Haircare in Brazil to 2012

Haircare in Brazil to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Haircare in Brazil. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 5 categories: Conditioner, Hair colorants, Perms & relaxers, Shampoo and Styling agents

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Haircare in Brazil increased between 2002-2007, growing at an average annual rate of 10.3%.

The leading company in the market in 2007 was L'Oreal S.A. The second-largest player was Unilever with Procter & Gamble Company, The in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Haircare markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Haircare 2
Summary category level - Conditioner 3
Summary category level - Shampoo 4
Summary category level - Perms & relaxers 5
Summary category level - Styling agents 6
Summary category level - Hair colorants 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 25
Value Analysis, 2002-2007 25
Value Analysis, 2007-2012 26
Value Analysis, US$ 2002-2007 28
Value Analysis, US$ 2007-2012 29
Volume Analysis, 2002-2007 31
Volume Analysis, 2007-2012 32
Company and Brand Share Analysis 35
Distribution Analysis 42
Expenditure & consumption per capita 44
Chapter 4 LEADING COMPANY PROFILES 48
L'Oreal S.A. 48
Unilever 51
Chapter 5 CATEGORY ANALYSIS - CONDITIONER 54
Value Analysis, 2002-2007 54
Value Analysis, 2007-2012 55
Value Analysis, US$ 2002-2007 57
Value Analysis, US$ 2007-2012 57
Volume Analysis, 2002-2007 59
Volume Analysis, 2007-2012 60
Company and Brand Share Analysis 63
Distribution Analysis 67
Expenditure & consumption per capita 69
Chapter 6 CATEGORY ANALYSIS - SHAMPOO 72
Value Analysis, 2002-2007 72
Value Analysis, 2007-2012 73
Value Analysis, US$ 2002-2007 75
Value Analysis, US$ 2007-2012 76
Volume Analysis, 2002-2007 78
Volume Analysis, 2007-2012 79
Company and Brand Share Analysis 82
Distribution Analysis 87
Expenditure & consumption per capita 89
Chapter 7 CATEGORY ANALYSIS - PERMS & RELAXERS 93
Value Analysis, 2002-2007 93
Value Analysis, 2007-2012 94
Value Analysis, US$ 2002-2007 96
Value Analysis, US$ 2007-2012 96
Volume Analysis, 2002-2007 98
Volume Analysis, 2007-2012 99
Company and Brand Share Analysis 102
Distribution Analysis 106
Expenditure & consumption per capita 108
Chapter 8 CATEGORY ANALYSIS - STYLING AGENTS 111
Value Analysis, 2002-2007 111
Value Analysis, 2007-2012 112
Value Analysis, US$ 2002-2007 114
Value Analysis, US$ 2007-2012 115
Volume Analysis, 2002-2007 117
Volume Analysis, 2007-2012 118
Company and Brand Share Analysis 121
Distribution Analysis 125
Expenditure & consumption per capita 127
Chapter 9 CATEGORY ANALYSIS - HAIR COLORANTS 133
Value Analysis, 2002-2007 133
Value Analysis, 2007-2012 134
Value Analysis, US$ 2002-2007 136
Value Analysis, US$ 2007-2012 137
Volume Analysis, 2002-2007 139
Volume Analysis, 2007-2012 140
Company and Brand Share Analysis 143
Distribution Analysis 147
Expenditure & consumption per capita 149
Chapter 10 COUNTRY COMPARISON 155
Value 155
Volume 160
Market Share 165
Chapter 11 NEW PRODUCT DEVELOPMENT 166
Product launches over time 166
Recent product launches 168
Chapter 12 BRAZIL SOCIOECONOMIC PROFILE 169
Country Overview 169
Key Facts 170
Political Overview 171
Brazil Economic Overview 172
Chapter 13 BRAZIL MACROECONOMIC PROFILE 173
Macroeconomic Indicators 173
Chapter 14 RESEARCH METHODOLOGY 178
Methodology overview 178
Secondary research 179
Market modeling 180
Primary research 181
Data finalization 182
Ongoing research 182
