TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Confectionery 2
Summary category level - Cereal bars 3
Summary category level - Chocolate 4
Summary category level - Sugar confectionery 5
Summary category level - Gum 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002-2007 21
Value Analysis, 2007-2012 22
Value Analysis, US$ 2002-2007 24
Value Analysis, US$ 2007-2012 24
Volume Analysis, 2002-2007 26
Volume Analysis, 2007-2012 27
Company and Brand Share Analysis 30
Distribution Analysis 37
Expenditure & consumption per capita 39
Chapter 4 LEADING COMPANY PROFILES 43
Cadbury Schweppes plc 43
Nestle S A 45
Chapter 5 CATEGORY ANALYSIS - CEREAL BARS 48
Value Analysis, 2002-2007 48
Value Analysis, 2007-2012 49
Value Analysis, US$ 2002-2007 51
Value Analysis, US$ 2007-2012 51
Volume Analysis, 2002-2007 53
Volume Analysis, 2007-2012 54
Company and Brand Share Analysis 56
Distribution Analysis 58
Expenditure & consumption per capita 60
Chapter 6 CATEGORY ANALYSIS - CHOCOLATE 63
Value Analysis, 2002-2007 63
Value Analysis, 2007-2012 64
Value Analysis, US$ 2002-2007 66
Value Analysis, US$ 2007-2012 67
Volume Analysis, 2002-2007 69
Volume Analysis, 2007-2012 70
Company and Brand Share Analysis 73
Distribution Analysis 77
Expenditure & consumption per capita 79
Chapter 7 CATEGORY ANALYSIS - SUGAR CONFECTIONERY 85
Value Analysis, 2002-2007 85
Value Analysis, 2007-2012 87
Value Analysis, US$ 2002-2007 89
Value Analysis, US$ 2007-2012 90
Volume Analysis, 2002-2007 92
Volume Analysis, 2007-2012 94
Company and Brand Share Analysis 96
Distribution Analysis 100
Expenditure & consumption per capita 102
Chapter 8 CATEGORY ANALYSIS - GUM 108
Value Analysis, 2002-2007 108
Value Analysis, 2007-2012 109
Value Analysis, US$ 2002-2007 111
Value Analysis, US$ 2007-2012 112
Volume Analysis, 2002-2007 114
Volume Analysis, 2007-2012 115
Company and Brand Share Analysis 117
Distribution Analysis 121
Expenditure & consumption per capita 123
Chapter 9 COUNTRY COMPARISON 126
Value 126
Volume 131
Market Share 136
Chapter 10 NEW PRODUCT DEVELOPMENT 137
Product launches over time 137
Recent product launches 139
Chapter 11 THAILAND SOCIOECONOMIC PROFILE 140
Country Overview 140
Key Facts 141
Political Overview 142
Thailand Economic Overview 143
Chapter 12 THAILAND MACROECONOMIC PROFILE 144
Macroeconomic Indicators 144
Chapter 13 RESEARCH METHODOLOGY 149
Methodology overview 149
Secondary research 150
Market modeling 151
Primary research 152
Data finalization 153
Ongoing research 153
Chapter 14 APPENDIX 154
Future readings 154
How to contact experts in your industry 154
LIST OF FIGURES
Figure 1: Thailand Confectionery value & value forecast, 2002-2012 (THB m, nominal prices) 23
Figure 2: Thailand Confectionery category growth comparison, by value, 2002-2012 25
Figure 3: Thailand Confectionery volume & volume forecast, 2002-2012 (Kg m) 28
Figure 4: Thailand Confectionery category growth comparison, by volume, 2002-2012 29
Figure 5: Thailand Confectionery company share, by value, 2006-2007 (%) 34
Figure 6: Thailand Confectionery distribution channels, by value, 2006-2007(%) 38
Figure 7: Thailand Cereal bars value & value forecast, 2002-2012 (THB m, nominal prices) 50
Figure 8: Thailand Cereal bars category growth comparison, by value, 2002-2012 52
Figure 9: Thailand Cereal bars volume & volume forecast, 2002-2012 (Kg m) 55
Figure 10: Thailand Cereal bars category growth comparison, by volume, 2002-2012 55
Figure 11: Thailand Cereal bars distribution channels, by value, 2006-2007(%) 59
Figure 12: Thailand Chocolate value & value forecast, 2002-2012 (THB m, nominal prices) 65
Figure 13: Thailand Chocolate category growth comparison, by value, 2002-2012 68
