Nutricosmetics: Exploring Growth, Competition, and Opportunities in This Revolutionary Industry

What is the Growth Trajectory for the Nutricosmetic Industry?

The industry for ingestible beauty supplements − ingredients to enhance beauty as part of either functional foods, beverages, or supplements − is on a notable growth curve. The global consumer trend towards natural products, combined with increasing awareness about the role personal wellness plays in appearance, has resulted in a fertile market for nutricosmetics. By 2025, the market is estimated to reach around USD 7.4 billion, showing a significant compound annual growth rate.

What Kind of Competition Exists in the Sector?

The nutricosmetic industry is characterized by strong competition due to the presence of influential global players, along with rising innovative small-scale companies. Major players have been employing strategies such as mergers and acquisitions, partnerships, and product innovation to consolidate their market position. Notwithstanding, the entry barriers for new players are relatively high, considering regulatory compliance and intensive R&D requirements.

What Opportunities are There in the Industry?

Despite competition, the industry offers significant opportunities. Demographic shifts − like an ageing population desiring to maintain youthful appearance − and increasing consumer sophistication, knowledge, and demand for personalized products, provide businesses opportunities to offer tailor-made solutions. Further areas of expansion lay in the untapped potential of the men's segment and in developing regions with growing middle-class demographic − particularly in Asian countries, where ingredients such as collagen peptides have a long-standing cultural acceptance.