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The Growing Do-It-Yourself Business: Must-Read Reports & Analysis

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Global DIY & Garden Equipment Industry

The worldwide gardening equipment (part of the home goods industry) was worth $251.85 billion in 2015. It is expected to reach $409 billion by 2022 growing at a CAGR of 7.17% from 2015 to 2022, reports Stratistics.

After a relatively strong period in terms of sales in 2015, the gardening sales registered a slow growth of 2.1% in 2016, its weakest performance since 2012 according to GlobalData.  However, the gardening tools segment is expected to grow at a CAGR of 4.97% during the period 2017-2021 according to Infiniti Research.

In established markets such as the US, competition at mass-market level has become more intense, but is lessening at the market’s premium level, reports Global Industry Analysts. The US remains the world’s largest market for home and gardening products, accounting for 37.1% of the total market according to MarketLine. This performance is sustained by the growth in employment and wages, combined with the decline of oil prices.

Market growth is fuelled by consumers investing in their gardens as an extension of the home, with outdoor furnishings seen as a way to add value to the home. Television shows and lifestyle magazines promoting home makeovers are also contributing to market growth. Fashion trends dictate the market to a large extent, with neutral colors, an elegant, luxurious look and simple designs proving popular.

The DIY market has seen growth in recent years as consumers under pressure due to the economic crisis opt to carry out home improvements themselves rather than paying for professional home improvement help. MarketLine reports that, with total revenues of $668,247.4 million,  the home improvement segment was the most lucrative in 2015.

An increasing number of consumers are also attracted by the concept of being self-sufficient. This new gardener profile, says Euromonitor, is attracted by innovative products that are muti-purpose, efficient, ergonomic and resource-saving. New technologies, such as lithium-ion batteries, mean that tools are easier to use. The development of mobile gardening apps is expected to have an important impact on the market.

Key Segments

The global DIY tools market is expected to grow at a CAGR of 4% during the period 2017-2021, reports Infiniti Research. DIY activities are well developed in the Western world and interest is rising in emerging regions such as APAC and EMEA.  One challenge in the DIY market is to offer tailored products to customers. This involves heavy competition in terms of pricing and product differentiation.

Lawnmowers will continue to represent the leading market segment in terms of sales, due to the large number of homeowners that possess and maintain their own lawns in the US, Canada and Western Europe, reports Stratistics.

Growth in professional landscaping combined with aging populations in established markets will fuel growth in the turf and grounds equipment market segment. Edgers and trimmers are also set to record growth in commercial and residential markets.

Industry Leaders

According to Stratistics, leading players operating in the Gardening Equipment market include BayWa AG, Castorama, Daiya Tsusho Co. Ltd., Home Retail Group PLC, Kingfisher PLC, Honda Motor Company Limited, Deere & Company, The Ace Hardware Corp., The Home Depot Inc., Textron Incorporated, Toro Company, Wal-Mart Stores Incorporated and Wesfarmers Ltd.

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Global DIY And Garden Equipment Industry

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DIY And Garden Equipment Markets in the US

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DIY And Garden Equipment Markets in Europe

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DIY And Garden Equipment Markets in Germany

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DIY Industry in the UK

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DIY And Garden Equipment Industry in Russian Federation and India

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Parent industry: Home Goods
Related industries: Major Appliance, Small Appliance, Household Products, Houseware, Furniture and Decoration

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