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Food Analysis & Statistics 2020 - Macedonia

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Packaged Food in North Macedonia

  • € 5720
  • November 2019
  • 196 pages

Packaged food maintained a healthy growth rate in 2019, with the vast majority of its categories in positive territory. The North Macedonian economy stagnated in 2018 following the years of significant ...

  • Confectionery
  • Food
  • Gum
  • Processed Food
  • Macedonia

Rice, Pasta and Noodles in North Macedonia

  • € 800
  • November 2019
  • 28 pages

Following the increasingly strong health and wellness trend in North Macedonia, producers launched a number of healthier products towards the end of the review period. Players such as Barilla Holding, ...

  • Food
  • Pasta
  • Processed Food
  • Macedonia

Processed Meat and Seafood in North Macedonia

  • € 800
  • November 2019
  • 25 pages

The listeria crisis in the mid-review period left a blemish on overall processed meat in Macedonia. As a result, most of the leading processed meat manufacturers have focused on launching safer packaged ...

  • Food
  • Processed Food
  • Processed Meat
  • Macedonia
  • Demand

Breakfast Cereals in North Macedonia

  • € 800
  • November 2019
  • 23 pages

The effect of the health and wellness trend is clear in breakfast cereals, and was the leading factor driving retail value growth in 2019. Health and wellness trends are significantly shaping consumers’ ...

  • Breakfast Cereal
  • Food
  • Processed Food
  • Macedonia
  • Demand

Baked Goods in North Macedonia

  • € 800
  • November 2019
  • 24 pages

The growing demand for healthy wholegrain bread and baked goods in general continued in 2019. This helped shaped the entire category, which increasingly witnessed key new launches offering greater specific ...

  • Bakery
  • Cereal Products
  • Food
  • Macedonia
  • Demand

Sweet Spreads in North Macedonia

  • € 800
  • November 2019
  • 22 pages

One of the leading issues facing sweet spreads is the growing health awareness among consumers, with increasing awareness of the negative health effects of high sugar intake, as well as the healthier lifestyles ...

  • Food
  • Processed Food
  • Sweet Spreads
  • Macedonia
  • Demand

Soup in North Macedonia

  • € 800
  • November 2019
  • 22 pages

Given the strength of the health and wellness trend in North Macedonia, many leading producers of soup are focusing on adding healthier ingredients to their soups and are generally trying to appeal to ...

  • Food
  • Soup
  • Macedonia
  • Demand
  • Podravka d.d.

Sauces, Dressings and Condiments in North Macedonia

  • € 800
  • November 2019
  • 26 pages

Sauces, dressings and condiments underwent significant levels of innovation and frequent key new launches in 2019. The activities of the leading players resulted in more new brands being launched, attracting ...

  • Condiment
  • Food
  • Processed Food
  • Sauce
  • Macedonia

Ready Meals in North Macedonia

  • € 800
  • November 2019
  • 22 pages

Northern Macedonia is a predominantly Orthodox Christian country, with followers of the religion fasting several times a year. When fasting, Orthodox Christians avoid meat and fat, and several players ...

  • Food
  • Processed Food
  • Ready Meal
  • Macedonia

Edible Oils in North Macedonia

  • € 800
  • November 2019
  • 23 pages

Most North Macedonians have traditionally relied on sunflower oil for cooking. Nonetheless, with the growing significance of the health and wellness trend, some other types of edible oils, in particula ...

  • Edible Oil
  • Food
  • Processed Food
  • Macedonia
  • Demand

Sports Nutrition in North Macedonia

  • € 800
  • October 2019
  • 17 pages

In 2019, sports nutrition posted the strongest current value growth rate within consumer health. A rising number of people are taking care of their looks and health and wellbeing. This resulted in a general ...

  • Functional Food
  • OTC
  • Sport Nutritional
  • Macedonia
  • Demand

Yoghurt and Sour Milk Products in North Macedonia

  • € 800
  • August 2019
  • 23 pages

Yoghurt and sour milk products remain popular in North Macedonia. These products are frequently consumed throughout the day, leading to continued strong current value and retail volume growth and significant ...

  • Fermented Milk
  • Food
  • Processed Food
  • Macedonia
  • Demand

Drinking Milk Products in North Macedonia

  • € 800
  • August 2019
  • 25 pages

Although drinking milk products continued to see volume growth in 2019, negative demographics limited its volume performance, as there were fewer regular consumers. In addition, the health and wellness ...

  • Food
  • Milk
  • Processed Food
  • Macedonia
  • Demand

Cheese in North Macedonia

  • € 800
  • August 2019
  • 24 pages

Cheese continued its strong retail volume and current value growth in 2019. This was largely driven by an influx of value-added, premium cheeses, and manufacturers’ increased focus on individually-packed ...

  • Cheese
  • Food
  • Processed Food
  • Macedonia
  • Demand

Butter and Spreads in North Macedonia

  • € 800
  • August 2019
  • 23 pages

Butter and spreads continued to see strong growth in 2019. These products are central to North Macedonians’ diets, as they are an important addition to the most important staple food in the country – ...

