Confectionery in Belgium to 2012

Confectionery in Belgium to 2012

Introduction

The market for Confectionery in Belgium increased between 2002-2007, growing at an average annual rate of 2.8%.

The leading company in the market in 2007 was Kraft Foods, Inc. The second-largest player was Mars, Inc. with Nestle S.A. in third place.

Scope

*Discover the major quantitative trends affecting the Confectionery markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Confectionery 2
Summary category level - Cereal bars 3
Summary category level - Chocolate 4
Summary category level - Sugar confectionery 5
Summary category level - Gum 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002-2007 21
Value Analysis, 2007-2012 22
Value Analysis, US$ 2002-2007 24
Value Analysis, US$ 2007-2012 24
Volume Analysis, 2002-2007 26
Volume Analysis, 2007-2012 27
Company and Brand Share Analysis 30
Distribution Analysis 36
Expenditure & consumption per capita 38
Chapter 4 LEADING COMPANY PROFILES 42
Kraft Foods, Inc. 42
Mars, Inc. 44
Chapter 5 CATEGORY ANALYSIS - CEREAL BARS 46
Value Analysis, 2002-2007 46
Value Analysis, 2007-2012 47
Value Analysis, US$ 2002-2007 49
Value Analysis, US$ 2007-2012 49
Volume Analysis, 2002-2007 51
Volume Analysis, 2007-2012 52
Company and Brand Share Analysis 55
Distribution Analysis 57
Expenditure & consumption per capita 59
Chapter 6 CATEGORY ANALYSIS - CHOCOLATE 62
Value Analysis, 2002-2007 62
Value Analysis, 2007-2012 63
Value Analysis, US$ 2002-2007 65
Value Analysis, US$ 2007-2012 66
Volume Analysis, 2002-2007 68
Volume Analysis, 2007-2012 69
Company and Brand Share Analysis 72
Distribution Analysis 75
Expenditure & consumption per capita 77
Chapter 7 CATEGORY ANALYSIS - SUGAR CONFECTIONERY 83
Value Analysis, 2002-2007 83
Value Analysis, 2007-2012 85
Value Analysis, US$ 2002-2007 87
Value Analysis, US$ 2007-2012 88
Volume Analysis, 2002-2007 90
Volume Analysis, 2007-2012 91
Company and Brand Share Analysis 94
Distribution Analysis 99
Expenditure & consumption per capita 101
Chapter 8 CATEGORY ANALYSIS - GUM 107
Value Analysis, 2002-2007 107
Value Analysis, 2007-2012 108
Value Analysis, US$ 2002-2007 110
Value Analysis, US$ 2007-2012 111
Volume Analysis, 2002-2007 113
Volume Analysis, 2007-2012 114
Company and Brand Share Analysis 117
Distribution Analysis 120
Expenditure & consumption per capita 122
Chapter 9 COUNTRY COMPARISON 126
Value 126
Volume 131
Market Share 136
Chapter 10 NEW PRODUCT DEVELOPMENT 137
Product launches over time 137
Recent product launches 139
Chapter 11 BELGIUM SOCIOECONOMIC PROFILE 140
Country Overview 140
Key Facts 141
Political Overview 142
Belgium Economic Overview 143
Chapter 12 BELGIUM MACROECONOMIC PROFILE 144
Macroeconomic Indicators 144
Chapter 13 RESEARCH METHODOLOGY 149
Methodology overview 149
Secondary research 150
Market modeling 151
Primary research 152
Data finalization 153
Ongoing research 153
Chapter 14 APPENDIX 154
Future readings 154
How to contact experts in your industry 154

