Haircare in the Philippines to 2012

Haircare in the Philippines to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Haircare in the Philippines. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 5 categories: Conditioner, Hair colorants, Perms & relaxers, Shampoo and Styling agents

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Haircare in the Philippines increased between 2002-2007, growing at an average annual rate of 8.6%.

The leading company in the market in 2007 was Procter & Gamble Company, The. The second-largest player was Unilever with Colgate-Palmolive Company in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Haircare markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Haircare 2
Summary category level - Conditioner 3
Summary category level - Shampoo 4
Summary category level - Perms & relaxers 5
Summary category level - Styling agents 6
Summary category level - Hair colorants 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 25
Value Analysis, 2002-2007 25
Value Analysis, 2007-2012 26
Value Analysis, US$ 2002-2007 28
Value Analysis, US$ 2007-2012 29
Volume Analysis, 2002-2007 31
Volume Analysis, 2007-2012 32
Company and Brand Share Analysis 35
Distribution Analysis 39
Expenditure & consumption per capita 41
Chapter 4 LEADING COMPANY PROFILES 45
Procter & Gamble Company, The 45
Unilever 48
Chapter 5 CATEGORY ANALYSIS - CONDITIONER 50
Value Analysis, 2002-2007 50
Value Analysis, 2007-2012 51
Value Analysis, US$ 2002-2007 53
Value Analysis, US$ 2007-2012 53
Volume Analysis, 2002-2007 55
Volume Analysis, 2007-2012 56
Company and Brand Share Analysis 59
Distribution Analysis 62
Expenditure & consumption per capita 64
Chapter 6 CATEGORY ANALYSIS - SHAMPOO 67
Value Analysis, 2002-2007 67
Value Analysis, 2007-2012 68
Value Analysis, US$ 2002-2007 70
Value Analysis, US$ 2007-2012 71
Volume Analysis, 2002-2007 73
Volume Analysis, 2007-2012 74
Company and Brand Share Analysis 77
Distribution Analysis 81
Expenditure & consumption per capita 83
Chapter 7 CATEGORY ANALYSIS - PERMS & RELAXERS 87
Value Analysis, 2002-2007 87
Value Analysis, 2007-2012 88
Value Analysis, US$ 2002-2007 90
Value Analysis, US$ 2007-2012 90
Volume Analysis, 2002-2007 92
Volume Analysis, 2007-2012 93
Company and Brand Share Analysis 96
Distribution Analysis 98
Expenditure & consumption per capita 100
Chapter 8 CATEGORY ANALYSIS - STYLING AGENTS 103
Value Analysis, 2002-2007 103
Value Analysis, 2007-2012 104
Value Analysis, US$ 2002-2007 106
Value Analysis, US$ 2007-2012 107
Volume Analysis, 2002-2007 109
Volume Analysis, 2007-2012 110
Company and Brand Share Analysis 113
Distribution Analysis 116
Expenditure & consumption per capita 118
Chapter 9 CATEGORY ANALYSIS - HAIR COLORANTS 124
Value Analysis, 2002-2007 124
Value Analysis, 2007-2012 125
Value Analysis, US$ 2002-2007 127
Value Analysis, US$ 2007-2012 128
Volume Analysis, 2002-2007 130
Volume Analysis, 2007-2012 131
Company and Brand Share Analysis 134
Distribution Analysis 137
Expenditure & consumption per capita 139
Chapter 10 COUNTRY COMPARISON 145
Value 145
Volume 150
Market Share 155
Chapter 11 NEW PRODUCT DEVELOPMENT 156
Product launches over time 156
Recent product launches 158
Chapter 12 PHILIPPINES SOCIOECONOMIC PROFILE 159
Country Overview 159
Key Facts 160
Political Overview 161
Philippines Economic Overview 162
Chapter 13 PHILIPPINES MACROECONOMIC PROFILE 163
Macroeconomic Indicators 163
Chapter 14 RESEARCH METHODOLOGY 168
Methodology overview 168
Secondary research 169
Market modeling 170
Primary research 171
Data finalization 172
Ongoing research 172
Chapter 15 APPENDIX 173
Future readings 173
How to contact experts in your industry 173

