Tissue and Hygiene Industry: Insights into Away-From-Home and Regular Market Segments

What are the Characteristics of the Away-From-Home Segment?

The Away-From-Home (AFH) segment caters to user demand in places like offices, hotels, schools, and hospitals, which are high-traffic areas, often with significant sanitary requirements. Its key trigger points include improved health consciousness, growth in the hospitality sector, and regulations necessitating provision of hygiene products in commercial and educational institutions. Nevertheless, it's is also highly affected by macroeconomic conditions, such as employment rates and GDP growth, which influence the number of people accessing these facilities.

How does the Regular Market Segment Operate?

On the other hand, the regular market segment predominantly serves individual consumers in their residential settings. Its firm footing is reinforced by the stable and recurrent demand for daily tissue and hygiene products in household contexts. Growth accelerators in this space include healthcare awareness campaigns, fast expanding consumer base, interplay of demographics, and innovations in product comfort, utility, and sustainability. Conversely, it is more exposed to price competition and consumer habits, which can vary widely across different geographic locations and socio-economic categories.

What are the Main Points of Intersection?

Though the two market segments focus on distinct user groups, they share certain interconnections. Both segments are propelled by factors such as population growth, hygiene education, and lifestyle trends on an overarching scale. Additionally, they invariably benefit from advancements in technology and manufacturing processes, promising improved product quality, cost efficiency, and environmental footprint, which are increasingly relevant factors of consumer choice.