Confectionery in Taiwan to 2012

Confectionery in Taiwan to 2012

Introduction

The market for Confectionery in Taiwan increased between 2002-2007, growing at an average annual rate of 0.4%.

The leading company in the market in 2007 was Ferrero AG. The second-largest player was Mars, Inc. with Wm. Wrigley Jr. Company in third place.

Scope

*Discover the major quantitative trends affecting the Confectionery markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Confectionery 2
Summary category level - Cereal bars 3
Summary category level - Chocolate 4
Summary category level - Sugar confectionery 5
Summary category level - Gum 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002-2007 21
Value Analysis, 2007-2012 22
Value Analysis, US$ 2002-2007 24
Value Analysis, US$ 2007-2012 24
Volume Analysis, 2002-2007 26
Volume Analysis, 2007-2012 27
Company and Brand Share Analysis 30
Distribution Analysis 37
Expenditure & consumption per capita 39
Chapter 4 LEADING COMPANY PROFILES 43
Ferrero 43
Mars, Inc. 45
Chapter 5 CATEGORY ANALYSIS - CEREAL BARS 47
Value Analysis, 2002-2007 47
Value Analysis, 2007-2012 48
Value Analysis, US$ 2002-2007 50
Value Analysis, US$ 2007-2012 50
Volume Analysis, 2002-2007 52
Volume Analysis, 2007-2012 53
Company and Brand Share Analysis 56
Distribution Analysis 59
Expenditure & consumption per capita 61
Chapter 6 CATEGORY ANALYSIS - CHOCOLATE 64
Value Analysis, 2002-2007 64
Value Analysis, 2007-2012 65
Value Analysis, US$ 2002-2007 67
Value Analysis, US$ 2007-2012 68
Volume Analysis, 2002-2007 70
Volume Analysis, 2007-2012 71
Company and Brand Share Analysis 74
Distribution Analysis 78
Expenditure & consumption per capita 80
Chapter 7 CATEGORY ANALYSIS - SUGAR CONFECTIONERY 86
Value Analysis, 2002-2007 86
Value Analysis, 2007-2012 87
Value Analysis, US$ 2002-2007 89
Value Analysis, US$ 2007-2012 90
Volume Analysis, 2002-2007 92
Volume Analysis, 2007-2012 94
Company and Brand Share Analysis 96
Distribution Analysis 101
Expenditure & consumption per capita 103
Chapter 8 CATEGORY ANALYSIS - GUM 109
Value Analysis, 2002-2007 109
Value Analysis, 2007-2012 110
Value Analysis, US$ 2002-2007 112
Value Analysis, US$ 2007-2012 113
Volume Analysis, 2002-2007 115
Volume Analysis, 2007-2012 116
Company and Brand Share Analysis 119
Distribution Analysis 123
Expenditure & consumption per capita 125
Chapter 9 COUNTRY COMPARISON 128
Value 128
Volume 133
Market Share 138
Chapter 10 NEW PRODUCT DEVELOPMENT 139
Product launches over time 139
Recent product launches 141
Chapter 11 TAIWAN SOCIOECONOMIC PROFILE 142
Country Overview 142
Key Facts 143
Political Overview 144
Taiwan Economic Overview 145
Chapter 12 TAIWAN MACROECONOMIC PROFILE 146
Macroeconomic Indicators 146
Chapter 13 RESEARCH METHODOLOGY 151
Methodology overview 151
Secondary research 152
Market modeling 153
Primary research 154
Data finalization 155
Ongoing research 155
Chapter 14 APPENDIX 156
Future readings 156
How to contact experts in your industry 156

