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Business Services Analysis & Statistics, June 2019

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    • Datamonitor Healthcare

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Reckitt Reaps ROI Reward In Geo-Targeted Symptoms App Promoting Mucinex, Delsym

Reckitt Reaps ROI Reward In Geo-Targeted Symptoms App Promoting Mucinex, Delsym

  • $ 100
  • Industry report
  • February 2018

SummaryRB’s spending on the WebMD-hosted Cold&Flu Tracker app generated an ROI three times greater than traditional digital marketing, says marketing executive Emma Howe. Similar campaigns are gaining ...

  • Industries : Advertising and Marketing, Marketing



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