TABLE OF CONTENTS
Chapter 1 Summary 2
Market overview : hot drinks 2
Summary category level: coffee 3
Summary category level: other hot drinks 4
Summary category level: tea 5
Part I Introduction 6
What's included this report? 6
How to use this report 6
Market definition 7
Part III Industry Overview 20
Market analysis (Value) (Polish Zloty), 2004-2009 20
Market analysis (Value) (Polish Zloty), 2009-2014 21
Market analysis (Value) (USD ), 2004-2009 23
Market analysis (Value) (USD ), 2009-2014 23
Market Analysis (Volume), 2004-2009 25
Market Analysis (Volume), 2009-2014 26
Market share analysis 28
Distribution Chanel analysis 33
Expenditure and consumption per person 35
Part IV Leading Firms Profiles 38
Kraft Foods, Inc. 38
Strauss Group Ltd. 41
Part V Category Analysis: Coffee 43
Market analysis (Value) (Polish Zloty), 2004-2009 43
Market analysis (Value) (Polish Zloty), 2009-2014 44
Market analysis (Value) (USD ), 2004-2009 45
Market analysis (Value) (USD ), 2009-2014 45
Market Analysis (Volume), 2004-2009 47
Market Analysis (Volume), 2009-2014 48
Market share analysis 50
Distribution Chanel analysis 53
Expenditure and consumption per person 55
Part VI Category Analysis: Other Hot Drinks 58
Market analysis (Value) (Polish Zloty), 2004-2009 58
Market analysis (Value) (Polish Zloty), 2009-2014 59
Market analysis (Value) (USD ), 2004-2009 61
Market analysis (Value) (USD ), 2009-2014 61
Market Analysis (Volume), 2004-2009 63
Market Analysis (Volume), 2009-2014 64
Market share analysis 66
Distribution Chanel analysis 69
Expenditure and consumption per person 71
Part VII Category Analysis: Tea 74
Market analysis (Value) (Polish Zloty), 2004-2009 74
Market analysis (Value) (Polish Zloty), 2009-2014 75
Market analysis (Value) (USD ), 2004-2009 77
Market analysis (Value) (USD ), 2009-2014 78
Market Analysis (Volume), 2004-2009 80
Market Analysis (Volume), 2009-2014 81
Market share analysis 83
Distribution Chanel analysis 86
Expenditure and consumption per person 88
Part VIII Country Comparison 92
Value 92
Volume 96
Market share 100
Part IX New Product Development 101
Product launches over time 101
Recent product launches 103
Part X Macroeconomic Profile 104
Macroeconomic Indicators 104
Part XI Research Methodology 109
Methodology overview 109
Secondary research 110
Market modeling 111
Creating an initial data model 111
Revising the initial data model 111
Creating a final estimate 112
Creating demographic value splits 112
Primary research 112
Data finalization 113
Ongoing research 113
Part XII Appendix 114
Future readings 114
How to contact experts in your market 114
Disclaimer 114
Index of Figures
Chart 1: Hot drinks, Poland, value by segment (PLNm), 2004?14 22
Chart 2: Hot drinks, Poland, market segment growth comparison, by value, 2004?14 24
Chart 3: Hot drinks, Poland, volume by market segment (kg, million), 2004?14 27
Chart 4: Hot drinks, Poland, market segment growth comparison, by volume, 2004?14 27
Chart 5: Hot drinks, Poland, market share by volume (%), 2008-2009 30
Chart 6: Hot drinks, Poland, sales channels by volume (%), 2008-2009 34
Chart 7: Coffee, Poland, value by sector (PLNm), 2004?14 44
Chart 8: Coffee, Poland, market segment growth comparison, by value, 2004?14 46
Chart 9: Coffee, Poland, volume by sector (kg, million), 2004?14 49
Chart 10: Coffee, Poland, market segment growth comparison, by volume, 2004?14 49
Chart 11: Coffee, Poland, market share by volume (%), 2008-2009 51
Chart 12: Coffee, Poland, sales channels by volume (%), 2008-2009 54
Chart 13: Other hot drinks, Poland, value by sector (PLNm), 2004?14 60
Chart 14: Other hot drinks, Poland, market segment growth comparison, by value, 2004?14 62
Chart 15: Other hot drinks, Poland, volume by sector (kg, million), 2004?14 65
Chart 16: Other hot drinks, Poland, market segment growth comparison, by volume, 2004?14 65
Chart 17: Other hot drinks, Poland, market share by volume (%), 2008-2009 67
Chart 18: Other hot drinks, Poland, sales channels by volume (%), 2008-2009 70
Chart 19: Tea, Poland, value by sector (PLNm), 2004?14 76
Chart 20: Tea, Poland, market segment growth comparison, by value, 2004?14 79
Chart 21: Tea, Poland, volume by sector (kg, million), 2004?14 82