LIST OF FIGURES
Figure 1: Taiwan Confectionery value & value forecast, 2002-2012 (TWD m, nominal prices) 23
Figure 2: Taiwan Confectionery category growth comparison, by value, 2002-2012 25
Figure 3: Taiwan Confectionery volume & volume forecast, 2002-2012 (Kg m) 28
Figure 4: Taiwan Confectionery category growth comparison, by volume, 2002-2012 29
Figure 5: Taiwan Confectionery company share, by value, 2006-2007 (%) 34
Figure 6: Taiwan Confectionery distribution channels, by value, 2006-2007(%) 38
Figure 7: Taiwan Cereal bars value & value forecast, 2002-2012 (TWD m, nominal prices) 49
Figure 8: Taiwan Cereal bars category growth comparison, by value, 2002-2012 51
Figure 9: Taiwan Cereal bars volume & volume forecast, 2002-2012 (Kg m) 54
Figure 10: Taiwan Cereal bars category growth comparison, by volume, 2002-2012 55
Figure 11: Taiwan Cereal bars company share, by value, 2006-2007 (%) 57
Figure 12: Taiwan Cereal bars distribution channels, by value, 2006-2007(%) 60
Figure 13: Taiwan Chocolate value & value forecast, 2002-2012 (TWD m, nominal prices) 66
Figure 14: Taiwan Chocolate category growth comparison, by value, 2002-2012 69
Figure 15: Taiwan Chocolate volume & volume forecast, 2002-2012 (Kg m) 72
Figure 16: Taiwan Chocolate category growth comparison, by volume, 2002-2012 73
Figure 17: Taiwan Chocolate company share, by value, 2006-2007 (%) 76
Figure 18: Taiwan Chocolate distribution channels, by value, 2006-2007(%) 79
Figure 19: Taiwan Sugar confectionery value & value forecast, 2002-2012 (TWD m, nominal prices) 88
Figure 20: Taiwan Sugar confectionery category growth comparison, by value, 2002-2012 91
Figure 21: Taiwan Sugar confectionery volume & volume forecast, 2002-2012 (Kg m) 95
Figure 22: Taiwan Sugar confectionery category growth comparison, by volume, 2002-2012 95
Figure 23: Taiwan Sugar confectionery company share, by value, 2006-2007 (%) 98
Figure 24: Taiwan Sugar confectionery distribution channels, by value, 2006-2007(%) 102
Figure 25: Taiwan Gum value & value forecast, 2002-2012 (TWD m, nominal prices) 111
Figure 26: Taiwan Gum category growth comparison, by value, 2002-2012 114
Figure 27: Taiwan Gum volume & volume forecast, 2002-2012 (Kg m) 117
Figure 28: Taiwan Gum category growth comparison, by volume, 2002-2012 118
Figure 29: Taiwan Gum company share, by value, 2006-2007 (%) 121
Figure 30: Taiwan Gum distribution channels, by value, 2006-2007(%) 124
Figure 31: Global Confectionery market split (value terms, 2007) – Top 5 countries 129
Figure 32: Global Confectionery market value, 2002 – 2007 (Top 5 countries) 132
Figure 33: Global Confectionery market split (volume terms, 2007) – Top 5 countries 134
Figure 34: Global Confectionery market volume, 2002 – 2007 (Top 5 countries) 137
Figure 35: Map of Taiwan 143
Figure 36: Annual data review process 152

