Confectionery in Sweden to 2012

Confectionery in Sweden to 2012

Introduction

The market for Confectionery in Sweden increased between 2002-2007, growing at an average annual rate of 1.7%.

The leading company in the market in 2007 was Altria Group, Inc. The second-largest player was Fazer Group with Nestle S.A. in third place.

Scope

*Discover the major quantitative trends affecting the Confectionery markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Confectionery 2
Summary category level - Cereal bars 3
Summary category level - Chocolate 4
Summary category level - Sugar confectionery 5
Summary category level - Gum 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002-2007 21
Value Analysis, 2007-2012 22
Value Analysis, US$ 2002-2007 24
Value Analysis, US$ 2007-2012 24
Volume Analysis, 2002-2007 26
Volume Analysis, 2007-2012 27
Company and Brand Share Analysis 29
Distribution Analysis 34
Expenditure & consumption per capita 36
Chapter 4 LEADING COMPANY PROFILES 40
Altria Group 40
Fazer Group 42
Chapter 5 CATEGORY ANALYSIS - CEREAL BARS 44
Value Analysis, 2002-2007 44
Value Analysis, 2007-2012 45
Value Analysis, US$ 2002-2007 47
Value Analysis, US$ 2007-2012 47
Volume Analysis, 2002-2007 49
Volume Analysis, 2007-2012 50
Company and Brand Share Analysis 52
Distribution Analysis 54
Expenditure & consumption per capita 56
Chapter 6 CATEGORY ANALYSIS - CHOCOLATE 59
Value Analysis, 2002-2007 59
Value Analysis, 2007-2012 60
Value Analysis, US$ 2002-2007 62
Value Analysis, US$ 2007-2012 63
Volume Analysis, 2002-2007 65
Volume Analysis, 2007-2012 66
Company and Brand Share Analysis 68
Distribution Analysis 72
Expenditure & consumption per capita 74
Chapter 7 CATEGORY ANALYSIS - SUGAR CONFECTIONERY 80
Value Analysis, 2002-2007 80
Value Analysis, 2007-2012 82
Value Analysis, US$ 2002-2007 84
Value Analysis, US$ 2007-2012 85
Volume Analysis, 2002-2007 87
Volume Analysis, 2007-2012 89
Company and Brand Share Analysis 92
Distribution Analysis 96
Expenditure & consumption per capita 98
Chapter 8 CATEGORY ANALYSIS - GUM 104
Value Analysis, 2002-2007 104
Value Analysis, 2007-2012 105
Value Analysis, US$ 2002-2007 107
Value Analysis, US$ 2007-2012 107
Volume Analysis, 2002-2007 109
Volume Analysis, 2007-2012 110
Company and Brand Share Analysis 112
Distribution Analysis 115
Expenditure & consumption per capita 117
Chapter 9 COUNTRY COMPARISON 120
Value 120
Volume 125
Market Share 130
Chapter 10 NEW PRODUCT DEVELOPMENT 131
Product launches over time 131
Recent product launches 133
Chapter 11 SWEDEN SOCIOECONOMIC PROFILE 134
Country Overview 134
Key Facts 135
Political Overview 136
Sweden Economic Overview 137
Chapter 12 SWEDEN MACROECONOMIC PROFILE 138
Macroeconomic Indicators 138
Chapter 13 RESEARCH METHODOLOGY 143
Methodology overview 143
Secondary research 144
Market modeling 145
Primary research 146
Data finalization 147
Ongoing research 147
Chapter 14 APPENDIX 148
Future readings 148
How to contact experts in your industry 148

