Global Household Products Industry
The worldwide household products market is a segment of the wider home goods business).
Demand for household cleaners continues to grow due to consumer awareness concerning the importance of hygiene and the spread of infectious diseases, reports Global Industry Analysts. The global household cleaners market is benefiting from increased focus on safe food storage, hygienic garbage disposal, the importance of sanitary conditions and the need to disinfect household surfaces. One of the major attractions of these products for today’s consumer is the convenience, with time-strapped consumers having less and less time for household chores but eager to maintain high standards of hygiene and cleanliness.
Household Products Key Segments
In the worldwide air freshener market, pump/aerosol air fresheners represent.
In the worldwide textile washing products market, powder detergents represent the leading market segment. This market involves the retail sale of a wide range of products like laundry bleach, carpet cleaners, powder detergents, stain removers, fabric fresheners, liquid detergents, limescale preventers, detergent tablets and fabric conditioners.
In the worldwide bleach market, liquid bleach is the leading market segment, accounting for more than 85% of the overall market in terms of revenue. The Americas hold a 48% in the global bleach market, with the Clorox Company a leading player holding close to 30% share of the overall bleach market. Supermarkets and hypermarkets represent an important bleach market distribution channel, accounting for close to 55% of worldwide market value.
Household & Personal Products Industry Leaders
Procter & Gamble is the number one company operating in the global household products market, reports MarketLine. Procter & Gamble holds more than a 15% share in the global market.
