Landscape Services Market in the U.S.

• Publication date: January 2009

Landscape Services Market in the U.S. documents and analyzes both residential and nonresidential landscape architecture and installation services. It examines consumer demographics, market size, and firms’ promotional strategies. While landscape studies are often dominated by a focus on maintenance services, including fertilizing, lawn care, pest control, etc., this report concentrates on professional design services and the i...

Landscape Services Market in the U.S. documents and analyzes both residential and nonresidential landscape architecture and installation services. It examines consumer demographics, market size, and firms’ promotional strategies.

While landscape studies are often dominated by a focus on maintenance services, including fertilizing, lawn care, pest control, etc., this report concentrates on professional design services and the installation/construction of those designs. Increased awareness in both the public and private sectors of environmental issues are a major driver of landscape installations, making landscaping a source of aesthetic, ecological, and financial improvements.

The report provides five-year forecasts of market size for landscape architects and other landscape services (except maintenance). Statistics are provided for number of establishments and industry revenue.

Report Methodology

The information in Landscape Services Market in the U.S. is based on secondary research including articles appearing in trade, marketing, general business, and regional publications; data from government commerce, census, and regulatory agencies; reviews of company literature; association reports and data; and more. The analysis of consumer demographics and product usage rates primarily derives from the Simmons Market Research Bureau (New York, New York) Spring 2008 consumer survey.

Statistics on market size and certain company revenues are based on an evaluation of available information on market sales and trends, with exclusive SBI determinations of both current and projected data.

What You’ll Get in this Report

Landscape Services Market in the U.S. makes well-considered predictions and recommendations regarding the future of this market, and identifies ways firms can capitalize on current trends and be at the forefront of new ones.

Extensive data have been compiled and analyzed by SBI and are presented in easy-to-read and practical tables and figures.

How You Will Benefit from this Report

This report includes a comprehensive view of landscaping design and installation services, providing information and insight to anyone directly or indirectly involved with the industry. Competitor profiles and information on industry associations indicate the range of potential services and involvement. This report examines the important trends and factors for growth that will affect the landscaping design and installation industry through 2013.

This report will help:

Landscaping and related firms recognize that the current environment is a potential springboard for professionals to grow and profit from their unique expertise.

Marketing managers identify market opportunities and develop targeted promotion plans for both residential and nonresidential customers.

Research and development professionals stay on top of competitor initiatives and explore demand for landscaping services.

Business development executives understand the dynamics of the market and identify possible partnerships.

Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Agriculture Industry in the United States

Chapter 1: Executive Summary

Scope of This Report

Methodology

Classifications and Definitions

Government Classifications

Industry Classifications of Landscaping Establishments

Landscaping Industry Practitioner Hierarchy

Landscape Architects - Scope of Work

Landscape Architects - Training and Certification

Landscape Designers - Scope of Work

Landscape Designers - Training and Certification

Landscape Contractors - Scope of Work

Landscape Contractors - Training and Certification

Landscape Maintenance - Scope of Work

Market Size

Table 1-1: U.S. Market for Landscaping Design and Installation Services 2004-2008 (establishments in units; revenues in thousands of dollars)

International Aspects

Factors Contributing to Growth

Near-term Outlook

Five-Year Outlook

Table 1-2: Forecast of U.S. Market for Landscaping Design and Installation Services, 2009-2013 (establishments in units; revenues in thousands of dollars)

Factors That Affect the Landscaping Industry

Major Trends in the Landscaping Industry

Features of Outdoor Design

Environmental/Green Issues

Xeriscaping - Natural Landscaping

Green Means Green

Outlook

Competitive Landscape

Marketing & Distribution

Building Business Through the Industry

Associations are the Backbone of Landscaping

Partnerships with Allied Professionals

Figure 1-1: Landscape Architects’ Sources of Business 2002 (percent)

Partnerships with Associated Enterprises

Partnerships with Government Agencies

Exhibits and Demonstrations to Entertain and Educate

Television Has a Channel for Everything

Magazines

Books

Consumers’ Purchase Decisions

Seasonality

Range of End Users

Residential vs. Non-Residential End Users

Figure 1-2: Landscape Architects’ Revenues by Market Segment, 2002 (percent)