LIST OF FIGURES
Figure 1: Sweden Confectionery value & value forecast, 2002-2012 (SEK m, nominal prices) 23
Figure 2: Sweden Confectionery category growth comparison, by value, 2002-2012 25
Figure 3: Sweden Confectionery volume & volume forecast, 2002-2012 (Kg m) 28
Figure 4: Sweden Confectionery category growth comparison, by volume, 2002-2012 28
Figure 5: Sweden Confectionery company share, by value, 2006-2007 (%) 31
Figure 6: Sweden Confectionery distribution channels, by value, 2006-2007(%) 35
Figure 7: Sweden Cereal bars value & value forecast, 2002-2012 (SEK m, nominal prices) 46
Figure 8: Sweden Cereal bars category growth comparison, by value, 2002-2012 48
Figure 9: Sweden Cereal bars volume & volume forecast, 2002-2012 (Kg m) 51
Figure 10: Sweden Cereal bars category growth comparison, by volume, 2002-2012 51
Figure 11: Sweden Cereal bars distribution channels, by value, 2006-2007(%) 55
Figure 12: Sweden Chocolate value & value forecast, 2002-2012 (SEK m, nominal prices) 61
Figure 13: Sweden Chocolate category growth comparison, by value, 2002-2012 64
Figure 14: Sweden Chocolate volume & volume forecast, 2002-2012 (Kg m) 67
Figure 15: Sweden Chocolate category growth comparison, by volume, 2002-2012 67
Figure 16: Sweden Chocolate company share, by value, 2006-2007 (%) 70
Figure 17: Sweden Chocolate distribution channels, by value, 2006-2007(%) 73
Figure 18: Sweden Sugar confectionery value & value forecast, 2002-2012 (SEK m, nominal prices) 83
Figure 19: Sweden Sugar confectionery category growth comparison, by value, 2002-2012 86
Figure 20: Sweden Sugar confectionery volume & volume forecast, 2002-2012 (Kg m) 90
Figure 21: Sweden Sugar confectionery category growth comparison, by volume, 2002-2012 91
Figure 22: Sweden Sugar confectionery company share, by value, 2006-2007 (%) 94
Figure 23: Sweden Sugar confectionery distribution channels, by value, 2006-2007(%) 97
Figure 24: Sweden Gum value & value forecast, 2002-2012 (SEK m, nominal prices) 106
Figure 25: Sweden Gum category growth comparison, by value, 2002-2012 108
Figure 26: Sweden Gum volume & volume forecast, 2002-2012 (Kg m) 111
Figure 27: Sweden Gum category growth comparison, by volume, 2002-2012 111
Figure 28: Sweden Gum company share, by value, 2006-2007 (%) 113
Figure 29: Sweden Gum distribution channels, by value, 2006-2007(%) 116
Figure 30: Global Confectionery market split (value terms, 2007) – Top 5 countries 121
Figure 31: Global Confectionery market value, 2002 – 2007 (Top 5 countries) 124
Figure 32: Global Confectionery market split (volume terms, 2007) – Top 5 countries 126
Figure 33: Global Confectionery market volume, 2002 – 2007 (Top 5 countries) 129
Figure 34: Map of Sweden 135
Figure 35: Annual data review process 144

