TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Fragrances 2
Summary category level - Female Fragrances 3
Summary category level - Male Fragrances 4
Summary category level - Unisex Fragrances 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2002-2007 20
Value Analysis, 2007-2012 21
Value Analysis, US$ 2002-2007 23
Value Analysis, US$ 2007-2012 23
Volume Analysis, 2002-2007 25
Volume Analysis, 2007-2012 26
Company and Brand Share Analysis 29
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES 38
Coty Inc. 38
Chapter 5 CATEGORY ANALYSIS - FEMALE FRAGRANCES 40
Value Analysis, 2002-2007 40
Value Analysis, 2007-2012 41
Value Analysis, US$ 2002-2007 43
Value Analysis, US$ 2007-2012 43
Volume Analysis, 2002-2007 45
Volume Analysis, 2007-2012 46
Company and Brand Share Analysis 49
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 CATEGORY ANALYSIS - MALE FRAGRANCES 58
Value Analysis, 2002-2007 58
Value Analysis, 2007-2012 59
Value Analysis, US$ 2002-2007 61
Value Analysis, US$ 2007-2012 61
Volume Analysis, 2002-2007 63
Volume Analysis, 2007-2012 64
Company and Brand Share Analysis 67
Distribution Analysis 71
Expenditure & consumption per capita 73
Chapter 7 CATEGORY ANALYSIS - UNISEX FRAGRANCES 76
Value Analysis, 2002-2007 76
Value Analysis, 2007-2012 77
Value Analysis, US$ 2002-2007 79
Value Analysis, US$ 2007-2012 79
Volume Analysis, 2002-2007 81
Volume Analysis, 2007-2012 82
Company and Brand Share Analysis 85
Distribution Analysis 88
Expenditure & consumption per capita 90
Chapter 8 COUNTRY COMPARISON 93
Value 93
Volume 98
Market Share 103
Chapter 9 NEW PRODUCT DEVELOPMENT 104
Product launches over time 104
Recent product launches 106
Chapter 10 THAILAND SOCIOECONOMIC PROFILE 107
Country Overview 107
Key Facts 108
Political Overview 110
Thailand Economic Overview 111
Chapter 11 THAILAND MACROECONOMIC PROFILE 112
Macroeconomic Indicators 112
Chapter 12 RESEARCH METHODOLOGY 117
Methodology overview 117
Secondary research 118
Market modeling 119
Primary research 120
Data finalization 121
Ongoing research 121
Chapter 13 APPENDIX 122
Future readings 122
How to contact experts in your industry 122
LIST OF FIGURES
Figure 1: Thailand Fragrances value & value forecast, 2002-2012 (THB m, nominal prices) 22
Figure 2: Thailand Fragrances category growth comparison, by value, 2002-2012 24
Figure 3: Thailand Fragrances volume & volume forecast, 2002-2012 (Units m) 27
Figure 4: Thailand Fragrances category growth comparison, by volume, 2002-2012 28
Figure 5: Thailand Fragrances company share, by value, 2006-2007 (%) 31
Figure 6: Thailand Fragrances distribution channels, by value, 2006-2007(%) 34
Figure 7: Thailand Female Fragrances value & value forecast, 2002-2012 (THB m, nominal prices) 42
Figure 8: Thailand Female Fragrances category growth comparison, by value, 2002-2012 44
Figure 9: Thailand Female Fragrances volume & volume forecast, 2002-2012 (Units m) 47
Figure 10: Thailand Female Fragrances category growth comparison, by volume, 2002-2012 48
Figure 11: Thailand Female Fragrances company share, by value, 2006-2007 (%) 51
Figure 12: Thailand Female Fragrances distribution channels, by value, 2006-2007(%) 54
Figure 13: Thailand Male Fragrances value & value forecast, 2002-2012 (THB m, nominal prices) 60
Figure 14: Thailand Male Fragrances category growth comparison, by value, 2002-2012 62
Figure 15: Thailand Male Fragrances volume & volume forecast, 2002-2012 (Units m) 65
Figure 16: Thailand Male Fragrances category growth comparison, by volume, 2002-2012 66
Figure 17: Thailand Male Fragrances company share, by value, 2006-2007 (%) 69
Figure 18: Thailand Male Fragrances distribution channels, by value, 2006-2007(%) 72
Figure 19: Thailand Unisex Fragrances value & value forecast, 2002-2012 (THB m, nominal prices) 78
Figure 20: Thailand Unisex Fragrances category growth comparison, by value, 2002-2012 80
Figure 21: Thailand Unisex Fragrances volume & volume forecast, 2002-2012 (Units m) 83
Figure 22: Thailand Unisex Fragrances category growth comparison, by volume, 2002-2012 84
Figure 23: Thailand Unisex Fragrances company share, by value, 2006-2007 (%) 86
Figure 24: Thailand Unisex Fragrances distribution channels, by value, 2006-2007(%) 89
