Haircare in Belgium to 2012

Haircare in Belgium to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Haircare in Belgium. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 5 categories: Conditioner, Hair colorants, Perms & relaxers, Shampoo and Styling agents

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Haircare in Belgium increased between 2002-2007, growing at an average annual rate of 2.5%.

The leading company in the market in 2007 was L'Oreal S.A. The second-largest player was Procter & Gamble Company, The with Beiersdorf AG in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Haircare markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Haircare 2
Summary category level - Conditioner 3
Summary category level - Shampoo 4
Summary category level - Perms & relaxers 5
Summary category level - Styling agents 6
Summary category level - Hair colorants 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 25
Value Analysis, 2002-2007 25
Value Analysis, 2007-2012 26
Value Analysis, US$ 2002-2007 28
Value Analysis, US$ 2007-2012 29
Volume Analysis, 2002-2007 31
Volume Analysis, 2007-2012 32
Company and Brand Share Analysis 35
Distribution Analysis 41
Expenditure & consumption per capita 43
Chapter 4 LEADING COMPANY PROFILES 47
L'Oreal S.A. 47
Procter & Gamble Company, The 50
Chapter 5 CATEGORY ANALYSIS - CONDITIONER 53
Value Analysis, 2002-2007 53
Value Analysis, 2007-2012 54
Value Analysis, US$ 2002-2007 56
Value Analysis, US$ 2007-2012 56
Volume Analysis, 2002-2007 58
Volume Analysis, 2007-2012 59
Company and Brand Share Analysis 62
Distribution Analysis 66
Expenditure & consumption per capita 68
Chapter 6 CATEGORY ANALYSIS - SHAMPOO 71
Value Analysis, 2002-2007 71
Value Analysis, 2007-2012 72
Value Analysis, US$ 2002-2007 74
Value Analysis, US$ 2007-2012 75
Volume Analysis, 2002-2007 77
Volume Analysis, 2007-2012 78
Company and Brand Share Analysis 81
Distribution Analysis 85
Expenditure & consumption per capita 87
Chapter 7 CATEGORY ANALYSIS - PERMS & RELAXERS 91
Value Analysis, 2002-2007 91
Value Analysis, 2007-2012 92
Value Analysis, US$ 2002-2007 94
Value Analysis, US$ 2007-2012 94
Volume Analysis, 2002-2007 96
Volume Analysis, 2007-2012 97
Company and Brand Share Analysis 100
Distribution Analysis 103
Expenditure & consumption per capita 105
Chapter 8 CATEGORY ANALYSIS - STYLING AGENTS 108
Value Analysis, 2002-2007 108
Value Analysis, 2007-2012 109
Value Analysis, US$ 2002-2007 111
Value Analysis, US$ 2007-2012 112
Volume Analysis, 2002-2007 114
Volume Analysis, 2007-2012 115
Company and Brand Share Analysis 118
Distribution Analysis 122
Expenditure & consumption per capita 124
Chapter 9 CATEGORY ANALYSIS - HAIR COLORANTS 130
Value Analysis, 2002-2007 130
Value Analysis, 2007-2012 131
Value Analysis, US$ 2002-2007 133
Value Analysis, US$ 2007-2012 134
Volume Analysis, 2002-2007 136
Volume Analysis, 2007-2012 137
Company and Brand Share Analysis 140
Distribution Analysis 144
Expenditure & consumption per capita 146
Chapter 10 COUNTRY COMPARISON 152
Value 152
Volume 157
Market Share 162
Chapter 11 NEW PRODUCT DEVELOPMENT 163
Product launches over time 163
Recent product launches 165
Chapter 12 BELGIUM SOCIOECONOMIC PROFILE 166
Country Overview 166
Key Facts 167
Political Overview 168
Belgium Economic Overview 169
Chapter 13 BELGIUM MACROECONOMIC PROFILE 170
Macroeconomic Indicators 170
Chapter 14 RESEARCH METHODOLOGY 175
Methodology overview 175
Secondary research 176
Market modeling 177
Primary research 178
Data finalization 179
Ongoing research 179
