Tissue and Hygiene: Engaging Insights in a Global Products Industry

What shapes the global tissue and hygiene industry?

Primarily dictated by demographic dynamics, consumer trends, and economic realities, the worldwide market for tissue and hygiene products encompasses a wide variety of products ranging from sanitary protection, nappies/diapers, to everyday household products like toilet paper and kitchen tissues. Rapid urbanization, a growing middle class in emerging economies, the aging population in developed nations and evolving consumer preferences drive industry growth and shape demand patterns.

What are the key challenges faced by the industry?

Despite potential growth, the industry faces significant challenges, including environmental sustainability and regulatory issues. It is under scrutiny for water consumption, waste generation, and use of potentially harmful chemicals. The use of renewable resources and recyclable materials has become not only a regulatory mandate in some markets but also a subtle consumer expectation. Hence, balancing profitability with sustainability commitments and navigating differing regulatory landscapes are major hurdles for industry participants.

How does innovation determine the trajectory of this industry?

Innovation, both product-related and process-oriented, is key to maintaining competitive advantage. It encompasses a broad spectrum from driving improvements in efficiency and sustainability of the manufacturing process, creating new products with improved performance and eco-attributes, to harnessing digital technologies for enhancing the customer experience and supply chain management. Players who innovate successfully in response to consumer needs and sustainability trends will likely determine the future trajectory of this challenging yet rewarding industry.