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Sweden Confectionery value, 2002-2007 (SEK m, nominal prices) 21
Table 4: Sweden Confectionery value forecast, 2007-2012 (SEK m, nominal prices) 22
Table 5: Sweden Confectionery value, 2002-2007 (US$ m nominal prices) 24
Table 6: Sweden Confectionery value forecast, 2007-2012 (US$ m nominal prices) 24
Table 7: Sweden Confectionery volume, 2002-2007 (Kg m) 26
Table 8: Sweden Confectionery volume forecast, 2007-2012 (Kg m) 27
Table 9: Sweden Confectionery brand share, by value, 2006-2007 (%) 29
Table 10: Sweden Confectionery value, by brand 2006-2007 (SEK m nominal prices) 30
Table 11: Sweden Confectionery company share by value, 2006-2007 (%) 32
Table 12: Sweden Confectionery value, by company, 2006-2007 (SEK m nominal prices) 33
Table 13: Sweden Confectionery distribution channels, by value, 2006-2007 (%) 34
Table 14: Sweden Confectionery value, by distribution channel, 2006-2007 (SEK m nominal prices) 34
Table 15: Sweden Confectionery expenditure per capita, 2002-2007 (SEK, nominal prices) 36
Table 16: Sweden Confectionery forecast expenditure per capita, 2007-2012 (SEK, nominal prices) 37
Table 17: Sweden Confectionery expenditure per capita, 2002-2007 (US$ nominal prices) 37
Table 18: Sweden Confectionery forecast expenditure per capita, 2007-2012 (US$ nominal prices) 38
Table 19: Sweden Confectionery consumption per capita, 2002-2007 (Kg) 38
Table 20: Sweden Confectionery forecast consumption per capita, 2007-2012 (Kg) 39
Table 21: Altria Group Key Facts 40
Table 22: Fazer Group Key Facts 42
Table 23: Sweden Cereal bars value, 2002-2007 (SEK m, nominal prices) 44
Table 24: Sweden Cereal bars value forecast, 2007-2012 (SEK m, nominal prices) 45
Table 25: Sweden Cereal bars value, 2002-2007 (US$ m nominal prices) 47
Table 26: Sweden Cereal bars value forecast, 2007-2012 (US$ m nominal prices) 47
Table 27: Sweden Cereal bars volume, 2002-2007 (Kg m) 49
Table 28: Sweden Cereal bars volume forecast, 2007-2012 (Kg m) 50
Table 29: Sweden Cereal bars brand share, by value, 2006-2007 (%) 52
Table 30: Sweden Cereal bars value, by brand 2006-2007 (SEK m nominal prices) 52
Table 31: Sweden Cereal bars company share by value, 2006-2007 (%) 53
Table 32: Sweden Cereal bars value, by company, 2006-2007 (SEK m nominal prices) 53
Table 33: Sweden Cereal bars distribution channels, by value, 2006-2007 (%) 54
Table 34: Sweden Cereal bars value, by distribution channel, 2006-2007 (SEK m nominal prices) 54
Table 35: Sweden Cereal bars expenditure per capita, 2002-2007 (SEK, nominal prices) 56
Table 36: Sweden Cereal bars forecast expenditure per capita, 2007-2012 (SEK, nominal prices) 56
Table 37: Sweden Cereal bars expenditure per capita, 2002-2007 (US$ nominal prices) 57
Table 38: Sweden Cereal bars forecast expenditure per capita, 2007-2012 (US$ nominal prices) 57
Table 39: Sweden Cereal bars consumption per capita, 2002-2007 (Kg) 58
Table 40: Sweden Cereal bars forecast consumption per capita, 2007-2012 (Kg) 58
Table 41: Sweden Chocolate value, 2002-2007 (SEK m, nominal prices) 59
Table 42: Sweden Chocolate value forecast, 2007-2012 (SEK m, nominal prices) 60
Table 43: Sweden Chocolate value, 2002-2007 (US$ m nominal prices) 62
Table 44: Sweden Chocolate value forecast, 2007-2012 (US$ m nominal prices) 63
Table 45: Sweden Chocolate volume, 2002-2007 (Kg m) 65
Table 46: Sweden Chocolate volume forecast, 2007-2012 (Kg m) 66
Table 47: Sweden Chocolate brand share, by value, 2006-2007 (%) 68
Table 48: Sweden Chocolate value, by brand 2006-2007 (SEK m nominal prices) 69
Table 49: Sweden Chocolate company share by value, 2006-2007 (%) 71
Table 50: Sweden Chocolate value, by company, 2006-2007 (SEK m nominal prices) 71
Table 51: Sweden Chocolate distribution channels, by value, 2006-2007 (%) 72
Table 52: Sweden Chocolate value, by distribution channel, 2006-2007 (SEK m nominal prices) 72
Table 53: Sweden Chocolate expenditure per capita, 2002-2007 (SEK, nominal prices) 74
Table 54: Sweden Chocolate forecast expenditure per capita, 2007-2012 (SEK, nominal prices) 75
Table 55: Sweden Chocolate expenditure per capita, 2002-2007 (US$ nominal prices) 76
Table 56: Sweden Chocolate forecast expenditure per capita, 2007-2012 (US$ nominal prices) 77
Table 57: Sweden Chocolate consumption per capita, 2002-2007 (Kg) 78
Table 58: Sweden Chocolate forecast consumption per capita, 2007-2012 (Kg) 79
Table 59: Sweden Sugar confectionery value, 2002-2007 (SEK m, nominal prices) 81
