1. Market Research
  2. > Internet Business Market Trends
  3. > Online Advertising

Online Advertising Market Research & Analysis: Industry Statistics & Trends

  • Currently 4/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
13 votes

Global Online Advertising Industry Analysis 

The global online advertising industry, part of the internet business, continues to take up market share from the decline of the newspaper industry, which traditionally played a major role in local-scale promotion. Online advertising is also benefiting from the economic recession as companies seeking to tighten their budgets are cutting back on advertising costs by moving from traditional mediums toward digital means.

The world digital advertising market growth is fuelled by widespread internet penetration across established and developing markets. More companies are opting for this kind of solutions to benefit from the medium’s simplicity and cost-effectiveness.

Internet Advertising Regional Market Share

The US dominates the online advertising industry, reports Global Industry Analysts. By 2016, it is estimated that close to 90% of local advertising will be accessed through mobile devices such as smartphones, GPS enabled laptops and tablets.

The UK’s internet industry holds the largest share of ad expenditure at a national level when compared with the EU market, with over 30% of overall expenditure dedicated to online media, reports AM MindPower Solutions. 

Moving forward, e-commerce industry in Japan is forecast to fuel growth in the country’s global media industry. Japan’s search engine ad market segment continues to expand, driven by spendings from operators in the sectors of travel, distribution, real estate and finance. The display sector is expected to lose market share, partly due to public sector cutbacks. The mobile sector is expanding at the same rate as the online segment, driven by smartphone penetration, advertising by content providers and rising numbers of advertisers on social networking sites.

China’s online advertising industry is set to outpace print media advertising in the coming years. Baidu.com leads the country’s search engine segment, with Google in second place, reports AM MindPower Solutions. Market growth is being fuelled by China’s vast population, economic expansion, widening advertising budgets as well as increasing activity in online social networking, online video and the e-commerce sector.

Digital Advertising Industry Leaders

Google’s mobile search advertising sector is forecast to reach almost $2.9 billion in 2016, reports Visiongain. Google is also leading the world mobile search sector, accounting for more than 95% of the overall market. The search engine’s success is thanks to the optimization of its services and expertise, and reactivity to accurate market trend foresight.

Read more »

Share

You might be interested in these related markets:

24/7 Customer Support

Talk to Sam

+33 4 37 65 17 06

16 Reports
Demand, Forecast, Market Size
220 Statistics
Market Size, Demand, Forecast
31 Reports
Demand, Company Financials, Market Size
230 Statistics
Market Size, Demand, Finance
13 Reports
Demand, Market Size, Forecast
170 Statistics
Market Size, Demand, Finance
9 Reports
Demand, Market Size, Forecast
170 Statistics
Market Size, Finance, Company Financials
8 Reports
Demand, Forecast, Market Size
74 Statistics
Demand, Market Size, Finance
6 Reports
Demand, Company Financials, Market Size
59 Statistics
Market Size, Demand, Finance
3 Reports
Market Size, Demand, Forecast
72 Statistics
Market Size, Demand, Finance
6 Reports
Demand, Company Financials, Market Size
86 Statistics
Market Size, Demand, Market
3 Reports
Demand, Market Size, Forecast
29 Statistics
Demand, Forecast, Market Size
3 Reports
Demand, Company Financials, Market Size
68 Statistics
Demand, Market Size, Finance
Search in Online Advertising Industry (About 300 reports)
Parent industry: Internet Business
Related industries: Content Provider, E-Commerce, Online Finance, E-Healthcare, E-Government

About 500 reports

Purchase Reports From Reputable Market Research Publishers
(From € 318 - € 7272)

Global Advertising Market 2016-2020

Advertising Sector: Worldwide Forecast until 2020

  • € 2427
  • Industry report
  • August 2016
  • by Infiniti Research Limited

About AdvertisementsAdvertisements include any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. It is an effective tool used in business to differentiate ...

Telco Digital Advertising Strategies: Leveraging Data, ... € 3177 June 2017

Digital service opportunities in the Middle East and No ... € 7272 October 2017

Digital service opportunities for operators: worldwide ... € 7272 October 2017

World Online Advertising Market, IDATE € 4000 September 2016

Global Online Advertising Market Analysis & Trends - In ... € 3818 March 2017

Global Online Advertising Category - Procurement Market ... € 2427 April 2017

Global Digital Advertising Services Category - Procurem ... € 2427 September 2016

Global Internet Advertising Market Report & Forecast 20 ... € 1091 May 2017

Indonesia Online Advertising Market Outlook to 2021- Si ... € 1091 March 2017


ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.