Fast Food: Global Industry Guide

Fast Food: Global Industry Guide

Datamonitor's Fast Food: Global Industry Guide is an essential resource for top-level data and analysis covering the fast food industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global fast food market grew by 4.1% in 2007 to reach a value of $106.9 billion.

In 2012, the global fast food market is forecast to have a value of $130 billion, an increase of 21.6% since 2007.

The global fast food market grew by 1.4% in 2007 to reach a volume of 81.4 billion transactions.

In 2012, the global fast food market is forecast to have a volume of 87.6 billion transactions, an increase of 7.6% since 2007.

Sales to quick service restaurants account for 67.4% of the global fast food market's value.

The Americas is the most lucrative regional market, generating 63% of the global fast food market revenues.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere. Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below).

All market values are given in Operator Buying Prices, that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels. The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing. All currency conversions were performed using constant 2006 average annual exchange rates.

Market volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food. Multiple purchases made during the same visit are counted as one transaction. The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two.

The market is broken down in to four segments: Quick Service Restaurants (QSR), Takeaways, Mobile & Street Vendors and Leisure Locations. QSR's ares defined as: locations where the primary function is to provide full meals but where table service is not offered. Takeaways are defined as: establishments that provide freshly prepared food for immediate consumption and where typically 80% or more of revenues come from consumers who take the food off the premises to consume.

Mobile & street vendors are defined as: Either individual mobile stalls or vans that offer a limited range of freshly prepared food as well as beverages. Leisure locations are defined as: locations serving food and drinks for immediate consumption on premises within leisure outlets (such as Cinemas, Theatres, Racecourses etc.) that the Leisure operator owns and operates itself.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

Table of Contents
CHAPTER 1 Introduction 18
1.1 What is this report about? 18
1.2 Who is the target reader? 18
1.3 How to use this report 18
1.4 Definitions 18
CHAPTER 2 Global Fast Food 20
2.1 Market Overview 20
2.2 Market Value 21
2.3 Market Volume 22
2.4 Market Segmentation I 23
2.5 Market Segmentation II 24
2.6 Five Forces Analysis 25
2.7 Market Forecasts 31
CHAPTER 3 Fast Food in Asia-Pacific 33
3.1 Market Overview 33
3.2 Market Value 34
3.3 Market Volume 35
3.4 Market Segmentation I 36
3.5 Market Segmentation II 37
3.6 Five Forces Analysis 38
3.7 Market Forecasts 44
CHAPTER 4 Fast Food in Europe 46
4.1 Market Overview 46
4.2 Market Value 48
4.3 Market Volume 49
4.4 Market Segmentation I 50
4.5 Market Segmentation II 51
4.6 Five Forces Analysis 52
4.7 Market Forecasts 58
4.8 Demographics 60
CHAPTER 5 Fast Food in France 61
5.1 Market Overview 61
5.2 Market Value 62
5.3 Market Volume 63
5.4 Market Segmentation I 64
5.5 Market Segmentation II 65
5.6 Five Forces Analysis 66
5.7 Market Forecasts 72
CHAPTER 6 Fast Food in Germany 74
6.1 Market Overview 74
6.2 Market Value 75
6.3 Market Volume 76
6.4 Market Segmentation I 77
6.5 Market Segmentation II 78
6.6 Five Forces Analysis 79
6.7 Market Forecasts 85
6.8 Demographics 87
CHAPTER 7 Fast Food in Japan 89
7.1 Market Overview 89
7.2 Market Value 90
7.3 Market Volume 91
7.4 Market Segmentation I 92
7.5 Market Segmentation II 93
7.6 Five Forces Analysis 94
7.7 Market Forecasts 100
7.8 Demographics 102
CHAPTER 8 Fast Food in the United Kingdom 103
8.1 Market Overview 103
8.2 Market Value 104
8.3 Market Volume 105
8.4 Market Segmentation I 106
8.5 Market Segmentation II 107
8.6 Five Forces Analysis 108
8.7 Market Forecasts 114
8.8 Demographics 116
CHAPTER 9 Fast Food in the United States 118
9.1 Market Overview 118
9.2 Market Value 119
9.3 Market Volume 120
9.4 Market Segmentation I 121
9.5 Market Segmentation II 122
9.6 Five Forces Analysis 123
9.7 Market Forecasts 129
9.8 Demographics 131
CHAPTER 10 COMPANY PROFILES 132
10.1 Leading Companies 132
CHAPTER 11 Appendix 143
11.1 Data Research Methodology 143