Chapter 15 APPENDIX 183
Future readings 183
How to contact experts in your industry 183

LIST OF FIGURES
Figure 1: Brazil Haircare value & value forecast, 2002-2012 (BRL m, nominal prices) 27
Figure 2: Brazil Haircare category growth comparison, by value, 2002-2012 30
Figure 3: Brazil Haircare volume & volume forecast, 2002-2012 (Units m) 33
Figure 4: Brazil Haircare category growth comparison, by volume, 2002-2012 34
Figure 5: Brazil Haircare company share, by value, 2006-2007 (%) 39
Figure 6: Brazil Haircare distribution channels, by value, 2006-2007(%) 43
Figure 7: Brazil Conditioner value & value forecast, 2002-2012 (BRL m, nominal prices) 56
Figure 8: Brazil Conditioner category growth comparison, by value, 2002-2012 58
Figure 9: Brazil Conditioner volume & volume forecast, 2002-2012 (Units m) 61
Figure 10: Brazil Conditioner category growth comparison, by volume, 2002-2012 62
Figure 11: Brazil Conditioner company share, by value, 2006-2007 (%) 65
Figure 12: Brazil Conditioner distribution channels, by value, 2006-2007(%) 68
Figure 13: Brazil Shampoo value & value forecast, 2002-2012 (BRL m, nominal prices) 74
Figure 14: Brazil Shampoo category growth comparison, by value, 2002-2012 77
Figure 15: Brazil Shampoo volume & volume forecast, 2002-2012 (Units m) 80
Figure 16: Brazil Shampoo category growth comparison, by volume, 2002-2012 81
Figure 17: Brazil Shampoo company share, by value, 2006-2007 (%) 84
Figure 18: Brazil Shampoo distribution channels, by value, 2006-2007(%) 88
Figure 19: Brazil Perms & relaxers value & value forecast, 2002-2012 (BRL m, nominal prices) 95
Figure 20: Brazil Perms & relaxers category growth comparison, by value, 2002-2012 97
Figure 21: Brazil Perms & relaxers volume & volume forecast, 2002-2012 (Units m) 100
Figure 22: Brazil Perms & relaxers category growth comparison, by volume, 2002-2012 101
Figure 23: Brazil Perms & relaxers company share, by value, 2006-2007 (%) 104
Figure 24: Brazil Perms & relaxers distribution channels, by value, 2006-2007(%) 107
Figure 25: Brazil Styling agents value & value forecast, 2002-2012 (BRL m, nominal prices) 113
Figure 26: Brazil Styling agents category growth comparison, by value, 2002-2012 116
Figure 27: Brazil Styling agents volume & volume forecast, 2002-2012 (Units m) 119
Figure 28: Brazil Styling agents category growth comparison, by volume, 2002-2012 120
Figure 29: Brazil Styling agents company share, by value, 2006-2007 (%) 123
Figure 30: Brazil Styling agents distribution channels, by value, 2006-2007(%) 126
Figure 31: Brazil Hair colorants value & value forecast, 2002-2012 (BRL m, nominal prices) 135
Figure 32: Brazil Hair colorants category growth comparison, by value, 2002-2012 138
Figure 33: Brazil Hair colorants volume & volume forecast, 2002-2012 (Units m) 141
Figure 34: Brazil Hair colorants category growth comparison, by volume, 2002-2012 142
Figure 35: Brazil Hair colorants company share, by value, 2006-2007 (%) 145
Figure 36: Brazil Hair colorants distribution channels, by value, 2006-2007(%) 148
Figure 37: Global Haircare market split (value terms, 2007) – Top 5 countries 156
Figure 38: Global Haircare market value, 2002 – 2007 (Top 5 countries) 159
Figure 39: Global Haircare market split (volume terms, 2007) – Top 5 countries 161
Figure 40: Global Haircare market volume, 2002 – 2007 (Top 5 countries) 164
Figure 41: Map of Brazil 170
Figure 42: Annual data review process 179

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Brazil Haircare value, 2002-2007 (BRL m, nominal prices) 25