Table 60: Sweden Sugar confectionery value forecast, 2007-2012 (SEK m, nominal prices) 82
Table 61: Sweden Sugar confectionery value, 2002-2007 (US$ m nominal prices) 84
Table 62: Sweden Sugar confectionery value forecast, 2007-2012 (US$ m nominal prices) 85
Table 63: Sweden Sugar confectionery volume, 2002-2007 (Kg m) 88
Table 64: Sweden Sugar confectionery volume forecast, 2007-2012 (Kg m) 89
Table 65: Sweden Sugar confectionery brand share, by value, 2006-2007 (%) 92
Table 66: Sweden Sugar confectionery value, by brand 2006-2007 (SEK m nominal prices) 93
Table 67: Sweden Sugar confectionery company share by value, 2006-2007 (%) 95
Table 68: Sweden Sugar confectionery value, by company, 2006-2007 (SEK m nominal prices) 95
Table 69: Sweden Sugar confectionery distribution channels, by value, 2006-2007 (%) 96
Table 70: Sweden Sugar confectionery value, by distribution channel, 2006-2007 (SEK m nominal prices) 96
Table 71: Sweden Sugar confectionery expenditure per capita, 2002-2007 (SEK, nominal prices) 98
Table 72: Sweden Sugar confectionery forecast expenditure per capita, 2007-2012 (SEK, nominal prices) 99
Table 73: Sweden Sugar confectionery expenditure per capita, 2002-2007 (US$ nominal prices) 100
Table 74: Sweden Sugar confectionery forecast expenditure per capita, 2007-2012 (US$ nominal prices) 101
Table 75: Sweden Sugar confectionery consumption per capita, 2002-2007 (Kg) 102
Table 76: Sweden Sugar confectionery forecast consumption per capita, 2007-2012 (Kg) 103
Table 77: Sweden Gum value, 2002-2007 (SEK m, nominal prices) 104
Table 78: Sweden Gum value forecast, 2007-2012 (SEK m, nominal prices) 105
Table 79: Sweden Gum value, 2002-2007 (US$ m nominal prices) 107
Table 80: Sweden Gum value forecast, 2007-2012 (US$ m nominal prices) 107
Table 81: Sweden Gum volume, 2002-2007 (Kg m) 109
Table 82: Sweden Gum volume forecast, 2007-2012 (Kg m) 110
Table 83: Sweden Gum brand share, by value, 2006-2007 (%) 112
Table 84: Sweden Gum value, by brand 2006-2007 (SEK m nominal prices) 112
Table 85: Sweden Gum company share by value, 2006-2007 (%) 114
Table 86: Sweden Gum value, by company, 2006-2007 (SEK m nominal prices) 114
Table 87: Sweden Gum distribution channels, by value, 2006-2007 (%) 115
Table 88: Sweden Gum value, by distribution channel, 2006-2007 (SEK m nominal prices) 115
Table 89: Sweden Gum expenditure per capita, 2002-2007 (SEK, nominal prices) 117
Table 90: Sweden Gum forecast expenditure per capita, 2007-2012 (SEK, nominal prices) 117
Table 91: Sweden Gum expenditure per capita, 2002-2007 (US$ nominal prices) 118
Table 92: Sweden Gum forecast expenditure per capita, 2007-2012 (US$ nominal prices) 118
Table 93: Sweden Gum consumption per capita, 2002-2007 (Kg) 119
Table 94: Sweden Gum forecast consumption per capita, 2007-2012 (Kg) 119
Table 95: Global Confectionery market value, 2007 120
Table 96: Global Confectionery market split (value terms (US$ m), 2007) – Top 5 countries 123
Table 97: Global Confectionery market volume, 2007 125
Table 98: Global Confectionery market split (volume terms, 2007) – Top 5 countries 128
Table 99: Leading players - Top 5 countries 130
Table 100: Sweden Confectionery new product launches (reports) and SKUs, by company (Top 5 companies), 2007 131
Table 101: Sweden Confectionery new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 132
Table 102: Sweden Confectionery new product launches (reports), by Ingredients, 2007 132
Table 103: Sweden Confectionery new product launches (reports), by Package tags or Claims, 2007 133
Table 104: Sweden Confectionery new product launches (reports) - Recent 5 launches 133
Table 105: Sweden Key Facts 135
Table 106: Sweden population, by age group, 2002-2007 (millions) 138
Table 107: Sweden population forecast, by age group, 2007-2012 (millions) 139
Table 108: Sweden population, by gender, 2002-2007 (millions) 139
Table 109: Sweden population forecast, by gender, 2007-2012 (millions) 140
Table 110: Sweden real GDP, 2002-2007 (SEK bn, 2000 prices) 140
Table 111: Sweden real GDP forecast, 2007-2012 (SEK bn, 2000 prices) 140
Table 112: Sweden nominal GDP, 2002-2007 (SEK bn, nominal prices) 141
Table 113: Sweden nominal GDP forecast, 2007-2012 (SEK bn, nominal prices) 141
Table 114: Sweden real GDP, 2002-2007 (US$ bn, 2000 prices) 141
Table 115: Sweden real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 142
Table 116: Sweden consumer price index, 2002-2007 (2003=100) 142
Table 117: Sweden consumer price index, 2007-2012 (2003=100) 142