Figure 25: Global Fragrances market split (value terms, 2007) – Top 5 countries 94
Figure 26: Global Fragrances market value, 2002 – 2007 (Top 5 countries) 97
Figure 27: Global Fragrances market split (volume terms, 2007) – Top 5 countries 99
Figure 28: Global Fragrances market volume, 2002 – 2007 (Top 5 countries) 102
Figure 29: Map of Thailand 109
Figure 30: Annual data review process 118
LIST OF TABLES
Table 1: Fragrances category definitions 8
Table 2: Fragrances distribution channels 9
Table 3: Thailand Fragrances value, 2002-2007 (THB m, nominal prices) 20
Table 4: Thailand Fragrances value forecast, 2007-2012 (THB m, nominal prices) 21
Table 5: Thailand Fragrances value, 2002-2007 (US$ m nominal prices) 23
Table 6: Thailand Fragrances value forecast, 2007-2012 (US$ m nominal prices) 23
Table 7: Thailand Fragrances volume, 2002-2007 (Units m) 25
Table 8: Thailand Fragrances volume forecast, 2007-2012 (Units m) 26
Table 9: Thailand Fragrances brand share, by value, 2006-2007 (%) 29
Table 10: Thailand Fragrances value, by brand 2006-2007 (THB m nominal prices) 30
Table 11: Thailand Fragrances company share by value, 2006-2007 (%) 32
Table 12: Thailand Fragrances value, by company, 2006-2007 (THB m nominal prices) 32
Table 13: Thailand Fragrances distribution channels, by value, 2006-2007 (%) 33
Table 14: Thailand Fragrances value, by distribution channel, 2006-2007 (THB m nominal prices) 33
Table 15: Thailand Fragrances expenditure per capita, 2002-2007 (THB, nominal prices) 35
Table 16: Thailand Fragrances forecast expenditure per capita, 2007-2012 (THB, nominal prices) 35
Table 17: Thailand Fragrances expenditure per capita, 2002-2007 (US$ nominal prices) 36
Table 18: Thailand Fragrances forecast expenditure per capita, 2007-2012 (US$ nominal prices) 36
Table 19: Thailand Fragrances consumption per capita, 2002-2007 (Units) 37
Table 20: Thailand Fragrances forecast consumption per capita, 2007-2012 (Units) 37
Table 21: Coty Inc. Key Facts 38
Table 22: Thailand Female Fragrances value, 2002-2007 (THB m, nominal prices) 40
Table 23: Thailand Female Fragrances value forecast, 2007-2012 (THB m, nominal prices) 41
Table 24: Thailand Female Fragrances value, 2002-2007 (US$ m nominal prices) 43
Table 25: Thailand Female Fragrances value forecast, 2007-2012 (US$ m nominal prices) 43
Table 26: Thailand Female Fragrances volume, 2002-2007 (Units m) 45
Table 27: Thailand Female Fragrances volume forecast, 2007-2012 (Units m) 46
Table 28: Thailand Female Fragrances brand share, by value, 2006-2007 (%) 49
Table 29: Thailand Female Fragrances value, by brand 2006-2007 (THB m nominal prices) 50
Table 30: Thailand Female Fragrances company share by value, 2006-2007 (%) 52
Table 31: Thailand Female Fragrances value, by company, 2006-2007 (THB m nominal prices) 52
Table 32: Thailand Female Fragrances distribution channels, by value, 2006-2007 (%) 53
Table 33: Thailand Female Fragrances value, by distribution channel, 2006-2007 (THB m nominal prices) 53
Table 34: Thailand Female Fragrances expenditure per capita, 2002-2007 (THB, nominal prices) 55
Table 35: Thailand Female Fragrances forecast expenditure per capita, 2007-2012 (THB, nominal prices) 55
Table 36: Thailand Female Fragrances expenditure per capita, 2002-2007 (US$ nominal prices) 56
Table 37: Thailand Female Fragrances forecast expenditure per capita, 2007-2012 (US$ nominal prices) 56
Table 38: Thailand Female Fragrances consumption per capita, 2002-2007 (Units) 57
Table 39: Thailand Female Fragrances forecast consumption per capita, 2007-2012 (Units) 57
Table 40: Thailand Male Fragrances value, 2002-2007 (THB m, nominal prices) 58
Table 41: Thailand Male Fragrances value forecast, 2007-2012 (THB m, nominal prices) 59
Table 42: Thailand Male Fragrances value, 2002-2007 (US$ m nominal prices) 61
Table 43: Thailand Male Fragrances value forecast, 2007-2012 (US$ m nominal prices) 61
Table 44: Thailand Male Fragrances volume, 2002-2007 (Units m) 63
Table 45: Thailand Male Fragrances volume forecast, 2007-2012 (Units m) 64
Table 46: Thailand Male Fragrances brand share, by value, 2006-2007 (%) 67
Table 47: Thailand Male Fragrances value, by brand 2006-2007 (THB m nominal prices) 68
