1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Marketing

Marketing Industry Reports: Latest Market Analysis, Trends & Statistics

  • Currently 4/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
6 votes

Global Marketing Industry

In the global advertising and marketing consultancy industry, operations management represents the leading segment, accounting for close to 30% of the overall market. The Americas holds over 50% of total market share.

The rapid expansion of the global social media sphere has been changing the landscape of the marketing industry over recent years. Industry players are eager to avail of social media as a marketing channel to take advantage of access to an almost limitless potential customer base. The medium also allows companies to gather information vital to product development, gain insight into customer motivation, better understand the purchasing process and facilitate consumer feedback.

Marketing Industry Key Market Segments

Social media marketing is highly effective due to it scope and capacity to engage consumers. Datamonitor estimates close to 40% of consumers would be interested in receiving product information through social media channels. Inbound marketing engages the consumer more, encouraging them to research companies and products of their own initiative. Obstacles to social media within the financial services industry concern regulation and ROI. The latter is a problem that can be solved through best practice guidelines and proper regulation through this medium.

Social media platforms such as Twitter, YouTube and Facebook are proving to be increasingly attractive marketing channels for the pharmaceuticals industry. According to research from Markets and Markets, pharmaceutical companies use these platforms not only for retailing purposes, but also to strengthen consumer relationships and streamline brand management using market intelligence gleaned by examining user-generated content.

Companies already using social media marketing include Novartis, which is availing of Facebook and Youtube to boost OTC sales of drugs including Bufferin, Orofar, and Comtrax. Pharmaceutical players using social media for purposes other than marketing include J&J, which used social media for crisis management purposes following the recall of Benadryl tablets and Tylenol. The company was able to reach its consumers to apologize after the FDA uncovered manufacturing plant discrepancies, which led to the product recall.

The rise of social media across the BRIC countries (Brazil, India, Russia and China) makes it an ideal channel for marketing. BRICDATA notes companies are increasingly incorporating social media into their selling strategies. Social media marketing is used to develop products for specific consumer groups, survey brand image perception and launch new products on the market. Accessing customers through social media can prove difficult due to industry fragmentation, underdeveloped mobile infrastructure and relatively lower literacy rates.

The world enterprise marketing management software market growth will be fuelled by demand for quality marketing management software. Obstacles to market growth include the implementation of software across the different levels of the organization. Leading players operating in the market include Teradata, SAS Institute, Unica and Oracle.

Sports sponsorship marketing in the UK is divided according to the type of sport sponsored or in line with the sponsor’s relevant industry sector. Formula 1 racing and football represent over 50% of overall sports sponsorship spending in the UK, according to Key Note. The leading contributors to the market are traditionally alcoholic drinks brands and financial services, for example the Guinness Championship and the Heineken Cup for rugby, or the Barclays Premier League for soccer.

Read more »

Share

You might be interested in these related markets:

24/7 Customer Support

Talk to Sam

0044 208 068 8943

1-10 of about 3200 reports

Global Marketing Industry, Weekly Update

  • July 2017
    26 pages
  • United States  

    Europe  

    World  

View report >

Marketing Statistics in the US and Australia, Weekly Update

  • July 2017
    6 pages
  • Marketing  

  • United States  

    Australia  

View report >

Marketing Industry in Europe

  • March 2017
    12 pages
  • Marketing  

    Marketing  

  • Europe  

    United States  

View report >

Marketing Industry in Asia

  • January 2017
    116 pages
  • Marketing  

    Marketing Resea...  

  • Asia  

View report >

Marketing Markets in Japan

  • June 2017
    6 pages
  • Marketing  

  • Japan  

    United States  

    Asia  

View report >

Marketing Markets in France

  • March 2016
    10 pages
  • Marketing  

  • France  

View report >

Advertising And Marketing Industry in Germany - Forecast

  • January 2016
    12 pages
  • Marketing  

  • Germany  

    Europe  

View report >

Internet Marketing Industry in Italy - Forecast

  • January 2015
    27 pages
  • Internet Market...  

    E-Commerce  

    Web 2.0  

  • Italy  

    Europe  

View report >

Marketing Industry in the UK

  • June 2017
    8 pages
  • Marketing  

  • United Kingdom  

View report >

Search in Marketing Industry (About 3200 reports)
Parent industry: Advertising and Marketing
Related industries: Advertising

About 2000 reports

Purchase Reports From Reputable Market Research Publishers
(From € 181 - € 4500)

Marketing Automation Software Market Analysis By Solution (Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Management, Reporting & Analytics, Social Media Marketing), And Segment Forecasts, 2014 - 2025

  • € 4500
  • Industry report
  • April 2017
  • by Grand View Research

The global marketing automation software market is expected to reach USD 7.63 billion by 2025, according to a new report by Grand View Research, Inc. Marketing automation software help organizations in ...

Market Research And Other General Professional Services ...

June 2017 € 3636

Global Digital Marketing Software Market Insights, Oppo ...

May 2017 € 3545

Global Stock Images Market - Strategic Assessment And F ...

April 2017 € 3182

Trendsights Analysis: Hyper-connection - How Internet-c ...

June 2017 € 3136

Success Case Study: Nutri-brex In China - Utilizing Dig ...

June 2017 € 905

Failure Case Study: Weetabix In China - An Internationa ...

June 2017 € 905

Analyzing The Advertising Industry In United States 201 ...

May 2017 € 773

2017 U.s. Marketing Research Svcs, Conducted W/ Face-to ...

May 2017 € 181

2017 U.s. Media Audience Research Services Sold Through ...

May 2017 € 181

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.