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Taiwan Confectionery value, 2002-2007 (TWD m, nominal prices) 21
Table 4: Taiwan Confectionery value forecast, 2007-2012 (TWD m, nominal prices) 22
Table 5: Taiwan Confectionery value, 2002-2007 (US$ m nominal prices) 24
Table 6: Taiwan Confectionery value forecast, 2007-2012 (US$ m nominal prices) 24
Table 7: Taiwan Confectionery volume, 2002-2007 (Kg m) 26
Table 8: Taiwan Confectionery volume forecast, 2007-2012 (Kg m) 27
Table 9: Taiwan Confectionery brand share, by value, 2006-2007 (%) 30
Table 10: Taiwan Confectionery value, by brand 2006-2007 (TWD m nominal prices) 32
Table 11: Taiwan Confectionery company share by value, 2006-2007 (%) 35
Table 12: Taiwan Confectionery value, by company, 2006-2007 (TWD m nominal prices) 36
Table 13: Taiwan Confectionery distribution channels, by value, 2006-2007 (%) 37
Table 14: Taiwan Confectionery value, by distribution channel, 2006-2007 (TWD m nominal prices) 37
Table 15: Taiwan Confectionery expenditure per capita, 2002-2007 (TWD, nominal prices) 39
Table 16: Taiwan Confectionery forecast expenditure per capita, 2007-2012 (TWD, nominal prices) 40
Table 17: Taiwan Confectionery expenditure per capita, 2002-2007 (US$ nominal prices) 40
Table 18: Taiwan Confectionery forecast expenditure per capita, 2007-2012 (US$ nominal prices) 41
Table 19: Taiwan Confectionery consumption per capita, 2002-2007 (Kg) 41
Table 20: Taiwan Confectionery forecast consumption per capita, 2007-2012 (Kg) 42
Table 21: Ferrero Key Facts 43
Table 22: Mars, Inc. Key Facts 45
Table 23: Taiwan Cereal bars value, 2002-2007 (TWD m, nominal prices) 47
Table 24: Taiwan Cereal bars value forecast, 2007-2012 (TWD m, nominal prices) 48
Table 25: Taiwan Cereal bars value, 2002-2007 (US$ m nominal prices) 50
Table 26: Taiwan Cereal bars value forecast, 2007-2012 (US$ m nominal prices) 50
Table 27: Taiwan Cereal bars volume, 2002-2007 (Kg m) 52
Table 28: Taiwan Cereal bars volume forecast, 2007-2012 (Kg m) 53
Table 29: Taiwan Cereal bars brand share, by value, 2006-2007 (%) 56
Table 30: Taiwan Cereal bars value, by brand 2006-2007 (TWD m nominal prices) 56
Table 31: Taiwan Cereal bars company share by value, 2006-2007 (%) 58
Table 32: Taiwan Cereal bars value, by company, 2006-2007 (TWD m nominal prices) 58
Table 33: Taiwan Cereal bars distribution channels, by value, 2006-2007 (%) 59
Table 34: Taiwan Cereal bars value, by distribution channel, 2006-2007 (TWD m nominal prices) 59
Table 35: Taiwan Cereal bars expenditure per capita, 2002-2007 (TWD, nominal prices) 61
Table 36: Taiwan Cereal bars forecast expenditure per capita, 2007-2012 (TWD, nominal prices) 61
Table 37: Taiwan Cereal bars expenditure per capita, 2002-2007 (US$ nominal prices) 62
Table 38: Taiwan Cereal bars forecast expenditure per capita, 2007-2012 (US$ nominal prices) 62
Table 39: Taiwan Cereal bars consumption per capita, 2002-2007 (Kg) 63
Table 40: Taiwan Cereal bars forecast consumption per capita, 2007-2012 (Kg) 63
Table 41: Taiwan Chocolate value, 2002-2007 (TWD m, nominal prices) 64
Table 42: Taiwan Chocolate value forecast, 2007-2012 (TWD m, nominal prices) 65
Table 43: Taiwan Chocolate value, 2002-2007 (US$ m nominal prices) 67
Table 44: Taiwan Chocolate value forecast, 2007-2012 (US$ m nominal prices) 68
Table 45: Taiwan Chocolate volume, 2002-2007 (Kg m) 70
Table 46: Taiwan Chocolate volume forecast, 2007-2012 (Kg m) 71
Table 47: Taiwan Chocolate brand share, by value, 2006-2007 (%) 74
Table 48: Taiwan Chocolate value, by brand 2006-2007 (TWD m nominal prices) 75
Table 49: Taiwan Chocolate company share by value, 2006-2007 (%) 77
Table 50: Taiwan Chocolate value, by company, 2006-2007 (TWD m nominal prices) 77
Table 51: Taiwan Chocolate distribution channels, by value, 2006-2007 (%) 78
Table 52: Taiwan Chocolate value, by distribution channel, 2006-2007 (TWD m nominal prices) 78
Table 53: Taiwan Chocolate expenditure per capita, 2002-2007 (TWD, nominal prices) 80
Table 54: Taiwan Chocolate forecast expenditure per capita, 2007-2012 (TWD, nominal prices) 81
Table 55: Taiwan Chocolate expenditure per capita, 2002-2007 (US$ nominal prices) 82
Table 56: Taiwan Chocolate forecast expenditure per capita, 2007-2012 (US$ nominal prices) 83
Table 57: Taiwan Chocolate consumption per capita, 2002-2007 (Kg) 84
Table 58: Taiwan Chocolate forecast consumption per capita, 2007-2012 (Kg) 85
Table 59: Taiwan Sugar confectionery value, 2002-2007 (TWD m, nominal prices) 86
