1. Market Research
  2. > Pharmaceutical
  3. > OTC Market Trends
  4. > Oral Hygiene

Mouth Care Products: Latest Industry Statistics and Trends

  • Currently 2/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
50 votes

More market segments:

Global Oral Care Industry

The world oral care industry (within the personal hygiene market) generated revenue of $13 billion in 2011. Markets and Markets estimates the market will record 6% yearly growth between 2011 and 2016. The oral care products industry encompasses a wide range of products, including endo, ortho and periodontic products, impression materials, cements, prostheses, alloys, bonding agents, biomaterials, disposables, restoratives and preventives.

An ageing global population is one of the main factors fuelling oral care market growth. Dental care practitioners market their products and services directly to the customer. Growing awareness as to the importance of oral hygiene and the ever-expanding range of new products available is driving demand for dental consumables. Dental tourism and growing demand for aesthetic dentistry are other factors fuelling market growth.


The global oral care market is witnessing great investment in research and development to support new technologies that boost efficiency and shorten dental procedure turnaround time. Markets and Markets highlights the importance of CAD/CAM technology in shortening the time it takes to design dental prostheses such as bridges and crowns. In addition, 3D imaging techniques are proving vital to patient diagnosis and efficient planning of procedures.

Emerging economies are promising growth areas for companies despite lack of consumer awareness as dental outfits are freer in their operations in these areas given that more lax regulatory restrictions grant them more room to launch new products. Oral care market growth will also benefit from increasing insurance coverage in developed nations and higher levels of income in emerging countries such as China and India.

Regional Market Share

Worldwide, the EU is the leading regional dental consumables market, with a large consumer base of affluent elderly people and strong market leader presence. The Americas have the largest market share, with many companies operating at an international level. Asia represents strong growth potential, with Thailand, South Korea, Singapore, Malaysia and China offering a growing middle class with rising income.

The US oral hygiene market is currently showing strong potential for high-end oral hygiene products such as electric toothbrushes, with the affluent wealth group representing close to 33% of overall market value. Canadean estimates that male customers represent just more than half of the oral hygiene market, which bodes well for premium product sales. The penetration rate of private label toothpaste is at close to 1% whereas the rate for private labels rises to 10% in dental floss, denture care and breath fresheners.

India’s oral care market is witnessing growing demand from various age groups, promising a wide consumer base for oral hygiene products, reports Canadean. The country’s oral hygiene market is being fuelled by strong demand for products that treat age-related dental issues in particular. Branded products dominate the market, with little room for private label products. Brand loyalty is strong, with only a few brands dominating each product category.

China’s oral hygiene product market is driven by demand from specific age groups. Spending is particularly high amongst pre-mid-lifers, kids, babies and early teen segments. Canadean estimates that the pre-mid-lifers category represents a fifth of the overall market in terms of value. Factors affecting the oral care market in China include urbanization and the nation’s one-child policy. Private labels represent more than 10% of the toothbrushes and replacement heads market, and are forecast to grow in the coming years.

Read more »

You might be interested in these related markets:

Customer Support

Talk to Sam

+33 4 37 65 17 06

59 Reports
Toothpaste Sales, Toothbrush Sales, Oral Hygiene Preparations Export, Oral Hygiene Preparations Expenditure
47 Statistics
Oral Hygiene Preparations Export, Oral Hygiene Preparations Import, Toothbrush Export, Toothbrush Import
84 Reports
Toothpaste Sales, Toothbrush Sales
24 Statistics
Oral Hygiene Preparations Export, Oral Hygiene Preparations Import, Toothpaste Import, Toothpaste Export
42 Reports
Toothbrush Sales, Toothpaste Sales
27 Reports
Toothpaste Sales, Toothbrush Sales, Oral Hygiene Preparation Sales
51 Statistics
Oral Hygiene Preparations Export, Oral Hygiene Preparations Import, Toothbrush Export, Toothbrush Import
27 Reports
Toothpaste Sales
10 Reports
Market Size, Supply, Trade
11 Reports
Toothpaste Sales, Toothbrush Sales, Oral Hygiene Preparation Sales
61 Statistics
Oral Hygiene Preparations Import, Oral Hygiene Preparations Export, Toothbrush Import, Consumer Goods Import
7 Reports
Market Size, Demand, Supply
48 Statistics
Oral Hygiene Preparations Export, Oral Hygiene Preparations Import, Toothbrush Export, Toothbrush Import
Search in Oral Hygiene Industry (About 300 reports)
Parent industry: OTC
Related industries: Dietary Supplement

About 1100 reports

Purchase Reports From Reputable Market Research Publishers

Oral Hygiene Market Research Report by Product, by Distribution Channel, by Region - Global Forecast to 2026 - Cumulative Impact of COVID-19

  • € 4340
  • October 2021
  • 195 pages

Oral Hygiene Market Research Report by Product (Dental Accessories/Ancillaries, Dental Prosthesis Cleaning Solutions, and Denture Products), by Distribution Channel (Consumer Stores, Dental Dispensaries, ...

  • World
  • Oral Hygiene
  • Industry analysis

Toothpaste Market Trends in China € 2631 September 2021

Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on