Haircare in Canada to 2012

Haircare in Canada to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Haircare in Canada. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 5 categories: Conditioner, Hair colorants, Perms & relaxers, Shampoo and Styling agents

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Haircare in Canada increased between 2002-2007, growing at an average annual rate of 4.0%.

The leading company in the market in 2007 was Procter & Gamble Company, The. The second-largest player was L'Oreal S.A. with Unilever in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Haircare markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Haircare 2
Summary category level - Conditioner 3
Summary category level - Shampoo 4
Summary category level - Perms & relaxers 5
Summary category level - Styling agents 6
Summary category level - Hair colorants 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 25
Value Analysis, 2002-2007 25
Value Analysis, 2007-2012 26
Value Analysis, US$ 2002-2007 28
Value Analysis, US$ 2007-2012 29
Volume Analysis, 2002-2007 31
Volume Analysis, 2007-2012 32
Company and Brand Share Analysis 35
Distribution Analysis 40
Expenditure & consumption per capita 42
Chapter 4 LEADING COMPANY PROFILES 46
Procter & Gamble Company, The 46
L'Oreal S.A. 49
Chapter 5 CATEGORY ANALYSIS - CONDITIONER 52
Value Analysis, 2002-2007 52
Value Analysis, 2007-2012 53
Value Analysis, US$ 2002-2007 55
Value Analysis, US$ 2007-2012 55
Volume Analysis, 2002-2007 57
Volume Analysis, 2007-2012 58
Company and Brand Share Analysis 61
Distribution Analysis 64
Expenditure & consumption per capita 66
Chapter 6 CATEGORY ANALYSIS - SHAMPOO 69
Value Analysis, 2002-2007 69
Value Analysis, 2007-2012 70
Value Analysis, US$ 2002-2007 72
Value Analysis, US$ 2007-2012 73
Volume Analysis, 2002-2007 75
Volume Analysis, 2007-2012 76
Company and Brand Share Analysis 79
Distribution Analysis 83
Expenditure & consumption per capita 85
Chapter 7 CATEGORY ANALYSIS - PERMS & RELAXERS 89
Value Analysis, 2002-2007 89
Value Analysis, 2007-2012 90
Value Analysis, US$ 2002-2007 92
Value Analysis, US$ 2007-2012 92
Volume Analysis, 2002-2007 94
Volume Analysis, 2007-2012 95
Company and Brand Share Analysis 98
Distribution Analysis 101
Expenditure & consumption per capita 103
Chapter 8 CATEGORY ANALYSIS - STYLING AGENTS 106
Value Analysis, 2002-2007 106
Value Analysis, 2007-2012 107
Value Analysis, US$ 2002-2007 109
Value Analysis, US$ 2007-2012 110
Volume Analysis, 2002-2007 112
Volume Analysis, 2007-2012 113
Company and Brand Share Analysis 116
Distribution Analysis 119
Expenditure & consumption per capita 121
Chapter 9 CATEGORY ANALYSIS - HAIR COLORANTS 127
Value Analysis, 2002-2007 127
Value Analysis, 2007-2012 128
Value Analysis, US$ 2002-2007 130
Value Analysis, US$ 2007-2012 131
Volume Analysis, 2002-2007 133
Volume Analysis, 2007-2012 134
Company and Brand Share Analysis 137
Distribution Analysis 140
Expenditure & consumption per capita 142
Chapter 10 COUNTRY COMPARISON 148
Value 148
Volume 153
Market Share 158
Chapter 11 NEW PRODUCT DEVELOPMENT 159
Product launches over time 159
Recent product launches 161
Chapter 12 CANADA SOCIOECONOMIC PROFILE 162
Country Overview 162
Key Facts 163
Political Overview 164
Canada Economic Overview 165
Chapter 13 CANADA MACROECONOMIC PROFILE 166
Macroeconomic Indicators 166
Chapter 14 RESEARCH METHODOLOGY 171
Methodology overview 171
Secondary research 172
Market modeling 173
Primary research 174
Data finalization 175