Table 4: Brazil Haircare value forecast, 2007-2012 (BRL m, nominal prices) 26
Table 5: Brazil Haircare value, 2002-2007 (US$ m nominal prices) 28
Table 6: Brazil Haircare value forecast, 2007-2012 (US$ m nominal prices) 29
Table 7: Brazil Haircare volume, 2002-2007 (Units m) 31
Table 8: Brazil Haircare volume forecast, 2007-2012 (Units m) 32
Table 9: Brazil Haircare brand share, by value, 2006-2007 (%) 35
Table 10: Brazil Haircare value, by brand 2006-2007 (BRL m nominal prices) 37
Table 11: Brazil Haircare company share by value, 2006-2007 (%) 40
Table 12: Brazil Haircare value, by company, 2006-2007 (BRL m nominal prices) 41
Table 13: Brazil Haircare distribution channels, by value, 2006-2007 (%) 42
Table 14: Brazil Haircare value, by distribution channel, 2006-2007 (BRL m nominal prices) 42
Table 15: Brazil Haircare expenditure per capita, 2002-2007 (BRL, nominal prices) 44
Table 16: Brazil Haircare forecast expenditure per capita, 2007-2012 (BRL, nominal prices) 45
Table 17: Brazil Haircare expenditure per capita, 2002-2007 (US$ nominal prices) 45
Table 18: Brazil Haircare forecast expenditure per capita, 2007-2012 (US$ nominal prices) 46
Table 19: Brazil Haircare consumption per capita, 2002-2007 (Units) 46
Table 20: Brazil Haircare forecast consumption per capita, 2007-2012 (Units) 47
Table 21: L'Oreal S.A. Key Facts 48
Table 22: Unilever Key Facts 51
Table 23: Brazil Conditioner value, 2002-2007 (BRL m, nominal prices) 54
Table 24: Brazil Conditioner value forecast, 2007-2012 (BRL m, nominal prices) 55
Table 25: Brazil Conditioner value, 2002-2007 (US$ m nominal prices) 57
Table 26: Brazil Conditioner value forecast, 2007-2012 (US$ m nominal prices) 57
Table 27: Brazil Conditioner volume, 2002-2007 (Units m) 59
Table 28: Brazil Conditioner volume forecast, 2007-2012 (Units m) 60
Table 29: Brazil Conditioner brand share, by value, 2006-2007 (%) 63
Table 30: Brazil Conditioner value, by brand 2006-2007 (BRL m nominal prices) 64
Table 31: Brazil Conditioner company share by value, 2006-2007 (%) 66
Table 32: Brazil Conditioner value, by company, 2006-2007 (BRL m nominal prices) 66
Table 33: Brazil Conditioner distribution channels, by value, 2006-2007 (%) 67
Table 34: Brazil Conditioner value, by distribution channel, 2006-2007 (BRL m nominal prices) 67
Table 35: Brazil Conditioner expenditure per capita, 2002-2007 (BRL, nominal prices) 69
Table 36: Brazil Conditioner forecast expenditure per capita, 2007-2012 (BRL, nominal prices) 69
Table 37: Brazil Conditioner expenditure per capita, 2002-2007 (US$ nominal prices) 70
Table 38: Brazil Conditioner forecast expenditure per capita, 2007-2012 (US$ nominal prices) 70
Table 39: Brazil Conditioner consumption per capita, 2002-2007 (Units) 71
Table 40: Brazil Conditioner forecast consumption per capita, 2007-2012 (Units) 71
Table 41: Brazil Shampoo value, 2002-2007 (BRL m, nominal prices) 72
Table 42: Brazil Shampoo value forecast, 2007-2012 (BRL m, nominal prices) 73
Table 43: Brazil Shampoo value, 2002-2007 (US$ m nominal prices) 75
Table 44: Brazil Shampoo value forecast, 2007-2012 (US$ m nominal prices) 76
Table 45: Brazil Shampoo volume, 2002-2007 (Units m) 78
Table 46: Brazil Shampoo volume forecast, 2007-2012 (Units m) 79
Table 47: Brazil Shampoo brand share, by value, 2006-2007 (%) 82
Table 48: Brazil Shampoo value, by brand 2006-2007 (BRL m nominal prices) 83
Table 49: Brazil Shampoo company share by value, 2006-2007 (%) 85