Chapter 15 APPENDIX 180
Future readings 180
How to contact experts in your industry 180

LIST OF FIGURES
Figure 1: Belgium Haircare value & value forecast, 2002-2012 (EUR m, nominal prices) 27
Figure 2: Belgium Haircare category growth comparison, by value, 2002-2012 30
Figure 3: Belgium Haircare volume & volume forecast, 2002-2012 (Units m) 33
Figure 4: Belgium Haircare category growth comparison, by volume, 2002-2012 34
Figure 5: Belgium Haircare company share, by value, 2006-2007 (%) 39
Figure 6: Belgium Haircare distribution channels, by value, 2006-2007(%) 42
Figure 7: Belgium Conditioner value & value forecast, 2002-2012 (EUR m, nominal prices) 55
Figure 8: Belgium Conditioner category growth comparison, by value, 2002-2012 57
Figure 9: Belgium Conditioner volume & volume forecast, 2002-2012 (Units m) 60
Figure 10: Belgium Conditioner category growth comparison, by volume, 2002-2012 61
Figure 11: Belgium Conditioner company share, by value, 2006-2007 (%) 64
Figure 12: Belgium Conditioner distribution channels, by value, 2006-2007(%) 67
Figure 13: Belgium Shampoo value & value forecast, 2002-2012 (EUR m, nominal prices) 73
Figure 14: Belgium Shampoo category growth comparison, by value, 2002-2012 76
Figure 15: Belgium Shampoo volume & volume forecast, 2002-2012 (Units m) 79
Figure 16: Belgium Shampoo category growth comparison, by volume, 2002-2012 80
Figure 17: Belgium Shampoo company share, by value, 2006-2007 (%) 83
Figure 18: Belgium Shampoo distribution channels, by value, 2006-2007(%) 86
Figure 19: Belgium Perms & relaxers value & value forecast, 2002-2012 (EUR m, nominal prices) 93
Figure 20: Belgium Perms & relaxers category growth comparison, by value, 2002-2012 95
Figure 21: Belgium Perms & relaxers volume & volume forecast, 2002-2012 (Units m) 98
Figure 22: Belgium Perms & relaxers category growth comparison, by volume, 2002-2012 99
Figure 23: Belgium Perms & relaxers company share, by value, 2006-2007 (%) 101
Figure 24: Belgium Perms & relaxers distribution channels, by value, 2006-2007(%) 104
Figure 25: Belgium Styling agents value & value forecast, 2002-2012 (EUR m, nominal prices) 110
Figure 26: Belgium Styling agents category growth comparison, by value, 2002-2012 113
Figure 27: Belgium Styling agents volume & volume forecast, 2002-2012 (Units m) 116
Figure 28: Belgium Styling agents category growth comparison, by volume, 2002-2012 117
Figure 29: Belgium Styling agents company share, by value, 2006-2007 (%) 120
Figure 30: Belgium Styling agents distribution channels, by value, 2006-2007(%) 123
Figure 31: Belgium Hair colorants value & value forecast, 2002-2012 (EUR m, nominal prices) 132
Figure 32: Belgium Hair colorants category growth comparison, by value, 2002-2012 135
Figure 33: Belgium Hair colorants volume & volume forecast, 2002-2012 (Units m) 138
Figure 34: Belgium Hair colorants category growth comparison, by volume, 2002-2012 139
Figure 35: Belgium Hair colorants company share, by value, 2006-2007 (%) 142
Figure 36: Belgium Hair colorants distribution channels, by value, 2006-2007(%) 145
Figure 37: Global Haircare market split (value terms, 2007) – Top 5 countries 153
Figure 38: Global Haircare market value, 2002 – 2007 (Top 5 countries) 156
Figure 39: Global Haircare market split (volume terms, 2007) – Top 5 countries 158
Figure 40: Global Haircare market volume, 2002 – 2007 (Top 5 countries) 161
Figure 41: Map of Belgium 167
Figure 42: Annual data review process 176

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Belgium Haircare value, 2002-2007 (EUR m, nominal prices) 25
