TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Confectionery 2
Summary category level - Cereal bars 3
Summary category level - Chocolate 4
Summary category level - Sugar confectionery 5
Summary category level - Gum 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 22
Value Analysis, 2002-2007 22
Value Analysis, 2007-2012 23
Value Analysis, US$ 2002-2007 25
Value Analysis, US$ 2007-2012 25
Volume Analysis, 2002-2007 27
Volume Analysis, 2007-2012 28
Company and Brand Share Analysis 31
Distribution Analysis 38
Expenditure & consumption per capita 40
Chapter 4 LEADING COMPANY PROFILES 44
Nestle S A 44
Chocoladefabriken Lindt & Sprüngli AG 47
Chapter 5 CATEGORY ANALYSIS - CEREAL BARS 49
Value Analysis, 2002-2007 49
Value Analysis, 2007-2012 50
Value Analysis, US$ 2002-2007 52
Value Analysis, US$ 2007-2012 52
Volume Analysis, 2002-2007 54
Volume Analysis, 2007-2012 55
Company and Brand Share Analysis 57
Distribution Analysis 60
Expenditure & consumption per capita 62
Chapter 6 CATEGORY ANALYSIS - CHOCOLATE 65
Value Analysis, 2002-2007 65
Value Analysis, 2007-2012 66
Value Analysis, US$ 2002-2007 68
Value Analysis, US$ 2007-2012 69
Volume Analysis, 2002-2007 71
Volume Analysis, 2007-2012 72
Company and Brand Share Analysis 75
Distribution Analysis 79
Expenditure & consumption per capita 81
Chapter 7 CATEGORY ANALYSIS - SUGAR CONFECTIONERY 87
Value Analysis, 2002-2007 87
Value Analysis, 2007-2012 89
Value Analysis, US$ 2002-2007 91
Value Analysis, US$ 2007-2012 92
Volume Analysis, 2002-2007 94
Volume Analysis, 2007-2012 96
Company and Brand Share Analysis 99
Distribution Analysis 104
Expenditure & consumption per capita 106
Chapter 8 CATEGORY ANALYSIS - GUM 112
Value Analysis, 2002-2007 112
Value Analysis, 2007-2012 113
Value Analysis, US$ 2002-2007 115
Value Analysis, US$ 2007-2012 115
Volume Analysis, 2002-2007 117
Volume Analysis, 2007-2012 118
Company and Brand Share Analysis 121
Distribution Analysis 124
Expenditure & consumption per capita 126
Chapter 9 COUNTRY COMPARISON 130
Value 130
Volume 135
Market Share 140
Chapter 10 NEW PRODUCT DEVELOPMENT 141
Product launches over time 141
Recent product launches 143
Chapter 11 SWITZERLAND SOCIOECONOMIC PROFILE 144
Country Overview 144
Key Facts 145
Political Overview 146
Switzerland Economic Overview 147
Chapter 12 SWITZERLAND MACROECONOMIC PROFILE 148
Macroeconomic Indicators 148
Chapter 13 RESEARCH METHODOLOGY 153
Methodology overview 153
Secondary research 154
Market modeling 155
Primary research 156
Data finalization 157
Ongoing research 157
Chapter 14 APPENDIX 158
Future readings 158
How to contact experts in your industry 158
LIST OF FIGURES
Figure 1: Switzerland Confectionery value & value forecast, 2002-2012 (CHF m, nominal prices) 24
Figure 2: Switzerland Confectionery category growth comparison, by value, 2002-2012 26
Figure 3: Switzerland Confectionery volume & volume forecast, 2002-2012 (Kg m) 29
Figure 4: Switzerland Confectionery category growth comparison, by volume, 2002-2012 30
Figure 5: Switzerland Confectionery company share, by value, 2006-2007 (%) 35
Figure 6: Switzerland Confectionery distribution channels, by value, 2006-2007(%) 39
Figure 7: Switzerland Cereal bars value & value forecast, 2002-2012 (CHF m, nominal prices) 51
Figure 8: Switzerland Cereal bars category growth comparison, by value, 2002-2012 53
Figure 9: Switzerland Cereal bars volume & volume forecast, 2002-2012 (Kg m) 56
Figure 10: Switzerland Cereal bars category growth comparison, by volume, 2002-2012 56
Figure 11: Switzerland Cereal bars company share, by value, 2006-2007 (%) 58
Figure 12: Switzerland Cereal bars distribution channels, by value, 2006-2007(%) 61
Figure 13: Switzerland Chocolate value & value forecast, 2002-2012 (CHF m, nominal prices) 67