  • Food
  • Processed Food
  • Spreads
  • Macedonia
  • Demand

Sugar Confectionery in North Macedonia

  • € 800
  • August 2019
  • 24 pages

In 2019, sugar confectionery continued to see slow but steady retail volume and current value growth. Other sugar confectionery continued to lead in terms of value sales. This category includes traditional ...

  • Candy
  • Food
  • Processed Food
  • Macedonia
  • Demand

Savoury Snacks in North Macedonia

  • € 800
  • August 2019
  • 24 pages

Contemporary lifestyles and busy schedules are increasingly impeding the ability of many consumers to eat regular meals. Instead, many people, especially young working professionals, are turning to snacking. ...

  • Food
  • Processed Food
  • Salty Snack
  • Macedonia
  • Demand

Ice Cream and Frozen Desserts in North Macedonia

  • € 800
  • August 2019
  • 28 pages

In volume terms, take-home ice cream dominated ice cream and frozen desserts in North Macedonia in 2019. Chocolate and vanilla are the most popular flavours, whilst forest fruits, berries (strawberry, ...

  • Food
  • Ice Cream
  • Processed Food
  • Macedonia
  • Demand

Gum in North Macedonia

  • € 800
  • August 2019
  • 22 pages

Over the review period, gum in North Macedonia approached saturation, due to little per capita growth potential. Nonetheless, it was not all bad news. Moderate average unit price increases enabled gum ...

  • Food
  • Gum
  • Processed Food
  • Macedonia
  • Demand

Chocolate Confectionery in North Macedonia

  • € 800
  • August 2019
  • 24 pages

In 2019, chocolate confectionery was increasingly mature in North Macedonia. Despite this, local consumers tend to have a sweet tooth, and often react positively to significant price and volume discounts. ...

  • Chocolate
  • Food
  • Processed Food
  • Macedonia
  • Demand

Sports Nutrition in Macedonia

  • € 800
  • February 2019
  • 17 pages

In 2018, sports nutrition posted one of the strongest performances in consumer health. This can be attributed to consumers’ increased focus on health and wellbeing, resulting in a general fitness craze ...

  • Functional Food
  • OTC
  • Sport Nutritional
  • Macedonia
  • Demand

Packaged Food in Macedonia

  • € 5720
  • December 2018
  • 195 pages

Packaged food maintained a healthy growth rate in 2018, with the vast majority of its categories in positive territory. The political crisis subsided in late 2017 following the formation of the newly appointed ...

  • Food
  • Processed Food
  • Soup
  • Macedonia
  • Demand

Breakfast Cereals in Macedonia

  • € 800
  • November 2018
  • 18 pages

Nowhere is the effect of the health and wellness trend more obvious than in breakfast cereals, and it was the leading factor driving retail value growth in 2018. Health and wellness trends are significantly ...

  • Cereal Products
  • Food
  • Macedonia
  • World
  • Demand

Baked Goods in Macedonia

  • € 800
  • November 2018
  • 19 pages

In 2018, the growing demand for healthy wholegrain bread and baked goods in general, continued. This increased demand helped shaped the entire category, which increasingly witnessed key new launches offering ...

  • Bakery
  • Food
  • Macedonia
  • Mexico
  • Demand

Rice, Pasta and Noodles in Macedonia

  • € 800
  • November 2018
  • 24 pages

Macedonia is known for its significant quantities of domestically-produced rice. Most of this is consumed by local consumers and certain quantities are exported mainly to neighbouring countries. This significant ...

  • Food
  • Pasta
  • Macedonia

Processed Meat and Seafood in Macedonia

  • € 800
  • November 2018
  • 20 pages

The listeria crisis mid-review period left a blemish on overall processed meat in Macedonia. As a result, most of the leading processed meat manufacturers have focused on launching safer packaged versions ...

  • Food
  • Meat
  • Macedonia
  • Demand

Sweet Spreads in Macedonia

  • € 800
  • November 2018
  • 17 pages

The leading categories within sweet spreads, led by chocolate spreads, honey and also jams and preserves, are very mature and leave little potential for future growth of sweet spreads. In addition to maturity, ...

  • Food
  • Processed Food
  • Macedonia
  • Demand

Edible Oils in Macedonia

  • € 800
  • November 2018
  • 18 pages

The year 2018 was yet another good one for edible oils. All edible oil ranges with the exception of corn oil achieve volume and value growth thanks to strong demand. Due to a low sales base and level of ...

  • Edible Oil
  • Food
  • Processed Food
  • Macedonia
  • Demand

Soup in Macedonia

  • € 800
  • November 2018
  • 18 pages

Unlike ready meals, which continuously benefit from the growing significance of the convenience trend, the same benefits are not being seen in sales of soup. The growing significance of the trend towards ...

  • Food
  • Soup
  • Macedonia
  • Demand
  • Podravka d.d.

Sauces, Dressings and Condiments in Macedonia

  • € 800
  • November 2018
  • 22 pages

Sauces, dressings and condiments underwent significant levels of innovation and frequent key new launches in 2018. The activities of the leading category players resulted in more new brands being launched ...

  • Condiment
  • Food
  • Sauce
  • Macedonia
  • Demand

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