Figure 14: Thailand Chocolate volume & volume forecast, 2002-2012 (Kg m) 71
Figure 15: Thailand Chocolate category growth comparison, by volume, 2002-2012 72
Figure 16: Thailand Chocolate company share, by value, 2006-2007 (%) 75
Figure 17: Thailand Chocolate distribution channels, by value, 2006-2007(%) 78
Figure 18: Thailand Sugar confectionery value & value forecast, 2002-2012 (THB m, nominal prices) 88
Figure 19: Thailand Sugar confectionery category growth comparison, by value, 2002-2012 91
Figure 20: Thailand Sugar confectionery volume & volume forecast, 2002-2012 (Kg m) 95
Figure 21: Thailand Sugar confectionery category growth comparison, by volume, 2002-2012 95
Figure 22: Thailand Sugar confectionery company share, by value, 2006-2007 (%) 98
Figure 23: Thailand Sugar confectionery distribution channels, by value, 2006-2007(%) 101
Figure 24: Thailand Gum value & value forecast, 2002-2012 (THB m, nominal prices) 110
Figure 25: Thailand Gum category growth comparison, by value, 2002-2012 113
Figure 26: Thailand Gum volume & volume forecast, 2002-2012 (Kg m) 116
Figure 27: Thailand Gum category growth comparison, by volume, 2002-2012 116
Figure 28: Thailand Gum company share, by value, 2006-2007 (%) 119
Figure 29: Thailand Gum distribution channels, by value, 2006-2007(%) 122
Figure 30: Global Confectionery market split (value terms, 2007) – Top 5 countries 127
Figure 31: Global Confectionery market value, 2002 – 2007 (Top 5 countries) 130
Figure 32: Global Confectionery market split (volume terms, 2007) – Top 5 countries 132
Figure 33: Global Confectionery market volume, 2002 – 2007 (Top 5 countries) 135
Figure 34: Map of Thailand 141
Figure 35: Annual data review process 150
LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Thailand Confectionery value, 2002-2007 (THB m, nominal prices) 21
Table 4: Thailand Confectionery value forecast, 2007-2012 (THB m, nominal prices) 22
Table 5: Thailand Confectionery value, 2002-2007 (US$ m nominal prices) 24
Table 6: Thailand Confectionery value forecast, 2007-2012 (US$ m nominal prices) 24
Table 7: Thailand Confectionery volume, 2002-2007 (Kg m) 26
Table 8: Thailand Confectionery volume forecast, 2007-2012 (Kg m) 27
Table 9: Thailand Confectionery brand share, by value, 2006-2007 (%) 30
Table 10: Thailand Confectionery value, by brand 2006-2007 (THB m nominal prices) 32
Table 11: Thailand Confectionery company share by value, 2006-2007 (%) 35
Table 12: Thailand Confectionery value, by company, 2006-2007 (THB m nominal prices) 36
Table 13: Thailand Confectionery distribution channels, by value, 2006-2007 (%) 37
Table 14: Thailand Confectionery value, by distribution channel, 2006-2007 (THB m nominal prices) 37
Table 15: Thailand Confectionery expenditure per capita, 2002-2007 (THB, nominal prices) 39
Table 16: Thailand Confectionery forecast expenditure per capita, 2007-2012 (THB, nominal prices) 40
Table 17: Thailand Confectionery expenditure per capita, 2002-2007 (US$ nominal prices) 40
Table 18: Thailand Confectionery forecast expenditure per capita, 2007-2012 (US$ nominal prices) 41
Table 19: Thailand Confectionery consumption per capita, 2002-2007 (Kg) 41
Table 20: Thailand Confectionery forecast consumption per capita, 2007-2012 (Kg) 42
Table 21: Cadbury Schweppes plc Key Facts 43
Table 22: Nestle S A Key Facts 45
Table 23: Thailand Cereal bars value, 2002-2007 (THB m, nominal prices) 48
Table 24: Thailand Cereal bars value forecast, 2007-2012 (THB m, nominal prices) 49
Table 25: Thailand Cereal bars value, 2002-2007 (US$ m nominal prices) 51
Table 26: Thailand Cereal bars value forecast, 2007-2012 (US$ m nominal prices) 51