Figure 14: Switzerland Chocolate category growth comparison, by value, 2002-2012 70
Figure 15: Switzerland Chocolate volume & volume forecast, 2002-2012 (Kg m) 73
Figure 16: Switzerland Chocolate category growth comparison, by volume, 2002-2012 74
Figure 17: Switzerland Chocolate company share, by value, 2006-2007 (%) 77
Figure 18: Switzerland Chocolate distribution channels, by value, 2006-2007(%) 80
Figure 19: Switzerland Sugar confectionery value & value forecast, 2002-2012 (CHF m, nominal prices) 90
Figure 20: Switzerland Sugar confectionery category growth comparison, by value, 2002-2012 93
Figure 21: Switzerland Sugar confectionery volume & volume forecast, 2002-2012 (Kg m) 97
Figure 22: Switzerland Sugar confectionery category growth comparison, by volume, 2002-2012 98
Figure 23: Switzerland Sugar confectionery company share, by value, 2006-2007 (%) 101
Figure 24: Switzerland Sugar confectionery distribution channels, by value, 2006-2007(%) 105
Figure 25: Switzerland Gum value & value forecast, 2002-2012 (CHF m, nominal prices) 114
Figure 26: Switzerland Gum category growth comparison, by value, 2002-2012 116
Figure 27: Switzerland Gum volume & volume forecast, 2002-2012 (Kg m) 119
Figure 28: Switzerland Gum category growth comparison, by volume, 2002-2012 120
Figure 29: Switzerland Gum distribution channels, by value, 2006-2007(%) 125
Figure 30: Global Confectionery market split (value terms, 2007) – Top 5 countries 131
Figure 31: Global Confectionery market value, 2002 – 2007 (Top 5 countries) 134
Figure 32: Global Confectionery market split (volume terms, 2007) – Top 5 countries 136
Figure 33: Global Confectionery market volume, 2002 – 2007 (Top 5 countries) 139
Figure 34: Map of Switzerland 145
Figure 35: Annual data review process 154
LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Switzerland Confectionery value, 2002-2007 (CHF m, nominal prices) 22
Table 4: Switzerland Confectionery value forecast, 2007-2012 (CHF m, nominal prices) 23
Table 5: Switzerland Confectionery value, 2002-2007 (US$ m nominal prices) 25
Table 6: Switzerland Confectionery value forecast, 2007-2012 (US$ m nominal prices) 25
Table 7: Switzerland Confectionery volume, 2002-2007 (Kg m) 27
Table 8: Switzerland Confectionery volume forecast, 2007-2012 (Kg m) 28
Table 9: Switzerland Confectionery brand share, by value, 2006-2007 (%) 31
Table 10: Switzerland Confectionery value, by brand 2006-2007 (CHF m nominal prices) 33
Table 11: Switzerland Confectionery company share by value, 2006-2007 (%) 36
Table 12: Switzerland Confectionery value, by company, 2006-2007 (CHF m nominal prices) 37
Table 13: Switzerland Confectionery distribution channels, by value, 2006-2007 (%) 38
Table 14: Switzerland Confectionery value, by distribution channel, 2006-2007 (CHF m nominal prices) 38
Table 15: Switzerland Confectionery expenditure per capita, 2002-2007 (CHF, nominal prices) 40
Table 16: Switzerland Confectionery forecast expenditure per capita, 2007-2012 (CHF, nominal prices) 41
Table 17: Switzerland Confectionery expenditure per capita, 2002-2007 (US$ nominal prices) 41
Table 18: Switzerland Confectionery forecast expenditure per capita, 2007-2012 (US$ nominal prices) 42
Table 19: Switzerland Confectionery consumption per capita, 2002-2007 (Kg) 42
Table 20: Switzerland Confectionery forecast consumption per capita, 2007-2012 (Kg) 43
Table 21: Nestle S A Key Facts 44
Table 22: Chocoladefabriken Lindt & Sprüngli AG Key Facts 47
Table 23: Switzerland Cereal bars value, 2002-2007 (CHF m, nominal prices) 49
Table 24: Switzerland Cereal bars value forecast, 2007-2012 (CHF m, nominal prices) 50
Table 25: Switzerland Cereal bars value, 2002-2007 (US$ m nominal prices) 52
Table 26: Switzerland Cereal bars value forecast, 2007-2012 (US$ m nominal prices) 52
