1. Market Research
  2. > Pharmaceutical
  3. > OTC Market Trends
  4. > Dietary Supplement

Food Supplements & Vitamins Market Research: Latest Industry Trends

  • Currently 3/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
65 votes

Global Vitamin and Supplement Industry Overview

Vitamins and dietary supplements are non-drug and non-hormone based over-the-counter products that can be taken orally in the form of pills, powders, liquids or intravenously. They afford consumers added amounts of beneficial elements in their diet, including amino and fatty acids, vitamins, minerals, and fiber.

Increasing consumer awareness of the importance of vitamins and the desire to reduce healthcare costs are driving the market for disease prevention, a key component of which is the vitamin and supplement market.

Multivitamins are the most popular food supplement, according to Euromonitor. This is distantly followed by tonics, bottled drinks, and combination supplements. Combination and multivitamin products are especially popular due to their ease of use.

Vitamin and Supplement Key Markets

China is currently seeing the highest growth for vitamin and supplements, as the most populated country in the world attempts to control healthcare costs and focus on disease prevention. The U.S Food supplements & vitamin industry is continuing to grow, while the Japanese market is declining, according to Euromonitor.

Latin America and countries in Asia such as China and India will be the key markets for growth over the next few years, due to rising awareness and increasing availability of products in these regions.

Vitamins and Supplements Key Players

The vitamin and supplement market is fragmented. The top four companies are Amway, Pfizer, Herbalife, and NBTY. Across the globe, the vitamin and supplement industry is also supplied by local manufacturers including large retail chains, many of which have their own brands.

Vitamins and Supplements Sales Forecast

The global vitamin and supplement market is expected to grow at a CAGR of 4% between 2013 and 2018 to reach $112 billion in 2018, according to Euromonitor.

Global Vitamin and Supplement Market Forecast 2013-2018

Read more »

You might be interested in these related markets:

Customer Support

Talk to Sam

+852 5808 2421

26 Reports
Supply, Demand, Company
2 Statistics
Market Size, Demand, Supply
170 Reports
Demand, Supply, Market Description
27 Statistics
Market Size, Demand, Supply
8 Reports
Demand, Supply, Market Size
3 Statistics
Market Size, Demand, Supply
18 Reports
Demand, Supply, Trade
8 Statistics
Market Size, Demand, Supply
22 Reports
Demand, Supply, Demographic
2 Statistics
Demand, Market Size, Supply
6 Reports
Demand, Supply, Trade
5 Statistics
Market Size, Demand, Supply
7 Reports
Demand, Supply, Demographic
2 Statistics
Demand, Market Size, Supply
10 Reports
Demand, Supply, Demographic
1 Statistics
Market Size, Demand, Supply
4 Reports
Demand, Supply, Deals & Alliance
4 Reports
Demand, Supply, Demographic
2 Statistics
Demand, Market Size, Supply
Search in Dietary Supplement Industry
Parent industry: OTC
Related industries: Oral Hygiene

About 1000 reports

Purchase Reports From Reputable Market Research Publishers

Global Choline Chloride Industry

  • $ 5600
  • June 2020
  • 159 pages

Amid the COVID-19 crisis and the looming economic recession, the Choline Chloride market worldwide will grow by a projected 160.2 Thousand Tons, during the analysis period, driven by a revised compounded ...

  • Dietary Supplement
  • APAC
  • Europe
  • World
  • Demand

Global Glucosamine Industry $ 5450 June 2020

Global Flavonoids Industry $ 4950 June 2020

Reportlinker.com © Copyright 2020. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on