Chart 22: Tea, Poland, market segment growth comparison, by volume, 2004?14 82
Chart 23: Tea, Poland, market share by volume (%), 2008-2009 84
Chart 24: Tea, Poland, sales channels by volume (%), 2008-2009 87
Chart 25: Global hot drinks industry split (value terms, 2009), top five countries 93
Chart 26: Global hot drinks market sales, 2004–09, top five countries 95
Chart 27: Global hot drinks industry split (volume terms, 2009), top five countries 97
Chart 28: Global hot drinks industry volume, 2004–09, top five countries 99
Chart 29: Annual data review process 110
Index of Tables
Data table 1: Hot drinks category definitions 8
Data table 2: Hot drinks sales channels 9
Data table 3: Hot drinks, Poland, value by segment (PLNm), 2004-2009 20
Data table 4: Hot drinks, Poland, value projection by category (PLNm), 2009-2014 21
Data table 5: Hot drinks, Poland, value by segment ($m), 2004-2009 23
Data table 6: Hot drinks, Poland, value projection by category ($m), 2009-2014 23
Data table 7: Hot drinks, Poland, volume by market segment (kg, million), 2004-2009 25
Data table 8: Hot drinks, Poland, volume projection by category (kg, million), 2009-2014 26
Data table 9: Hot drinks, Poland, brand sales by volume (%), 2008-2009 28
Data table 10: Hot drinks, Poland, volume by brand (kg, million), 2008-2009 29
Data table 11: Hot drinks, Poland, market share by volume (%), 2008-2009 31
Data table 12: Hot drinks, Poland, volume by industry player (kg, million), 2008-2009 32
Data table 13: Hot drinks, Poland, sales channels by volume (%), 2008-2009 33
Data table 14: Hot drinks, Poland, volume by sales channel (kg, million), 2008-2009 33
Data table 15: Hot drinks, Poland, spending per person (PLN), 2004-2009 35
Data table 16: Hot drinks, Poland, future spending per person (PLN), 2009-2014 35
Data table 17: Hot drinks, Poland, spending per person ($), 2004-2009 36
Data table 18: Hot drinks, Poland, future spending per person ($), 2009-2014 36
Data table 19: Hot drinks, Poland, consumption per person (kg), 2004-2009 37
Data table 20: Hot drinks, Poland, future consumption per person (kg), 2009-2014 37
Data table 21: Kraft Foods, Inc. key facts 38
Data table 22: Strauss Group Ltd. key facts 41
Data table 23: Coffee, Poland, value by sector (PLNm), 2004-2009 43
Data table 24: Coffee, Poland, value projection by sector (PLNm), 2009-2014 44
Data table 25: Coffee, Poland, value by sector ($m), 2004-2009 45
Data table 26: Coffee, Poland, value projection by sector ($m), 2009-2014 45
Data table 27: Coffee, Poland, volume by sector (kg, million), 2004-2009 47
Data table 28: Coffee, Poland, volume projection by sector (kg, million), 2009-2014 48
Data table 29: Coffee, Poland, brand sales by volume (%), 2008-2009 50
Data table 30: Coffee, Poland, volume by brand (kg, million), 2008-2009 50
Data table 31: Coffee, Poland, market share by volume (%), 2008-2009 52
Data table 32: Coffee, Poland, volume by industry player (kg, million), 2008-2009 52
Data table 33: Coffee, Poland, sales channels by volume (%), 2008-2009 53
Data table 34: Coffee, Poland, volume by sales channel (kg, million), 2008-2009 53
Data table 35: Coffee, Poland, spending per person (PLN), 2004-2009 55
Data table 36: Coffee, Poland, future spending per person (PLN), 2009-2014 55
Data table 37: Coffee, Poland, spending per person ($), 2004-2009 56
Data table 38: Coffee, Poland, future spending per person ($), 2009-2014 56
Data table 39: Coffee, Poland, consumption per person (kg), 2004-2009 57
Data table 40: Coffee, Poland, future consumption per person (kg), 2009-2014 57
Data table 41: Other hot drinks, Poland, value by sector (PLNm), 2004-2009 58
Data table 42: Other hot drinks, Poland, value projection by sector (PLNm), 2009-2014 59
Data table 43: Other hot drinks, Poland, value by sector ($m), 2004-2009 61
Data table 44: Other hot drinks, Poland, value projection by sector ($m), 2009-2014 61
Data table 45: Other hot drinks, Poland, volume by sector (kg, million), 2004-2009 63
Data table 46: Other hot drinks, Poland, volume projection by sector (kg, million), 2009-2014 64
Data table 47: Other hot drinks, Poland, brand sales by volume (%), 2008-2009 66