Table 27: Switzerland Cereal bars volume, 2002-2007 (Kg m) 54
Table 28: Switzerland Cereal bars volume forecast, 2007-2012 (Kg m) 55
Table 29: Switzerland Cereal bars brand share, by value, 2006-2007 (%) 57
Table 30: Switzerland Cereal bars value, by brand 2006-2007 (CHF m nominal prices) 57
Table 31: Switzerland Cereal bars company share by value, 2006-2007 (%) 59
Table 32: Switzerland Cereal bars value, by company, 2006-2007 (CHF m nominal prices) 59
Table 33: Switzerland Cereal bars distribution channels, by value, 2006-2007 (%) 60
Table 34: Switzerland Cereal bars value, by distribution channel, 2006-2007 (CHF m nominal prices) 60
Table 35: Switzerland Cereal bars expenditure per capita, 2002-2007 (CHF, nominal prices) 62
Table 36: Switzerland Cereal bars forecast expenditure per capita, 2007-2012 (CHF, nominal prices) 62
Table 37: Switzerland Cereal bars expenditure per capita, 2002-2007 (US$ nominal prices) 63
Table 38: Switzerland Cereal bars forecast expenditure per capita, 2007-2012 (US$ nominal prices) 63
Table 39: Switzerland Cereal bars consumption per capita, 2002-2007 (Kg) 64
Table 40: Switzerland Cereal bars forecast consumption per capita, 2007-2012 (Kg) 64
Table 41: Switzerland Chocolate value, 2002-2007 (CHF m, nominal prices) 65
Table 42: Switzerland Chocolate value forecast, 2007-2012 (CHF m, nominal prices) 66
Table 43: Switzerland Chocolate value, 2002-2007 (US$ m nominal prices) 68
Table 44: Switzerland Chocolate value forecast, 2007-2012 (US$ m nominal prices) 69
Table 45: Switzerland Chocolate volume, 2002-2007 (Kg m) 71
Table 46: Switzerland Chocolate volume forecast, 2007-2012 (Kg m) 72
Table 47: Switzerland Chocolate brand share, by value, 2006-2007 (%) 75
Table 48: Switzerland Chocolate value, by brand 2006-2007 (CHF m nominal prices) 76
Table 49: Switzerland Chocolate company share by value, 2006-2007 (%) 78
Table 50: Switzerland Chocolate value, by company, 2006-2007 (CHF m nominal prices) 78
Table 51: Switzerland Chocolate distribution channels, by value, 2006-2007 (%) 79
Table 52: Switzerland Chocolate value, by distribution channel, 2006-2007 (CHF m nominal prices) 79
Table 53: Switzerland Chocolate expenditure per capita, 2002-2007 (CHF, nominal prices) 81
Table 54: Switzerland Chocolate forecast expenditure per capita, 2007-2012 (CHF, nominal prices) 82
Table 55: Switzerland Chocolate expenditure per capita, 2002-2007 (US$ nominal prices) 83
Table 56: Switzerland Chocolate forecast expenditure per capita, 2007-2012 (US$ nominal prices) 84
Table 57: Switzerland Chocolate consumption per capita, 2002-2007 (Kg) 85
Table 58: Switzerland Chocolate forecast consumption per capita, 2007-2012 (Kg) 86
Table 59: Switzerland Sugar confectionery value, 2002-2007 (CHF m, nominal prices) 88
Table 60: Switzerland Sugar confectionery value forecast, 2007-2012 (CHF m, nominal prices) 89
Table 61: Switzerland Sugar confectionery value, 2002-2007 (US$ m nominal prices) 91
Table 62: Switzerland Sugar confectionery value forecast, 2007-2012 (US$ m nominal prices) 92
Table 63: Switzerland Sugar confectionery volume, 2002-2007 (Kg m) 95
Table 64: Switzerland Sugar confectionery volume forecast, 2007-2012 (Kg m) 96
Table 65: Switzerland Sugar confectionery brand share, by value, 2006-2007 (%) 99
Table 66: Switzerland Sugar confectionery value, by brand 2006-2007 (CHF m nominal prices) 100
Table 67: Switzerland Sugar confectionery company share by value, 2006-2007 (%) 102
Table 68: Switzerland Sugar confectionery value, by company, 2006-2007 (CHF m nominal prices) 103
Table 69: Switzerland Sugar confectionery distribution channels, by value, 2006-2007 (%) 104
Table 70: Switzerland Sugar confectionery value, by distribution channel, 2006-2007 (CHF m nominal prices) 104
