Table of Contents
CHAPTER 1 Introduction 25
1.1 What is this report about? 25
1.2 Who is the target reader? 25
1.3 How to use this report 25
1.4 Definitions 26
CHAPTER 2 Global PCs 27
2.1 Market Overview 27
2.2 Market Value 29
2.3 Market Volume 30
2.4 Market Segmentation I 31
2.5 Market Segmentation II 32
2.6 Five Forces Analysis 33
2.7 Market Forecasts 39
CHAPTER 3 PCs in Asia-Pacific 41
3.1 Market Overview 41
3.2 Market Value 43
3.3 Market Volume 44
3.4 Market Segmentation I 45
3.5 Market Segmentation II 46
3.6 Five Forces Analysis 47
3.7 Market Forecasts 54
CHAPTER 4 PCs in Europe 56
4.1 Market Overview 56
4.2 Market Value 57
4.3 Market Volume 58
4.4 Market Segmentation I 59
4.5 Market Segmentation II 60
4.6 Five Forces Analysis 61
4.7 Market Forecasts 67
4.8 Demographics 69
CHAPTER 5 PCs in Belgium 70
5.1 Market Overview 70
5.2 Market Value 72
5.3 Market Volume 73
5.4 Market Segmentation I 74
5.5 Market Segmentation II 75
5.6 Five Forces Analysis 76
5.7 Market Forecasts 83
5.8 Demographics 85
CHAPTER 6 PCs in Canada 87
6.1 Market Overview 87
6.2 Market Value 89
6.3 Market Volume 90
6.4 Market Segmentation I 91
6.5 Market Segmentation II 92
6.6 Five Forces Analysis 93
6.7 Market Forecasts 99
6.8 Demographics 101
CHAPTER 7 PCs in China 103
7.1 Market Overview 103
7.2 Market Value 104
7.3 Market Volume 105
7.4 Market Segmentation I 106
7.5 Market Segmentation II 107
7.6 Five Forces Analysis 108
7.7 Market Forecasts 114
7.8 Demographics 116
CHAPTER 8 PCs in France 118
8.1 Market Overview 118
8.2 Market Value 119
8.3 Market Volume 120
8.4 Market Segmentation I 121
8.5 Market Segmentation II 122
8.6 Five Forces Analysis 123
8.7 Market Forecasts 129
8.8 Demographics 131
CHAPTER 9 PCs in Germany 133
9.1 Market Overview 133
9.2 Market Value 135
9.3 Market Volume 136
9.4 Market Segmentation I 137
9.5 Market Segmentation II 138
9.6 Five Forces Analysis 139
9.7 Market Forecasts 145
9.8 Demographics 147
CHAPTER 10 PCs in Italy 149
10.1 Market Overview 149
10.2 Market Value 151
10.3 Market Volume 152
10.4 Market Segmentation I 153
10.5 Market Segmentation II 154
10.6 Five Forces Analysis 155
10.7 Market Forecasts 161
10.8 Demographics 163
CHAPTER 11 PCs in Japan 165
11.1 Market Overview 165
11.2 Market Value 167
11.3 Market Volume 168
11.4 Market Segmentation I 169
11.5 Market Segmentation II 170
11.6 Five Forces Analysis 171
11.7 Market Forecasts 177
11.8 Demographics 179
CHAPTER 12 PCs in the Netherlands 180
12.1 Market Overview 180
12.2 Market Value 182
12.3 Market Volume 183
12.4 Market Segmentation I 184
12.5 Market Segmentation II 185
12.6 Five Forces Analysis 186
12.7 Market Forecasts 192
12.8 Demographics 194
CHAPTER 13 PCs in Spain 196
13.1 Market Overview 196
13.2 Market Value 198
13.3 Market Volume 199
13.4 Market Segmentation I 200
13.5 Market Segmentation II 201
13.6 Five Forces Analysis 202
13.7 Market Forecasts 208
13.8 Demographics 210
CHAPTER 14 PCs in the United Kingdom 212
14.1 Market Overview 212
14.2 Market Value 214
14.3 Market Volume 215
14.4 Market Segmentation I 216
14.5 Market Segmentation II 217
14.6 Five Forces Analysis 218
14.7 Market Forecasts 224
14.8 Demographics 226
CHAPTER 15 PCs in the United States 228
15.1 Market Overview 228
15.2 Market Value 230
15.3 Market Volume 231
15.4 Market Segmentation I 232
15.5 Market Segmentation II 233
15.6 Five Forces Analysis 234
15.7 Market Forecasts 241
15.8 Demographics 243
CHAPTER 16 COMPANY PROFILES 244
16.1 Leading Companies 244
CHAPTER 17 Appendix 257
17.1 Data Research Methodology 257
List of Tables
Table 1: Global PCs Market Value: $ billion, 2003-2007 29
Table 2: Global PCs Market Volume: Units million, 2003-2007 30