Table 50: Brazil Shampoo value, by company, 2006-2007 (BRL m nominal prices) 86
Table 51: Brazil Shampoo distribution channels, by value, 2006-2007 (%) 87
Table 52: Brazil Shampoo value, by distribution channel, 2006-2007 (BRL m nominal prices) 87
Table 53: Brazil Shampoo expenditure per capita, 2002-2007 (BRL, nominal prices) 89
Table 54: Brazil Shampoo forecast expenditure per capita, 2007-2012 (BRL, nominal prices) 90
Table 55: Brazil Shampoo expenditure per capita, 2002-2007 (US$ nominal prices) 90
Table 56: Brazil Shampoo forecast expenditure per capita, 2007-2012 (US$ nominal prices) 91
Table 57: Brazil Shampoo consumption per capita, 2002-2007 (Units) 91
Table 58: Brazil Shampoo forecast consumption per capita, 2007-2012 (Units) 92
Table 59: Brazil Perms & relaxers value, 2002-2007 (BRL m, nominal prices) 93
Table 60: Brazil Perms & relaxers value forecast, 2007-2012 (BRL m, nominal prices) 94
Table 61: Brazil Perms & relaxers value, 2002-2007 (US$ m nominal prices) 96
Table 62: Brazil Perms & relaxers value forecast, 2007-2012 (US$ m nominal prices) 96
Table 63: Brazil Perms & relaxers volume, 2002-2007 (Units m) 98
Table 64: Brazil Perms & relaxers volume forecast, 2007-2012 (Units m) 99
Table 65: Brazil Perms & relaxers brand share, by value, 2006-2007 (%) 102
Table 66: Brazil Perms & relaxers value, by brand 2006-2007 (BRL m nominal prices) 103
Table 67: Brazil Perms & relaxers company share by value, 2006-2007 (%) 105
Table 68: Brazil Perms & relaxers value, by company, 2006-2007 (BRL m nominal prices) 105
Table 69: Brazil Perms & relaxers distribution channels, by value, 2006-2007 (%) 106
Table 70: Brazil Perms & relaxers value, by distribution channel, 2006-2007 (BRL m nominal prices) 106
Table 71: Brazil Perms & relaxers expenditure per capita, 2002-2007 (BRL, nominal prices) 108
Table 72: Brazil Perms & relaxers forecast expenditure per capita, 2007-2012 (BRL, nominal prices) 108
Table 73: Brazil Perms & relaxers expenditure per capita, 2002-2007 (US$ nominal prices) 109
Table 74: Brazil Perms & relaxers forecast expenditure per capita, 2007-2012 (US$ nominal prices) 109
Table 75: Brazil Perms & relaxers consumption per capita, 2002-2007 (Units) 110
Table 76: Brazil Perms & relaxers forecast consumption per capita, 2007-2012 (Units) 110
Table 77: Brazil Styling agents value, 2002-2007 (BRL m, nominal prices) 111
Table 78: Brazil Styling agents value forecast, 2007-2012 (BRL m, nominal prices) 112
Table 79: Brazil Styling agents value, 2002-2007 (US$ m nominal prices) 114
Table 80: Brazil Styling agents value forecast, 2007-2012 (US$ m nominal prices) 115
Table 81: Brazil Styling agents volume, 2002-2007 (Units m) 117
Table 82: Brazil Styling agents volume forecast, 2007-2012 (Units m) 118
Table 83: Brazil Styling agents brand share, by value, 2006-2007 (%) 121
Table 84: Brazil Styling agents value, by brand 2006-2007 (BRL m nominal prices) 122
Table 85: Brazil Styling agents company share by value, 2006-2007 (%) 124
Table 86: Brazil Styling agents value, by company, 2006-2007 (BRL m nominal prices) 124
Table 87: Brazil Styling agents distribution channels, by value, 2006-2007 (%) 125
Table 88: Brazil Styling agents value, by distribution channel, 2006-2007 (BRL m nominal prices) 125
Table 89: Brazil Styling agents expenditure per capita, 2002-2007 (BRL, nominal prices) 127
Table 90: Brazil Styling agents forecast expenditure per capita, 2007-2012 (BRL, nominal prices) 128