LIST OF FIGURES
Figure 1: Philippines Haircare value & value forecast, 2002-2012 (PHP m, nominal prices) 27
Figure 2: Philippines Haircare category growth comparison, by value, 2002-2012 30
Figure 3: Philippines Haircare volume & volume forecast, 2002-2012 (Units m) 33
Figure 4: Philippines Haircare category growth comparison, by volume, 2002-2012 34
Figure 5: Philippines Haircare company share, by value, 2006-2007 (%) 37
Figure 6: Philippines Haircare distribution channels, by value, 2006-2007(%) 40
Figure 7: Philippines Conditioner value & value forecast, 2002-2012 (PHP m, nominal prices) 52
Figure 8: Philippines Conditioner category growth comparison, by value, 2002-2012 54
Figure 9: Philippines Conditioner volume & volume forecast, 2002-2012 (Units m) 57
Figure 10: Philippines Conditioner category growth comparison, by volume, 2002-2012 58
Figure 11: Philippines Conditioner company share, by value, 2006-2007 (%) 60
Figure 12: Philippines Conditioner distribution channels, by value, 2006-2007(%) 63
Figure 13: Philippines Shampoo value & value forecast, 2002-2012 (PHP m, nominal prices) 69
Figure 14: Philippines Shampoo category growth comparison, by value, 2002-2012 72
Figure 15: Philippines Shampoo volume & volume forecast, 2002-2012 (Units m) 75
Figure 16: Philippines Shampoo category growth comparison, by volume, 2002-2012 76
Figure 17: Philippines Shampoo company share, by value, 2006-2007 (%) 79
Figure 18: Philippines Shampoo distribution channels, by value, 2006-2007(%) 82
Figure 19: Philippines Perms & relaxers value & value forecast, 2002-2012 (PHP m, nominal prices) 89
Figure 20: Philippines Perms & relaxers category growth comparison, by value, 2002-2012 91
Figure 21: Philippines Perms & relaxers volume & volume forecast, 2002-2012 (Units m) 94
Figure 22: Philippines Perms & relaxers category growth comparison, by volume, 2002-2012 95
Figure 23: Philippines Perms & relaxers distribution channels, by value, 2006-2007(%) 99
Figure 24: Philippines Styling agents value & value forecast, 2002-2012 (PHP m, nominal prices) 105
Figure 25: Philippines Styling agents category growth comparison, by value, 2002-2012 108
Figure 26: Philippines Styling agents volume & volume forecast, 2002-2012 (Units m) 111
Figure 27: Philippines Styling agents category growth comparison, by volume, 2002-2012 112
Figure 28: Philippines Styling agents company share, by value, 2006-2007 (%) 114
Figure 29: Philippines Styling agents distribution channels, by value, 2006-2007(%) 117
Figure 30: Philippines Hair colorants value & value forecast, 2002-2012 (PHP m, nominal prices) 126
Figure 31: Philippines Hair colorants category growth comparison, by value, 2002-2012 129
Figure 32: Philippines Hair colorants volume & volume forecast, 2002-2012 (Units m) 132
Figure 33: Philippines Hair colorants category growth comparison, by volume, 2002-2012 133
Figure 34: Philippines Hair colorants company share, by value, 2006-2007 (%) 135
Figure 35: Philippines Hair colorants distribution channels, by value, 2006-2007(%) 138
Figure 36: Global Haircare market split (value terms, 2007) – Top 5 countries 146
Figure 37: Global Haircare market value, 2002 – 2007 (Top 5 countries) 149
Figure 38: Global Haircare market split (volume terms, 2007) – Top 5 countries 151
Figure 39: Global Haircare market volume, 2002 – 2007 (Top 5 countries) 154
Figure 40: Map of Philippines 160
Figure 41: Annual data review process 169

LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Philippines Haircare value, 2002-2007 (PHP m, nominal prices) 25
Table 4: Philippines Haircare value forecast, 2007-2012 (PHP m, nominal prices) 26