Ongoing research 175
Chapter 15 APPENDIX 176
Future readings 176
How to contact experts in your industry 176

LIST OF FIGURES
Figure 1: Canada Haircare value & value forecast, 2002-2012 (CAD m, nominal prices) 27
Figure 2: Canada Haircare category growth comparison, by value, 2002-2012 30
Figure 3: Canada Haircare volume & volume forecast, 2002-2012 (Units m) 33
Figure 4: Canada Haircare category growth comparison, by volume, 2002-2012 34
Figure 5: Canada Haircare company share, by value, 2006-2007 (%) 37
Figure 6: Canada Haircare distribution channels, by value, 2006-2007(%) 41
Figure 7: Canada Conditioner value & value forecast, 2002-2012 (CAD m, nominal prices) 54
Figure 8: Canada Conditioner category growth comparison, by value, 2002-2012 56
Figure 9: Canada Conditioner volume & volume forecast, 2002-2012 (Units m) 59
Figure 10: Canada Conditioner category growth comparison, by volume, 2002-2012 60
Figure 11: Canada Conditioner company share, by value, 2006-2007 (%) 62
Figure 12: Canada Conditioner distribution channels, by value, 2006-2007(%) 65
Figure 13: Canada Shampoo value & value forecast, 2002-2012 (CAD m, nominal prices) 71
Figure 14: Canada Shampoo category growth comparison, by value, 2002-2012 74
Figure 15: Canada Shampoo volume & volume forecast, 2002-2012 (Units m) 77
Figure 16: Canada Shampoo category growth comparison, by volume, 2002-2012 78
Figure 17: Canada Shampoo company share, by value, 2006-2007 (%) 81
Figure 18: Canada Shampoo distribution channels, by value, 2006-2007(%) 84
Figure 19: Canada Perms & relaxers value & value forecast, 2002-2012 (CAD m, nominal prices) 91
Figure 20: Canada Perms & relaxers category growth comparison, by value, 2002-2012 93
Figure 21: Canada Perms & relaxers volume & volume forecast, 2002-2012 (Units m) 96
Figure 22: Canada Perms & relaxers category growth comparison, by volume, 2002-2012 97
Figure 23: Canada Perms & relaxers company share, by value, 2006-2007 (%) 99
Figure 24: Canada Perms & relaxers distribution channels, by value, 2006-2007(%) 102
Figure 25: Canada Styling agents value & value forecast, 2002-2012 (CAD m, nominal prices) 108
Figure 26: Canada Styling agents category growth comparison, by value, 2002-2012 111
Figure 27: Canada Styling agents volume & volume forecast, 2002-2012 (Units m) 114
Figure 28: Canada Styling agents category growth comparison, by volume, 2002-2012 115
Figure 29: Canada Styling agents company share, by value, 2006-2007 (%) 117
Figure 30: Canada Styling agents distribution channels, by value, 2006-2007(%) 120
Figure 31: Canada Hair colorants value & value forecast, 2002-2012 (CAD m, nominal prices) 129
Figure 32: Canada Hair colorants category growth comparison, by value, 2002-2012 132
Figure 33: Canada Hair colorants volume & volume forecast, 2002-2012 (Units m) 135
Figure 34: Canada Hair colorants category growth comparison, by volume, 2002-2012 136
Figure 35: Canada Hair colorants company share, by value, 2006-2007 (%) 138
Figure 36: Canada Hair colorants distribution channels, by value, 2006-2007(%) 141
Figure 37: Global Haircare market split (value terms, 2007) – Top 5 countries 149
Figure 38: Global Haircare market value, 2002 – 2007 (Top 5 countries) 152
Figure 39: Global Haircare market split (volume terms, 2007) – Top 5 countries 154
Figure 40: Global Haircare market volume, 2002 – 2007 (Top 5 countries) 157
Figure 41: Map of Canada 163
Figure 42: Annual data review process 172

