Confectionery in Turkey to 2012

Confectionery in Turkey to 2012

Introduction

The market for Confectionery in Turkey increased between 2002-2007, growing at an average annual rate of 2.7%.

The leading company in the market in 2007 was Ulker Group. The second-largest player was Cadbury Schweppes plc with Tayas Gida in third place.

Scope

*Discover the major quantitative trends affecting the Confectionery markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Confectionery 2
Summary category level - Cereal bars 3
Summary category level - Chocolate 4
Summary category level - Sugar confectionery 5
Summary category level - Gum 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002-2007 21
Value Analysis, 2007-2012 22
Value Analysis, US$ 2002-2007 24
Value Analysis, US$ 2007-2012 24
Volume Analysis, 2002-2007 26
Volume Analysis, 2007-2012 27
Company and Brand Share Analysis 29
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES 39
Ulker Group 39
Cadbury Schweppes plc 41
Chapter 5 CATEGORY ANALYSIS - CEREAL BARS 43
Value Analysis, 2002-2007 43
Value Analysis, 2007-2012 44
Value Analysis, US$ 2002-2007 46
Value Analysis, US$ 2007-2012 46
Volume Analysis, 2002-2007 48
Volume Analysis, 2007-2012 49
Company and Brand Share Analysis 51
Distribution Analysis 54
Expenditure & consumption per capita 56
Chapter 6 CATEGORY ANALYSIS - CHOCOLATE 59
Value Analysis, 2002-2007 59
Value Analysis, 2007-2012 60
Value Analysis, US$ 2002-2007 62
Value Analysis, US$ 2007-2012 63
Volume Analysis, 2002-2007 65
Volume Analysis, 2007-2012 66
Company and Brand Share Analysis 68
Distribution Analysis 71
Expenditure & consumption per capita 73
Chapter 7 CATEGORY ANALYSIS - SUGAR CONFECTIONERY 79
Value Analysis, 2002-2007 79
Value Analysis, 2007-2012 80
Value Analysis, US$ 2002-2007 82
Value Analysis, US$ 2007-2012 83
Volume Analysis, 2002-2007 85
Volume Analysis, 2007-2012 87
Company and Brand Share Analysis 90
Distribution Analysis 92
Expenditure & consumption per capita 94
Chapter 8 CATEGORY ANALYSIS - GUM 100
Value Analysis, 2002-2007 100
Value Analysis, 2007-2012 101
Value Analysis, US$ 2002-2007 103
Value Analysis, US$ 2007-2012 104
Volume Analysis, 2002-2007 106
Volume Analysis, 2007-2012 107
Company and Brand Share Analysis 109
Distribution Analysis 112
Expenditure & consumption per capita 114
Chapter 9 COUNTRY COMPARISON 117
Value 117
Volume 122
Market Share 127
Chapter 10 NEW PRODUCT DEVELOPMENT 128
Product launches over time 128
Recent product launches 130
Chapter 11 TURKEY SOCIOECONOMIC PROFILE 131
Country Overview 131
Key Facts 132
Political Overview 133
Turkey Economic Overview 134
Chapter 12 TURKEY MACROECONOMIC PROFILE 135
Macroeconomic Indicators 135
Chapter 13 RESEARCH METHODOLOGY 140
Methodology overview 140
Secondary research 141
Market modeling 142
Primary research 143
Data finalization 144
Ongoing research 144
Chapter 14 APPENDIX 145
Future readings 145
How to contact experts in your industry 145

