia Haircare forecast expenditure per capita, 2007-2012 (US$ nominal prices) 46
Table 19: Australia Haircare consumption per capita, 2002-2007 (Units) 46
Table 20: Australia Haircare forecast consumption per capita, 2007-2012 (Units) 47
Table 21: Procter & Gamble Company The Key Facts 48
Table 22: Unilever Key Facts 51
Table 23: Australia Conditioner value, 2002-2007 (AUD m, nominal prices) 54
Table 24: Australia Conditioner value forecast, 2007-2012 (AUD m, nominal prices) 55
Table 25: Australia Conditioner value, 2002-2007 (US$ m nominal prices) 57
Table 26: Australia Conditioner value forecast, 2007-2012 (US$ m nominal prices) 57
Table 27: Australia Conditioner volume, 2002-2007 (Units m) 59
Table 28: Australia Conditioner volume forecast, 2007-2012 (Units m) 60
Table 29: Australia Conditioner brand share, by value, 2006-2007 (%) 63
Table 30: Australia Conditioner value, by brand 2006-2007 (AUD m nominal prices) 64
Table 31: Australia Conditioner company share by value, 2006-2007 (%) 66
Table 32: Australia Conditioner value, by company, 2006-2007 (AUD m nominal prices) 66
Table 33: Australia Conditioner distribution channels, by value, 2006-2007 (%) 67
Table 34: Australia Conditioner value, by distribution channel, 2006-2007 (AUD m nominal prices) 67
Table 35: Australia Conditioner expenditure per capita, 2002-2007 (AUD, nominal prices) 69
Table 36: Australia Conditioner forecast expenditure per capita, 2007-2012 (AUD, nominal prices) 69
Table 37: Australia Conditioner expenditure per capita, 2002-2007 (US$ nominal prices) 70
Table 38: Australia Conditioner forecast expenditure per capita, 2007-2012 (US$ nominal prices) 70
Table 39: Australia Conditioner consumption per capita, 2002-2007 (Units) 71
Table 40: Australia Conditioner forecast consumption per capita, 2007-2012 (Units) 71
Table 41: Australia Shampoo value, 2002-2007 (AUD m, nominal prices) 72
Table 42: Australia Shampoo value forecast, 2007-2012 (AUD m, nominal prices) 73
Table 43: Australia Shampoo value, 2002-2007 (US$ m nominal prices) 75
Table 44: Australia Shampoo value forecast, 2007-2012 (US$ m nominal prices) 76
Table 45: Australia Shampoo volume, 2002-2007 (Units m) 78
Table 46: Australia Shampoo volume forecast, 2007-2012 (Units m) 79
Table 47: Australia Shampoo brand share, by value, 2006-2007 (%) 82
Table 48: Australia Shampoo value, by brand 2006-2007 (AUD m nominal prices) 83
Table 49: Australia Shampoo company share by value, 2006-2007 (%) 85
Table 50: Australia Shampoo value, by company, 2006-2007 (AUD m nominal prices) 86
Table 51: Australia Shampoo distribution channels, by value, 2006-2007 (%) 87
Table 52: Australia Shampoo value, by distribution channel, 2006-2007 (AUD m nominal prices) 87
Table 53: Australia Shampoo expenditure per capita, 2002-2007 (AUD, nominal prices) 89
Table 54: Australia Shampoo forecast expenditure per capita, 2007-2012 (AUD, nominal prices) 90
Table 55: Australia Shampoo expenditure per capita, 2002-2007 (US$ nominal prices) 90
Table 56: Australia Shampoo forecast expenditure per capita, 2007-2012 (US$ nominal prices) 91
Table 57: Australia Shampoo consumption per capita, 2002-2007 (Units) 91
Table 58: Australia Shampoo forecast consumption per capita, 2007-2012 (Units) 92
Table 59: Australia Perms & relaxers value, 2002-2007 (AUD m, nominal prices) 93
Table 60: Australia Perms & relaxers value forecast, 2007-2012 (AUD m, nominal prices) 94
Table 61: Australia Perms & relaxers value, 2002-2007 (US$ m nominal prices) 96
Table 62: Australia Perms & relaxers value forecast, 2007-2012 (US$ m nominal prices) 96
Table 63: Australia Perms & relaxers volume, 2002-2007 (Units m) 98
Table 64: Australia Perms & relaxers volume forecast, 2007-2012 (Units m) 99
Table 65: Australia Perms & relaxers brand share, by value, 2006-2007 (%) 102
Table 66: Australia Perms & relaxers value, by brand 2006-2007 (AUD m nominal prices) 102
Table 67: Australia Perms & relaxers company share by value, 2006-2007 (%) 104
Table 68: Australia Perms & relaxers value, by company, 2006-2007 (AUD m nominal prices) 104
Table 69: Australia Perms & relaxers distribution channels, by value, 2006-2007 (%) 105
Table 70: Australia Perms & relaxers value, by distribution channel, 2006-2007 (AUD m nominal prices) 105
Table 71: Australia Perms & relaxers expenditure per capita, 2002-2007 (AUD, nominal prices) 107
Table 72: Australia Perms & relaxers forecast expenditure per capita, 2007-2012 (AUD, nominal prices) 107
Table 73: Australia Perms & relaxers expenditure per capita, 2002-2007 (US$ nominal prices) 108
Table 74: Australia Perms & relaxers forecast expenditure per capita, 2007-2012 (US$ nominal prices) 108
Table 75: Australia Perms & relaxers consumption per capita, 2002-2007 (Units) 109
Table 76: Australia Perms & relaxers forecast consumption per capita, 2007-2012 (Units) 109