List of Tables
Table 1: Global Fast Food Market Value: $ billion, 2003-2007 21
Table 2: Global Fast Food Market Volume: Transactions billion, 2003-2007 22
Table 3: Global Fast Food Market Segmentation I: % Share, by Value, 2007 23
Table 4: Global Fast Food Market Segmentation II: % Share, by Value, 2007 24
Table 5: Global Fast Food Market Value Forecast: $ billion, 2007-2012 31
Table 6: Global Fast Food Market Volume Forecast: Transactions billion, 2007-2012 32
Table 7: Asia-Pacific Fast Food Market Value: $ billion, 2003-2007 34
Table 8: Asia-Pacific Fast Food Market Volume: Transactions billion, 2003-2007 35
Table 9: Asia-Pacific Fast Food Market Segmentation I: % Share, by Value, 2007 36
Table 10: Asia-Pacific Fast Food Market Segmentation II: % Share, by Value, 2007 37
Table 11: Asia-Pacific Fast Food Market Value Forecast: $ billion, 2007-2012 44
Table 12: Asia-Pacific Fast Food Market Volume Forecast: Transactions billion, 2007-2012 45
Table 13: Europe Fast Food Market Value: $ billion, 2003-2007 48
Table 14: Europe Fast Food Market Volume: Transactions billion, 2003-2007 49
Table 15: Europe Fast Food Market Segmentation I: % Share, by Value, 2007 50
Table 16: Europe Fast Food Market Segmentation II: % Share, by Value, 2007 51
Table 17: Europe Fast Food Market Value Forecast: $ billion, 2007-2012 58
Table 18: Europe Fast Food Market Volume Forecast: Transactions billion, 2007-2012 59
Table 19: Europe Exchange Rate, 2003 60
Table 20: France Fast Food Market Value: $ million, 2003-2007 62
Table 21: France Fast Food Market Volume: Transactions million, 2003-2007 63
Table 22: France Fast Food Market Segmentation I: % Share, by Value, 2007 64
Table 23: France Fast Food Market Segmentation II: % Share, by Value, 2007 65
Table 24: France Fast Food Market Value Forecast: $ million, 2007-2012 72
Table 25: France Fast Food Market Volume Forecast: Transactions million, 2007-2012 73
Table 26: Germany Fast Food Market Value: $ million, 2003-2007 75
Table 27: Germany Fast Food Market Volume: Trancastions million, 2003-2007 76
Table 28: Germany Fast Food Market Segmentation I: % Share, by Value, 2007 77
Table 29: Germany Fast Food Market Segmentation II: % Share, by Value, 2007 78
Table 30: Germany Fast Food Market Value Forecast: $ million, 2007-2012 85
Table 31: Germany Fast Food Market Volume Forecast: Trancastions million, 2007-2012 86
Table 32: Germany Size of Population (million) , 2003-2007 87
Table 33: Germany GDP (Constant 2000 Prices, $ billion), 2003-2007 87
Table 34: Germany Inflation, 2003-2007 88