Table 27: Thailand Cereal bars volume, 2002-2007 (Kg m) 53
Table 28: Thailand Cereal bars volume forecast, 2007-2012 (Kg m) 54
Table 29: Thailand Cereal bars brand share, by value, 2006-2007 (%) 56
Table 30: Thailand Cereal bars value, by brand 2006-2007 (THB m nominal prices) 56
Table 31: Thailand Cereal bars company share by value, 2006-2007 (%) 57
Table 32: Thailand Cereal bars value, by company, 2006-2007 (THB m nominal prices) 57
Table 33: Thailand Cereal bars distribution channels, by value, 2006-2007 (%) 58
Table 34: Thailand Cereal bars value, by distribution channel, 2006-2007 (THB m nominal prices) 58
Table 35: Thailand Cereal bars expenditure per capita, 2002-2007 (THB, nominal prices) 60
Table 36: Thailand Cereal bars forecast expenditure per capita, 2007-2012 (THB, nominal prices) 60
Table 37: Thailand Cereal bars expenditure per capita, 2002-2007 (US$ nominal prices) 61
Table 38: Thailand Cereal bars forecast expenditure per capita, 2007-2012 (US$ nominal prices) 61
Table 39: Thailand Cereal bars consumption per capita, 2002-2007 (Kg) 62
Table 40: Thailand Cereal bars forecast consumption per capita, 2007-2012 (Kg) 62
Table 41: Thailand Chocolate value, 2002-2007 (THB m, nominal prices) 63
Table 42: Thailand Chocolate value forecast, 2007-2012 (THB m, nominal prices) 64
Table 43: Thailand Chocolate value, 2002-2007 (US$ m nominal prices) 66
Table 44: Thailand Chocolate value forecast, 2007-2012 (US$ m nominal prices) 67
Table 45: Thailand Chocolate volume, 2002-2007 (Kg m) 69
Table 46: Thailand Chocolate volume forecast, 2007-2012 (Kg m) 70
Table 47: Thailand Chocolate brand share, by value, 2006-2007 (%) 73
Table 48: Thailand Chocolate value, by brand 2006-2007 (THB m nominal prices) 74
Table 49: Thailand Chocolate company share by value, 2006-2007 (%) 76
Table 50: Thailand Chocolate value, by company, 2006-2007 (THB m nominal prices) 76
Table 51: Thailand Chocolate distribution channels, by value, 2006-2007 (%) 77
Table 52: Thailand Chocolate value, by distribution channel, 2006-2007 (THB m nominal prices) 77
Table 53: Thailand Chocolate expenditure per capita, 2002-2007 (THB, nominal prices) 79
Table 54: Thailand Chocolate forecast expenditure per capita, 2007-2012 (THB, nominal prices) 80
Table 55: Thailand Chocolate expenditure per capita, 2002-2007 (US$ nominal prices) 81
Table 56: Thailand Chocolate forecast expenditure per capita, 2007-2012 (US$ nominal prices) 82
Table 57: Thailand Chocolate consumption per capita, 2002-2007 (Kg) 83
Table 58: Thailand Chocolate forecast consumption per capita, 2007-2012 (Kg) 84
Table 59: Thailand Sugar confectionery value, 2002-2007 (THB m, nominal prices) 86
Table 60: Thailand Sugar confectionery value forecast, 2007-2012 (THB m, nominal prices) 87
Table 61: Thailand Sugar confectionery value, 2002-2007 (US$ m nominal prices) 89
Table 62: Thailand Sugar confectionery value forecast, 2007-2012 (US$ m nominal prices) 90
Table 63: Thailand Sugar confectionery volume, 2002-2007 (Kg m) 93
Table 64: Thailand Sugar confectionery volume forecast, 2007-2012 (Kg m) 94
Table 65: Thailand Sugar confectionery brand share, by value, 2006-2007 (%) 96
Table 66: Thailand Sugar confectionery value, by brand 2006-2007 (THB m nominal prices) 97
Table 67: Thailand Sugar confectionery company share by value, 2006-2007 (%) 99
Table 68: Thailand Sugar confectionery value, by company, 2006-2007 (THB m nominal prices) 99
Table 69: Thailand Sugar confectionery distribution channels, by value, 2006-2007 (%) 100
Table 70: Thailand Sugar confectionery value, by distribution channel, 2006-2007 (THB m nominal prices) 100