Table 3: Global PCs Market Segmentation I: % Share, by Volume, 2007 31
Table 4: Global PCs Market Segmentation II: % Share, by Value, 2007 32
Table 5: Global PCs Market Value Forecast: $ billion, 2007-2012 39
Table 6: Global PCs Market Volume Forecast: Units million, 2007-2012 40
Table 7: Asia-Pacific PCs Market Value: $ billion, 2003-2007 43
Table 8: Asia-Pacific PCs Market Volume: Units million, 2003-2007 44
Table 9: Asia-Pacific PCs Market Segmentation I: % Share, by Volume, 2007 45
Table 10: Asia-Pacific PCs Market Segmentation II: % Share, by Value, 2007 46
Table 11: Asia-Pacific PCs Market Value Forecast: $ billion, 2007-2012 54
Table 12: Asia-Pacific PCs Market Volume Forecast: Units million, 2007-2012 55
Table 13: Europe PCs Market Value: $ billion, 2003-2007 57
Table 14: Europe PCs Market Volume: Units million, 2003-2007 58
Table 15: Europe PCs Market Segmentation I: % Share, by Volume, 2007 59
Table 16: Europe PCs Market Segmentation II: % Share, by Value, 2007 60
Table 17: Europe PCs Market Value Forecast: $ billion, 2007-2012 67
Table 18: Europe PCs Market Volume Forecast: Units million, 2007-2012 68
Table 19: Europe Exchange Rate, 2003-2007 69
Table 20: Belgium PCs Market Value: $ million, 2003-2007 72
Table 21: Belgium PCs Market Volume: Units thousand, 2003-2007 73
Table 22: Belgium PCs Market Segmentation I: % Share, by Volume, 2007 74
Table 23: Belgium PCs Market Segmentation II: % Share, by Value, 2007 75
Table 24: Belgium PCs Market Value Forecast: $ million, 2007-2012 83
Table 25: Belgium PCs Market Volume Forecast: Units thousand, 2007-2012 84
Table 26: Belgium Size of Population (million) , 2003-2007 85
Table 27: Belgium GDP (Constant 2000 Prices, $ billion), 2003-2007 85
Table 28: Belgium Inflation, 2003-2007 85
Table 29: Belgium Exchange Rate, 2003-2007 86
Table 30: Canada PCs Market Value: $ billion, 2003-2007 89
Table 31: Canada PCs Market Volume: Units million, 2003-2007 90
Table 32: Canada PCs Market Segmentation I: % Share, by Volume, 2007 91
Table 33: Canada PCs Market Segmentation II: % Share, by Value, 2007 92
Table 34: Canada PCs Market Value Forecast: $ billion, 2007-2012 99
Table 35: Canada PCs Market Volume Forecast: Units million, 2007-2012 100
Table 36: Canada Size of Population (million) , 2003-2007 101
Table 37: Canada GDP (Constant 2000 Prices, $ billion), 2003-2007 101
Table 38: Canada Inflation, 2003-2007 101
Table 39: Canada Exchange Rate, 2003-2007 102
Table 40: China PCs Market Value: $ billion, 2003-2007 104
Table 41: China PCs Market Volume: Units million, 2003-2007 105
Table 42: China PCs Market Segmentation I: % Share, by Volume, 2007 106
Table 43: China PCs Market Segmentation II: % Share, by Value, 2007 107
Table 44: China PCs Market Value Forecast: $ billion, 2007-2012 114
Table 45: China PCs Market Volume Forecast: Units million, 2007-2012 115
Table 46: China Size of Population (million) , 2003-2007 116
Table 47: China GDP (Constant 2000 Prices, $ billion), 2003-2007 116
Table 48: China Inflation, 2003-2007 116
Table 49: China Exchange Rate, 2003 117
Table 50: France PCs Market Value: $ billion, 2003-2007 119
Table 51: France PCs Market Volume: Units million, 2003-2007 120
Table 52: France PCs Market Segmentation I: % Share, by Volume, 2007 121
Table 53: France PCs Market Segmentation II: % Share, by Value, 2007 122
Table 54: France PCs Market Value Forecast: $ billion, 2007-2012 129
Table 55: France PCs Market Volume Forecast: Units million, 2007-2012 130
Table 56: France Size of Population (million) , 2003-2007 131
Table 57: France GDP (Constant 2000 Prices, $ billion), 2003-2007 131
Table 58: France Inflation, 2003-2007 131