LIST OF FIGURES
Figure 1: Belgium Confectionery value & value forecast, 2002-2012 (€ m, nominal prices) 23
Figure 2: Belgium Confectionery category growth comparison, by value, 2002-2012 25
Figure 3: Belgium Confectionery volume & volume forecast, 2002-2012 (Kg m) 28
Figure 4: Belgium Confectionery category growth comparison, by volume, 2002-2012 29
Figure 5: Belgium Confectionery distribution channels, by value, 2006-2007(%) 37
Figure 6: Belgium Cereal bars value & value forecast, 2002-2012 (€ m, nominal prices) 48
Figure 7: Belgium Cereal bars category growth comparison, by value, 2002-2012 50
Figure 8: Belgium Cereal bars volume & volume forecast, 2002-2012 (Kg m) 53
Figure 9: Belgium Cereal bars category growth comparison, by volume, 2002-2012 54
Figure 10: Belgium Cereal bars distribution channels, by value, 2006-2007(%) 58
Figure 11: Belgium Chocolate value & value forecast, 2002-2012 (€ m, nominal prices) 64
Figure 12: Belgium Chocolate category growth comparison, by value, 2002-2012 67
Figure 13: Belgium Chocolate volume & volume forecast, 2002-2012 (Kg m) 70
Figure 14: Belgium Chocolate category growth comparison, by volume, 2002-2012 71
Figure 15: Belgium Chocolate distribution channels, by value, 2006-2007(%) 76
Figure 16: Belgium Sugar confectionery value & value forecast, 2002-2012 (€ m, nominal prices) 86
Figure 17: Belgium Sugar confectionery category growth comparison, by value, 2002-2012 89
Figure 18: Belgium Sugar confectionery volume & volume forecast, 2002-2012 (Kg m) 92
Figure 19: Belgium Sugar confectionery category growth comparison, by volume, 2002-2012 93
Figure 20: Belgium Sugar confectionery company share, by value, 2006-2007 (%) 96
Figure 21: Belgium Sugar confectionery distribution channels, by value, 2006-2007(%) 100
Figure 22: Belgium Gum value & value forecast, 2002-2012 (€ m, nominal prices) 109
Figure 23: Belgium Gum category growth comparison, by value, 2002-2012 112
Figure 24: Belgium Gum volume & volume forecast, 2002-2012 (Kg m) 115
Figure 25: Belgium Gum category growth comparison, by volume, 2002-2012 116
Figure 26: Belgium Gum company share, by value, 2006-2007 (%) 118
Figure 27: Belgium Gum distribution channels, by value, 2006-2007(%) 121
Figure 28: Global Confectionery market split (value terms, 2007) – Top 5 countries 127
Figure 29: Global Confectionery market value, 2002 – 2007 (Top 5 countries) 130
Figure 30: Global Confectionery market split (volume terms, 2007) – Top 5 countries 132
Figure 31: Global Confectionery market volume, 2002 – 2007 (Top 5 countries) 135
Figure 32: Map of Belgium 141
Figure 33: Annual data review process 150

