Pret a Manger case study: developing a global sandwich business

Pret a Manger case study: developing a global sandwich business

Introduction

This report on Pret a Manger forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the company is attempting to build a global sandwich businesst, aiming to exploit health and wellness trends by selling its natural, fresh and healthy foods to consumers in both the US and Asia.

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DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Pret A Manger has built a solid sandwich chain over two decades 2
The company markets itself as a seller of healthy food with an ethical business strategy 2
Pret's sandwiches are promoted as being fresh, natural and healthy 3
Despite its health focus, the company has been criticized for making foods with a high fat and salt content 3
The company promotes green and humane business practices 4
The company's global expansion plans have prompted its decision to sell 5
Pret controversially sold a stake to McDonald's in 2001 to help boost its US presence 5
The recent takeover by Bridgepoint is intended to help the company develop internationally 5
After a slow start, Pret's US business is growing strongly 6
The company's Asian expansion is now concentrated in Hong Kong 6
The credit crunch could impact on sales as people choose to make their own lunches 7
APPENDIX 8
Case study series 8
Methodology 8
Secondary sources 8
Further reading 8
Ask the analyst 8
Datamonitor consulting 9
Disclaimer 9
List of Figures
Figure 1: Pret A Manger has achieved success in marketing healthy, fresh and natural sandwiches 2
Figure 2: More fresh content is being incorporated into diets while processed options are being rejected in Europe and the US 3
Figure 3: Pret a Manger's winter 2008 menu contains a variety of healthier food options 4
Figure 4: The company runs a fleet of electric vans that deliver its leftover sandwiches to homeless shelters 5