Table 35: Germany Exchange Rate, 2003 88
Table 36: Japan Fast Food Market Value: $ million, 2003-2007 90
Table 37: Japan Fast Food Market Volume: Transactions million, 2003-2007 91
Table 38: Japan Fast Food Market Segmentation I: % Share, by Value, 2007 92
Table 39: Japan Fast Food Market Segmentation II: % Share, by Value, 2007 93
Table 40: Japan Fast Food Market Value Forecast: $ million, 2007-2012 100
Table 41: Japan Fast Food Market Volume Forecast: Transactions million, 2007-2012 101
Table 42: Japan Size of Population (million) , 2003-2007 102
Table 43: Japan GDP (Constant 2000 Prices, $ billion), 2003-2007 102
Table 44: Japan Exchange Rate, 2003 102
Table 45: United Kingdom Fast Food Market Value: $ billion, 2003-2007 104
Table 46: United Kingdom Fast Food Market Volume: Transactions million, 2003-2007 105
Table 47: United Kingdom Fast Food Market Segmentation I: % Share, by Value, 2007 106
Table 48: United Kingdom Fast Food Market Segmentation II: % Share, by Value, 2007 107
Table 49: United Kingdom Fast Food Market Value Forecast: $ billion, 2007-2012 114
Table 50: United Kingdom Fast Food Market Volume Forecast: Transactions million, 2007-2012 115
Table 51: United Kingdom Size of Population (million) , 2003-2007 116
Table 52: United Kingdom GDP (Constant 2000 Prices, $ billion), 2003-2007 116
Table 53: United Kingdom Inflation, 2003-2007 117
Table 54: United Kingdom Exchange Rate, 2003 117
Table 55: United States Fast Food Market Value: $ billion, 2003-2007 119
Table 56: United States Fast Food Market Volume: Transactions billion, 2003-2007 120
Table 57: United States Fast Food Market Segmentation I: % Share, by Value, 2007 121
Table 58: United States Fast Food Market Segmentation II: % Share, by Value, 2007 122
Table 59: United States Fast Food Market Value Forecast: $ billion, 2007-2012 129
Table 60: United States Fast Food Market Volume Forecast: Transactions billion, 2007-2012 130
Table 61: United States Size of Population (million) , 2003-2007 131
Table 62: United States GDP (Constant 2000 Prices, $ billion), 2003-2007 131
Table 63: United States Inflation, 2003-2007 131
Table 64: Key Facts: McDonald's Corporation 132
Table 65: Key Financials: McDonald's Corporation 135
Table 66: Key Facts: Wendy's International, Inc. 136
Table 67: Key Financials: Wendy's International, Inc. 137
Table 68: Key Facts: Yum! Brands, Inc 138
Table 69: Key Financials: Yum! Brands, Inc 140
Table 70: Key Facts: Jack in the Box Inc. 141
Table 71: Key Financials: Jack in the Box Inc. 142