Data table 48: Other hot drinks, Poland, volume by brand (kg, million), 2008-2009 66
Data table 49: Other hot drinks, Poland, market share by volume (%), 2008-2009 68
Data table 50: Other hot drinks, Poland, volume by industry player (kg, million), 2008-2009 68
Data table 51: Other hot drinks, Poland, sales channels by volume (%), 2008-2009 69
Data table 52: Other hot drinks, Poland, volume by sales channel (kg, million), 2008-2009 69
Data table 53: Other hot drinks, Poland, spending per person (PLN), 2004-2009 71
Data table 54: Other hot drinks, Poland, future spending per person (PLN), 2009-2014 71
Data table 55: Other hot drinks, Poland, spending per person ($), 2004-2009 72
Data table 56: Other hot drinks, Poland, future spending per person ($), 2009-2014 72
Data table 57: Other hot drinks, Poland, consumption per person (kg), 2004-2009 73
Data table 58: Other hot drinks, Poland, future consumption per person (kg), 2009-2014 73
Data table 59: Tea, Poland, value by sector (PLNm), 2004-2009 74
Data table 60: Tea, Poland, value projection by sector (PLNm), 2009-2014 75
Data table 61: Tea, Poland, value by sector ($m), 2004-2009 77
Data table 62: Tea, Poland, value projection by sector ($m), 2009-2014 78
Data table 63: Tea, Poland, volume by sector (kg, million), 2004-2009 80
Data table 64: Tea, Poland, volume projection by sector (kg, million), 2009-2014 81
Data table 65: Tea, Poland, brand sales by volume (%), 2008-2009 83
Data table 66: Tea, Poland, volume by brand (kg, million), 2008-2009 83
Data table 67: Tea, Poland, market share by volume (%), 2008-2009 85
Data table 68: Tea, Poland, volume by industry player (kg, million), 2008-2009 85
Data table 69: Tea, Poland, sales channels by volume (%), 2008-2009 86
Data table 70: Tea, Poland, volume by sales channel (kg, million), 2008-2009 86
Data table 71: Tea, Poland, spending per person (PLN), 2004-2009 88
Data table 72: Tea, Poland, future spending per person (PLN), 2009-2014 89
Data table 73: Tea, Poland, spending per person ($), 2004-2009 89
Data table 74: Tea, Poland, future spending per person ($), 2009-2014 90
Data table 75: Tea, Poland, consumption per person (kg), 2004-2009 90
Data table 76: Tea, Poland, future consumption per person (kg), 2009-2014 91
Data table 77: Global hot drinks market sales, 2009 92
Data table 78: Global hot drinks industry split (value terms ($m), 2009), top five countries 95
Data table 79: Global hot drinks industry volume, 2009 96
Data table 80: Global hot drinks industry split (volume terms, 2009), top five countries 99
Data table 81: Leading players, top five countries 100
Data table 82: Poland hot drinks new product launches reports, by industry player (top five firms ), 2009 101
Data table 83: Poland hot drinks new product launches SKUs, by industry player (top five firms ), 2009 101
Data table 84: Poland hot drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 102
Data table 85: Poland hot drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 102
Data table 86: Poland hot drinks new product launches (reports), by package tags or claims, 2009 103
Data table 87: Poland hot drinks new product launches - recent five launches (2009) 103
Data table 88: Poland population, by age group, 2004-2009 (millions) 104
Data table 89: Poland population projection, by age group, 2009-2014 (millions) 105
Data table 90: Poland population, by gender, 2004-2009 (millions) 105
Data table 91: Poland population projection, by gender, 2009-2014 (millions) 106
Data table 92: Poland nominal Gross Domestic Product, 2004-2009 (PLNbn, nominal prices) 106
Data table 93: Poland nominal Gross Domestic Product projection, 2009-2014 (PLNbn, nominal prices) 106
Data table 94: Poland real Gross Domestic Product, 2004-2009 (PLNbn, 2000 prices) 107
Data table 95: Poland real Gross Domestic Product projection, 2009-2014 (PLNbn, 2000 prices) 107
Data table 96: Poland real Gross Domestic Product, 2004-2009 ($bn, 2000 prices) 107
Data table 97: Poland real Gross Domestic Product projection, 2009-2014 ($bn, 2000 prices) 108
Data table 98: Poland consumer price index, 2004-2009 (2000=100) 108
Data table 99: Poland consumer price index, 2009-2014 (2000=100) 108
