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Consumer Goods Analysis & Statistics 2020 - United States

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1-2 of 2 reports

Programmatic TV to Addressable TV - The new potential of targeted advertising for television

  • $ 2280
  • August 2017
  • 43 pages

The new potential of targeted advertising for television IDATE DigiWorld estimates the programmatic TV market will be worth 19.1 billion EUR worldwide by 2021, nearly nine times more than the expected ...

  • Consumer Goods
  • Television Set
  • United States
  • Demand
  • ProSiebenSat

TV Broadcasters in the New OTT Environment

  • $ 3420
  • January 2017
  • 70 pages

Traditional TV players and their OTT Positioning Strategies Using examples from North America, the United Kingdom, Germany and France, this report looks at major television players, public and private, ...

  • Consumer Goods
  • United States
  • Netflix, Inc.
  • ProSiebenSat
  • Samsung Electronics Co., Ltd.



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