Table 71: Thailand Sugar confectionery expenditure per capita, 2002-2007 (THB, nominal prices) 102
Table 72: Thailand Sugar confectionery forecast expenditure per capita, 2007-2012 (THB, nominal prices) 103
Table 73: Thailand Sugar confectionery expenditure per capita, 2002-2007 (US$ nominal prices) 104
Table 74: Thailand Sugar confectionery forecast expenditure per capita, 2007-2012 (US$ nominal prices) 105
Table 75: Thailand Sugar confectionery consumption per capita, 2002-2007 (Kg) 106
Table 76: Thailand Sugar confectionery forecast consumption per capita, 2007-2012 (Kg) 107
Table 77: Thailand Gum value, 2002-2007 (THB m, nominal prices) 108
Table 78: Thailand Gum value forecast, 2007-2012 (THB m, nominal prices) 109
Table 79: Thailand Gum value, 2002-2007 (US$ m nominal prices) 111
Table 80: Thailand Gum value forecast, 2007-2012 (US$ m nominal prices) 112
Table 81: Thailand Gum volume, 2002-2007 (Kg m) 114
Table 82: Thailand Gum volume forecast, 2007-2012 (Kg m) 115
Table 83: Thailand Gum brand share, by value, 2006-2007 (%) 117
Table 84: Thailand Gum value, by brand 2006-2007 (THB m nominal prices) 118
Table 85: Thailand Gum company share by value, 2006-2007 (%) 120
Table 86: Thailand Gum value, by company, 2006-2007 (THB m nominal prices) 120
Table 87: Thailand Gum distribution channels, by value, 2006-2007 (%) 121
Table 88: Thailand Gum value, by distribution channel, 2006-2007 (THB m nominal prices) 121
Table 89: Thailand Gum expenditure per capita, 2002-2007 (THB, nominal prices) 123
Table 90: Thailand Gum forecast expenditure per capita, 2007-2012 (THB, nominal prices) 123
Table 91: Thailand Gum expenditure per capita, 2002-2007 (US$ nominal prices) 124
Table 92: Thailand Gum forecast expenditure per capita, 2007-2012 (US$ nominal prices) 124
Table 93: Thailand Gum consumption per capita, 2002-2007 (Kg) 125
Table 94: Thailand Gum forecast consumption per capita, 2007-2012 (Kg) 125
Table 95: Global Confectionery market value, 2007 126
Table 96: Global Confectionery market split (value terms (US$ m), 2007) – Top 5 countries 129
Table 97: Global Confectionery market volume, 2007 131
Table 98: Global Confectionery market split (volume terms, 2007) – Top 5 countries 134
Table 99: Leading players - Top 5 countries 136
Table 100: Thailand Confectionery new product launches (reports) and SKUs, by company (Top 5 companies), 2007 137
Table 101: Thailand Confectionery new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 138
Table 102: Thailand Confectionery new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 138
Table 103: Thailand Confectionery new product launches (reports), by Package tags or Claims, 2007 139
Table 104: Thailand Confectionery new product launches (reports) - Recent 5 launches 139
Table 105: Thailand Key Facts 141
Table 106: Thailand population, by age group, 2002-2007 (millions) 144
Table 107: Thailand population forecast, by age group, 2007-2012 (millions) 145
Table 108: Thailand population, by gender, 2002-2007 (millions) 145
Table 109: Thailand population forecast, by gender, 2007-2012 (millions) 146
Table 110: Thailand real GDP, 2002-2007 (THB bn, 2000 prices) 146
Table 111: Thailand real GDP forecast, 2007-2012 (THB bn, 2000 prices) 146
Table 112: Thailand nominal GDP, 2002-2007 (THB bn, nominal prices) 147
Table 113: Thailand nominal GDP forecast, 2007-2012 (THB bn, nominal prices) 147
Table 114: Thailand real GDP, 2002-2007 (US$ bn, 2000 prices) 147
Table 115: Thailand real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 148
Table 116: Thailand consumer price index, 2002-2007 (2003=100) 148
Table 117: Thailand consumer price index, 2007-2012 (2003=100) 148