Table 60: Taiwan Sugar confectionery value forecast, 2007-2012 (TWD m, nominal prices) 87
Table 61: Taiwan Sugar confectionery value, 2002-2007 (US$ m nominal prices) 89
Table 62: Taiwan Sugar confectionery value forecast, 2007-2012 (US$ m nominal prices) 90
Table 63: Taiwan Sugar confectionery volume, 2002-2007 (Kg m) 93
Table 64: Taiwan Sugar confectionery volume forecast, 2007-2012 (Kg m) 94
Table 65: Taiwan Sugar confectionery brand share, by value, 2006-2007 (%) 96
Table 66: Taiwan Sugar confectionery value, by brand 2006-2007 (TWD m nominal prices) 97
Table 67: Taiwan Sugar confectionery company share by value, 2006-2007 (%) 99
Table 68: Taiwan Sugar confectionery value, by company, 2006-2007 (TWD m nominal prices) 100
Table 69: Taiwan Sugar confectionery distribution channels, by value, 2006-2007 (%) 101
Table 70: Taiwan Sugar confectionery value, by distribution channel, 2006-2007 (TWD m nominal prices) 101
Table 71: Taiwan Sugar confectionery expenditure per capita, 2002-2007 (TWD, nominal prices) 103
Table 72: Taiwan Sugar confectionery forecast expenditure per capita, 2007-2012 (TWD, nominal prices) 104
Table 73: Taiwan Sugar confectionery expenditure per capita, 2002-2007 (US$ nominal prices) 105
Table 74: Taiwan Sugar confectionery forecast expenditure per capita, 2007-2012 (US$ nominal prices) 106
Table 75: Taiwan Sugar confectionery consumption per capita, 2002-2007 (Kg) 107
Table 76: Taiwan Sugar confectionery forecast consumption per capita, 2007-2012 (Kg) 108
Table 77: Taiwan Gum value, 2002-2007 (TWD m, nominal prices) 109
Table 78: Taiwan Gum value forecast, 2007-2012 (TWD m, nominal prices) 110
Table 79: Taiwan Gum value, 2002-2007 (US$ m nominal prices) 112
Table 80: Taiwan Gum value forecast, 2007-2012 (US$ m nominal prices) 113
Table 81: Taiwan Gum volume, 2002-2007 (Kg m) 115
Table 82: Taiwan Gum volume forecast, 2007-2012 (Kg m) 116
Table 83: Taiwan Gum brand share, by value, 2006-2007 (%) 119
Table 84: Taiwan Gum value, by brand 2006-2007 (TWD m nominal prices) 120
Table 85: Taiwan Gum company share by value, 2006-2007 (%) 122
Table 86: Taiwan Gum value, by company, 2006-2007 (TWD m nominal prices) 122
Table 87: Taiwan Gum distribution channels, by value, 2006-2007 (%) 123
Table 88: Taiwan Gum value, by distribution channel, 2006-2007 (TWD m nominal prices) 123
Table 89: Taiwan Gum expenditure per capita, 2002-2007 (TWD, nominal prices) 125
Table 90: Taiwan Gum forecast expenditure per capita, 2007-2012 (TWD, nominal prices) 125
Table 91: Taiwan Gum expenditure per capita, 2002-2007 (US$ nominal prices) 126
Table 92: Taiwan Gum forecast expenditure per capita, 2007-2012 (US$ nominal prices) 126
Table 93: Taiwan Gum consumption per capita, 2002-2007 (Kg) 127
Table 94: Taiwan Gum forecast consumption per capita, 2007-2012 (Kg) 127
Table 95: Global Confectionery market value, 2007 128
Table 96: Global Confectionery market split (value terms (US$ m), 2007) – Top 5 countries 131
Table 97: Global Confectionery market volume, 2007 133
Table 98: Global Confectionery market split (volume terms, 2007) – Top 5 countries 136
Table 99: Leading players - Top 5 countries 138
Table 100: Taiwan Confectionary new product launches (reports) and SKUs, by company (Top 5 companies), 2007 139
Table 101: Taiwan Confectionary new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 140
Table 102: Taiwan Confectionary new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 140
Table 103: Taiwan Confectionary new product launches (reports), by Package tags or Claims, 2007 141
Table 104: Taiwan Confectionary new product launches (reports) - Recent 5 launches 141
Table 105: Taiwan Key Facts 143
Table 106: Taiwan population, by age group, 2002-2007 (millions) 146
Table 107: Taiwan population forecast, by age group, 2007-2012 (millions) 147
Table 108: Taiwan population, by gender, 2002-2007 (millions) 147
Table 109: Taiwan population forecast, by gender, 2007-2012 (millions) 148
Table 110: Taiwan real GDP, 2002-2007 (TWD bn, 2000 prices) 148
Table 111: Taiwan real GDP forecast, 2007-2012 (TWD bn, 2000 prices) 148
Table 112: Taiwan nominal GDP, 2002-2007 (TWD bn, nominal prices) 149
Table 113: Taiwan nominal GDP forecast, 2007-2012 (TWD bn, nominal prices) 149
Table 114: Taiwan real GDP, 2002-2007 (US$ bn, 2000 prices) 149
Table 115: Taiwan real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 150
Table 116: Taiwan consumer price index, 2002-2007 (2003=100) 150
Table 117: Taiwan consumer price index, 2007-2012 (2003=100) 150