Poultry Sector: Surging Demand Amidst Organic Adoption and COVID-19 Implications

How Has Organic Adoption Impacted the Poultry Industry?

The dynamism in the poultry sector has accelerated in recent years, primarily under the influence of an increasing organic adoption. Consumers are exhibiting a growing awareness and indeed, preference for organically reared poultry in response to health and environmental concerns associated with conventional rearing methods. This consumer behavior shift has led to an enhanced growth rate in the organic poultry sector.

What is the Role of Demand Elasticity in the Poultry Market?

Correspondingly, demand in the poultry market has been on a sharp upswing, underlining the sector's demand elasticity. This market trend is a direct response to both the general increase in global population and the transitionary dietary habits of consumers moving towards high-protein, low-fat dietary preferences. As a consequence, the sector is witnessing increased investment to meet the demand-supply gap.

What is the Impact of COVID-19 on Poultry Production and Distribution?

The advent and persistent impact of COVID-19 has presented significant challenges to the poultry industry. Despite these difficulties, the industry has demonstrated resilience and adaptability. Even as logistical and operational hurdles surfaced with the disruption in the global supply chain, poultry producers quickly adopted new strategies to ensure unimpeded delivery. Producers have bolstered online sales efforts, secured novel distribution partnerships, and even diversified product lines to mitigate the impacts of the pandemic and fulfill the escalating demand.