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1-17 of 17 reports

Operator strategies for investing in digital services

  • $ 1499
  • February 2020
  • 14 pages

“Reviewing existing investment strategies should help to inform operators’ own digital investment efforts by allowing them to understand the challenges and manage their expectations.” There are great ...

  • Advertising
  • Advertising And Marketing
  • Digital Advertising

Digital service opportunities for operators in the Middle East and North Africa: trends and forecasts 2018–2023

  • $ 7999
  • March 2019
  • 6 pages

"Operators' revenue from digital services is expected to increase at a CAGR of 47% between 2017 and 2023, but they will need to compete with well-established digital service providers." This report provides ...

  • Advertising And Marketing
  • Digital Advertising
  • MENA
  • Forecast
  • Market Size

Digital service opportunities for operators in emerging Asia–Pacific: trends and forecasts 2018–2023

  • $ 7999
  • March 2019
  • 6 pages

Operators’ digital service revenue in emerging Asia-Pacific (EMAP) could increase to 4.8% of the total mobile service revenue if operators continue to invest in the digital segment. This report analyses ...

  • Advertising And Marketing
  • Digital Advertising
  • APAC
  • Forecast
  • Market Size

Digital service opportunities for operators in Europe: trends and forecasts 2018–2023

  • $ 7999
  • March 2019
  • 7 pages

"We predict that operators’ digital services revenue in Europe will increase to 1.4% of the total mobile service revenue by 2023." This report analyses the size of four key digital vertical markets fo ...

  • Advertising And Marketing
  • Digital Advertising
  • Eastern Europe
  • Europe
  • Market Size

GDPR: customer consent provides operators with an opportunity for data monetisation

  • $ 1499
  • January 2019
  • 7 pages

"CSPs should view GDPR as an opportunity for the external monetisation of customer data, not a barrier to it." The EU General Data Protection Regulation (GDPR) was introduced on 25 May 2018. Since then, ...

  • Advertising And Marketing
  • United Kingdom
  • Telefónica, S.A.

Operators will struggle to win more than a single digit share of the digital advertising market

  • $ 499
  • March 2018
  • 3 pages

"We expect operators to have little impact on the digital advertising market, taking an increasing, but relatively small, share (just 6% in 2022)." The digital advertising market will continue to grow ...

  • Advertising And Marketing
  • Europe
  • Market Shares
  • Market Size
  • Facebook, Inc.

Groundhog Technologies: AI and analytics

  • $ 999
  • March 2018
  • 7 pages

"The most significant data that mobile networks have for marketing and advertising is location, and Groundhog Technologies has 29 patents to create highly accurate geolocation data." Groundhog Technologies ...

  • Advanced IT
  • Advertising
  • Advertising And Marketing
  • World
  • Company

Digital service opportunities in the Middle East and North Africa: trends and forecasts 2017–2022

  • $ 7999
  • October 2017
  • 13 pages

"These digital service opportunities could represent USD441 million of revenue in the Middle East and North Africa in 2022 – equivalent to 0.9% of our core mobile service revenue forecast for the region." The ...

  • Advertising And Marketing
  • Digital Advertising
  • MENA
  • Forecast
  • Market Size

Digital service opportunities for operators: worldwide trends and forecasts 2017–2022

  • $ 7999
  • October 2017
  • 44 pages

"The digital verticals analysed in this report could represent a combined revenue of USD26.1 billion worldwide by 2022." We expect rapid growth worldwide in operators’ revenue from mobile money and payments, ...

  • Advertising And Marketing
  • Digital Advertising
  • Mobile Payment
  • World
  • Forecast

Mobile advertising: opportunities for operators

  • $ 1499
  • March 2017
  • 9 pages

"Operators should invest heavily in acquiring or developing localised digital advertising services if they aim to compete against Internet giants.” Operators stand at the intersection of multiple groups ...

  • Advertising And Marketing
  • World
  • Market Competition
  • Facebook, Inc.
  • Verizon Communications Inc.

Telefónica is engaged with the platform economy and is paying attention to its customers% concerns

  • $ 499
  • December 2016
  • 2 pages

"Telefónica plans to stay ahead of the competition by investing in becoming a platform company, and is seeking to address the privacy and data security concerns of its customers." Telefónica CEO, José ...

  • Advertising And Marketing
  • Mobile Services
  • Demand
  • Facebook, Inc.

The External data monetisation: CSPs should cautiously invest in new service offerings to increase revenue

  • $ 4999
  • June 2016
  • 28 pages

<p>Until recently, CSPs have been reluctant to launch services that sell insights into their customer data, but now may be the right time for them to invest in external monetisation. This market ...

  • Advertising And Marketing
  • European Union
  • Regulation

The Advertising service systems: a framework study of software needed to support mobile advertising

  • $ 4999
  • October 2015
  • 30 pages

<p>Communications service providers (CSPs) play a minimal role in the advertising market despite having access to comprehensive customer data and advertising inventory assets. This report discusses ...

  • Advertising
  • Advertising And Marketing
  • Mobile Advertising
  • United Kingdom
  • Market Size

The CSPs that wish to support mobile advertising must integrate with real-time bidding ecosystems

  • $ 499
  • May 2015
  • 3 pages

The number of real-time advertising technology companies is increasing significantly and CSPs need to consider if, and how, they should enter this competitive market. Digital economy Mobile advertising ...

  • Advertising
  • Advertising And Marketing
  • Mobile Advertising
  • Market Size

The Verizon acquires AOL and takes a step towards its transformation into a digital player

  • $ 499
  • May 2015
  • 2 pages

"Verizon's AOL acquisition reflects US operators' growing interest in digital advertising as a strategic priority." Verizon acquires AOL US-based operator Verizon confirmed its acquisition of AOL, an ...

  • Advertising And Marketing
  • Digital Advertising
  • Mobile Advertising
  • United States
  • M&A

The Context-aware marketing systems enable CSPs to generate additional revenue

  • $ 4999
  • February 2015
  • 29 pages

<p>Communications service providers (CSPs) need to be able to personalise their offers if they are to sell their services, but they are unable to do this with their installed systems.&nbsp;This ...

  • Advertising And Marketing
  • Marketing
  • United Kingdom
  • Demand

The Customer experience management: a multi-vendor solution is required to address all CEM needs

  • $ 4999
  • January 2015
  • 48 pages

This report provides a guide to different types of vendor solutions that support customer experience management (CEM), enabling both vendors and communications service providers (CSPs) to position solutions ...

  • Advertising And Marketing
  • Marketing



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