Table 5: Philippines Haircare value, 2002-2007 (US$ m nominal prices) 28
Table 6: Philippines Haircare value forecast, 2007-2012 (US$ m nominal prices) 29
Table 7: Philippines Haircare volume, 2002-2007 (Units m) 31
Table 8: Philippines Haircare volume forecast, 2007-2012 (Units m) 32
Table 9: Philippines Haircare brand share, by value, 2006-2007 (%) 35
Table 10: Philippines Haircare value, by brand 2006-2007 (PHP m nominal prices) 36
Table 11: Philippines Haircare company share by value, 2006-2007 (%) 38
Table 12: Philippines Haircare value, by company, 2006-2007 (PHP m nominal prices) 38
Table 13: Philippines Haircare distribution channels, by value, 2006-2007 (%) 39
Table 14: Philippines Haircare value, by distribution channel, 2006-2007 (PHP m nominal prices) 39
Table 15: Philippines Haircare expenditure per capita, 2002-2007 (PHP, nominal prices) 41
Table 16: Philippines Haircare forecast expenditure per capita, 2007-2012 (PHP, nominal prices) 42
Table 17: Philippines Haircare expenditure per capita, 2002-2007 (US$ nominal prices) 42
Table 18: Philippines Haircare forecast expenditure per capita, 2007-2012 (US$ nominal prices) 43
Table 19: Philippines Haircare consumption per capita, 2002-2007 (Units) 43
Table 20: Philippines Haircare forecast consumption per capita, 2007-2012 (Units) 44
Table 21: Procter & Gamble Company, The Key Facts 45
Table 22: Unilever Key Facts 48
Table 23: Philippines Conditioner value, 2002-2007 (PHP m, nominal prices) 50
Table 24: Philippines Conditioner value forecast, 2007-2012 (PHP m, nominal prices) 51
Table 25: Philippines Conditioner value, 2002-2007 (US$ m nominal prices) 53
Table 26: Philippines Conditioner value forecast, 2007-2012 (US$ m nominal prices) 53
Table 27: Philippines Conditioner volume, 2002-2007 (Units m) 55
Table 28: Philippines Conditioner volume forecast, 2007-2012 (Units m) 56
Table 29: Philippines Conditioner brand share, by value, 2006-2007 (%) 59
Table 30: Philippines Conditioner value, by brand 2006-2007 (PHP m nominal prices) 59
Table 31: Philippines Conditioner company share by value, 2006-2007 (%) 61
Table 32: Philippines Conditioner value, by company, 2006-2007 (PHP m nominal prices) 61
Table 33: Philippines Conditioner distribution channels, by value, 2006-2007 (%) 62
Table 34: Philippines Conditioner value, by distribution channel, 2006-2007 (PHP m nominal prices) 62
Table 35: Philippines Conditioner expenditure per capita, 2002-2007 (PHP, nominal prices) 64
Table 36: Philippines Conditioner forecast expenditure per capita, 2007-2012 (PHP, nominal prices) 64
Table 37: Philippines Conditioner expenditure per capita, 2002-2007 (US$ nominal prices) 65
Table 38: Philippines Conditioner forecast expenditure per capita, 2007-2012 (US$ nominal prices) 65
Table 39: Philippines Conditioner consumption per capita, 2002-2007 (Units) 66
Table 40: Philippines Conditioner forecast consumption per capita, 2007-2012 (Units) 66
Table 41: Philippines Shampoo value, 2002-2007 (PHP m, nominal prices) 67
Table 42: Philippines Shampoo value forecast, 2007-2012 (PHP m, nominal prices) 68
Table 43: Philippines Shampoo value, 2002-2007 (US$ m nominal prices) 70
Table 44: Philippines Shampoo value forecast, 2007-2012 (US$ m nominal prices) 71
Table 45: Philippines Shampoo volume, 2002-2007 (Units m) 73
Table 46: Philippines Shampoo volume forecast, 2007-2012 (Units m) 74
Table 47: Philippines Shampoo brand share, by value, 2006-2007 (%) 77
Table 48: Philippines Shampoo value, by brand 2006-2007 (PHP m nominal prices) 78
Table 49: Philippines Shampoo company share by value, 2006-2007 (%) 80
Table 50: Philippines Shampoo value, by company, 2006-2007 (PHP m nominal prices) 80