The Residential Market

Figure 1-3: Role of Landscaping in Choice of Residence, 2006 (thousand units)

Table 1-3: U.S. Adults Who “Bought” an Outdoor Deck, Porch or Patio or Lawn/Porch/Patio Furniture in the Past 12 Months, 2006-2008 (percent of adults)

Money Matters

Figure 1-4: Luxury Amenities in Affluent Households (percent)

Home Values are Important

Figure 1-5: Index of U.S. Adults Who Bought an Outdoor Deck or Porch/Patio or Lawn/Porch/Patio Furniture in Past 12 Months (by value of residence)

Landscaping For All Ages

The House is Home

Figure 1-6: Priority Remodeling Projects for U.S. Homeowners, 2005 (percent)

Regionality

Chapter 2: The Market

Scope of This Report

Methodology

History of Landscaping

Modern Landscaping

Landscaping Before the Industrial Revolution

Classifications and Definitions

Government Classifications

Industry Classifications of Landscaping Establishments

Landscaping Industry Practitioner Hierarchy

Landscape Architects - Scope of Work

Landscape Architects - Training and Certification

Figure 2-1: Membership in American Society of Landscape Architects, 2004-2007

Figure 2-2: Billable Hours of Landscape Architects Compared to Previous Quarter Quarterly, Q3 2007-Q3 2008 (percent of firms responding)

Figure 2-3: New Inquiries for Landscape Architects Compared to Previous Quarter Quarterly, Q3 2007-Q3 2008 (percent of firms responding)

Figure 2-4: Next Quarter Hiring Plans by Landscape Architecture Firms Quarterly, Q3 2007-Q3 2008 (percent of firms responding)

Landscape Architects - Compensation

Table 2-1: Employment and Annual Earnings of Landscape Architects, 2004-2008 (in dollars, except employment, which are actual figures)

Landscape Architects - Clientele

Landscape Designers - Scope of Work

Landscape Designers - Training and Certification

Landscape Designers - Compensation

Landscape Designers - Clientele

Landscape Contractors - Scope of Work

Landscape Contractors - Training and Certification

Landscape Contractors - Compensation

Landscape Contractors - Clientele

Landscape Maintenance - Scope of Work

Market Size

Table 2-2: U.S. Market for Landscaping Design and Installation Services, 2004-2008 (establishments in units; revenues in thousands of dollars)

Figure 2-5: U.S. Landscaping Architect and Landscaping Services Establishments, 2004-2008 (thousand units)

Figure 2-6: U.S. Landscaping Architect and Landscaping Services Revenues, 2004-2008 (in billions of dollars)

International Aspects

Figure 2-7: U.S. Imports and Exports of Architectural, Engineering, and Other

Technical Services, 2004-2008 (in billions of dollars)

Market Forecast

Factors Contributing to Growth

Near-term Outlook

Five-Year Outlook

Table 2-3: Forecast of U.S. Market for Landscaping Design and Installation Services, 2009-2013 (establishments in units; revenues in thousands of dollars)

Chapter 3: Trends and Dynamics

Factors That Affect the Landscaping Industry

The Economy Drives Everything

Income/Disposable Income

Figure 3-1: U.S. Personal Income and Personal Disposable Income, 2004-3rd Quarter 2008 (in billions of dollars)

Figure 3-2: Percent Increase in Personal Income and Personal Disposable Income, 2004-3rd Quarter 2008

Consumer/Small Business Confidence

Figure 3-3: U.S. Consumer Sentiment Index, June 2003-October 2008

Figure 3-4: U.S. Small Business Optimism Index, June 2003-October 2008

Housing Markets

Figure 3-5: U.S. Housing Starts and Completions, 2003-September 2008 (in thousands of units)

Figure 3-6: U.S. New and Existing Single Family Home Sales, 2004-September 2008 (in thousands of units)

Figure 3-7: U.S. Median and Average Square Feet of Floor Area in Detached New One-Family Houses, 2003-2007 (in thousands of units)

Figure 3-8: U.S. Median and Average Sales Prices of New Single Family Homes, 2004-September 2008 (in thousands of dollars)

