Confectionery in Brazil to 2012

Confectionery in Brazil to 2012

Introduction

The market for Confectionery in Brazil increased between 2002-2007, growing at an average annual rate of 3.7%.

The leading company in the market in 2007 was Nestle S.A. The second-largest player was Kraft Foods, Inc. with Cadbury Schweppes plc in third place.

Scope

*Discover the major quantitative trends affecting the Confectionery markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Confectionery 2
Summary category level - Cereal bars 3
Summary category level - Chocolate 4
Summary category level - Sugar confectionery 5
Summary category level - Gum 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002-2007 21
Value Analysis, 2007-2012 22
Value Analysis, US$ 2002-2007 24
Value Analysis, US$ 2007-2012 24
Volume Analysis, 2002-2007 26
Volume Analysis, 2007-2012 27
Company and Brand Share Analysis 30
Distribution Analysis 34
Expenditure & consumption per capita 36
Chapter 4 LEADING COMPANY PROFILES 40
Nestlé SA 40
Kraft Foods, Inc. 43
Chapter 5 CATEGORY ANALYSIS - CEREAL BARS 45
Value Analysis, 2002-2007 45
Value Analysis, 2007-2012 46
Value Analysis, US$ 2002-2007 48
Value Analysis, US$ 2007-2012 48
Volume Analysis, 2002-2007 50
Volume Analysis, 2007-2012 51
Company and Brand Share Analysis 54
Distribution Analysis 57
Expenditure & consumption per capita 59
Chapter 6 CATEGORY ANALYSIS - CHOCOLATE 62
Value Analysis, 2002-2007 62
Value Analysis, 2007-2012 63
Value Analysis, US$ 2002-2007 65
Value Analysis, US$ 2007-2012 66
Volume Analysis, 2002-2007 68
Volume Analysis, 2007-2012 70
Company and Brand Share Analysis 73
Distribution Analysis 76
Expenditure & consumption per capita 78
Chapter 7 CATEGORY ANALYSIS - SUGAR CONFECTIONERY 84
Value Analysis, 2002-2007 84
Value Analysis, 2007-2012 86
Value Analysis, US$ 2002-2007 88
Value Analysis, US$ 2007-2012 89
Volume Analysis, 2002-2007 91
Volume Analysis, 2007-2012 93
Company and Brand Share Analysis 96
Distribution Analysis 99
Expenditure & consumption per capita 101
Chapter 8 CATEGORY ANALYSIS - GUM 107
Value Analysis, 2002-2007 107
Value Analysis, 2007-2012 108
Value Analysis, US$ 2002-2007 110
Value Analysis, US$ 2007-2012 111
Volume Analysis, 2002-2007 113
Volume Analysis, 2007-2012 114
Company and Brand Share Analysis 117
Distribution Analysis 119
Expenditure & consumption per capita 121
Chapter 9 COUNTRY COMPARISON 125
Value 125
Volume 130
Market Share 135
Chapter 10 NEW PRODUCT DEVELOPMENT 136
Product launches over time 136
Recent product launches 138
Chapter 11 BRAZIL SOCIOECONOMIC PROFILE 139
Country Overview 139
Key Facts 140
Political Overview 141
Brazil Economic Overview 142
Chapter 12 BRAZIL MACROECONOMIC PROFILE 143
Macroeconomic Indicators 143
Chapter 13 RESEARCH METHODOLOGY 148
Methodology overview 148
Secondary research 149
Market modeling 150
Primary research 151
Data finalization 152
Ongoing research 152
CHAPTER 14 APPENDIX 153
Future readings 153
How to contact experts in your industry 153