Table 51: Philippines Shampoo distribution channels, by value, 2006-2007 (%) 81
Table 52: Philippines Shampoo value, by distribution channel, 2006-2007 (PHP m nominal prices) 81
Table 53: Philippines Shampoo expenditure per capita, 2002-2007 (PHP, nominal prices) 83
Table 54: Philippines Shampoo forecast expenditure per capita, 2007-2012 (PHP, nominal prices) 84
Table 55: Philippines Shampoo expenditure per capita, 2002-2007 (US$ nominal prices) 84
Table 56: Philippines Shampoo forecast expenditure per capita, 2007-2012 (US$ nominal prices) 85
Table 57: Philippines Shampoo consumption per capita, 2002-2007 (Units) 85
Table 58: Philippines Shampoo forecast consumption per capita, 2007-2012 (Units) 86
Table 59: Philippines Perms & relaxers value, 2002-2007 (PHP m, nominal prices) 87
Table 60: Philippines Perms & relaxers value forecast, 2007-2012 (PHP m, nominal prices) 88
Table 61: Philippines Perms & relaxers value, 2002-2007 (US$ m nominal prices) 90
Table 62: Philippines Perms & relaxers value forecast, 2007-2012 (US$ m nominal prices) 90
Table 63: Philippines Perms & relaxers volume, 2002-2007 (Units m) 92
Table 64: Philippines Perms & relaxers volume forecast, 2007-2012 (Units m) 93
Table 65: Philippines Perms & relaxers brand share, by value, 2006-2007 (%) 96
Table 66: Philippines Perms & relaxers value, by brand 2006-2007 (PHP m nominal prices) 96
Table 67: Philippines Perms & relaxers company share by value, 2006-2007 (%) 97
Table 68: Philippines Perms & relaxers value, by company, 2006-2007 (PHP m nominal prices) 97
Table 69: Philippines Perms & relaxers distribution channels, by value, 2006-2007 (%) 98
Table 70: Philippines Perms & relaxers value, by distribution channel, 2006-2007 (PHP m nominal prices) 98
Table 71: Philippines Perms & relaxers expenditure per capita, 2002-2007 (PHP, nominal prices) 100
Table 72: Philippines Perms & relaxers forecast expenditure per capita, 2007-2012 (PHP, nominal prices) 100
Table 73: Philippines Perms & relaxers expenditure per capita, 2002-2007 (US$ nominal prices) 101
Table 74: Philippines Perms & relaxers forecast expenditure per capita, 2007-2012 (US$ nominal prices) 101
Table 75: Philippines Perms & relaxers consumption per capita, 2002-2007 (Units) 102
Table 76: Philippines Perms & relaxers forecast consumption per capita, 2007-2012 (Units) 102
Table 77: Philippines Styling agents value, 2002-2007 (PHP m, nominal prices) 103
Table 78: Philippines Styling agents value forecast, 2007-2012 (PHP m, nominal prices) 104
Table 79: Philippines Styling agents value, 2002-2007 (US$ m nominal prices) 106
Table 80: Philippines Styling agents value forecast, 2007-2012 (US$ m nominal prices) 107
Table 81: Philippines Styling agents volume, 2002-2007 (Units m) 109
Table 82: Philippines Styling agents volume forecast, 2007-2012 (Units m) 110
Table 83: Philippines Styling agents brand share, by value, 2006-2007 (%) 113
Table 84: Philippines Styling agents value, by brand 2006-2007 (PHP m nominal prices) 113
Table 85: Philippines Styling agents company share by value, 2006-2007 (%) 115
Table 86: Philippines Styling agents value, by company, 2006-2007 (PHP m nominal prices) 115
Table 87: Philippines Styling agents distribution channels, by value, 2006-2007 (%) 116
Table 88: Philippines Styling agents value, by distribution channel, 2006-2007 (PHP m nominal prices) 116
Table 89: Philippines Styling agents expenditure per capita, 2002-2007 (PHP, nominal prices) 118
Table 90: Philippines Styling agents forecast expenditure per capita, 2007-2012 (PHP, nominal prices) 119
Table 91: Philippines Styling agents expenditure per capita, 2002-2007 (US$ nominal prices) 120