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Belgium Confectionery value, 2002-2007 (€ m, nominal prices) 21
Table 4: Belgium Confectionery value forecast, 2007-2012 (€ m, nominal prices) 22
Table 5: Belgium Confectionery value, 2002-2007 (US$ m nominal prices) 24
Table 6: Belgium Confectionery value forecast, 2007-2012 (US$ m nominal prices) 24
Table 7: Belgium Confectionery volume, 2002-2007 (Kg m) 26
Table 8: Belgium Confectionery volume forecast, 2007-2012 (Kg m) 27
Table 9: Belgium Confectionery brand share, by value, 2006-2007 (%) 30
Table 10: Belgium Confectionery value, by brand 2006-2007 (€ m nominal prices) 32
Table 11: Belgium Confectionery company share by value, 2006-2007 (%) 34
Table 12: Belgium Confectionery value, by company, 2006-2007 (€ m nominal prices) 35
Table 13: Belgium Confectionery distribution channels, by value, 2006-2007 (%) 36
Table 14: Belgium Confectionery value, by distribution channel, 2006-2007 (€ m nominal prices) 36
Table 15: Belgium Confectionery expenditure per capita, 2002-2007 (€, nominal prices) 38
Table 16: Belgium Confectionery forecast expenditure per capita, 2007-2012 (€, nominal prices) 39
Table 17: Belgium Confectionery expenditure per capita, 2002-2007 (US$ nominal prices) 39
Table 18: Belgium Confectionery forecast expenditure per capita, 2007-2012 (US$ nominal prices) 40
Table 19: Belgium Confectionery consumption per capita, 2002-2007 (Kg) 40
Table 20: Belgium Confectionery forecast consumption per capita, 2007-2012 (Kg) 41
Table 21: Kraft Foods, Inc. Key Facts 42
Table 22: Mars, Inc Key Facts 44
Table 23: Belgium Cereal bars value, 2002-2007 (€ m, nominal prices) 46
Table 24: Belgium Cereal bars value forecast, 2007-2012 (€ m, nominal prices) 47
Table 25: Belgium Cereal bars value, 2002-2007 (US$ m nominal prices) 49
Table 26: Belgium Cereal bars value forecast, 2007-2012 (US$ m nominal prices) 49
Table 27: Belgium Cereal bars volume, 2002-2007 (Kg m) 51
Table 28: Belgium Cereal bars volume forecast, 2007-2012 (Kg m) 52
Table 29: Belgium Cereal bars brand share, by value, 2006-2007 (%) 55
Table 30: Belgium Cereal bars value, by brand 2006-2007 (€ m nominal prices) 55
Table 31: Belgium Cereal bars company share by value, 2006-2007 (%) 56
Table 32: Belgium Cereal bars value, by company, 2006-2007 (€ m nominal prices) 56
Table 33: Belgium Cereal bars distribution channels, by value, 2006-2007 (%) 57
Table 34: Belgium Cereal bars value, by distribution channel, 2006-2007 (€ m nominal prices) 57
Table 35: Belgium Cereal bars expenditure per capita, 2002-2007 (€, nominal prices) 59
Table 36: Belgium Cereal bars forecast expenditure per capita, 2007-2012 (€, nominal prices) 59
Table 37: Belgium Cereal bars expenditure per capita, 2002-2007 (US$ nominal prices) 60
Table 38: Belgium Cereal bars forecast expenditure per capita, 2007-2012 (US$ nominal prices) 60
Table 39: Belgium Cereal bars consumption per capita, 2002-2007 (Kg) 61
Table 40: Belgium Cereal bars forecast consumption per capita, 2007-2012 (Kg) 61
Table 41: Belgium Chocolate value, 2002-2007 (€ m, nominal prices) 62
Table 42: Belgium Chocolate value forecast, 2007-2012 (€ m, nominal prices) 63
Table 43: Belgium Chocolate value, 2002-2007 (US$ m nominal prices) 65
Table 44: Belgium Chocolate value forecast, 2007-2012 (US$ m nominal prices) 66
Table 45: Belgium Chocolate volume, 2002-2007 (Kg m) 68
Table 46: Belgium Chocolate volume forecast, 2007-2012 (Kg m) 69
Table 47: Belgium Chocolate brand share, by value, 2006-2007 (%) 72
Table 48: Belgium Chocolate value, by brand 2006-2007 (€ m nominal prices) 73
Table 49: Belgium Chocolate company share by value, 2006-2007 (%) 74
Table 50: Belgium Chocolate value, by company, 2006-2007 (€ m nominal prices) 74
Table 51: Belgium Chocolate distribution channels, by value, 2006-2007 (%) 75
Table 52: Belgium Chocolate value, by distribution channel, 2006-2007 (€ m nominal prices) 75
Table 53: Belgium Chocolate expenditure per capita, 2002-2007 (€, nominal prices) 77
Table 54: Belgium Chocolate forecast expenditure per capita, 2007-2012 (€, nominal prices) 78
Table 55: Belgium Chocolate expenditure per capita, 2002-2007 (US$ nominal prices) 79
Table 56: Belgium Chocolate forecast expenditure per capita, 2007-2012 (US$ nominal prices) 80
Table 57: Belgium Chocolate consumption per capita, 2002-2007 (Kg) 81
Table 58: Belgium Chocolate forecast consumption per capita, 2007-2012 (Kg) 82
Table 59: Belgium Sugar confectionery value, 2002-2007 (€ m, nominal prices) 84