LIST OF FIGURES
Figure 1: Brazil Confectionery value & value forecast, 2002-2012 (BRL m, nominal prices) 23
Figure 2: Brazil Confectionery category growth comparison, by value, 2002-2012 25
Figure 3: Brazil Confectionery volume & volume forecast, 2002-2012 (Kg m) 28
Figure 4: Brazil Confectionery category growth comparison, by volume, 2002-2012 29
Figure 5: Brazil Confectionery distribution channels, by value, 2006-2007(%) 35
Figure 6: Brazil Cereal bars value & value forecast, 2002-2012 (BRL m, nominal prices) 47
Figure 7: Brazil Cereal bars category growth comparison, by value, 2002-2012 49
Figure 8: Brazil Cereal bars volume & volume forecast, 2002-2012 (Kg m) 52
Figure 9: Brazil Cereal bars category growth comparison, by volume, 2002-2012 53
Figure 10: Brazil Cereal bars company share, by value, 2006-2007 (%) 55
Figure 11: Brazil Cereal bars distribution channels, by value, 2006-2007(%) 58
Figure 12: Brazil Chocolate value & value forecast, 2002-2012 (BRL m, nominal prices) 64
Figure 13: Brazil Chocolate category growth comparison, by value, 2002-2012 67
Figure 14: Brazil Chocolate volume & volume forecast, 2002-2012 (Kg m) 71
Figure 15: Brazil Chocolate category growth comparison, by volume, 2002-2012 72
Figure 16: Brazil Chocolate distribution channels, by value, 2006-2007(%) 77
Figure 17: Brazil Sugar confectionery value & value forecast, 2002-2012 (BRL m, nominal prices) 87
Figure 18: Brazil Sugar confectionery category growth comparison, by value, 2002-2012 90
Figure 19: Brazil Sugar confectionery volume & volume forecast, 2002-2012 (Kg m) 94
Figure 20: Brazil Sugar confectionery category growth comparison, by volume, 2002-2012 95
Figure 21: Brazil Sugar confectionery company share, by value, 2006-2007 (%) 97
Figure 22: Brazil Sugar confectionery distribution channels, by value, 2006-2007(%) 100
Figure 23: Brazil Gum value & value forecast, 2002-2012 (BRL m, nominal prices) 109
Figure 24: Brazil Gum category growth comparison, by value, 2002-2012 112
Figure 25: Brazil Gum volume & volume forecast, 2002-2012 (Kg m) 115
Figure 26: Brazil Gum category growth comparison, by volume, 2002-2012 116
Figure 27: Brazil Gum distribution channels, by value, 2006-2007(%) 120
Figure 28: Global Confectionery market split (value terms, 2007) – Top 5 countries 126
Figure 29: Global Confectionery market value, 2002 – 2007 (Top 5 countries) 129
Figure 30: Global Confectionery market split (volume terms, 2007) – Top 5 countries 131
Figure 31: Global Confectionery market volume, 2002 – 2007 (Top 5 countries) 134
Figure 32: Map of Brazil 140
Figure 33: Annual data review process 149