Table 92: Philippines Styling agents forecast expenditure per capita, 2007-2012 (US$ nominal prices) 121
Table 93: Philippines Styling agents consumption per capita, 2002-2007 (Units) 122
Table 94: Philippines Styling agents forecast consumption per capita, 2007-2012 (Units) 123
Table 95: Philippines Hair colorants value, 2002-2007 (PHP m, nominal prices) 124
Table 96: Philippines Hair colorants value forecast, 2007-2012 (PHP m, nominal prices) 125
Table 97: Philippines Hair colorants value, 2002-2007 (US$ m nominal prices) 127
Table 98: Philippines Hair colorants value forecast, 2007-2012 (US$ m nominal prices) 128
Table 99: Philippines Hair colorants volume, 2002-2007 (Units m) 130
Table 100: Philippines Hair colorants volume forecast, 2007-2012 (Units m) 131
Table 101: Philippines Hair colorants brand share, by value, 2006-2007 (%) 134
Table 102: Philippines Hair colorants value, by brand 2006-2007 (PHP m nominal prices) 134
Table 103: Philippines Hair colorants company share by value, 2006-2007 (%) 136
Table 104: Philippines Hair colorants value, by company, 2006-2007 (PHP m nominal prices) 136
Table 105: Philippines Hair colorants distribution channels, by value, 2006-2007 (%) 137
Table 106: Philippines Hair colorants value, by distribution channel, 2006-2007 (PHP m nominal prices) 137
Table 107: Philippines Hair colorants expenditure per capita, 2002-2007 (PHP, nominal prices) 139
Table 108: Philippines Hair colorants forecast expenditure per capita, 2007-2012 (PHP, nominal prices) 140
Table 109: Philippines Hair colorants expenditure per capita, 2002-2007 (US$ nominal prices) 141
Table 110: Philippines Hair colorants forecast expenditure per capita, 2007-2012 (US$ nominal prices) 142
Table 111: Philippines Hair colorants consumption per capita, 2002-2007 (Units) 143
Table 112: Philippines Hair colorants forecast consumption per capita, 2007-2012 (Units) 144
Table 113: Global Haircare market value, 2007 145
Table 114: Global Haircare market split (value terms (US$ m), 2007) – Top 5 countries 148
Table 115: Global Haircare market volume, 2007 150
Table 116: Global Haircare market split (volume terms, 2007) – Top 5 countries 153
Table 117: Leading players - Top 5 countries 155
Table 118: Philippines Haircare new product launches (reports) and SKUs, by company (Top 5 companies), 2007 156
Table 119: Philippines Haircare new product launches (reports), by flavor and fragrances 2007 157
Table 120: Philippines Haircare new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 157
Table 121: Philippines Haircare new product launches (reports), by Package tags or Claims 2007 158
Table 122: Philippines Haircare new product launches (reports) - Recent 5 launches 158
Table 123: Philippines Key Facts 160
Table 124: Philippines population, by age group, 2002-2007 (millions) 163
Table 125: Philippines population forecast, by age group, 2007-2012 (millions) 164
Table 126: Philippines population, by gender, 2002-2007 (millions) 164
Table 127: Philippines population forecast, by gender, 2007-2012 (millions) 165
Table 128: Philippines nominal GDP, 2002-2007 (PHP bn, 2000 prices) 165
Table 129: Philippines nominal GDP forecast, 2007-2012 (PHP bn, 2000 prices) 165
Table 130: Philippines real GDP, 2002-2007 (PHP bn, nominal prices) 166
Table 131: Philippines real GDP forecast, 2007-2012 (PHP bn, nominal prices) 166
Table 132: Philippines real GDP, 2002-2007 (US$ bn, 2000 prices) 166
Table 133: Philippines real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 167
Table 134: Philippines consumer price index, 2002-2007 (2003=100) 167
Table 135: Philippines consumer price index, 2007-2012 (2003=100) 167