Retailers, manufacturers and consumers were only able to give a short sigh of relief after the grip of the COVID-19 pandemic eased. The country reopened totally from the lockdowns and various measures…
Hungary Retail Market Size by Sector and Channel including Online Retail, Key Players and Forecast, 2022-2026 Summary This databook uses data from Retail database showing the trends in the market and…
Hungary Forecourt Market Size and Forecast by Segment (Service Station, Car Wash, and Convenience and Foodservice) and Fuel Retailer Profiles, 2021-2026 Summary Hungary Forecourt Market Size and Fore…
COVID-19 and the resultant immediate adjustments to retailers’ daily operations remained the key driver of most changes in retailing in Hungary at the end of the review period. In 2020, retailers lear…
Hungary Fuel Cards Market Size and Forecast to 2024 - Analysing Markets, Channels, and Key Players Summary Fuel Cards in Hungary 2021 is invaluable for issuers of fleet cards, fuel retailers, fleet l…
Vending saw a second year of current value growth in 2022, fully recovering from the decline seen in the first year of the pandemic. Key drivers of sales in this channel, such as foot traffic and dail…
In 2022, actual value growth in direct selling was mostly driven by beauty and personal care direct selling. This was partly a continued rebound after the massive decline seen in 2020 due to the pande…
Discounters was the largest grocery retail channel in 2022. It recorded the highest current value growth within grocery retailers even before COVID-19, and despite becoming the largest grocery retail …
Hypermarkets saw strong current value growth in 2022, continuing the rising trend seen throughout the review period. This was despite the fact that none of the three hypermarket operators launched new…
Supermarkets saw growth in the first half of 2022 thanks to a boost from the return by some consumers to daily grocery shopping, as the COVID-19 pandemic eased and the last restrictions were lifted in…
Due to continued dynamic value growth despite already high sales, discounters poses a threat to all other grocery retail channels. However, convenience stores is particularly impacted, as the price ad…
Financing the operations of small local grocers amidst rapidly growing operational expenses, and keeping pace with modern grocery retailers in terms of price, is difficult for many players. This was e…
After two years of current value decline, the shocking increase of electricity and gas prices (despite the price cap for most households), and heightened awareness of the need to reduce energy usage a…
Health and beauty specialists maintained current value growth in 2022, with increases seen across all channels. Those that sell necessities (pharmacies, heath and personal care stores) saw continued g…
Home products specialists saw dynamic current value growth in 2020 and 2021. Consumers, realising that they would be spending an extended period of time at home, and wanting to make their environment …
Due to the absence of department stores in Hungary, general merchandise stores is made up solely of variety stores. Underperforming variety stores were forced to close during the COVID-19 pandemic, es…
The COVID-19 pandemic resulted in lockdowns, mandatory outlet closures and shorter opening hours, and kept shoppers away from bricks-and-mortar stores in 2020 and 2021, leading more consumers to move …
2022 saw some small overall volume sales growth in sanitary protection was seen, driven entirely by pantyliners and slim/thin/ultra-thin towels with wings as all other category members were in volume …
Retail adult incontinence posted continued strong growth in volume and current value terms in 2022, with current value sales pushed up further in response to high inflation. Products designed for medi…
Rx/reimbursement adult incontinence enjoyed rising consumer interest in Hungary in 2022, resulting from a greater number of people suffering from incontinence problems, and from increasingly accessibl…
COVID-19 generated a shift in the consumption of hot drinks in Hungary in favour of more home consumption. Local consumers increasingly seek coffee that is quick and easy to prepare, but that is also …
Edible oils is set to experience double-digit current value growth in 2022, along with healthy volume growth. During 2021, significant price rises exerted a downward pressure on demand for edible oils…
Airline traffic (number of persons) plunged by just over four fifths during 2020 and recovered only partially during 2020 and 2021. The recovery in long-haul travel has been particularly slow, with th…
The number of room nights continued to recover during 2022 but remained well below its pre-pandemic (2019) peak. With most COVID-19 rules eliminated during the early part of the year, local consumers …
Consumers, realising that they would be spending extended time at home and wanting to make their environment more comfortable, brought forward smaller home renovations and improvements that they could…
The growth of consumer electronics and consumer appliances was fuelled by the increase in demand for such products related to working from home and home schooling in 2021, boosting sales of products s…
Retailers of health products remained in the focus of shoppers in 2021, as their product assortments and services are highly critical for consumer healthcare and for general wellbeing. Even after main…
The share of sales generated through mail order catalogue, direct mail or TV shopping was already diminishing due to the challenge from e-commerce, and COVID-19 had little impact in terms of reversing…
Convenience stores in smaller towns and villages, especially those in the catchment areas of other modern grocery retailers with a highly competitive price level, have been losing business. The COVID-…
Financing the operations of traditional grocery retailers amidst rapidly growing operational expenses and keeping pace with modern grocery retailers in terms of price remains difficult for many player…