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Canada Haircare value, 2002-2007 (CAD m, nominal prices) 25
Table 4: Canada Haircare value forecast, 2007-2012 (CAD m, nominal prices) 26
Table 5: Canada Haircare value, 2002-2007 (US$ m nominal prices) 28
Table 6: Canada Haircare value forecast, 2007-2012 (US$ m nominal prices) 29
Table 7: Canada Haircare volume, 2002-2007 (Units m) 31
Table 8: Canada Haircare volume forecast, 2007-2012 (Units m) 32
Table 9: Canada Haircare brand share, by value, 2006-2007 (%) 35
Table 10: Canada Haircare value, by brand 2006-2007 (CAD m nominal prices) 36
Table 11: Canada Haircare company share by value, 2006-2007 (%) 38
Table 12: Canada Haircare value, by company, 2006-2007 (CAD m nominal prices) 39
Table 13: Canada Haircare distribution channels, by value, 2006-2007 (%) 40
Table 14: Canada Haircare value, by distribution channel, 2006-2007 (CAD m nominal prices) 40
Table 15: Canada Haircare expenditure per capita, 2002-2007 (CAD, nominal prices) 42
Table 16: Canada Haircare forecast expenditure per capita, 2007-2012 (CAD, nominal prices) 43
Table 17: Canada Haircare expenditure per capita, 2002-2007 (US$ nominal prices) 43
Table 18: Canada Haircare forecast expenditure per capita, 2007-2012 (US$ nominal prices) 44
Table 19: Canada Haircare consumption per capita, 2002-2007 (Units) 44
Table 20: Canada Haircare forecast consumption per capita, 2007-2012 (Units) 45
Table 21: Procter & Gamble Company The Key Facts 46
Table 22: L'Oreal S.A. Key Facts 49
Table 23: Canada Conditioner value, 2002-2007 (CAD m, nominal prices) 52
Table 24: Canada Conditioner value forecast, 2007-2012 (CAD m, nominal prices) 53
Table 25: Canada Conditioner value, 2002-2007 (US$ m nominal prices) 55
Table 26: Canada Conditioner value forecast, 2007-2012 (US$ m nominal prices) 55
Table 27: Canada Conditioner volume, 2002-2007 (Units m) 57
Table 28: Canada Conditioner volume forecast, 2007-2012 (Units m) 58
Table 29: Canada Conditioner brand share, by value, 2006-2007 (%) 61
Table 30: Canada Conditioner value, by brand 2006-2007 (CAD m nominal prices) 61
Table 31: Canada Conditioner company share by value, 2006-2007 (%) 63
Table 32: Canada Conditioner value, by company, 2006-2007 (CAD m nominal prices) 63
Table 33: Canada Conditioner distribution channels, by value, 2006-2007 (%) 64
Table 34: Canada Conditioner value, by distribution channel, 2006-2007 (CAD m nominal prices) 64
Table 35: Canada Conditioner expenditure per capita, 2002-2007 (CAD, nominal prices) 66
Table 36: Canada Conditioner forecast expenditure per capita, 2007-2012 (CAD, nominal prices) 66
Table 37: Canada Conditioner expenditure per capita, 2002-2007 (US$ nominal prices) 67
Table 38: Canada Conditioner forecast expenditure per capita, 2007-2012 (US$ nominal prices) 67
Table 39: Canada Conditioner consumption per capita, 2002-2007 (Units) 68
Table 40: Canada Conditioner forecast consumption per capita, 2007-2012 (Units) 68
Table 41: Canada Shampoo value, 2002-2007 (CAD m, nominal prices) 69
Table 42: Canada Shampoo value forecast, 2007-2012 (CAD m, nominal prices) 70
Table 43: Canada Shampoo value, 2002-2007 (US$ m nominal prices) 72
Table 44: Canada Shampoo value forecast, 2007-2012 (US$ m nominal prices) 73
Table 45: Canada Shampoo volume, 2002-2007 (Units m) 75
Table 46: Canada Shampoo volume forecast, 2007-2012 (Units m) 76
Table 47: Canada Shampoo brand share, by value, 2006-2007 (%) 79
Table 48: Canada Shampoo value, by brand 2006-2007 (CAD m nominal prices) 80
Table 49: Canada Shampoo company share by value, 2006-2007 (%) 82
