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Education & Training Market Research: Latest Industry Trends & Statistics

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Global Education and Training Industry Overview

Education and training is provided by schools, colleges, universities, private tutors, training centers and other organizations. While the majority of education is aimed at young people, in many countries there is an increasing trend for education and training throughout life.


Rising demand for higher education in developing countries (especially India and China) and increasing adoption of e-learning were key drivers of growth in the market.

Education and Training Key Segments

Primary and secondary education (K-12) is the largest segment in the education market. Globally, about 83% of people complete secondary education over their lifetime, according to the Organisation for Economic Co-operation and Development (OECD).

Global Education Market by Sector (in %) in 2013

Post-secondary education contributes 34% of overall education spending at $1.6 trillion. About 40% of young adults in OECD countries complete degree-level education.

Other education sectors include e-learning and tutoring:

The e-learning market is one of the fastest-growing segments in the education Industry. The global e-learning market is projected to reach $255 billion in 2017, growing at a 23% compound annual growth rate (CAGR) from $166 billion in 2012. Increased internet penetration and devices such as smart phones, laptops and tablets have supported the demand for e-learning.

The global tutoring market is forecast to reach $103 billion by 2018, according to Global Industry Analysts. Market growth is being fuelled by parents’ demand to provide world-standard education to their children in order to excel in competitive examinations.

Education and Training Key Markets

The U.S. and China are the two largest education markets in the world.

The U.S. has about 14,000 public schools and spends $500 billion on public elementary and secondary education annually. It has a well-qualified population: 19% of people hold a bachelor’s degree and 8% hold a master’s degree, according to the U.S. Census Bureau. The country is a leading destination for education tourism due to its world-renowned institutions and accessibility of technologically-developed higher education institutions.

Education and Training Key Players

Globally, most education and training is government-provided. The private sector industry is highly fragmented with no single institution having a significant market share.

Major companies in the global education and training services industry include Apollo Education Group (U.S.), Career Education Corporation (U.S.), ITT Educational Services (U.S.), Kaplan (U.S.), New Oriental Education & Technology Group (China), NIIT Limited (India) and Benesse Corporation (Japan).

Apollo Education Group is a U.S.-based for-profit educational institution. It owns and operates four higher-learning institutions: the University of Phoenix, Western International University, Axia College and the College for Financial Planning. 

Career Education Corporation is a U.S.-based, for-profit post-secondary education provider. It operates more than 50 campuses in the U.S., with over 50,000 students enrolled.

New Oriental Education & Technology Group is the leading supplier in the Chinese education market.

Education and Training Market Forecast 

The education industry is forecast to grow at a 7% CAGR from 2013 to 2017 to reach $6.3 trillion, according to IBIS Capital.

Global Education Industry Forecast from 2013 to 2017


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