Beverage Business Overview: Get Market Research and Figures

Global Beverage Industry Research

Products manufactured by the beverage industry include: bottled water, juice, sparkling and still drinks, syrups, nectars, ready-to-drink and regular teas and coffees, dairy drinks, energy drinks, sports drinks, fruit powders, and alcoholic drinks such as beer, wine, cider and spirits.

As beverage manufacturers increase production speed and output, which also lowers costs, the industry continues to become increasingly streamlined and efficient, favoring its expansion.

Beverage Business Key Market Products

The world beer market, which includes flavored alcoholic drinks and cider, generated sales worth more than $566.6 billion in 2015, according to Allied Market Research. Market growth is expected to remain steady at a yearly rate of around 6% through 2020, bringing market value close to $688.4 billion by 2020.

Whiskey leads the global spirits market, representing almost 27% of the overall market. The EU holds close to half the global spirits market, on which Diageo is the top company with over 5% market share.

The world fruit and vegetable juice market is expected, in the short-term, to recover following the global financial crisis, partly thanks to particularly dynamic segments such a fortified juices and natural juices. These healthier products, along with regular fruit and vegetable juices, are proving popular with increasingly health-conscious consumers.

Natural beverages, made without preservatives or additives, are leading the fruit and vegetable juice market. Companies are adapting to consumer demands by using organic ingredients and fortifying their products with ingredients such as fibers, probiotics, sterols, vitamins and minerals. Diet drinks constitute another dynamic market segment meeting the demand created by consumers concerned by health issues such as diabetes and obesity. Leading players on the market include Del Monte Foods, Minute Maid, Ocean Spray, Cadbury and Tropicana.

The world market for soft drinks is lead by carbonates, which represents over 40% of the overall market.

Beverage Regional Market Share

US coffee market is being driven by the popularity of Starbucks and single cup coffee brewers. Major market players apart from Starbucks include Kraft Foods, Green Mountain Coffee Roasters, Dunkin’ Donuts, and J.M. Smucker.

The US tea market is driven by the adoption of tea by fast food chains, and specialty retailers.

The EU is the biggest regional market in the global fruit and vegetable juice market, followed by the US, according to Global Industry Analysts. Asia-Pacific is expected to show the most rapid growth.

Beverage Market Outlook

Beverage industry research show that the various segments within market will see growth continue due to different factors. The coffee market, which was affected by the global recession, will see sales rise as the economy recovers. Coffee sales will also benefit from a growing Hispanic consumer base. The tea industry will see mergers and acquisitions fuel expansion and boost niche organic brands of tea. The global market for fruit and vegetable juices is fragmented and intensely competitive with a broad base of medium and large companies. 

Growth across all sectors of the beverage industry will come partly from sensitivity to consumer health concerns. Companies will continue to diversify their product portfolios to offer diet, organic and fortified drinks for the health conscious consumer. A shift in the consumer demographics profile will continue to see growing demand in countries such as India, Russia and China.

Leading Beverage Industry Associations

• Union of European Soft Drinks Associations 
• The American Beverage Association 
• British Soft Drinks Association 
• Federation of the Brewing and Soft Drinks Industry 
• European Fruit Juice Association