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Brazil Confectionery value, 2002-2007 (BRL m, nominal prices) 21
Table 4: Brazil Confectionery value forecast, 2007-2012 (BRL m, nominal prices) 22
Table 5: Brazil Confectionery value, 2002-2007 (US$ m nominal prices) 24
Table 6: Brazil Confectionery value forecast, 2007-2012 (US$ m nominal prices) 24
Table 7: Brazil Confectionery volume, 2002-2007 (Kg m) 26
Table 8: Brazil Confectionery volume forecast, 2007-2012 (Kg m) 27
Table 9: Brazil Confectionery brand share, by value, 2006-2007 (%) 30
Table 10: Brazil Confectionery value, by brand 2006-2007 (BRL m nominal prices) 31
Table 11: Brazil Confectionery company share by value, 2006-2007 (%) 32
Table 12: Brazil Confectionery value, by company, 2006-2007 (BRL m nominal prices) 33
Table 13: Brazil Confectionery distribution channels, by value, 2006-2007 (%) 34
Table 14: Brazil Confectionery value, by distribution channel, 2006-2007 (BRL m nominal prices) 34
Table 15: Brazil Confectionery expenditure per capita, 2002-2007 (BRL, nominal prices) 36
Table 16: Brazil Confectionery forecast expenditure per capita, 2007-2012 (BRL, nominal prices) 37
Table 17: Brazil Confectionery expenditure per capita, 2002-2007 (US$ nominal prices) 37
Table 18: Brazil Confectionery forecast expenditure per capita, 2007-2012 (US$ nominal prices) 38
Table 19: Brazil Confectionery consumption per capita, 2002-2007 (Kg) 38
Table 20: Brazil Confectionery forecast consumption per capita, 2007-2012 (Kg) 39
Table 21: Nestlé SA Key Facts 40
Table 22: Kraft Foods, Inc. Key Facts 43
Table 23: Brazil Cereal bars value, 2002-2007 (BRL m, nominal prices) 45
Table 24: Brazil Cereal bars value forecast, 2007-2012 (BRL m, nominal prices) 46
Table 25: Brazil Cereal bars value, 2002-2007 (US$ m nominal prices) 48
Table 26: Brazil Cereal bars value forecast, 2007-2012 (US$ m nominal prices) 48
Table 27: Brazil Cereal bars volume, 2002-2007 (Kg m) 50
Table 28: Brazil Cereal bars volume forecast, 2007-2012 (Kg m) 51
Table 29: Brazil Cereal bars brand share, by value, 2006-2007 (%) 54
Table 30: Brazil Cereal bars value, by brand 2006-2007 (BRL m nominal prices) 54
Table 31: Brazil Cereal bars company share by value, 2006-2007 (%) 56
Table 32: Brazil Cereal bars value, by company, 2006-2007 (BRL m nominal prices) 56
Table 33: Brazil Cereal bars distribution channels, by value, 2006-2007 (%) 57
Table 34: Brazil Cereal bars value, by distribution channel, 2006-2007 (BRL m nominal prices) 57
Table 35: Brazil Cereal bars expenditure per capita, 2002-2007 (BRL, nominal prices) 59
Table 36: Brazil Cereal bars forecast expenditure per capita, 2007-2012 (BRL, nominal prices) 59
Table 37: Brazil Cereal bars expenditure per capita, 2002-2007 (US$ nominal prices) 60
Table 38: Brazil Cereal bars forecast expenditure per capita, 2007-2012 (US$ nominal prices) 60
Table 39: Brazil Cereal bars consumption per capita, 2002-2007 (Kg) 61
Table 40: Brazil Cereal bars forecast consumption per capita, 2007-2012 (Kg) 61
Table 41: Brazil Chocolate value, 2002-2007 (BRL m, nominal prices) 62
Table 42: Brazil Chocolate value forecast, 2007-2012 (BRL m, nominal prices) 63
Table 43: Brazil Chocolate value, 2002-2007 (US$ m nominal prices) 65
Table 44: Brazil Chocolate value forecast, 2007-2012 (US$ m nominal prices) 66
Table 45: Brazil Chocolate volume, 2002-2007 (Kg m) 69
Table 46: Brazil Chocolate volume forecast, 2007-2012 (Kg m) 70
Table 47: Brazil Chocolate brand share, by value, 2006-2007 (%) 73
Table 48: Brazil Chocolate value, by brand 2006-2007 (BRL m nominal prices) 74
Table 49: Brazil Chocolate company share by value, 2006-2007 (%) 75
Table 50: Brazil Chocolate value, by company, 2006-2007 (BRL m nominal prices) 75
Table 51: Brazil Chocolate distribution channels, by value, 2006-2007 (%) 76
Table 52: Brazil Chocolate value, by distribution channel, 2006-2007 (BRL m nominal prices) 76
Table 53: Brazil Chocolate expenditure per capita, 2002-2007 (BRL, nominal prices) 78
Table 54: Brazil Chocolate forecast expenditure per capita, 2007-2012 (BRL, nominal prices) 79
Table 55: Brazil Chocolate expenditure per capita, 2002-2007 (US$ nominal prices) 80
Table 56: Brazil Chocolate forecast expenditure per capita, 2007-2012 (US$ nominal prices) 81
Table 57: Brazil Chocolate consumption per capita, 2002-2007 (Kg) 82
Table 58: Brazil Chocolate forecast consumption per capita, 2007-2012 (Kg) 83
Table 59: Brazil Sugar confectionery value, 2002-2007 (BRL m, nominal prices) 85