Table 50: Canada Shampoo value, by company, 2006-2007 (CAD m nominal prices) 82
Table 51: Canada Shampoo distribution channels, by value, 2006-2007 (%) 83
Table 52: Canada Shampoo value, by distribution channel, 2006-2007 (CAD m nominal prices) 83
Table 53: Canada Shampoo expenditure per capita, 2002-2007 (CAD, nominal prices) 85
Table 54: Canada Shampoo forecast expenditure per capita, 2007-2012 (CAD, nominal prices) 86
Table 55: Canada Shampoo expenditure per capita, 2002-2007 (US$ nominal prices) 86
Table 56: Canada Shampoo forecast expenditure per capita, 2007-2012 (US$ nominal prices) 87
Table 57: Canada Shampoo consumption per capita, 2002-2007 (Units) 87
Table 58: Canada Shampoo forecast consumption per capita, 2007-2012 (Units) 88
Table 59: Canada Perms & relaxers value, 2002-2007 (CAD m, nominal prices) 89
Table 60: Canada Perms & relaxers value forecast, 2007-2012 (CAD m, nominal prices) 90
Table 61: Canada Perms & relaxers value, 2002-2007 (US$ m nominal prices) 92
Table 62: Canada Perms & relaxers value forecast, 2007-2012 (US$ m nominal prices) 92
Table 63: Canada Perms & relaxers volume, 2002-2007 (Units m) 94
Table 64: Canada Perms & relaxers volume forecast, 2007-2012 (Units m) 95
Table 65: Canada Perms & relaxers brand share, by value, 2006-2007 (%) 98
Table 66: Canada Perms & relaxers value, by brand 2006-2007 (CAD m nominal prices) 98
Table 67: Canada Perms & relaxers company share by value, 2006-2007 (%) 100
Table 68: Canada Perms & relaxers value, by company, 2006-2007 (CAD m nominal prices) 100
Table 69: Canada Perms & relaxers distribution channels, by value, 2006-2007 (%) 101
Table 70: Canada Perms & relaxers value, by distribution channel, 2006-2007 (CAD m nominal prices) 101
Table 71: Canada Perms & relaxers expenditure per capita, 2002-2007 (CAD, nominal prices) 103
Table 72: Canada Perms & relaxers forecast expenditure per capita, 2007-2012 (CAD, nominal prices) 103
Table 73: Canada Perms & relaxers expenditure per capita, 2002-2007 (US$ nominal prices) 104
Table 74: Canada Perms & relaxers forecast expenditure per capita, 2007-2012 (US$ nominal prices) 104
Table 75: Canada Perms & relaxers consumption per capita, 2002-2007 (Units) 105
Table 76: Canada Perms & relaxers forecast consumption per capita, 2007-2012 (Units) 105
Table 77: Canada Styling agents value, 2002-2007 (CAD m, nominal prices) 106
Table 78: Canada Styling agents value forecast, 2007-2012 (CAD m, nominal prices) 107
Table 79: Canada Styling agents value, 2002-2007 (US$ m nominal prices) 109
Table 80: Canada Styling agents value forecast, 2007-2012 (US$ m nominal prices) 110
Table 81: Canada Styling agents volume, 2002-2007 (Units m) 112
Table 82: Canada Styling agents volume forecast, 2007-2012 (Units m) 113
Table 83: Canada Styling agents brand share, by value, 2006-2007 (%) 116
Table 84: Canada Styling agents value, by brand 2006-2007 (CAD m nominal prices) 116
Table 85: Canada Styling agents company share by value, 2006-2007 (%) 118
Table 86: Canada Styling agents value, by company, 2006-2007 (CAD m nominal prices) 118
Table 87: Canada Styling agents distribution channels, by value, 2006-2007 (%) 119
Table 88: Canada Styling agents value, by distribution channel, 2006-2007 (CAD m nominal prices) 119
Table 89: Canada Styling agents expenditure per capita, 2002-2007 (CAD, nominal prices) 121
Table 90: Canada Styling agents forecast expenditure per capita, 2007-2012 (CAD, nominal prices) 122
