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Advertising and Marketing Analysis & Statistics 2020 - United Kingdom

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GDPR: customer consent provides operators with an opportunity for data monetisation

  • $ 1499
  • January 2019
  • 7 pages

"CSPs should view GDPR as an opportunity for the external monetisation of customer data, not a barrier to it." The EU General Data Protection Regulation (GDPR) was introduced on 25 May 2018. Since then, ...

  • Advertising And Marketing
  • United Kingdom
  • Telefónica, S.A.



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