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Breakthroughs that Will Shape the Future of the Body Hygiene Industry

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Global Body Care Industry Analysis

The world personal hygiene industry (part of the cosmetic & toiletry market) generated close to $40 billion in 2010, having maintained almost 4% yearly growth for the four preceding years, according to MarketLine. Market expansion is expected to slow to a yearly rate of 3.5% between 2010 and 2015, to bring the market to almost $47 billion. Soap sales represented the leading market segment in 2010, reaching almost $15 billion in revenue or accounting for more than 37% of the overall market in terms of value.

Key Segments

The world hand and body care market recorded nearly 4% growth in 2010, generating almost $18 billion and nearly 2.6 billion units in volume terms, reports MarketLine. The market is expected to expand by close to 20% in five years to reach almost $21 billion in sales by 2015 and a volume of close to 2.9 billion units, or equivalent to more than 10% growth over the five-year period. Mass body care represents the leading segment in the hand and body care market, with almost 45% overall market share in terms of value. Regionally, Asia-Pacific holds 40% market share. Beiersdorf holds the top spot in the world hand and body care industry, approaching 15% market share in terms of value.

The world bath and shower products industry witnessed almost 4% expansion in 2010, according to research from MarketLine. The market generated sales of almost $11 billion in 2010, with a volume of close to 3.7 billion units. The market is expected to expand almost 20% in the five-year period ending 2015 to reach almost $13 billion and a volume of more than 4 billion units, which represents a 15% increase on 2010 figures. Shower products represents the leading market segment accounting for more than 70% of the overall market in terms of value. Regionally, the EU represents almost 55% of the world bath and shower product market.

Regional Market Share

Packaged Facts estimates consumer spending on personal care products in Latin America rose over 40% in the past ten years, outpacing non-Latino consumer spending threefold. Latino consumers are expected to represent 20% of the 18-to 49-year-old health and beauty care products consumer group by 2015.

Asia-Pacific’s bath and shower product sector’s worth reached close to $3 billion in 2010, having recorded close to 6% yearly growth for the four preceding years, according to research from MarketLine. Shower products represented the leading market segment, generating $2.5 billion in 2010 and accounting for almost 90% of the overall market in terms of value. Market growth is expected to slow to a yearly rate of less than 5% for the five-year period ending 2015, bringing the market to $3.5 billion.

India’s personal hygiene market generated more than $2 billion in revenue in 2010, having witnessed a 14% market expansion between 2006 and 2010, reports MarketLine. Soap sales represented the most profitable market segment with almost $2 billion in revenue in 2010 that accounted for 90% of the overall market. Market growth is forecast to slow to under 10% yearly between 2010 and 2015, when the market is expected to be worth just under $3.5 billion.

Personal hygiene product sales represented a $6.5 billion industry in the US in 2010. MarketLine estimates the US personal hygiene market recorded more than 3% yearly growth for the four-year period ending 2010. Deodorants represent the most profitable market segment, generating more than $2.5 billion in revenue for over 40% of the overall market in terms of value. The US personal hygiene market is expected to see its yearly growth rate slow to slightly more than 2% between 2010 and 2015, bringing the market to over $7 billion in 2015.

The UK personal hygiene industry was worth close to $1.9 billion in 2010, having exceeded 2% yearly growth for the four preceding years, reports MarketLine. Deodorant sales generated over $850 million in 2010, accounting for over 45% of the overall market and representing the leading market segment. Market growth is expected to reach a yearly rate of almost 3% for the five-year period ending 2015, driving the market to generate revenue in excess of $2.2 billion.

In the EU, personal hygiene represented a $15 billion industry in 2010. According to MarketLine, the market grew at a yearly rate of close to 3% between 2006 and 2010. Deodorant sales led the market in 2010 exceeding revenue of $6 billion, accounting for over 40% of the overall market in terms of value. Market growth is expected to reach closer to 3% between 2010 and 2015, bringing the market to almost $18 billion by the close of 2015.

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