Men's Apparel: Decoding Trends and Future Outlook Across Products and Regions

What Are the Prevailing Trends in Men’s Fashion?

Men's fashion is currently characterized by fluidity and personal expression, with consumers increasingly embracing informal and casual clothing. While traditional business attire is on a downward trajectory, sports and leisure wear, or athleisure', consisting of sportswear for everyday use, is enjoying a surge in popularity. Increased home working post-pandemic has further bolstered this shift. An noticeable trend is the burgeoning demand for sustainable and ethically sourced clothing, with fashion-conscious men wanting to make more eco-friendly purchases.

How does the Future Outlook of the Men's Apparel Market Appear?

The future of men's apparel looks promising, set to be driven by population growth, rising incomes and increasing fashion awareness among men. It is also anticipated that online sales will continue to grow at a brisk pace, given the convenience, wider product selection, and competitive pricing offered by e-commerce. It's expected that technological advancements will also affect the men's apparel market, particularly through personalized shopping experiences or innovative fabrics. Sustainability will remain an important consideration, as transparency of supply chains comes under close scrutiny.

What Variations are Expected Across Products and Regions?

Variations are indeed expected both across product categories and regions. Asia-Pacific region, bolstered by increasing income and rapidly expanding urban population, is likely to drive the global demand. However, cultural differences are primed to play a significant role: Western men are more likely to push for casual comfort, while Asian markets might lean more into streetwear aesthetics. Product-wise, shirts and trousers might witness decrease in growth, while athleisure and outdoor wear markets are anticipated to witness robust growth in the coming years.