Table 4: Belgium Haircare value forecast, 2007-2012 (EUR m, nominal prices) 26
Table 5: Belgium Haircare value, 2002-2007 (US$ m nominal prices) 28
Table 6: Belgium Haircare value forecast, 2007-2012 (US$ m nominal prices) 29
Table 7: Belgium Haircare volume, 2002-2007 (Units m) 31
Table 8: Belgium Haircare volume forecast, 2007-2012 (Units m) 32
Table 9: Belgium Haircare brand share, by value, 2006-2007 (%) 35
Table 10: Belgium Haircare value, by brand 2006-2007 (EUR m nominal prices) 37
Table 11: Belgium Haircare company share by value, 2006-2007 (%) 40
Table 12: Belgium Haircare value, by company, 2006-2007 (EUR m nominal prices) 40
Table 13: Belgium Haircare distribution channels, by value, 2006-2007 (%) 41
Table 14: Belgium Haircare value, by distribution channel, 2006-2007 (EUR m nominal prices) 41
Table 15: Belgium Haircare expenditure per capita, 2002-2007 (EUR, nominal prices) 43
Table 16: Belgium Haircare forecast expenditure per capita, 2007-2012 (EUR, nominal prices) 44
Table 17: Belgium Haircare expenditure per capita, 2002-2007 (US$ nominal prices) 44
Table 18: Belgium Haircare forecast expenditure per capita, 2007-2012 (US$ nominal prices) 45
Table 19: Belgium Haircare consumption per capita, 2002-2007 (Units) 45
Table 20: Belgium Haircare forecast consumption per capita, 2007-2012 (Units) 46
Table 21: L'Oreal S.A. Key Facts 47
Table 22: Procter & Gamble Company The Key Facts 50
Table 23: Belgium Conditioner value, 2002-2007 (EUR m, nominal prices) 53
Table 24: Belgium Conditioner value forecast, 2007-2012 (EUR m, nominal prices) 54
Table 25: Belgium Conditioner value, 2002-2007 (US$ m nominal prices) 56
Table 26: Belgium Conditioner value forecast, 2007-2012 (US$ m nominal prices) 56
Table 27: Belgium Conditioner volume, 2002-2007 (Units m) 58
Table 28: Belgium Conditioner volume forecast, 2007-2012 (Units m) 59
Table 29: Belgium Conditioner brand share, by value, 2006-2007 (%) 62
Table 30: Belgium Conditioner value, by brand 2006-2007 (EUR m nominal prices) 63
Table 31: Belgium Conditioner company share by value, 2006-2007 (%) 65
Table 32: Belgium Conditioner value, by company, 2006-2007 (EUR m nominal prices) 65
Table 33: Belgium Conditioner distribution channels, by value, 2006-2007 (%) 66
Table 34: Belgium Conditioner value, by distribution channel, 2006-2007 (EUR m nominal prices) 66
Table 35: Belgium Conditioner expenditure per capita, 2002-2007 (EUR, nominal prices) 68
Table 36: Belgium Conditioner forecast expenditure per capita, 2007-2012 (EUR, nominal prices) 68
Table 37: Belgium Conditioner expenditure per capita, 2002-2007 (US$ nominal prices) 69
Table 38: Belgium Conditioner forecast expenditure per capita, 2007-2012 (US$ nominal prices) 69
Table 39: Belgium Conditioner consumption per capita, 2002-2007 (Units) 70
Table 40: Belgium Conditioner forecast consumption per capita, 2007-2012 (Units) 70
Table 41: Belgium Shampoo value, 2002-2007 (EUR m, nominal prices) 71
Table 42: Belgium Shampoo value forecast, 2007-2012 (EUR m, nominal prices) 72
Table 43: Belgium Shampoo value, 2002-2007 (US$ m nominal prices) 74
Table 44: Belgium Shampoo value forecast, 2007-2012 (US$ m nominal prices) 75
Table 45: Belgium Shampoo volume, 2002-2007 (Units m) 77
Table 46: Belgium Shampoo volume forecast, 2007-2012 (Units m) 78
Table 47: Belgium Shampoo brand share, by value, 2006-2007 (%) 81
Table 48: Belgium Shampoo value, by brand 2006-2007 (EUR m nominal prices) 82
Table 49: Belgium Shampoo company share by value, 2006-2007 (%) 84