Table 71: Switzerland Sugar confectionery expenditure per capita, 2002-2007 (CHF, nominal prices) 106
Table 72: Switzerland Sugar confectionery forecast expenditure per capita, 2007-2012 (CHF, nominal prices) 107
Table 73: Switzerland Sugar confectionery expenditure per capita, 2002-2007 (US$ nominal prices) 108
Table 74: Switzerland Sugar confectionery forecast expenditure per capita, 2007-2012 (US$ nominal prices) 109
Table 75: Switzerland Sugar confectionery consumption per capita, 2002-2007 (Kg) 110
Table 76: Switzerland Sugar confectionery forecast consumption per capita, 2007-2012 (Kg) 111
Table 77: Switzerland Gum value, 2002-2007 (CHF m, nominal prices) 112
Table 78: Switzerland Gum value forecast, 2007-2012 (CHF m, nominal prices) 113
Table 79: Switzerland Gum value, 2002-2007 (US$ m nominal prices) 115
Table 80: Switzerland Gum value forecast, 2007-2012 (US$ m nominal prices) 115
Table 81: Switzerland Gum volume, 2002-2007 (Kg m) 117
Table 82: Switzerland Gum volume forecast, 2007-2012 (Kg m) 118
Table 83: Switzerland Gum brand share, by value, 2006-2007 (%) 121
Table 84: Switzerland Gum value, by brand 2006-2007 (CHF m nominal prices) 122
Table 85: Switzerland Gum company share by value, 2006-2007 (%) 123
Table 86: Switzerland Gum value, by company, 2006-2007 (CHF m nominal prices) 123
Table 87: Switzerland Gum distribution channels, by value, 2006-2007 (%) 124
Table 88: Switzerland Gum value, by distribution channel, 2006-2007 (CHF m nominal prices) 124
Table 89: Switzerland Gum expenditure per capita, 2002-2007 (CHF, nominal prices) 126
Table 90: Switzerland Gum forecast expenditure per capita, 2007-2012 (CHF, nominal prices) 127
Table 91: Switzerland Gum expenditure per capita, 2002-2007 (US$ nominal prices) 127
Table 92: Switzerland Gum forecast expenditure per capita, 2007-2012 (US$ nominal prices) 128
Table 93: Switzerland Gum consumption per capita, 2002-2007 (Kg) 128
Table 94: Switzerland Gum forecast consumption per capita, 2007-2012 (Kg) 129
Table 95: Global Confectionery market value, 2007 130
Table 96: Global Confectionery market split (value terms (US$ m), 2007) – Top 5 countries 133
Table 97: Global Confectionery market volume, 2007 135
Table 98: Global Confectionery market split (volume terms, 2007) – Top 5 countries 138
Table 99: Leading players - Top 5 countries 140
Table 100: Switzerland Confectionery new product launches (reports) and SKUs, by company (Top 5 companies), 2007 141
Table 101: Switzerland Confectionery new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 142
Table 102: Switzerland Confectionery new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 142
Table 103: Switzerland Confectionery new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 143
Table 104: Switzerland Confectionery new product launches (reports) - Recent 5 launches 143
Table 105: Switzerland Key Facts 145
Table 106: Switzerland population, by age group, 2002-2007 (millions) 148
Table 107: Switzerland population forecast, by age group, 2007-2012 (millions) 149
Table 108: Switzerland population, by gender, 2002-2007 (millions) 149
Table 109: Switzerland population forecast, by gender, 2007-2012 (millions) 150
Table 110: Switzerland real GDP, 2002-2007 (CHF bn, 2000 prices) 150
Table 111: Switzerland real GDP forecast, 2007-2012 (CHF bn, 2000 prices) 150
Table 112: Switzerland nominal GDP, 2002-2007 (CHF bn, nominal prices) 151
Table 113: Switzerland nominal GDP forecast, 2007-2012 (CHF bn, nominal prices) 151
Table 114: Switzerland real GDP, 2002-2007 (US$ bn, 2000 prices) 151
Table 115: Switzerland real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 152
Table 116: Switzerland consumer price index, 2002-2007 (2003=100) 152
Table 117: Switzerland consumer price index, 2007-2012 (2003=100) 152