1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Marketing

Marketing Industry Reports: Latest Market Analysis, Trends & Statistics

  • Currently 4/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
11 votes

Global Marketing Industry

In the global advertising and marketing consultancy industry, part of the much broader business services sector, operations management represents the leading segment, accounting for close to 30% of the overall market. The Americas holds over 50% of total market share.

The rapid expansion of the global social media sphere has been changing the landscape of the marketing industry over recent years. Industry players are eager to avail of social media as a marketing channel to take advantage of access to an almost limitless potential customer base. The medium also allows companies to gather information vital to product development, gain insight into customer motivation, better understand the purchasing process and facilitate consumer feedback.

Marketing Industry Key Market Segments

Social media marketing is highly effective due to it scope and capacity to engage consumers. Datamonitor estimates close to 40% of consumers would be interested in receiving product information through social media channels. Inbound marketing engages the consumer more, encouraging them to research companies and products of their own initiative. Obstacles to social media within the financial services industry concern regulation and ROI. The latter is a problem that can be solved through best practice guidelines and proper regulation through this medium.

Social media platforms such as Twitter, YouTube and Facebook are proving to be increasingly attractive marketing channels for the pharmaceuticals industry. According to research from Markets and Markets, pharmaceutical companies use these platforms not only for retailing purposes, but also to strengthen consumer relationships and streamline brand management using market intelligence gleaned by examining user-generated content.

Companies already using social media marketing include Novartis, which is availing of Facebook and Youtube to boost OTC sales of drugs including Bufferin, Orofar, and Comtrax. Pharmaceutical players using social media for purposes other than marketing include J&J, which used social media for crisis management purposes following the recall of Benadryl tablets and Tylenol. The company was able to reach its consumers to apologize after the FDA uncovered manufacturing plant discrepancies, which led to the product recall.

The rise of social media across the BRIC countries (Brazil, India, Russia and China) makes it an ideal channel for marketing. BRICDATA notes companies are increasingly incorporating social media into their selling strategies. Social media marketing is used to develop products for specific consumer groups, survey brand image perception and launch new products on the market. Accessing customers through social media can prove difficult due to industry fragmentation, underdeveloped mobile infrastructure and relatively lower literacy rates.

The world enterprise marketing management software market growth will be fuelled by demand for quality marketing management software. Obstacles to market growth include the implementation of software across the different levels of the organization. Leading players operating in the market include Teradata, SAS Institute, Unica and Oracle.

Sports sponsorship marketing in the UK is divided according to the type of sport sponsored or in line with the sponsor’s relevant industry sector. Formula 1 racing and football represent over 50% of overall sports sponsorship spending in the UK, according to Key Note. The leading contributors to the market are traditionally alcoholic drinks brands and financial services, for example the Guinness Championship and the Heineken Cup for rugby, or the Barclays Premier League for soccer.

Read more »

You might be interested in these related markets:

Customer Support

Talk to Sam

+33 4 37 65 17 06

250 Reports
Demand, Market Description, Company
2000 Statistics
Market Size, Demand, Finance
560 Reports
Demand, Supply, Company
3200 Statistics
Market Size, Demand, Finance
20 Reports
Demand, Company Financials, Market Size
340 Statistics
Market Size, Finance, Company Financials
95 Reports
Demand, Market Description, Company Financials
880 Statistics
Market Size, Demand, Finance
87 Reports
Demand, Supply, Company
750 Statistics
Market Size, Demand, Finance
29 Reports
Demand, Supply, Market Size
440 Statistics
Market Size, Demand, Company
64 Reports
Demand, Supply, Forecast
800 Statistics
Market Size, Demand, Finance
66 Reports
Demand, Supply, Company
420 Statistics
Market Size, Demand, Finance
7 Reports
Demand, Company Financials, Company
150 Statistics
Finance, Market Size, Company Financials
19 Reports
Demand, Company Financials, Trade
450 Statistics
Demand, Market Size, Finance
Search in Marketing Industry (About 2500 reports)
Parent industry: Advertising and Marketing
Related industries: Advertising

About 1500 reports

Purchase Reports From Reputable Market Research Publishers
(From € 91 - € 6384)

Content Recommendation Engine Market by Component, Filtering Approach, Organization Size, Vertical And Region - Global Forecast to 2022

Content Recommendation Engine Market: Global Forecast until 2022

  • € 5045
  • Industry report
  • March 2018
  • by MarketsandMarkets

Increasing focus on enhancing customer experience and rapid digitalization are factors that are expected to drive the content recommendation engine market.The content recommendation engine market is projected ...

Tag Management System Market: Global Forecast until 202 ... € 5044 July 2018

Customer Experience Management Market: Global Forecast ... € 6384 November 2017

Campaign Management Software Sector: Worldwide Forecast ... € 2427 February 2017

Artificial Intelligence: Marketing Market Forecast unti ... € 5045 February 2018

Visual Content Sector: Worldwide Forecast until 2021 € 2427 March 2017

Recommendation Engine Market: Global Forecast until 202 ... € 5045 March 2018

Eye Tracking Market: Global Forecast until 2023 € 5045 July 2017

Digital Retail Marketing Sector: Worldwide Forecast unt ... € 2427 August 2017

Online Survey Software Sector: Worldwide Forecast until ... € 2427 April 2017


ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on