Table 50: Belgium Shampoo value, by company, 2006-2007 (EUR m nominal prices) 84
Table 51: Belgium Shampoo distribution channels, by value, 2006-2007 (%) 85
Table 52: Belgium Shampoo value, by distribution channel, 2006-2007 (EUR m nominal prices) 85
Table 53: Belgium Shampoo expenditure per capita, 2002-2007 (EUR, nominal prices) 87
Table 54: Belgium Shampoo forecast expenditure per capita, 2007-2012 (EUR, nominal prices) 88
Table 55: Belgium Shampoo expenditure per capita, 2002-2007 (US$ nominal prices) 88
Table 56: Belgium Shampoo forecast expenditure per capita, 2007-2012 (US$ nominal prices) 89
Table 57: Belgium Shampoo consumption per capita, 2002-2007 (Units) 89
Table 58: Belgium Shampoo forecast consumption per capita, 2007-2012 (Units) 90
Table 59: Belgium Perms & relaxers value, 2002-2007 (EUR m, nominal prices) 91
Table 60: Belgium Perms & relaxers value forecast, 2007-2012 (EUR m, nominal prices) 92
Table 61: Belgium Perms & relaxers value, 2002-2007 (US$ m nominal prices) 94
Table 62: Belgium Perms & relaxers value forecast, 2007-2012 (US$ m nominal prices) 94
Table 63: Belgium Perms & relaxers volume, 2002-2007 (Units m) 96
Table 64: Belgium Perms & relaxers volume forecast, 2007-2012 (Units m) 97
Table 65: Belgium Perms & relaxers brand share, by value, 2006-2007 (%) 100
Table 66: Belgium Perms & relaxers value, by brand 2006-2007 (EUR m nominal prices) 100
Table 67: Belgium Perms & relaxers company share by value, 2006-2007 (%) 102
Table 68: Belgium Perms & relaxers value, by company, 2006-2007 (EUR m nominal prices) 102
Table 69: Belgium Perms & relaxers distribution channels, by value, 2006-2007 (%) 103
Table 70: Belgium Perms & relaxers value, by distribution channel, 2006-2007 (EUR m nominal prices) 103
Table 71: Belgium Perms & relaxers expenditure per capita, 2002-2007 (EUR, nominal prices) 105
Table 72: Belgium Perms & relaxers forecast expenditure per capita, 2007-2012 (EUR, nominal prices) 105
Table 73: Belgium Perms & relaxers expenditure per capita, 2002-2007 (US$ nominal prices) 106
Table 74: Belgium Perms & relaxers forecast expenditure per capita, 2007-2012 (US$ nominal prices) 106
Table 75: Belgium Perms & relaxers consumption per capita, 2002-2007 (Units) 107
Table 76: Belgium Perms & relaxers forecast consumption per capita, 2007-2012 (Units) 107
Table 77: Belgium Styling agents value, 2002-2007 (EUR m, nominal prices) 108
Table 78: Belgium Styling agents value forecast, 2007-2012 (EUR m, nominal prices) 109
Table 79: Belgium Styling agents value, 2002-2007 (US$ m nominal prices) 111
Table 80: Belgium Styling agents value forecast, 2007-2012 (US$ m nominal prices) 112
Table 81: Belgium Styling agents volume, 2002-2007 (Units m) 114
Table 82: Belgium Styling agents volume forecast, 2007-2012 (Units m) 115
Table 83: Belgium Styling agents brand share, by value, 2006-2007 (%) 118
Table 84: Belgium Styling agents value, by brand 2006-2007 (EUR m nominal prices) 119
Table 85: Belgium Styling agents company share by value, 2006-2007 (%) 121
Table 86: Belgium Styling agents value, by company, 2006-2007 (EUR m nominal prices) 121
Table 87: Belgium Styling agents distribution channels, by value, 2006-2007 (%) 122
Table 88: Belgium Styling agents value, by distribution channel, 2006-2007 (EUR m nominal prices) 122
Table 89: Belgium Styling agents expenditure per capita, 2002-2007 (EUR, nominal prices) 124
Table 90: Belgium Styling agents forecast expenditure per capita, 2007-2012 (EUR, nominal prices) 125