LIST OF FIGURES
Figure 1: Turkey Confectionery value & value forecast, 2002-2012 (TRL m, nominal prices) 23
Figure 2: Turkey Confectionery category growth comparison, by value, 2002-2012 25
Figure 3: Turkey Confectionery volume & volume forecast, 2002-2012 (Kg m) 28
Figure 4: Turkey Confectionery category growth comparison, by volume, 2002-2012 28
Figure 5: Turkey Confectionery company share, by value, 2006-2007 (%) 31
Figure 6: Turkey Confectionery distribution channels, by value, 2006-2007(%) 34
Figure 7: Turkey Cereal bars value & value forecast, 2002-2012 (TRL m, nominal prices) 45
Figure 8: Turkey Cereal bars category growth comparison, by value, 2002-2012 47
Figure 9: Turkey Cereal bars volume & volume forecast, 2002-2012 (Kg m) 50
Figure 10: Turkey Cereal bars category growth comparison, by volume, 2002-2012 50
Figure 11: Turkey Cereal bars company share, by value, 2006-2007 (%) 52
Figure 12: Turkey Cereal bars distribution channels, by value, 2006-2007(%) 55
Figure 13: Turkey Chocolate value & value forecast, 2002-2012 (TRL m, nominal prices) 61
Figure 14: Turkey Chocolate category growth comparison, by value, 2002-2012 64
Figure 15: Turkey Chocolate volume & volume forecast, 2002-2012 (Kg m) 67
Figure 16: Turkey Chocolate category growth comparison, by volume, 2002-2012 67
Figure 17: Turkey Chocolate company share, by value, 2006-2007 (%) 69
Figure 18: Turkey Chocolate distribution channels, by value, 2006-2007(%) 72
Figure 19: Turkey Sugar confectionery value & value forecast, 2002-2012 (TRL m, nominal prices) 81
Figure 20: Turkey Sugar confectionery category growth comparison, by value, 2002-2012 84
Figure 21: Turkey Sugar confectionery volume & volume forecast, 2002-2012 (Kg m) 88
Figure 22: Turkey Sugar confectionery category growth comparison, by volume, 2002-2012 89
Figure 23: Turkey Sugar confectionery distribution channels, by value, 2006-2007(%) 93
Figure 24: Turkey Gum value & value forecast, 2002-2012 (TRL m, nominal prices) 102
Figure 25: Turkey Gum category growth comparison, by value, 2002-2012 105
Figure 26: Turkey Gum volume & volume forecast, 2002-2012 (Kg m) 108
Figure 27: Turkey Gum category growth comparison, by volume, 2002-2012 108
Figure 28: Turkey Gum company share, by value, 2006-2007 (%) 110
Figure 29: Turkey Gum distribution channels, by value, 2006-2007(%) 113
Figure 30: Global Confectionery market split (value terms, 2007) – Top 5 countries 118
Figure 31: Global Confectionery market value, 2002 – 2007 (Top 5 countries) 121
Figure 32: Global Confectionery market split (volume terms, 2007) – Top 5 countries 123
Figure 33: Global Confectionery market volume, 2002 – 2007 (Top 5 countries) 126
Figure 34: Map of Turkey 132
Figure 35: Annual data review process 141