Table 48: Thailand Male Fragrances company share by value, 2006-2007 (%) 70
Table 49: Thailand Male Fragrances value, by company, 2006-2007 (THB m nominal prices) 70
Table 50: Thailand Male Fragrances distribution channels, by value, 2006-2007 (%) 71
Table 51: Thailand Male Fragrances value, by distribution channel, 2006-2007 (THB m nominal prices) 71
Table 52: Thailand Male Fragrances expenditure per capita, 2002-2007 (THB, nominal prices) 73
Table 53: Thailand Male Fragrances forecast expenditure per capita, 2007-2012 (THB, nominal prices) 73
Table 54: Thailand Male Fragrances expenditure per capita, 2002-2007 (US$ nominal prices) 74
Table 55: Thailand Male Fragrances forecast expenditure per capita, 2007-2012 (US$ nominal prices) 74
Table 56: Thailand Male Fragrances consumption per capita, 2002-2007 (Units) 75
Table 57: Thailand Male Fragrances forecast consumption per capita, 2007-2012 (Units) 75
Table 58: Thailand Unisex Fragrances value, 2002-2007 (THB m, nominal prices) 76
Table 59: Thailand Unisex Fragrances value forecast, 2007-2012 (THB m, nominal prices) 77
Table 60: Thailand Unisex Fragrances value, 2002-2007 (US$ m nominal prices) 79
Table 61: Thailand Unisex Fragrances value forecast, 2007-2012 (US$ m nominal prices) 79
Table 62: Thailand Unisex Fragrances volume, 2002-2007 (Units m) 81
Table 63: Thailand Unisex Fragrances volume forecast, 2007-2012 (Units m) 82
Table 64: Thailand Unisex Fragrances brand share, by value, 2006-2007 (%) 85
Table 65: Thailand Unisex Fragrances value, by brand 2006-2007 (THB m nominal prices) 85
Table 66: Thailand Unisex Fragrances company share by value, 2006-2007 (%) 87
Table 67: Thailand Unisex Fragrances value, by company, 2006-2007 (THB m nominal prices) 87
Table 68: Thailand Unisex Fragrances distribution channels, by value, 2006-2007 (%) 88
Table 69: Thailand Unisex Fragrances value, by distribution channel, 2006-2007 (THB m nominal prices) 88
Table 70: Thailand Unisex Fragrances expenditure per capita, 2002-2007 (THB, nominal prices) 90
Table 71: Thailand Unisex Fragrances forecast expenditure per capita, 2007-2012 (THB, nominal prices) 90
Table 72: Thailand Unisex Fragrances expenditure per capita, 2002-2007 (US$ nominal prices) 91
Table 73: Thailand Unisex Fragrances forecast expenditure per capita, 2007-2012 (US$ nominal prices) 91
Table 74: Thailand Unisex Fragrances consumption per capita, 2002-2007 (Units) 92
Table 75: Thailand Unisex Fragrances forecast consumption per capita, 2007-2012 (Units) 92
Table 76: Global Fragrances market value, 2007 93
Table 77: Global Fragrances market split (value terms (US$ m), 2007) – Top 5 countries 96
Table 78: Global Fragrances market volume, 2007 98
Table 79: Global Fragrances market split (volume terms, 2007) – Top 5 countries 101
Table 80: Leading players - Top 5 countries 103
Table 81: Thailand Fragrances new product launches (reports) and SKUs, by company (Top 5 companies), 2007 104
Table 82: Thailand Fragrances new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 105
Table 83: Thailand Fragrances new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 105
Table 84: Thailand Fragrances new product launches (reports), by Package tags or Claims, 2007 106
Table 85: Thailand Fragrances new product launches (reports) - Recent 5 launches 106
Table 86: Thailand Key Facts 108
Table 87: Thailand population, by age group, 2002-2007 (millions) 112
Table 88: Thailand population forecast, by age group, 2007-2012 (millions) 113
Table 89: Thailand population, by gender, 2002-2007 (millions) 113
Table 90: Thailand population forecast, by gender, 2007-2012 (millions) 114
Table 91: Thailand nominal GDP, 2002-2007 (THB bn, 2000 prices) 114
Table 92: Thailand nominal GDP forecast, 2007-2012 (THB bn, 2000 prices) 114
Table 93: Thailand real GDP, 2002-2007 (THB bn, nominal prices) 115
Table 94: Thailand real GDP forecast, 2007-2012 (THB bn, nominal prices) 115
Table 95: Thailand real GDP, 2002-2007 (US$ bn, 2000 prices) 115
Table 96: Thailand real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 116
Table 97: Thailand consumer price index, 2002-2007 (2003=100) 116
Table 98: Thailand consumer price index, 2007-2012 (2003=100) 116