Table 91: Canada Styling agents expenditure per capita, 2002-2007 (US$ nominal prices) 123
Table 92: Canada Styling agents forecast expenditure per capita, 2007-2012 (US$ nominal prices) 124
Table 93: Canada Styling agents consumption per capita, 2002-2007 (Units) 125
Table 94: Canada Styling agents forecast consumption per capita, 2007-2012 (Units) 126
Table 95: Canada Hair colorants value, 2002-2007 (CAD m, nominal prices) 127
Table 96: Canada Hair colorants value forecast, 2007-2012 (CAD m, nominal prices) 128
Table 97: Canada Hair colorants value, 2002-2007 (US$ m nominal prices) 130
Table 98: Canada Hair colorants value forecast, 2007-2012 (US$ m nominal prices) 131
Table 99: Canada Hair colorants volume, 2002-2007 (Units m) 133
Table 100: Canada Hair colorants volume forecast, 2007-2012 (Units m) 134
Table 101: Canada Hair colorants brand share, by value, 2006-2007 (%) 137
Table 102: Canada Hair colorants value, by brand 2006-2007 (CAD m nominal prices) 137
Table 103: Canada Hair colorants company share by value, 2006-2007 (%) 139
Table 104: Canada Hair colorants value, by company, 2006-2007 (CAD m nominal prices) 139
Table 105: Canada Hair colorants distribution channels, by value, 2006-2007 (%) 140
Table 106: Canada Hair colorants value, by distribution channel, 2006-2007 (CAD m nominal prices) 140
Table 107: Canada Hair colorants expenditure per capita, 2002-2007 (CAD, nominal prices) 142
Table 108: Canada Hair colorants forecast expenditure per capita, 2007-2012 (CAD, nominal prices) 143
Table 109: Canada Hair colorants expenditure per capita, 2002-2007 (US$ nominal prices) 144
Table 110: Canada Hair colorants forecast expenditure per capita, 2007-2012 (US$ nominal prices) 145
Table 111: Canada Hair colorants consumption per capita, 2002-2007 (Units) 146
Table 112: Canada Hair colorants forecast consumption per capita, 2007-2012 (Units) 147
Table 113: Global Haircare market value, 2007 148
Table 114: Global Haircare market split (value terms (US$ m), 2007) – Top 5 countries 151
Table 115: Global Haircare market volume, 2007 153
Table 116: Global Haircare market split (volume terms, 2007) – Top 5 countries 156
Table 117: Leading players - Top 5 countries 158
Table 118: Canada Haircare new product launches (reports) and SKUs, by company (Top 5 companies), 2007 159
Table 119: Canada Haircare new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 160
Table 120: Canada Haircare new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 160
Table 121: Canada Haircare new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 161
Table 122: Canada Haircare new product launches (reports) - Recent 5 launches 161
Table 123: Canada Key Facts 163
Table 124: Canada population, by age group, 2002-2007 (millions) 166
Table 125: Canada population forecast, by age group, 2007-2012 (millions) 167
Table 126: Canada population, by gender, 2002-2007 (millions) 167
Table 127: Canada population forecast, by gender, 2007-2012 (millions) 168
Table 128: Canada nominal GDP, 2002-2007 (C $ bn, 2000 prices) 168
Table 129: Canada nominal GDP forecast, 2007-2012 (C $ bn, 2000 prices) 168
Table 130: Canada real GDP, 2002-2007 (C $ bn, nominal prices) 169
Table 131: Canada real GDP forecast, 2007-2012 (C $ bn, nominal prices) 169
Table 132: Canada real GDP, 2002-2007 (US$ bn, 2000 prices) 169
Table 133: Canada real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 170
Table 134: Canada consumer price index, 2002-2007 (2003=100) 170
Table 135: Canada consumer price index, 2007-2012 (2003=100) 170