LIST OF TABLES
Table 1: Confectionery category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Turkey Confectionery value, 2002-2007 (TRL m, nominal prices) 21
Table 4: Turkey Confectionery value forecast, 2007-2012 (TRL m, nominal prices) 22
Table 5: Turkey Confectionery value, 2002-2007 (US$ m nominal prices) 24
Table 6: Turkey Confectionery value forecast, 2007-2012 (US$ m nominal prices) 24
Table 7: Turkey Confectionery volume, 2002-2007 (Kg m) 26
Table 8: Turkey Confectionery volume forecast, 2007-2012 (Kg m) 27
Table 9: Turkey Confectionery brand share, by value, 2006-2007 (%) 29
Table 10: Turkey Confectionery value, by brand 2006-2007 (TRL m nominal prices) 30
Table 11: Turkey Confectionery company share by value, 2006-2007 (%) 32
Table 12: Turkey Confectionery value, by company, 2006-2007 (TRL m nominal prices) 32
Table 13: Turkey Confectionery distribution channels, by value, 2006-2007 (%) 33
Table 14: Turkey Confectionery value, by distribution channel, 2006-2007 (TRL m nominal prices) 33
Table 15: Turkey Confectionery expenditure per capita, 2002-2007 (TRL, nominal prices) 35
Table 16: Turkey Confectionery forecast expenditure per capita, 2007-2012 (TRL, nominal prices) 36
Table 17: Turkey Confectionery expenditure per capita, 2002-2007 (US$ nominal prices) 36
Table 18: Turkey Confectionery forecast expenditure per capita, 2007-2012 (US$ nominal prices) 37
Table 19: Turkey Confectionery consumption per capita, 2002-2007 (Kg) 37
Table 20: Turkey Confectionery forecast consumption per capita, 2007-2012 (Kg) 38
Table 21: Ulker Group Key Facts 39
Table 22: Cadbury Schweppes plc Key Facts 41
Table 23: Turkey Cereal bars value, 2002-2007 (TRL m, nominal prices) 43
Table 24: Turkey Cereal bars value forecast, 2007-2012 (TRL m, nominal prices) 44
Table 25: Turkey Cereal bars value, 2002-2007 (US$ m nominal prices) 46
Table 26: Turkey Cereal bars value forecast, 2007-2012 (US$ m nominal prices) 46
Table 27: Turkey Cereal bars volume, 2002-2007 (Kg m) 48
Table 28: Turkey Cereal bars volume forecast, 2007-2012 (Kg m) 49
Table 29: Turkey Cereal bars brand share, by value, 2006-2007 (%) 51
Table 30: Turkey Cereal bars value, by brand 2006-2007 (TRL m nominal prices) 51
Table 31: Turkey Cereal bars company share by value, 2006-2007 (%) 53
Table 32: Turkey Cereal bars value, by company, 2006-2007 (TRL m nominal prices) 53
Table 33: Turkey Cereal bars distribution channels, by value, 2006-2007 (%) 54
Table 34: Turkey Cereal bars value, by distribution channel, 2006-2007 (TRL m nominal prices) 54
Table 35: Turkey Cereal bars expenditure per capita, 2002-2007 (TRL, nominal prices) 56
Table 36: Turkey Cereal bars forecast expenditure per capita, 2007-2012 (TRL, nominal prices) 56
Table 37: Turkey Cereal bars expenditure per capita, 2002-2007 (US$ nominal prices) 57
Table 38: Turkey Cereal bars forecast expenditure per capita, 2007-2012 (US$ nominal prices) 57
Table 39: Turkey Cereal bars consumption per capita, 2002-2007 (Kg) 58
Table 40: Turkey Cereal bars forecast consumption per capita, 2007-2012 (Kg) 58
Table 41: Turkey Chocolate value, 2002-2007 (TRL m, nominal prices) 59
Table 42: Turkey Chocolate value forecast, 2007-2012 (TRL m, nominal prices) 60
Table 43: Turkey Chocolate value, 2002-2007 (US$ m nominal prices) 62
Table 44: Turkey Chocolate value forecast, 2007-2012 (US$ m nominal prices) 63
Table 45: Turkey Chocolate volume, 2002-2007 (Kg m) 65
Table 46: Turkey Chocolate volume forecast, 2007-2012 (Kg m) 66
Table 47: Turkey Chocolate brand share, by value, 2006-2007 (%) 68
Table 48: Turkey Chocolate value, by brand 2006-2007 (TRL m nominal prices) 68
Table 49: Turkey Chocolate company share by value, 2006-2007 (%) 70
Table 50: Turkey Chocolate value, by company, 2006-2007 (TRL m nominal prices) 70
Table 51: Turkey Chocolate distribution channels, by value, 2006-2007 (%) 71
Table 52: Turkey Chocolate value, by distribution channel, 2006-2007 (TRL m nominal prices) 71
Table 53: Turkey Chocolate expenditure per capita, 2002-2007 (TRL, nominal prices) 73
Table 54: Turkey Chocolate forecast expenditure per capita, 2007-2012 (TRL, nominal prices) 74
Table 55: Turkey Chocolate expenditure per capita, 2002-2007 (US$ nominal prices) 75
Table 56: Turkey Chocolate forecast expenditure per capita, 2007-2012 (US$ nominal prices) 76
Table 57: Turkey Chocolate consumption per capita, 2002-2007 (Kg) 77
Table 58: Turkey Chocolate forecast consumption per capita, 2007-2012 (Kg) 78
Table 59: Turkey Sugar confectionery value, 2002-2007 (TRL m, nominal prices) 79