Table 60: Brazil Sugar confectionery value forecast, 2007-2012 (BRL m, nominal prices) 86
Table 61: Brazil Sugar confectionery value, 2002-2007 (US$ m nominal prices) 88
Table 62: Brazil Sugar confectionery value forecast, 2007-2012 (US$ m nominal prices) 89
Table 63: Brazil Sugar confectionery volume, 2002-2007 (Kg m) 92
Table 64: Brazil Sugar confectionery volume forecast, 2007-2012 (Kg m) 93
Table 65: Brazil Sugar confectionery brand share, by value, 2006-2007 (%) 96
Table 66: Brazil Sugar confectionery value, by brand 2006-2007 (BRL m nominal prices) 96
Table 67: Brazil Sugar confectionery company share by value, 2006-2007 (%) 98
Table 68: Brazil Sugar confectionery value, by company, 2006-2007 (BRL m nominal prices) 98
Table 69: Brazil Sugar confectionery distribution channels, by value, 2006-2007 (%) 99
Table 70: Brazil Sugar confectionery value, by distribution channel, 2006-2007 (BRL m nominal prices) 99
Table 71: Brazil Sugar confectionery expenditure per capita, 2002-2007 (BRL, nominal prices) 101
Table 72: Brazil Sugar confectionery forecast expenditure per capita, 2007-2012 (BRL, nominal prices) 102
Table 73: Brazil Sugar confectionery expenditure per capita, 2002-2007 (US$ nominal prices) 103
Table 74: Brazil Sugar confectionery forecast expenditure per capita, 2007-2012 (US$ nominal prices) 104
Table 75: Brazil Sugar confectionery consumption per capita, 2002-2007 (Kg) 105
Table 76: Brazil Sugar confectionery forecast consumption per capita, 2007-2012 (Kg) 106
Table 77: Brazil Gum value, 2002-2007 (BRL m, nominal prices) 107
Table 78: Brazil Gum value forecast, 2007-2012 (BRL m, nominal prices) 108
Table 79: Brazil Gum value, 2002-2007 (US$ m nominal prices) 110
Table 80: Brazil Gum value forecast, 2007-2012 (US$ m nominal prices) 111
Table 81: Brazil Gum volume, 2002-2007 (Kg m) 113
Table 82: Brazil Gum volume forecast, 2007-2012 (Kg m) 114
Table 83: Brazil Gum brand share, by value, 2006-2007 (%) 117
Table 84: Brazil Gum value, by brand 2006-2007 (BRL m nominal prices) 117
Table 85: Brazil Gum company share by value, 2006-2007 (%) 118
Table 86: Brazil Gum value, by company, 2006-2007 (BRL m nominal prices) 118
Table 87: Brazil Gum distribution channels, by value, 2006-2007 (%) 119
Table 88: Brazil Gum value, by distribution channel, 2006-2007 (BRL m nominal prices) 119
Table 89: Brazil Gum expenditure per capita, 2002-2007 (BRL, nominal prices) 121
Table 90: Brazil Gum forecast expenditure per capita, 2007-2012 (BRL, nominal prices) 122
Table 91: Brazil Gum expenditure per capita, 2002-2007 (US$ nominal prices) 122
Table 92: Brazil Gum forecast expenditure per capita, 2007-2012 (US$ nominal prices) 123
Table 93: Brazil Gum consumption per capita, 2002-2007 (Kg) 123
Table 94: Brazil Gum forecast consumption per capita, 2007-2012 (Kg) 124
Table 95: Global Confectionery market value, 2007 125
Table 96: Global Confectionery market split (value terms (US$ m), 2007) – Top 5 countries 128
Table 97: Global Confectionery market volume, 2007 130
Table 98: Global Confectionery market split (volume terms, 2007) – Top 5 countries 133
Table 99: Leading players - Top 5 countries 135
Table 100: Brazil Confectionery new product launches (reports) and SKUs, by company (Top 5 companies), 2007 136
Table 101: Brazil Confectionery new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 137
Table 102: Brazil Confectionery new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 137
Table 103: Brazil Confectionery new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 138
Table 104: Brazil Confectionery new product launches (reports) - Recent 5 launches 138
Table 105: Brazil Key Facts 140
Table 106: Brazil population, by age group, 2002-2007 (millions) 143
Table 107: Brazil population forecast, by age group, 2007-2012 (millions) 144
Table 108: Brazil population, by gender, 2002-2007 (millions) 144
Table 109: Brazil population forecast, by gender, 2007-2012 (millions) 145
Table 110: Brazil real GDP, 2002-2007 (BRL bn, 2000 prices) 145
Table 111: Brazil real GDP forecast, 2007-2012 (BRL bn, 2000 prices) 145
Table 112: Brazil nominal GDP, 2002-2007 (BRL bn, nominal prices) 146
Table 113: Brazil nominal GDP forecast, 2007-2012 (BRL bn, nominal prices) 146
Table 114: Brazil real GDP, 2002-2007 (US$ bn, 2000 prices) 146
Table 115: Brazil real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 147
Table 116: Brazil consumer price index, 2002-2007 (2003=100) 147
Table 117: Brazil consumer price index, 2007-2012 (2003=100) 147