Table 91: Brazil Styling agents expenditure per capita, 2002-2007 (US$ nominal prices) 129
Table 92: Brazil Styling agents forecast expenditure per capita, 2007-2012 (US$ nominal prices) 130
Table 93: Brazil Styling agents consumption per capita, 2002-2007 (Units) 131
Table 94: Brazil Styling agents forecast consumption per capita, 2007-2012 (Units) 132
Table 95: Brazil Hair colorants value, 2002-2007 (BRL m, nominal prices) 133
Table 96: Brazil Hair colorants value forecast, 2007-2012 (BRL m, nominal prices) 134
Table 97: Brazil Hair colorants value, 2002-2007 (US$ m nominal prices) 136
Table 98: Brazil Hair colorants value forecast, 2007-2012 (US$ m nominal prices) 137
Table 99: Brazil Hair colorants volume, 2002-2007 (Units m) 139
Table 100: Brazil Hair colorants volume forecast, 2007-2012 (Units m) 140
Table 101: Brazil Hair colorants brand share, by value, 2006-2007 (%) 143
Table 102: Brazil Hair colorants value, by brand 2006-2007 (BRL m nominal prices) 144
Table 103: Brazil Hair colorants company share by value, 2006-2007 (%) 146
Table 104: Brazil Hair colorants value, by company, 2006-2007 (BRL m nominal prices) 146
Table 105: Brazil Hair colorants distribution channels, by value, 2006-2007 (%) 147
Table 106: Brazil Hair colorants value, by distribution channel, 2006-2007 (BRL m nominal prices) 147
Table 107: Brazil Hair colorants expenditure per capita, 2002-2007 (BRL, nominal prices) 149
Table 108: Brazil Hair colorants forecast expenditure per capita, 2007-2012 (BRL, nominal prices) 150
Table 109: Brazil Hair colorants expenditure per capita, 2002-2007 (US$ nominal prices) 151
Table 110: Brazil Hair colorants forecast expenditure per capita, 2007-2012 (US$ nominal prices) 152
Table 111: Brazil Hair colorants consumption per capita, 2002-2007 (Units) 153
Table 112: Brazil Hair colorants forecast consumption per capita, 2007-2012 (Units) 154
Table 113: Global Haircare market value, 2007 155
Table 114: Global Haircare market split (value terms (US$ m), 2007) – Top 5 countries 158
Table 115: Global Haircare market volume, 2007 160
Table 116: Global Haircare market split (volume terms, 2007) – Top 5 countries 163
Table 117: Leading players - Top 5 countries 165
Table 118: Brazil Haircare new product launches (reports) and SKUs, by company (Top 5 companies), 2007 166
Table 119: Brazil Haircare new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 167
Table 120: Brazil Haircare new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 167
Table 121: Brazil Haircare new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 168
Table 122: Brazil Haircare new product launches (reports) - Recent 5 launches 168
Table 123: Brazil Key Facts 170
Table 124: Brazil population, by age group, 2002-2007 (millions) 173
Table 125: Brazil population forecast, by age group, 2007-2012 (millions) 174
Table 126: Brazil population, by gender, 2002-2007 (millions) 174
Table 127: Brazil population forecast, by gender, 2007-2012 (millions) 175
Table 128: Brazil nominal GDP, 2002-2007 (BRL bn, 2000 prices) 175
Table 129: Brazil nominal GDP forecast, 2007-2012 (BRL bn, 2000 prices) 175
Table 130: Brazil real GDP, 2002-2007 (BRL bn, nominal prices) 176
Table 131: Brazil real GDP forecast, 2007-2012 (BRL bn, nominal prices) 176
Table 132: Brazil real GDP, 2002-2007 (US$ bn, 2000 prices) 176
Table 133: Brazil real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 177
Table 134: Brazil consumer price index, 2002-2007 (2003=100) 177
Table 135: Brazil consumer price index, 2007-2012 (2003=100) 177