Figure 3-9: U.S. Median and Average Sales Prices of Existing Single Family Homes, 2004-September 2008 (in thousands of dollars)

Non-Residential Real Estate and Construction

Figure 3-10: U.S. Public and Private Construction, 2003-September 2008 (in billions of dollars)

Table 3-1: U.S. Construction by Sector, 2003-2008 (in millions of dollars)

The Labor Market

Utility Costs

Industry Regulations Are Wide-Ranging from Restrictive to Opportune

Licensing

Business Issues

Water/Watering

Pesticides/Chemicals/Fertilizers

Zoning/Building Codes

Landscape design

Competition

Demand for Services Increasing

Figure 3-11: Billable Hours of Landscape Architects 2nd Quarter 2008 vs. 2nd Quarter 2007 (percentage of firms reporting)

Figure 3-12: Landscape Architect Firms’ Hiring Plans for the 3rd Quarter 2nd Quarter 2008 (percentage of firms reporting)

Figure 3-13: Landscape Architect Firms Reporting New Inquiries, 2nd Quarter 2008 (percentage of firms)

Building the Business

Table 3-2: Characteristics of Landscaping Companies Offered for Sale

Technology as a Differentiator

Major Trends In the Landscaping Industry

Expansion into the Outdoor Room

Features of Outdoor Design

Building on Water

Figure 3-14: Client Demand for Water Features 2nd Quarter 2008 (percent of firms reporting clients with interest)

Fire - A Basic Element

Lighting the Way

Landscaping for Security

Environmental/Green Issues

Water Conservation

Figure 3-15: Client Interest in Water-Saving/Energy Efficient Design Elements, 2nd Quarter 2008 (percentage of firms reporting clients with interest)

Table 3-3: U.S. Drought Conditions Scale

Table 3-4: U.S. Drought Conditions (contiguous 48 states), 2002-2008 (in percent area)

Table 3-5: U.S. Drought Impacts

Xeriscaping - Natural Landscaping

Table 3-6: Principles of Xeriscaping

Are Natural Gardens Xeriscapes?

Green Means Green

Even Buildings Can be Green

Outlook

Chapter 4: Competitive Profiles

Diversification

Rankings

Belt Collins Hawaii Ltd.

Corporate Background

Service Portfolio

Table 4-1: Belt Collins Services Offered by Project Type

News

The Brickman Group Ltd

Corporate Background

Service Portfolio

Table 4-2: Brickman Company Service Portfolio

Performance

Figure 4-1: The Brickman Group Revenues, 2003-2007 (in millions of dollars)

Figure 4-2: The Brickman Group Net Income, 2003-2007 (in millions of dollars)

Figure 4-3: The Brickman Group Landscape Design/Build Service Revenues, 2003-2007 (in millions of dollars)

News

Table 4-3: The Brickman Group Acquisitions

Chapel Valley Landscape Company

Corporate Background

Service Portfolio

Performance

Figure 4-4: Chapel Valley Revenues, 2003-2007 (in millions of dollars, estimated)

Figure 4-5: Chapel Valley Design/Build Revenues, 2003-2007 (in millions of dollars, estimated)

The Davey Tree Expert Co.

Corporate Background

Service Portfolio

Table 4-4: The Davey Tree Expert Company, Services Offered

EDAW, Inc

Corporate Background

Product and Brand Portfolio

EDSA

Corporate Background

Service Portfolio

Sasaki Associates

Corporate Background

Service Portfolio

Stantec Inc.

Corporate Background

Service Portfolio

Table 4-5: Stantec Practice Groups

Figure 4-6: Stantec Revenue by Practice Group, First 6 Months of 2008 (percent)

Performance

Figure 4-7: Stantec Revenue and Income from Operations, 2003-2007 (in thousands of Canadian dollars)

Figure 4-8: Stantec Revenue By Practice Area, 2005-2007 (in millions of Canadian dollars)

Figure 4-9: Stantec’s Urban Land Practice Area Revenue, 2005-2007 (in thousands of Canadian dollars)

News

Table 4-6: Recent Stantec Urban Land Practice Area Acquisitions

TBG Partners

Corporate Background

Service Portfolio

The TruGreen Companies

Corporate Background

Service Portfolio

Performance

Figure 4-10: TruGreen LandCare Revenues, 2003-2007 (in millions of dollars)

News

ValleyCrest Companies, Inc.

