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Global Media Industry

The entertainment and media market is being fuelled by economic growth, and a consumer trend toward purchasing from digital platforms is contributing to a rise in recorded revenues.

Companies operating in the global media industry create, produce and distribute content in various forms including television programs, printed content, online content and audio recordings. The industry includes TV broadcasting, radio stations and cable television broadcast networks as well as newspaper publications, magazines and websites.

The world media industry is also being fuelled by new developments in technology, which are increasingly rapid over recent years. Rising numbers of mobile device owners and a prevalent trend toward screen culture are also factors driving the media market.

Media Business Key Market Segments 

With ever increasing numbers of consumers owning portable music playing devices and smartphones along with the widespread adoption of broadband and mobile technologies, the world digital music market is growing in scope. The main challenge the industry faces is piracy, with illegal music downloads representing huge losses to digital music companies.

In the global newspaper industry (which could be included in the broader publishing market), daily newspapers represent the leading market segment, with almost 80% of the overall market. The EU has a 40% share in the global press market. The Yomiuri Shimbun is the world’s number-one newspaper company, holding over 2% of the overall market.

In the world broadcasting and cable TV market, TV advertising represents the leading market segment, with almost 48% of the overall market. The Americas hold a 44% stake the in the world broadcasting and cable TV market. The market overall is moderately competitive due to limited buying power and company differentiation.

Developed markets such as the EU and the US are turning to advanced TV services to hold onto subscribers, while developing nations in Asia and Latin America are concentrating on pay-TV to expand, reports Parks Associates.

In the world movies and entertainment industry, box office sales represent the leading market segment, generating revenue of close to $32 billion, or 36% of the overall market.

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