Table 60: Turkey Sugar confectionery value forecast, 2007-2012 (TRL m, nominal prices) 80
Table 61: Turkey Sugar confectionery value, 2002-2007 (US$ m nominal prices) 82
Table 62: Turkey Sugar confectionery value forecast, 2007-2012 (US$ m nominal prices) 83
Table 63: Turkey Sugar confectionery volume, 2002-2007 (Kg m) 86
Table 64: Turkey Sugar confectionery volume forecast, 2007-2012 (Kg m) 87
Table 65: Turkey Sugar confectionery brand share, by value, 2006-2007 (%) 90
Table 66: Turkey Sugar confectionery value, by brand 2006-2007 (TRL m nominal prices) 90
Table 67: Turkey Sugar confectionery company share by value, 2006-2007 (%) 91
Table 68: Turkey Sugar confectionery value, by company, 2006-2007 (TRL m nominal prices) 91
Table 69: Turkey Sugar confectionery distribution channels, by value, 2006-2007 (%) 92
Table 70: Turkey Sugar confectionery value, by distribution channel, 2006-2007 (TRL m nominal prices) 92
Table 71: Turkey Sugar confectionery expenditure per capita, 2002-2007 (TRL, nominal prices) 94
Table 72: Turkey Sugar confectionery forecast expenditure per capita, 2007-2012 (TRL, nominal prices) 95
Table 73: Turkey Sugar confectionery expenditure per capita, 2002-2007 (US$ nominal prices) 96
Table 74: Turkey Sugar confectionery forecast expenditure per capita, 2007-2012 (US$ nominal prices) 97
Table 75: Turkey Sugar confectionery consumption per capita, 2002-2007 (Kg) 98
Table 76: Turkey Sugar confectionery forecast consumption per capita, 2007-2012 (Kg) 99
Table 77: Turkey Gum value, 2002-2007 (TRL m, nominal prices) 100
Table 78: Turkey Gum value forecast, 2007-2012 (TRL m, nominal prices) 101
Table 79: Turkey Gum value, 2002-2007 (US$ m nominal prices) 103
Table 80: Turkey Gum value forecast, 2007-2012 (US$ m nominal prices) 104
Table 81: Turkey Gum volume, 2002-2007 (Kg m) 106
Table 82: Turkey Gum volume forecast, 2007-2012 (Kg m) 107
Table 83: Turkey Gum brand share, by value, 2006-2007 (%) 109
Table 84: Turkey Gum value, by brand 2006-2007 (TRL m nominal prices) 109
Table 85: Turkey Gum company share by value, 2006-2007 (%) 111
Table 86: Turkey Gum value, by company, 2006-2007 (TRL m nominal prices) 111
Table 87: Turkey Gum distribution channels, by value, 2006-2007 (%) 112
Table 88: Turkey Gum value, by distribution channel, 2006-2007 (TRL m nominal prices) 112
Table 89: Turkey Gum expenditure per capita, 2002-2007 (TRL, nominal prices) 114
Table 90: Turkey Gum forecast expenditure per capita, 2007-2012 (TRL, nominal prices) 114
Table 91: Turkey Gum expenditure per capita, 2002-2007 (US$ nominal prices) 115
Table 92: Turkey Gum forecast expenditure per capita, 2007-2012 (US$ nominal prices) 115
Table 93: Turkey Gum consumption per capita, 2002-2007 (Kg) 116
Table 94: Turkey Gum forecast consumption per capita, 2007-2012 (Kg) 116
Table 95: Global Confectionery market value, 2007 117
Table 96: Global Confectionery market split (value terms (US$ m), 2007) – Top 5 countries 120
Table 97: Global Confectionery market volume, 2007 122
Table 98: Global Confectionery market split (volume terms, 2007) – Top 5 countries 125
Table 99: Leading players - Top 5 countries 127
Table 100: Turkey Confectionery new product launches (reports) and SKUs, by company (Top 5 companies), 2007 128
Table 101: Turkey Confectionery new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 129
Table 102: Turkey Confectionery new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 129
Table 103: Turkey Confectionery new product launches (reports), by Package tags or Claims, 2007 130
Table 104: Turkey Confectionery new product launches (reports) - Recent 5 launches 130
Table 105: Turkey Key Facts 132
Table 106: Turkey population, by age group, 2002-2007 (millions) 135
Table 107: Turkey population forecast, by age group, 2007-2012 (millions) 136
Table 108: Turkey population, by gender, 2002-2007 (millions) 136
Table 109: Turkey population forecast, by gender, 2007-2012 (millions) 137
Table 110: Turkey real GDP, 2002-2007 (TRL bn, 2000 prices) 137
Table 111: Turkey real GDP forecast, 2007-2012 (TRL bn, 2000 prices) 137
Table 112: Turkey nominal GDP, 2002-2007 (TRL bn, nominal prices) 138
Table 113: Turkey nominal GDP forecast, 2007-2012 (TRL bn, nominal prices) 138
Table 114: Turkey real GDP, 2002-2007 (US$ bn, 2000 prices) 138
Table 115: Turkey real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 139
Table 116: Turkey consumer price index, 2002-2007 (2003=100) 139
Table 117: Turkey consumer price index, 2007-2012 (2003=100) 139