List of Figures
Figure 1: Global Fast Food Market Value: $ billion, 2003-2007 20
Figure 2: Global Fast Food Market Volume: Transactions billion, 2003-2007 21
Figure 3: Global Fast Food Market Segmentation I: % Share, by Value, 2007 22
Figure 4: Global Fast Food Market Segmentation II: % Share, by Value, 2007 23
Figure 5: Forces Driving Competition in the Global Fast Food Market, 2007 24
Figure 6: Drivers of Buyer Power in the Global Fast Food Market, 2007 25
Figure 7: Drivers of Supplier Power in the Global Fast Food Market, 2007 26
Figure 8: Factors Influencing the Likelihood of New Entrants in the Global Fast Food Market, 2007 27
Figure 9: Factors Influencing the Threat of Substitutes in the Global Fast Food Market, 2007 28
Figure 10: Drivers of Degree of Rivalry in the Global Fast Food Market, 2007 29
Figure 11: Global Fast Food Market Value Forecast: $ billion, 2007-2012 30
Figure 12: Global Fast Food Market Volume Forecast: Transactions billion, 2007-2012 31
Figure 13: Asia-Pacific Fast Food Market Value: $ billion, 2003-2007 33
Figure 14: Asia-Pacific Fast Food Market Volume: Transactions billion, 2003-2007 34
Figure 15: Asia-Pacific Fast Food Market Segmentation I: % Share, by Value, 2007 35
Figure 16: Asia-Pacific Fast Food Market Segmentation II: % Share, by Value, 2007 36
Figure 17: Forces Driving Competition in the Fast Food Market in Asia-Pacific, 2007 37
Figure 18: Drivers of Buyer Power in the Fast Food Market in Asia-Pacific, 2007 38
Figure 19: Drivers of Supplier Power in the Fast Food Market in Asia-Pacific, 2007 39
Figure 20: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in Asia-Pacific, 2007 40
Figure 21: Factors Influencing the Threat of Substitutes in the Fast Food Market in Asia-Pacific, 2007 41
Figure 22: Drivers of Degree of Rivalry in the Fast Food Market in Asia-Pacific, 2007 42
Figure 23: Asia-Pacific Fast Food Market Value Forecast: $ billion, 2007-2012 43
Figure 24: Asia-Pacific Fast Food Market Volume Forecast: Transactions billion, 2007-2012 44
Figure 25: Europe Fast Food Market Value: $ billion, 2003-2007 47
Figure 26: Europe Fast Food Market Volume: Transactions billion, 2003-2007 48
Figure 27: Europe Fast Food Market Segmentation I: % Share, by Value, 2007 49
Figure 28: Europe Fast Food Market Segmentation II: % Share, by Value, 2007 50
Figure 29: Forces Driving Competition in the Fast Food Market in Europe, 2007 51
Figure 30: Drivers of Buyer Power in the Fast Food Market in Europe, 2007 52
Figure 31: Drivers of Supplier Power in the Fast Food Market in Europe, 2007 53
Figure 32: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in Europe, 2007 54
Figure 33: Factors Influencing the Threat of Substitutes in the Fast Food Market in Europe, 2007 55
Figure 34: Drivers of Degree of Rivalry in the Fast Food Market in Europe, 2007 56
Figure 35: Europe Fast Food Market Value Forecast: $ billion, 2007-2012 57
Figure 36: Europe Fast Food Market Volume Forecast: Transactions billion, 2007-2012 58
Figure 37: France Fast Food Market Value: $ million, 2003-2007 61
Figure 38: France Fast Food Market Volume: Transactions million, 2003-2007 62
Figure 39: France Fast Food Market Segmentation I: % Share, by Value, 2007 63
Figure 40: France Fast Food Market Segmentation II: % Share, by Value, 2007 64
Figure 41: Forces Driving Competition in the Fast Food Market in France, 2007 65
Figure 42: Drivers of Buyer Power in the Fast Food Market in France, 2007 66
Figure 43: Drivers of Supplier Power in the Fast Food Market in France, 2007 67
Figure 44: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in France, 2007 68
Figure 45: Factors Influencing the Threat of Substitutes in the Fast Food Market in France, 2007 69
Figure 46: Drivers of Degree of Rivalry in the Fast Food Market in France, 2007 70
Figure 47: France Fast Food Market Value Forecast: $ million, 2007-2012 71
Figure 48: France Fast Food Market Volume Forecast: Transactions million, 2007-2012 72
Figure 49: Germany Fast Food Market Value: $ million, 2003-2007 74
Figure 50: Germany Fast Food Market Volume: Trancastions million, 2003-2007 75
Figure 51: Germany Fast Food Market Segmentation I: % Share, by Value, 2007 76
