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... To influence and help customers make up their minds when they're looking to buy something. Generating direct sales is part of the prize in social shopping, but using peer-to-peer networks to influence ...
... Such as scanning qr (quick response) codes and short-range wireless communication capabilities, retailers are pursuing social shop- ping . Walmart s shoppycat, for example, advises consumers on gifts based ...
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Summary “Global Executives Survey: The impact and influence of social media and online retail on the CPG industry” is a new report by Canadean that globally analyzes industry opinions on the role ...
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