Table 59: France Exchange Rate, 2003 132
Table 60: Germany PCs Market Value: $ billion, 2003-2007 135
Table 61: Germany PCs Market Volume: Units million, 2003-2007 136
Table 62: Germany PCs Market Segmentation I: % Share, by Volume, 2007 137
Table 63: Germany PCs Market Segmentation II: % Share, by Value, 2007 138
Table 64: Germany PCs Market Value Forecast: $ billion, 2007-2012 145
Table 65: Germany PCs Market Volume Forecast: Units million, 2007-2012 146
Table 66: Germany Size of Population (million) , 2003-2007 147
Table 67: Germany GDP (Constant 2000 Prices, $ billion), 2003-2007 147
Table 68: Germany Inflation, 2003-2007 147
Table 69: Germany Exchange Rate, 2003 148
Table 70: Italy PCs Market Value: $ billion, 2003-2007 151
Table 71: Italy PCs Market Volume: Units million, 2003-2007 152
Table 72: Italy PCs Market Segmentation I: % Share, by Volume, 2007 153
Table 73: Italy PCs Market Segmentation II: % Share, by Value, 2007 154
Table 74: Italy PCs Market Value Forecast: $ billion, 2007-2012 161
Table 75: Italy PCs Market Volume Forecast: Units million, 2007-2012 162
Table 76: Italy Size of Population (million) , 2003-2007 163
Table 77: Italy GDP (Constant 2000 Prices, $ billion), 2003-2007 163
Table 78: Italy Inflation, 2003-2007 163
Table 79: Italy Exchange Rate, 2003 164
Table 80: Japan PCs Market Value: $ billion, 2003-2007 167
Table 81: Japan PCs Market Volume: Units million, 2003-2007 168
Table 82: Japan PCs Market Segmentation I: % Share, by Volume, 2007 169
Table 83: Japan PCs Market Segmentation II: % Share, by Value, 2007 170
Table 84: Japan PCs Market Value Forecast: $ billion, 2007-2012 177
Table 85: Japan PCs Market Volume Forecast: Units million, 2007-2012 178
Table 86: Japan Size of Population (million) , 2003-2007 179
Table 87: Japan GDP (Constant 2000 Prices, $ billion), 2003-2007 179
Table 88: Japan Exchange Rate, 2003-2007 179
Table 89: Netherlands PCs Market Value: $ billion, 2003-2007 182
Table 90: Netherlands PCs Market Volume: Units million, 2003-2007 183
Table 91: Netherlands PCs Market Segmentation I: % Share, by Volume, 2007 184
Table 92: Netherlands PCs Market Segmentation II: % Share, by Value, 2007 185
Table 93: Netherlands PCs Market Value Forecast: $ billion, 2007-2012 192
Table 94: Netherlands PCs Market Volume Forecast: Units million, 2007-2012 193
Table 95: Netherlands Size of Population (million) , 2003-2007 194
Table 96: Netherlands GDP (Constant 2000 Prices, $ billion), 2003-2007 194
Table 97: Netherlands Inflation, 2003-2007 194
Table 98: Netherlands Exchange Rate, 2003 195
Table 99: Spain PCs Market Value: $ billion, 2003-2007 198
Table 100: Spain PCs Market Volume: Units million, 2003-2007 199
Table 101: Spain PCs Market Segmentation I: % Share, by Volume, 2007 200
Table 102: Spain PCs Market Segmentation II: % Share, by Value, 2007 201
Table 103: Spain PCs Market Value Forecast: $ billion, 2007-2012 208
Table 104: Spain PCs Market Volume Forecast: Units million, 2007-2012 209
Table 105: Spain Size of Population (million) , 2003-2007 210
Table 106: Spain GDP (Constant 2000 Prices, $ billion), 2003-2007 210
Table 107: Spain Inflation, 2003-2007 210
Table 108: Spain Exchange Rate, 2003 211
Table 109: United Kingdom PCs Market Value: $ billion, 2003-2007 214
Table 110: United Kingdom PCs Market Volume: Units million, 2003-2007 215
Table 111: United Kingdom PCs Market Segmentation I: % Share, by Volume, 2007 216
Table 112: United Kingdom PCs Market Segmentation II: % Share, by Value, 2007 217
Table 113: United Kingdom PCs Market Value Forecast: $ billion, 2007-2012 224
Table 114: United Kingdom PCs Market Volume Forecast: Units million, 2007-2012 225
