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Breakthroughs that Will Shape the Future of the Body Hygiene Industry

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Global Body Care Industry Analysis

The world personal hygiene industry (part of the cosmetics industry) generated close to $40 billion in 2010, having maintained almost 4% yearly growth for the four preceding years, according to MarketLine. Market expansion is expected to slow to a yearly rate of 3.5% between 2010 and 2015, to bring the market to almost $47 billion. Soap sales represented the leading market segment in 2010, reaching almost $15 billion in revenue or accounting for more than 37% of the overall market in terms of value.

Key Segments

The world hand and body care market recorded nearly 4% growth in 2010, generating almost $18 billion and nearly 2.6 billion units in volume terms, reports MarketLine. The market is expected to expand by close to 20% in five years to reach almost $21 billion in sales by 2015 and a volume of close to 2.9 billion units, or equivalent to more than 10% growth over the five-year period. Mass body care represents the leading segment in the hand and body care market, with almost 45% overall market share in terms of value. Regionally, Asia-Pacific holds 40% market share. Beiersdorf holds the top spot in the world hand and body care industry, approaching 15% market share in terms of value.

The world bath and shower products industry, related to the skincare sector, witnessed almost 4% expansion in 2010, according to research from MarketLine. The market generated sales of almost $11 billion in 2010, with a volume of close to 3.7 billion units. The market is expected to expand almost 20% in the five-year period ending 2015 to reach almost $13 billion and a volume of more than 4 billion units, which represents a 15% increase on 2010 figures. Shower products represents the leading market segment accounting for more than 70% of the overall market in terms of value. Regionally, the EU represents almost 55% of the world bath and shower product market.

Another segment of the body care industry is the male care market.

Regional Market Share

Packaged Facts estimates consumer spending on personal care products in Latin America rose over 40% in the past ten years, outpacing non-Latino consumer spending threefold. Latino consumers are expected to represent 20% of the 18-to 49-year-old health and beauty care products consumer group by 2015.

Asia-Pacific’s bath and shower product sector’s worth reached close to $3 billion in 2010, having recorded close to 6% yearly growth for the four preceding years, according to research from MarketLine. Shower products represented the leading market segment, generating $2.5 billion in 2010 and accounting for almost 90% of the overall market in terms of value. Market growth is expected to slow to a yearly rate of less than 5% for the five-year period ending 2015, bringing the market to $3.5 billion.

India’s personal hygiene market generated more than $2 billion in revenue in 2010, having witnessed a 14% market expansion between 2006 and 2010, reports MarketLine. Soap sales represented the most profitable market segment with almost $2 billion in revenue in 2010 that accounted for 90% of the overall market. Market growth is forecast to slow to under 10% yearly between 2010 and 2015, when the market is expected to be worth just under $3.5 billion.

Personal hygiene product sales represented a $6.5 billion industry in the US in 2010. MarketLine estimates the US personal hygiene market recorded more than 3% yearly growth for the four-year period ending 2010. Deodorants represent the most profitable market segment, generating more than $2.5 billion in revenue for over 40% of the overall market in terms of value. The US personal hygiene market is expected to see its yearly growth rate slow to slightly more than 2% between 2010 and 2015, bringing the market to over $7 billion in 2015.

The UK personal hygiene industry was worth close to $1.9 billion in 2010, having exceeded 2% yearly growth for the four preceding years, reports MarketLine. Deodorant sales generated over $850 million in 2010, accounting for over 45% of the overall market and representing the leading market segment. Market growth is expected to reach a yearly rate of almost 3% for the five-year period ending 2015, driving the market to generate revenue in excess of $2.2 billion.

In the EU, personal hygiene represented a $15 billion industry in 2010. According to MarketLine, the market grew at a yearly rate of close to 3% between 2006 and 2010. Deodorant sales led the market in 2010 exceeding revenue of $6 billion, accounting for over 40% of the overall market in terms of value. Market growth is expected to reach closer to 3% between 2010 and 2015, bringing the market to almost $18 billion by the close of 2015.

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