Despite a high degree of maturity, the beauty and personal care market in Sweden displayed a slight upturn in retail volume in 2022, commensurate with an increase in the size of the population, which …
Overall, retail volume sales declined and retail current value growth slowed appreciably in 2022 following the spikes in increments registered in the wake of the Coronavirus (COVID-19) pandemic in 202…
After dynamic growth in 2021, beauty and personal care witnessed limited current value growth in 2022 and a decline in retail volume sales, as consumption patterns began shift back to normal levels. A…
Many types of baby and child-specific products struggled to maintain demand in 2022. The category was relatively immune from events like the Coronavirus (COVID-19) and high inflation, largely because …
Colour cosmetics was the fastest-growing category in beauty and personal care in 2022. While colour cosmetics performed well in 2020, during the height of the Coronavirus (COVID-19) pandemic, and 2021…
Hair care received a considerable boost in 2020 from the Coronavirus (COVID-19) pandemic. With consumers spending more time at home, they had more time to spend on hair care/treatments and styling. In…
Skin care benefited strongly from the Coronavirus (COVID-19) pandemic. With more free time on consumers’ hands, a desire for everyday luxury or pampering and high stress and anxiety, skin care product…
Bath and shower continued to decline in terms of retail volume and current value sales in 2022, albeit remaining higher than pre-pandemic 2019 levels. Category retail sales received a considerable boo…
Deodorants, which is a very mature category in Norway, struggled to generate retail volume growth throughout the review period, including a sharp decline in 2022, while the decrease in retail current …
Depilatories remained a relatively uneventful category at the end of the review period. Having fallen steeply in 2019, retail volume sales dipped modestly due to the Coronavirus (COVID-19) pandemic in…
Oral care struggled despite the rising importance of oral care in Norway. Oral care retail volume and current value sales fell in 2020, but at a significantly slower rate than in 2019. Retail volume s…
Fragrances continued to perform well in 2022, registering a relatively modest decline in retail volume sales, following growth booms in 2020 and 2021. Nonetheless, domestic demand fell with the return…
Similar to beauty and personal care as a whole, the Coronavirus (COVID-19) pandemic boosted retail sales of men’s grooming, albeit the impact varied among categories. The spikes in retail volume and c…
Premium beauty and personal care slowed down considerably in 2022, following the boom registered in 2020 and 2021 due to the Coronavirus (COVID-19) pandemic. However, the drop in retail volume terms w…
Mass retail sales, not least in larger categories like colour cosmetics and fragrances, performed well in 2021 and/or 2022. While the demand for beauty and personal care in Norway was relatively unaff…
Retail value sales of colour cosmetics saw positive, yet modest growth in constant terms during 2022, continuing the trend of the previous year. Demand for colour cosmetics was hit particularly hard b…
Hair care registered only modest growth in constant value terms in 2022, continuing the trend of the previous year. The category is highly mature, particularly in the case of shampoos and conditioners…
Bath and shower saw a stagnant performance in constant value terms in 2022, although this was a considerable improvement over the previous year. A sharp decline in the use of hand sanitisers continued…
Deodorants was marginally impacted by the pandemic due to the essential nature of such products. While consumers engaged in fewer social events, consumers still used deodorants on a daily basis, with …
Depilatories saw unremarkable growth in constant value terms in 2022, continuing the trend of the previous year. Depilatories in Sweden report offers a comprehensive guide to the size and shape of th…
Men’s grooming saw positive growth for the second consecutive year in constant value terms in 2022, following a decline in 2020. Men’s grooming was more affected by the pandemic than many other beauty…
The pandemic failed to have an impact on oral care, with the result that there was little scope for rebound activity in 2022. Swedish consumers enjoy a relatively high standard of oral health, thanks …
Retail sales of fragrances made a full recovery in constant value terms in 2022, following the decline seen during the pandemic. Growth was boosted by an increase in the number of social occasions, su…
Sun care was the best performing category within beauty and personal care in 2022, continuing the trend of the previous year. Growth was boosted by the return of international travel, which was curtai…
Premium beauty and personal care saw strong performance in 2022, gaining share at the expense of mass brands most categories. While current value growth was noticeably boosted by inflation and rising …
Skin care continued as one of the best-performing categories in beauty and personal care in 2022, having defied expectations during the COVID-19 pandemic. Consumption was driven by a combination of a …
Mass beauty and personal care saw accelerated growth in constant value terms in 2022, with retail sales exceeding pre-pandemic levels. Growth was driven by a proliferation of successful new product la…
Baby and child specific products continued to see positive growth in constant value terms in 2022, albeit at a slightly slower rate than the previous year. As such, the category was relatively impervi…
The Coronavirus (COVID-19) pandemic gave a considerable boost to sun care retail volume and current value sales in 2020. This was followed by relatively modest declines in 2021 and 2022 as stabilisati…
Bath and shower continued to see demand patterns normalise in 2022 following the dynamic sales increase caused by the COVID-19 pandemic in 2020. Although current value sales declined, levels remained …