Table 115: United Kingdom Size of Population (million) , 2003-2007 226
Table 116: United Kingdom GDP (Constant 2000 Prices, $ billion), 2003-2007 226
Table 117: United Kingdom Inflation, 2003-2007 226
Table 118: United Kingdom Exchange Rate, 2003 227
Table 119: United States PCs Market Value: $ billion, 2003-2007 230
Table 120: United States PCs Market Volume: Units million, 2003-2007 231
Table 121: United States PCs Market Segmentation I: % Share, by Volume, 2007 232
Table 122: United States PCs Market Segmentation II: % Share, by Value, 2007 233
Table 123: United States PCs Market Value Forecast: $ billion, 2007-2012 241
Table 124: United States PCs Market Volume Forecast: Units million, 2007-2012 242
Table 125: United States Size of Population (million) , 2003-2007 243
Table 126: United States GDP (Constant 2000 Prices, $ billion), 2003-2007 243
Table 127: United States Inflation, 2003-2007 243
Table 128: Key Facts: Dell Inc. 244
Table 129: Key Financials: Dell Inc. 246
Table 130: Key Facts: Hewlett-Packard Company 247
Table 131: Key Financials: Hewlett-Packard Company 251
Table 132: Key Facts: Lenovo Group Limited 252
Table 133: Key Financials: Lenovo Group Limited 253
Table 134: Key Facts: Acer Inc 254
Table 135: Key Financials: Acer Inc 256
List of Figures
Figure 1: Global PCs Market Value: $ billion, 2003-2007 29
Figure 2: Global PCs Market Volume: Units million, 2003-2007 30
Figure 3: Global PCs Market Segmentation I: % Share, by Volume, 2007 31
Figure 4: Global PCs Market Segmentation II: % Share, by Value, 2007 32
Figure 5: Forces Driving Competition in the Global PCs Market, 2007 33
Figure 6: Drivers of Buyer Power in the Global PCs Market, 2007 34
Figure 7: Drivers of Supplier Power in the Global PCs Market, 2007 35
Figure 8: Factors Influencing the Likelihood of New Entrants in the Global PCs Market, 2007 36
Figure 9: Factors Influencing the Threat of Substitutes in the Global PCs Market, 2007 37
Figure 10: Drivers of Degree of Rivalry in the Global PCs Market, 2007 38
Figure 11: Global PCs Market Value Forecast: $ billion, 2007-2012 39
Figure 12: Global PCs Market Volume Forecast: Units million, 2007-2012 40
Figure 13: Asia-Pacific PCs Market Value: $ billion, 2003-2007 43
Figure 14: Asia-Pacific PCs Market Volume: Units million, 2003-2007 44
Figure 15: Asia-Pacific PCs Market Segmentation I: % Share, by Volume, 2007 45
Figure 16: Asia-Pacific PCs Market Segmentation II: % Share, by Value, 2007 46
Figure 17: Forces Driving Competition in the PCs Market in Asia-Pacific, 2007 47
Figure 18: Drivers of Buyer Power in the PCs Market in Asia-Pacific, 2007 48
Figure 19: Drivers of Supplier Power in the PCs Market in Asia-Pacific, 2007 49
Figure 20: Factors Influencing the Likelihood of New Entrants in the PCs Market in Asia-Pacific, 2007 51
Figure 21: Factors Influencing the Threat of Substitutes in the PCs Market in Asia-Pacific, 2007 52
Figure 22: Drivers of Degree of Rivalry in the PCs Market in Asia-Pacific, 2007 53
Figure 23: Asia-Pacific PCs Market Value Forecast: $ billion, 2007-2012 54
Figure 24: Asia-Pacific PCs Market Volume Forecast: Units million, 2007-2012 55
Figure 25: Europe PCs Market Value: $ billion, 2003-2007 57
Figure 26: Europe PCs Market Volume: Units million, 2003-2007 58
Figure 27: Europe PCs Market Segmentation I: % Share, by Volume, 2007 59
Figure 28: Europe PCs Market Segmentation II: % Share, by Value, 2007 60
Figure 29: Forces Driving Competition in the PCs Market in Europe, 2007 61
Figure 30: Drivers of Buyer Power in the PCs Market in Europe, 2007 62
Figure 31: Drivers of Supplier Power in the PCs Market in Europe, 2007 63
Figure 32: Factors Influencing the Likelihood of New Entrants in the PCs Market in Europe, 2007 64