Table 60: Belgium Sugar confectionery value forecast, 2007-2012 (€ m, nominal prices) 85
Table 61: Belgium Sugar confectionery value, 2002-2007 (US$ m nominal prices) 87
Table 62: Belgium Sugar confectionery value forecast, 2007-2012 (US$ m nominal prices) 88
Table 63: Belgium Sugar confectionery volume, 2002-2007 (Kg m) 90
Table 64: Belgium Sugar confectionery volume forecast, 2007-2012 (Kg m) 91
Table 65: Belgium Sugar confectionery brand share, by value, 2006-2007 (%) 94
Table 66: Belgium Sugar confectionery value, by brand 2006-2007 (€ m nominal prices) 95
Table 67: Belgium Sugar confectionery company share by value, 2006-2007 (%) 97
Table 68: Belgium Sugar confectionery value, by company, 2006-2007 (€ m nominal prices) 98
Table 69: Belgium Sugar confectionery distribution channels, by value, 2006-2007 (%) 99
Table 70: Belgium Sugar confectionery value, by distribution channel, 2006-2007 (€ m nominal prices) 99
Table 71: Belgium Sugar confectionery expenditure per capita, 2002-2007 (€, nominal prices) 101
Table 72: Belgium Sugar confectionery forecast expenditure per capita, 2007-2012 (€, nominal prices) 102
Table 73: Belgium Sugar confectionery expenditure per capita, 2002-2007 (US$ nominal prices) 103
Table 74: Belgium Sugar confectionery forecast expenditure per capita, 2007-2012 (US$ nominal prices) 104
Table 75: Belgium Sugar confectionery consumption per capita, 2002-2007 (Kg) 105
Table 76: Belgium Sugar confectionery forecast consumption per capita, 2007-2012 (Kg) 106
Table 77: Belgium Gum value, 2002-2007 (€ m, nominal prices) 107
Table 78: Belgium Gum value forecast, 2007-2012 (€ m, nominal prices) 108
Table 79: Belgium Gum value, 2002-2007 (US$ m nominal prices) 110
Table 80: Belgium Gum value forecast, 2007-2012 (US$ m nominal prices) 111
Table 81: Belgium Gum volume, 2002-2007 (Kg m) 113
Table 82: Belgium Gum volume forecast, 2007-2012 (Kg m) 114
Table 83: Belgium Gum brand share, by value, 2006-2007 (%) 117
Table 84: Belgium Gum value, by brand 2006-2007 (€ m nominal prices) 117
Table 85: Belgium Gum company share by value, 2006-2007 (%) 119
Table 86: Belgium Gum value, by company, 2006-2007 (€ m nominal prices) 119
Table 87: Belgium Gum distribution channels, by value, 2006-2007 (%) 120
Table 88: Belgium Gum value, by distribution channel, 2006-2007 (€ m nominal prices) 120
Table 89: Belgium Gum expenditure per capita, 2002-2007 (€, nominal prices) 122
Table 90: Belgium Gum forecast expenditure per capita, 2007-2012 (€, nominal prices) 123
Table 91: Belgium Gum expenditure per capita, 2002-2007 (US$ nominal prices) 123
Table 92: Belgium Gum forecast expenditure per capita, 2007-2012 (US$ nominal prices) 124
Table 93: Belgium Gum consumption per capita, 2002-2007 (Kg) 124
Table 94: Belgium Gum forecast consumption per capita, 2007-2012 (Kg) 125
Table 95: Global Confectionery market value, 2007 126
Table 96: Global Confectionery market split (value terms (US$ m), 2007) – Top 5 countries 129
Table 97: Global Confectionery market volume, 2007 131
Table 98: Global Confectionery market split (volume terms, 2007) – Top 5 countries 134
Table 99: Leading players - Top 5 countries 136
Table 100: Belgium Confectionery new product launches (reports) and SKUs, by company (Top 5 companies), 2007 137
Table 101: Belgium Confectionery new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 138
Table 102: Belgium Confectionery new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 138
Table 103: Belgium Confectionery new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 139
Table 104: Belgium Confectionery new product launches (reports) - Recent 5 launches 139
Table 105: Belgium Key Facts 141
Table 106: Belgium population, by age group, 2002-2007 (millions) 144
Table 107: Belgium population forecast, by age group, 2007-2012 (millions) 145
Table 108: Belgium population, by gender, 2002-2007 (millions) 145
Table 109: Belgium population forecast, by gender, 2007-2012 (millions) 146
Table 110: Belgium real GDP, 2002-2007 (EUR bn, 2000 prices) 146
Table 111: Belgium real GDP forecast, 2007-2012 (EUR bn, 2000 prices) 146
Table 112: Belgium nominal GDP, 2002-2007 (EUR bn, nominal prices) 147
Table 113: Belgium nominal GDP forecast, 2007-2012 (EUR bn, nominal prices) 147
Table 114: Belgium real GDP, 2002-2007 (US$ bn, 2000 prices) 147
Table 115: Belgium real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 148
Table 116: Belgium consumer price index, 2002-2007 (2003=100) 148
Table 117: Belgium consumer price index, 2007-2012 (2003=100) 148