Table 77: Australia Styling agents value, 2002-2007 (AUD m, nominal prices) 110
Table 78: Australia Styling agents value forecast, 2007-2012 (AUD m, nominal prices) 111
Table 79: Australia Styling agents value, 2002-2007 (US$ m nominal prices) 113
Table 80: Australia Styling agents value forecast, 2007-2012 (US$ m nominal prices) 114
Table 81: Australia Styling agents volume, 2002-2007 (Units m) 116
Table 82: Australia Styling agents volume forecast, 2007-2012 (Units m) 117
Table 83: Australia Styling agents brand share, by value, 2006-2007 (%) 120
Table 84: Australia Styling agents value, by brand 2006-2007 (AUD m nominal prices) 121
Table 85: Australia Styling agents company share by value, 2006-2007 (%) 123
Table 86: Australia Styling agents value, by company, 2006-2007 (AUD m nominal prices) 124
Table 87: Australia Styling agents distribution channels, by value, 2006-2007 (%) 125
Table 88: Australia Styling agents value, by distribution channel, 2006-2007 (AUD m nominal prices) 125
Table 89: Australia Styling agents expenditure per capita, 2002-2007 (AUD, nominal prices) 127
Table 90: Australia Styling agents forecast expenditure per capita, 2007-2012 (AUD, nominal prices) 128
Table 91: Australia Styling agents expenditure per capita, 2002-2007 (US$ nominal prices) 129
Table 92: Australia Styling agents forecast expenditure per capita, 2007-2012 (US$ nominal prices) 130
Table 93: Australia Styling agents consumption per capita, 2002-2007 (Units) 131
Table 94: Australia Styling agents forecast consumption per capita, 2007-2012 (Units) 132
Table 95: Australia Hair colorants value, 2002-2007 (AUD m, nominal prices) 133
Table 96: Australia Hair colorants value forecast, 2007-2012 (AUD m, nominal prices) 134
Table 97: Australia Hair colorants value, 2002-2007 (US$ m nominal prices) 136
Table 98: Australia Hair colorants value forecast, 2007-2012 (US$ m nominal prices) 137
Table 99: Australia Hair colorants volume, 2002-2007 (Units m) 139
Table 100: Australia Hair colorants volume forecast, 2007-2012 (Units m) 140
Table 101: Australia Hair colorants brand share, by value, 2006-2007 (%) 143
Table 102: Australia Hair colorants value, by brand 2006-2007 (AUD m nominal prices) 144
Table 103: Australia Hair colorants company share by value, 2006-2007 (%) 146
Table 104: Australia Hair colorants value, by company, 2006-2007 (AUD m nominal prices) 146
Table 105: Australia Hair colorants distribution channels, by value, 2006-2007 (%) 147
Table 106: Australia Hair colorants value, by distribution channel, 2006-2007 (AUD m nominal prices) 147
Table 107: Australia Hair colorants expenditure per capita, 2002-2007 (AUD, nominal prices) 149
Table 108: Australia Hair colorants forecast expenditure per capita, 2007-2012 (AUD, nominal prices) 150
Table 109: Australia Hair colorants expenditure per capita, 2002-2007 (US$ nominal prices) 151
Table 110: Australia Hair colorants forecast expenditure per capita, 2007-2012 (US$ nominal prices) 152
Table 111: Australia Hair colorants consumption per capita, 2002-2007 (Units) 153
Table 112: Australia Hair colorants forecast consumption per capita, 2007-2012 (Units) 154
Table 113: Global Haircare market value, 2007 155
Table 114: Global Haircare market split (value terms (US$ m), 2007) – Top 5 countries 158
Table 115: Global Haircare market volume, 2007 160
Table 116: Global Haircare market split (volume terms, 2007) – Top 5 countries 163
Table 117: Leading players - Top 5 countries 165
Table 118: Australia Haircare new product launches (reports) and SKUs, by company (Top 5 companies), 2007 166
Table 119: Australia Haircare new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 167
Table 120: Australia Haircare new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 167
Table 121: Australia Haircare new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 168
Table 122: Australia Haircare new product launches (reports) - Recent 5 launches 168
Table 123: Australia Key Facts 170
Table 124: Australia population, by age group, 2002-2007 (millions) 173
Table 125: Australia population forecast, by age group, 2007-2012 (millions) 174
Table 126: Australia population, by gender, 2002-2007 (millions) 174
Table 127: Australia population forecast, by gender, 2007-2012 (millions) 175
Table 128: Australia nominal GDP, 2002-2007 (AUD bn, 2000 prices) 175
Table 129: Australia nominal GDP forecast, 2007-2012 (AUD bn, 2000 prices) 175
Table 130: Australia real GDP, 2002-2007 (AUD bn, nominal prices) 176
Table 131: Australia real GDP forecast, 2007-2012 (AUD bn, nominal prices) 176
Table 132: Australia real GDP, 2002-2007 (US$ bn, 2000 prices) 176
Table 133: Australia real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 177
Table 134: Australia consumer price index, 2002-2007 (2003=100) 177
Table 135: Australia consumer price index, 2007-2012 (2003=100) 177