Figure 33: Factors Influencing the Threat of Substitutes in the PCs Market in Europe, 2007 65
Figure 34: Drivers of Degree of Rivalry in the PCs Market in Europe, 2007 66
Figure 35: Europe PCs Market Value Forecast: $ billion, 2007-2012 67
Figure 36: Europe PCs Market Volume Forecast: Units million, 2007-2012 68
Figure 37: Belgium PCs Market Value: $ million, 2003-2007 72
Figure 38: Belgium PCs Market Volume: Units thousand, 2003-2007 73
Figure 39: Belgium PCs Market Segmentation I: % Share, by Volume, 2007 74
Figure 40: Belgium PCs Market Segmentation II: % Share, by Value, 2007 75
Figure 41: Forces Driving Competition in the PCs Market in Belgium, 2007 76
Figure 42: Drivers of Buyer Power in the PCs Market in Belgium, 2007 77
Figure 43: Drivers of Supplier Power in the PCs Market in Belgium, 2007 78
Figure 44: Factors Influencing the Likelihood of New Entrants in the PCs Market in Belgium, 2007 80
Figure 45: Factors Influencing the Threat of Substitutes in the PCs Market in Belgium, 2007 81
Figure 46: Drivers of Degree of Rivalry in the PCs Market in Belgium, 2007 82
Figure 47: Belgium PCs Market Value Forecast: $ million, 2007-2012 83
Figure 48: Belgium PCs Market Volume Forecast: Units thousand, 2007-2012 84
Figure 49: Canada PCs Market Value: $ billion, 2003-2007 89
Figure 50: Canada PCs Market Volume: Units million, 2003-2007 90
Figure 51: Canada PCs Market Segmentation I: % Share, by Volume, 2007 91
Figure 52: Canada PCs Market Segmentation II: % Share, by Value, 2007 92
Figure 53: Forces Driving Competition in the PCs Market in Canada, 2007 93
Figure 54: Drivers of Buyer Power in the PCs Market in Canada, 2007 94
Figure 55: Drivers of Supplier Power in the PCs Market in Canada, 2007 95
Figure 56: Factors Influencing the Likelihood of New Entrants in the PCs Market in Canada, 2007 96
Figure 57: Factors Influencing the Threat of Substitutes in the PCs Market in Canada, 2007 97
Figure 58: Drivers of Degree of Rivalry in the PCs Market in Canada, 2007 98
Figure 59: Canada PCs Market Value Forecast: $ billion, 2007-2012 99
Figure 60: Canada PCs Market Volume Forecast: Units million, 2007-2012 100
Figure 61: China PCs Market Value: $ billion, 2003-2007 104
Figure 62: China PCs Market Volume: Units million, 2003-2007 105
Figure 63: China PCs Market Segmentation I: % Share, by Volume, 2007 106
Figure 64: China PCs Market Segmentation II: % Share, by Value, 2007 107
Figure 65: Forces Driving Competition in the PCs Market in China, 2007 108
Figure 66: Drivers of Buyer Power in the PCs Market in China, 2007 109
Figure 67: Drivers of Supplier Power in the PCs Market in China, 2007 110
Figure 68: Factors Influencing the Likelihood of New Entrants in the PCs Market in China, 2007 111
Figure 69: Factors Influencing the Threat of Substitutes in the PCs Market in China, 2007 112
Figure 70: Drivers of Degree of Rivalry in the PCs Market in China, 2007 113
Figure 71: China PCs Market Value Forecast: $ billion, 2007-2012 114
Figure 72: China PCs Market Volume Forecast: Units million, 2007-2012 115
Figure 73: France PCs Market Value: $ billion, 2003-2007 119
Figure 74: France PCs Market Volume: Units million, 2003-2007 120
Figure 75: France PCs Market Segmentation I: % Share, by Volume, 2007 121
Figure 76: France PCs Market Segmentation II: % Share, by Value, 2007 122
Figure 77: Forces Driving Competition in the PCs Market in France, 2007 123
Figure 78: Drivers of Buyer Power in the PCs Market in France, 2007 124
Figure 79: Drivers of Supplier Power in the PCs Market in France, 2007 125
Figure 80: Factors Influencing the Likelihood of New Entrants in the PCs Market in France, 2007 126