Table 91: Belgium Styling agents expenditure per capita, 2002-2007 (US$ nominal prices) 126
Table 92: Belgium Styling agents forecast expenditure per capita, 2007-2012 (US$ nominal prices) 127
Table 93: Belgium Styling agents consumption per capita, 2002-2007 (Units) 128
Table 94: Belgium Styling agents forecast consumption per capita, 2007-2012 (Units) 129
Table 95: Belgium Hair colorants value, 2002-2007 (EUR m, nominal prices) 130
Table 96: Belgium Hair colorants value forecast, 2007-2012 (EUR m, nominal prices) 131
Table 97: Belgium Hair colorants value, 2002-2007 (US$ m nominal prices) 133
Table 98: Belgium Hair colorants value forecast, 2007-2012 (US$ m nominal prices) 134
Table 99: Belgium Hair colorants volume, 2002-2007 (Units m) 136
Table 100: Belgium Hair colorants volume forecast, 2007-2012 (Units m) 137
Table 101: Belgium Hair colorants brand share, by value, 2006-2007 (%) 140
Table 102: Belgium Hair colorants value, by brand 2006-2007 (EUR m nominal prices) 141
Table 103: Belgium Hair colorants company share by value, 2006-2007 (%) 143
Table 104: Belgium Hair colorants value, by company, 2006-2007 (EUR m nominal prices) 143
Table 105: Belgium Hair colorants distribution channels, by value, 2006-2007 (%) 144
Table 106: Belgium Hair colorants value, by distribution channel, 2006-2007 (EUR m nominal prices) 144
Table 107: Belgium Hair colorants expenditure per capita, 2002-2007 (EUR, nominal prices) 146
Table 108: Belgium Hair colorants forecast expenditure per capita, 2007-2012 (EUR, nominal prices) 147
Table 109: Belgium Hair colorants expenditure per capita, 2002-2007 (US$ nominal prices) 148
Table 110: Belgium Hair colorants forecast expenditure per capita, 2007-2012 (US$ nominal prices) 149
Table 111: Belgium Hair colorants consumption per capita, 2002-2007 (Units) 150
Table 112: Belgium Hair colorants forecast consumption per capita, 2007-2012 (Units) 151
Table 113: Global Haircare market value, 2007 152
Table 114: Global Haircare market split (value terms (US$ m), 2007) – Top 5 countries 155
Table 115: Global Haircare market volume, 2007 157
Table 116: Global Haircare market split (volume terms, 2007) – Top 5 countries 160
Table 117: Leading players - Top 5 countries 162
Table 118: Belgium Haircare new product launches (reports) and SKUs, by company (Top 5 companies), 2007 163
Table 119: Belgium Haircare new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 164
Table 120: Belgium Haircare new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 164
Table 121: Belgium Haircare new product launches (reports), by Package tags or Claims 2007 165
Table 122: Belgium Haircare new product launches (reports) - Recent 5 launches 165
Table 123: Belgium Key Facts 167
Table 124: Belgium population, by age group, 2002-2007 (millions) 170
Table 125: Belgium population forecast, by age group, 2007-2012 (millions) 171
Table 126: Belgium population, by gender, 2002-2007 (millions) 171
Table 127: Belgium population forecast, by gender, 2007-2012 (millions) 172
Table 128: Belgium nominal GDP, 2002-2007 (EUR bn, 2000 prices) 172
Table 129: Belgium nominal GDP forecast, 2007-2012 (EUR bn, 2000 prices) 172
Table 130: Belgium real GDP, 2002-2007 (EUR bn, nominal prices) 173
Table 131: Belgium real GDP forecast, 2007-2012 (EUR bn, nominal prices) 173
Table 132: Belgium real GDP, 2002-2007 (US$ bn, 2000 prices) 173
Table 133: Belgium real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 174
Table 134: Belgium consumer price index, 2002-2007 (2003=100) 174
Table 135: Belgium consumer price index, 2007-2012 (2003=100) 174