Corporate Background

Service Portfolio

Table 4-7: ValleyCrest Companies’ Divisions

Table 4-8: ValleyCrest Design Group Studios

Performance

Figure 4-11: ValleyCrest Company Revenues, 2003-2007 (in millions of dollars)

News

Vila & Son Landscaping

Corporate Background

Service Portfolio

Table 4-9: Vila & Son Services

Performance

Figure 4-12: Vila & Son Revenues, 2003-2007 (in millions of dollars)

Chapter 5: Marketing & Distribution

Building Business Through the Industry

Associations are the Backbone of Landscaping

Figure 5-1: American Society of Landscape Architects’ Membership, 2004-2008

Partnerships with Allied Professionals

Figure 5-2: Landscape Architects’ Sources of Business, 2002 (percent)

Partnerships with Associated Enterprises

Partnerships with Government Agencies

Advertising and Public Relations to Raise Awareness

Exhibits and Demonstrations to Entertain and Educate

Television Has a Channel for Everything

Figure 5-3: HGTV Household Penetration, 1994-2008

Magazines

Consumers’ Purchase Decisions

Building Brand Awareness

Start at the Job Site

The Many Sides of the Internet

Seasonality

Chapter 6: The End User

Scope of End Users

Table 6-1: Sectors and Uses of Landscaping Services

Residential vs. Non-Residential End Users

Figure 6-1: Landscape Architects’ Revenues by Market Segment, 2002

(percent)

Figure 6-2: U.S. Landscaping Services, 2003-2007 (in billions of dollars)

The Residential Market - Lots of Lots

Figure 6-3: Lot Sizes for 1-Unit U.S. Suburban Structures, 2007 (thousand units)

Figure 6-4: Lot Sizes for 1-Unit U.S. Suburban Structures, 2007 (percent)

Figure 6-5: Role of Landscaping in Choice of Residence, 2006 (thousand units)

Figure 6-6: Median Square Feet of New Homes, 2003-2008

Figure 6-7: U.S. New and Existing Home Sales, 2003-2008 (thousand units)

Figure 6-8: U.S. New and Existing Home Prices, 2003-2008 (in dollars) Simmons Survey Findings on End User Behavior

Table 6-2: U.S. Adults Who “Bought” an Outdoor Deck, Porch or Patio or Lawn/Porch/Patio Furniture in the Past 12 Months, 2006-2008 (percentage of adults)

Money Matters

Figure 6-9: Monthly Income of U.S. Homeowners, 2003-2007 (in dollars)

Figure 6-10: Households With Annual Money Income Over $100,000, 2003-2008

Figure 6-11: Luxury Amenities in Affluent Households (percent)

Figure 6-12: Index of U.S. Adults Who Bought an Outdoor Deck or Porch/Patio or Lawn/Porch/Patio Furniture in Past 12 Months (by household income)

Home Values are Important

Figure 6-13: Index of U.S. Adults Who Bought an Outdoor Deck or Porch/Patio or Lawn/Porch/Patio Furniture in Past 12 Months (by value of residence)

Landscaping For All Ages

Figure 6-14: Index of Deck, Porch/Patio, and Lawn/Porch/Patio Furniture Purchasers in Past 12 Months by Age

Figure 6-15: U.S. Population by Age Group 2006 and 2010 (in thousands)

The House is Home

Figure 6-16: Priority Remodeling Projects for U.S. Homeowners, 2005 (percent)

Non-Residential End Users - Large-Scale Projects

Table 6-3: Selected U.S. Sectors and Uses of Landscaping Services

Regionality

Figure 6-17: U.S. Landscape Services Establishments by State, 2002 (percent)

Figure 6-18: U.S. Landscape Architecture Establishments by State, 2002 (percent)

Figure 6-19: U.S. Landscaping Establishments by Region (Estimated), 2008 (percent)

Appendix: Addresses

Companies

Associations