Figure 81: Factors Influencing the Threat of Substitutes in the PCs Market in France, 2007 127
Figure 82: Drivers of Degree of Rivalry in the PCs Market in France, 2007 128
Figure 83: France PCs Market Value Forecast: $ billion, 2007-2012 129
Figure 84: France PCs Market Volume Forecast: Units million, 2007-2012 130
Figure 85: Germany PCs Market Value: $ billion, 2003-2007 135
Figure 86: Germany PCs Market Volume: Units million, 2003-2007 136
Figure 87: Germany PCs Market Segmentation I: % Share, by Volume, 2007 137
Figure 88: Germany PCs Market Segmentation II: % Share, by Value, 2007 138
Figure 89: Forces Driving Competition in the PCs Market in Germany, 2007 139
Figure 90: Drivers of Buyer Power in the PCs Market in Germany, 2007 140
Figure 91: Drivers of Supplier Power in the PCs Market in Germany, 2007 141
Figure 92: Factors Influencing the Likelihood of New Entrants in the PCs Market in Germany, 2007 142
Figure 93: Factors Influencing the Threat of Substitutes in the PCs Market in Germany, 2007 143
Figure 94: Drivers of Degree of Rivalry in the PCs Market in Germany, 2007 144
Figure 95: Germany PCs Market Value Forecast: $ billion, 2007-2012 145
Figure 96: Germany PCs Market Volume Forecast: Units million, 2007-2012 146
Figure 97: Italy PCs Market Value: $ billion, 2003-2007 151
Figure 98: Italy PCs Market Volume: Units million, 2003-2007 152
Figure 99: Italy PCs Market Segmentation I: % Share, by Volume, 2007 153
Figure 100: Italy PCs Market Segmentation II: % Share, by Value, 2007 154
Figure 101: Forces Driving Competition in the PCs Market in Italy, 2007 155
Figure 102: Drivers of Buyer Power in the PCs Market in Italy, 2007 156
Figure 103: Drivers of Supplier Power in the PCs Market in Italy, 2007 157
Figure 104: Factors Influencing the Likelihood of New Entrants in the PCs Market in Italy, 2007 158
Figure 105: Factors Influencing the Threat of Substitutes in the PCs Market in Italy, 2007 159
Figure 106: Drivers of Degree of Rivalry in the PCs Market in Italy, 2007 160
Figure 107: Italy PCs Market Value Forecast: $ billion, 2007-2012 161
Figure 108: Italy PCs Market Volume Forecast: Units million, 2007-2012 162
Figure 109: Japan PCs Market Value: $ billion, 2003-2007 167
Figure 110: Japan PCs Market Volume: Units million, 2003-2007 168
Figure 111: Japan PCs Market Segmentation I: % Share, by Volume, 2007 169
Figure 112: Japan PCs Market Segmentation II: % Share, by Value, 2007 170
Figure 113: Forces Driving Competition in the PCs Market in Japan, 2007 171
Figure 114: Drivers of Buyer Power in the PCs Market in Japan, 2007 172
Figure 115: Drivers of Supplier Power in the PCs Market in Japan, 2007 173
Figure 116: Drivers of Supplier Power in the PCs Market in Japan, 2007 174
Figure 117: Factors Influencing the Threat of Substitutes in the PCs Market in Japan, 2007 175
Figure 118: Drivers of Degree of Rivalry in the PCs Market in Japan, 2007 176
Figure 119: Japan PCs Market Value Forecast: $ billion, 2007-2012 177
Figure 120: Japan PCs Market Volume Forecast: Units million, 2007-2012 178
Figure 121: Netherlands PCs Market Value: $ billion, 2003-2007 182
Figure 122: Netherlands PCs Market Volume: Units million, 2003-2007 183
Figure 123: Netherlands PCs Market Segmentation I: % Share, by Volume, 2007 184
Figure 124: Netherlands PCs Market Segmentation II: % Share, by Value, 2007 185
Figure 125: Forces Driving Competition in the PCs Market in the Netherlands, 2007 186
Figure 126: Drivers of Buyer Power in the PCs Market in the Netherlands, 2007 187
Figure 127: Drivers of Supplier Power in the PCs Market in the Netherlands, 2007 188