Figure 52: Germany Fast Food Market Segmentation II: % Share, by Value, 2007 77
Figure 53: Forces Driving Competition in the Fast Food Market in Germany, 2007 78
Figure 54: Drivers of Buyer Power in the Fast Food Market in Germany, 2007 79
Figure 55: Drivers of Supplier Power in the Fast Food Market in Germany, 2007 80
Figure 56: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in Germany, 2007 81
Figure 57: Factors Influencing the Threat of Substitutes in the Fast Food Market in Germany, 2007 82
Figure 58: Drivers of Degree of Rivalry in the Fast Food Market in Germany, 2007 83
Figure 59: Germany Fast Food Market Value Forecast: $ million, 2007-2012 84
Figure 60: Germany Fast Food Market Volume Forecast: Trancastions million, 2007-2012 85
Figure 61: Japan Fast Food Market Value: $ million, 2003-2007 89
Figure 62: Japan Fast Food Market Volume: Transactions million, 2003-2007 90
Figure 63: Japan Fast Food Market Segmentation I: % Share, by Value, 2007 91
Figure 64: Japan Fast Food Market Segmentation II: % Share, by Value, 2007 92
Figure 65: Forces Driving Competition in the Fast Food Market in Japan, 2007 93
Figure 66: Drivers of Buyer Power in the Fast Food Market in Japan, 2007 94
Figure 67: Drivers of Supplier Power in the Fast Food Market in Japan, 2007 95
Figure 68: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in Japan, 2007 96
Figure 69: Factors Influencing the Threat of Substitutes in the Fast Food Market in Japan, 2007 97
Figure 70: Drivers of Degree of Rivalry in the Fast Food Market in Japan, 2007 98
Figure 71: Japan Fast Food Market Value Forecast: $ million, 2007-2012 99
Figure 72: Japan Fast Food Market Volume Forecast: Transactions million, 2007-2012 100
Figure 73: United Kingdom Fast Food Market Value: $ billion, 2003-2007 103
Figure 74: United Kingdom Fast Food Market Volume: Transactions million, 2003-2007 104
Figure 75: United Kingdom Fast Food Market Segmentation I: % Share, by Value, 2007 105
Figure 76: United Kingdom Fast Food Market Segmentation II: % Share, by Value, 2007 106
Figure 77: Forces Driving Competition in the Fast Food Market in the United Kingdom, 2007 107
Figure 78: Drivers of Buyer Power in the Fast Food Market in the United Kingdom, 2007 108
Figure 79: Drivers of Supplier Power in the Fast Food Market in the United Kingdom, 2007 109
Figure 80: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in the United Kingdom, 2007 110
Figure 81: Factors Influencing the Threat of Substitutes in the Fast Food Market in the United Kingdom, 2007 111
Figure 82: Drivers of Degree of Rivalry in the Fast Food Market in the United Kingdom, 2007 112
Figure 83: United Kingdom Fast Food Market Value Forecast: $ billion, 2007-2012 113
Figure 84: United Kingdom Fast Food Market Volume Forecast: Transactions million, 2007-2012 114
Figure 85: United States Fast Food Market Value: $ billion, 2003-2007 118
Figure 86: United States Fast Food Market Volume: Transactions billion, 2003-2007 119
Figure 87: United States Fast Food Market Segmentation I: % Share, by Value, 2007 120
Figure 88: United States Fast Food Market Segmentation II: % Share, by Value, 2007 121
Figure 89: Forces Driving Competition in the Fast Food Market in the United States, 2007 122
Figure 90: Drivers of Buyer Power in the Fast Food Market in the United States, 2007 123
Figure 91: Drivers of Supplier Power in the Fast Food Market in the United States, 2007 124
Figure 92: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in the United States, 2007 125
Figure 93: Factors Influencing the Threat of Substitutes in the Fast Food Market in the United States, 2007 126
Figure 94: Drivers of Degree of Rivalry in the Fast Food Market in the United States, 2007 127
Figure 95: United States Fast Food Market Value Forecast: $ billion, 2007-2012 128
Figure 96: United States Fast Food Market Volume Forecast: Transactions billion, 2007-2012 129
Figure 97: Revenues & Profitability: McDonald's Corporation 134
Figure 98: Revenues & Profitability: Wendy's International, Inc. 136
Figure 99: Revenues & Profitability: Yum! Brands, Inc 139
Figure 100: Revenues & Profitability: Jack in the Box Inc. 141