Figure 128: Factors Influencing the Likelihood of New Entrants in the PCs Market in the Netherlands, 2007 189
Figure 129: Factors Influencing the Threat of Substitutes in the PCs Market in the Netherlands, 2007 190
Figure 130: Drivers of Degree of Rivalry in the PCs Market in the Netherlands, 2007 191
Figure 131: Netherlands PCs Market Value Forecast: $ billion, 2007-2012 192
Figure 132: Netherlands PCs Market Volume Forecast: Units million, 2007-2012 193
Figure 133: Spain PCs Market Value: $ billion, 2003-2007 198
Figure 134: Spain PCs Market Volume: Units million, 2003-2007 199
Figure 135: Spain PCs Market Segmentation I: % Share, by Volume, 2007 200
Figure 136: Spain PCs Market Segmentation II: % Share, by Value, 2007 201
Figure 137: Forces Driving Competition in the PCs Market in Spain, 2007 202
Figure 138: Drivers of Buyer Power in the PCs Market in Spain, 2007 203
Figure 139: Drivers of Supplier Power in the PCs Market in Spain, 2007 204
Figure 140: Factors Influencing the Likelihood of New Entrants in the PCs Market in Spain, 2007 205
Figure 141: Factors Influencing the Threat of Substitutes in the PCs Market in Spain, 2007 206
Figure 142: Drivers of Degree of Rivalry in the PCs Market in Spain, 2007 207
Figure 143: Spain PCs Market Value Forecast: $ billion, 2007-2012 208
Figure 144: Spain PCs Market Volume Forecast: Units million, 2007-2012 209
Figure 145: United Kingdom PCs Market Value: $ billion, 2003-2007 214
Figure 146: United Kingdom PCs Market Volume: Units million, 2003-2007 215
Figure 147: United Kingdom PCs Market Segmentation I: % Share, by Volume, 2007 216
Figure 148: United Kingdom PCs Market Segmentation II: % Share, by Value, 2007 217
Figure 149: Forces Driving Competition in the PCs Market in the United Kingdom, 2007 218
Figure 150: Drivers of Buyer Power in the PCs Market in the United Kingdom, 2007 219
Figure 151: Drivers of Supplier Power in the PCs Market in the United Kingdom, 2007 220
Figure 152: Factors Influencing the Likelihood of New Entrants in the PCs Market in the United Kingdom, 2007 221
Figure 153: Factors Influencing the Threat of Substitutes in the PCs Market in the United Kingdom, 2007 222
Figure 154: Drivers of Degree of Rivalry in the PCs Market in the United Kingdom, 2007 223
Figure 155: United Kingdom PCs Market Value Forecast: $ billion, 2007-2012 224
Figure 156: United Kingdom PCs Market Volume Forecast: Units million, 2007-2012 225
Figure 157: United States PCs Market Value: $ billion, 2003-2007 230
Figure 158: United States PCs Market Volume: Units million, 2003-2007 231
Figure 159: United States PCs Market Segmentation I: % Share, by Volume, 2007 232
Figure 160: United States PCs Market Segmentation II: % Share, by Value, 2007 233
Figure 161: Forces Driving Competition in the PCs Market in the United States, 2007 234
Figure 162: Drivers of Buyer Power in the PCs Market in the United States, 2007 235
Figure 163: Drivers of Supplier Power in the PCs Market in the United States, 2007 236
Figure 164: Factors Influencing the Likelihood of New Entrants in the PCs Market in the United States, 2007 238
Figure 165: Factors Influencing the Threat of Substitutes in the PCs Market in the United States, 2007 239
Figure 166: Drivers of Degree of Rivalry in the PCs Market in the United States, 2007 240
Figure 167: United States PCs Market Value Forecast: $ billion, 2007-2012 241
Figure 168: United States PCs Market Volume Forecast: Units million, 2007-2012 242
Figure 169: Revenues & Profitability: Dell Inc. 246
Figure 170: Revenues & Profitability: Hewlett-Packard Company 251
Figure 171: Revenues & Profitability: Lenovo Group Limited 253
Figure 172: Revenues & Profitability: Acer Inc 256